Chapter 728 Powerful Voice

The 3 billion fund is gone before it is officially listed?

Li Mu's brain is a bit lacking. He expected the speed to be very fast, but he didn't expect it to be so fast!

However, the current savings interest rate is indeed low. In general, the national debt with an annual interest rate of less than 2.7% has been lined up overnight, not to mention the 3% capital and interest-guaranteed risk-free investment fund.

If you think about it carefully, if it is not because the central bank has been regulating interest rates and the savings rate is too low, the wealth management fund will not emerge after 2000, and it will continue to accumulate strength in 2003 and 2004 and take the opportunity to quickly expand. The concept of wealth management is only in the savings rate. Only when it is low enough can it have the soil for vigorous development. In the future, Yu’e Bao and P2P wealth management will become popular, which is also due to the adjustment of interest rates by the central bank. Excellent opportunity.

In this case, three billion seconds is not too surprising.

Li Mu was stunned for a moment and asked Chen Ze, "Has the fund been officially released?"

Chen Ze said: "The procedures are complete, but it has not been officially listed in the bank, and the transaction time has passed, so there is no way to directly realize the transaction. The amount subscribed by the employees and family members of Lao Zhou Bank is almost 3.8 billion. Right or so, as soon as we go to work tomorrow morning, we will start the subscription process in the order of registration, and we are allowed to go back and forth, but we are not allowed to temporarily increase the subscription amount, until the three billion subscriptions are exhausted.”

Li Mu sighed: "I'm really convinced, the speed is so fast..."

Chen Ze smiled and said: "I was also shocked, but Lao Zhou said that there are more than 4,000 regular employees of the bank, including their family members, relatives and friends. It was already that number when the o'clock cut off."

Li Mu asked, "Doesn't that mean that three billion will be available tomorrow?"

Chen Ze said: "It should be, Lao Zhou also promised so."

Li Mu said excitedly, "As long as the money is in our account, this matter can be fully announced."

Chen Ze hummed: "When the money is in our hands, there will be no more changes."

Li Mu smiled and said, "After the money arrives, Juncheng will be able to revitalize it. Now I hope that the court in Shanghai can suspend this game for three years, and then play it again after three years. That would be too beautiful."

Chen Ze said with a smile: "I think so too, but I'm afraid that Lanke Group was trying desperately to drag Juncheng Real Estate into the water. After we revitalize it, Lanke would instead try to take out Juncheng Real Estate."

Li Mu was also worried that Lanke Group wanted the court to seize Juncheng Real Estate for two or three years.

But it was impossible to steal chickens, and after finding out that they would be making wedding dresses for others, they quickly asked the court to release Juncheng Real Estate, because if the seizure continued, the longer it dragged on, the more Juncheng Real Estate’s net assets would become with the increase in house prices. higher……

When Chen Ze mentioned this, Li Mu said: "Old Chen, if this kind of thing really happens, you must find a way to ensure that Juncheng Real Estate continues to be seized, preferably for more than two and a half years!"

Chen Ze said with a smile: "Don't worry, Lanke has no chance to go back."

After hanging up the phone, Li Mu, who had just slept, was in a particularly good state of mind. Just after washing his face and preparing to go out to Taobao, he received a text message from Brother Liu on his phone.

"Have you come?"

Li Mu replied: "It will be there soon."

...

Taobao.com.

At 11:30 at night, most of the employees work overtime spontaneously.

From the moment you enter the company gate, you will see a small table every few steps. The table is filled with cans of Red Bull, Coke, purified water and various snacks. There are also beautiful billboards made of acrylic boards. : Brand Day Gas Station.

There are more than a dozen such "gas stations" in the entire Taobao office space. Every employee can get all kinds of beverages and food from these "gas stations" at will, and there are administrative staff to supplement them at any time to ensure that they cannot be taken. exhaust.

Li Mu likes this kind of atmosphere very much. Everyone maintains a spirit of enthusiasm and high fighting spirit, and each employee performs his own duties. The employees who are on the front line concentrate on fighting, and the employees who are in charge of logistical supplies do their best to ensure that They have all the support they need, and the goal is the same, to win this battle, and to win it as beautifully as possible.

Summer Brand Day is the first large-scale e-commerce festival since Taobao was launched. After a month of warm-up, its influence has spread to every corner of the domestic Internet.

After Li Mu saw Senior Brother Liu, Senior Brother Liu excitedly stood up and said to Li Mu, "I waited until you were the boss, I thought you were going to put pigeons tonight."

Li Mu said, "How could it be possible to put pigeons on such an important thing." After speaking, Li Mu looked at the time and said, "There are more than 20 minutes before the official start, so tell me about the progress of the pre-sale so far. "

Senior Brother Liu said excitedly: "I'm just waiting for you to come and report to you the battle that has been brewing for so long on Brand Day."

Saying that, Senior Brother Liu took out a piece of data and said, "The data in my hand is as of 11 o'clock tonight. During this time, the champion of pre-sale volume is the Smartda Repeater, with a total of 516,838 pre-sale. Taiwan, sales of more than 120 million;

The second is TCL mobile phones, with a total of 95,891 pre-sold units, with sales exceeding 100 million; the third is ZTE PHS, with a total of 79,753 pre-sale units, with sales exceeding 60 million;

In addition, other cooperative brands have put on the shelves more than 500 products, including Wenquxing, Xiaobawang, computer hardware, complete machines and many other office supplies, daily necessities and branded small appliances. The sales during the entire pre-sale stage reached 2.1 billion, breaking the threshold of 2 billion. "

Li Mu didn't feel very surprised after hearing that. The daily pre-sale of the brand has already passed the threshold of one billion yuan, and it has just exceeded the threshold of two billion yuan, which is not a very surprising data for Li Mu.

Brother Liu said excitedly: "Including the sales that we may generate on the brand day, our revenue this brand day should exceed 100 million yuan."

Taobao’s commission for brand flagship stores ranges from 3% to 5%. The sales of more than 2 billion yuan are about 100 million yuan on average, but it seems to be very powerful, but in fact, among the 100 million gross profit, the actual The profit of the company is not high. In addition to the corporate income tax, there is a lot of investment in promotion resources. These are all money. In addition, Liu Yidong also bought a team. Now most of the trailers of the entire team are in the Shenzhen market. Waiting for the arrival of the brand day, instead of the postal service, do point-to-point quick turnaround.

For Li Mu, the profit of the brand day is secondary, and the most important thing is the impact of the brand day on the entire domestic retail industry. I'm not used to seeing such huge numbers for a long time, but for now, two billion sales a day will be scary.

After today, all domestic manufacturers and wholesalers will realize the amazing potential of Taobao. Taobao will usher in three peaks: the peak of enterprise brand merchants, the peak of small and medium-sized sellers, and the peak of transaction users .

After reporting the pre-sale situation, Liu Yongdong said: "The production of Mango-ME is already at full capacity. This time the brand will release a total of 2 million units, and it is estimated that it will be sold out within a day."

Li Mu couldn't help but sigh after listening to it: "Tomorrow is the moment when e-commerce takes the stage to show its strength to the whole society, and it will definitely become the most memorable day in China's e-commerce industry."

Liu Rongdong smiled and said, "I can't wait."

Li Mu asked him, "What is the total pre-sale volume so far this brand day?"

Liu Rongdong said: "There are 11 million items, if you count Mango-ME and the daily transaction volume of the brand, it should be able to reach about 15 million items."

"With 15 million pieces of goods, it is conservatively estimated that there will also be 10 million express parcels. The logistics pressure will definitely be very great, but the decentralized digestion that we have coordinated before must be implemented in place, and we will try our best to maximize the efficiency!"

Liu Yedong nodded: "Don't worry, all the links have been arranged, and more than ten heavy-duty vans have been prepared for the Shenzhen market. The priority of logistics this time is in the Shenzhen market, and within a week Only before, I have asked major manufacturers to ship to our warehouses based on the pre-sale orders at that time. After tonight, the six major warehouse centers in the country will quickly process the orders, and at the same time, they will send to the regional capital cities covered by them. Most of the goods will be delivered by our own vehicles to the provincial capitals of the user's receiving area within one day."

Li Mu sighed: "This is more than 10 million packages! If we can turn around as fast as when we killed Mango-ME last time, we will create another myth."

Saying that, Li Mu said with a smile: "I guess the boss Ma in Hangcheng is also waiting for tomorrow's arrival. The courier companies he has received will probably have a unified holiday tomorrow, right?"

Li Mu guessed right. In an office building in Hangzhou, the half-floor area is still brightly lit.

Boss Ma and his core team are all there, no one left after get off work, and Boss Ma was in a meeting at this time, and said to the crowd with a grim expression: "In ten minutes, Taobao Brand Day will start, I didn't I got the specific data of Taobao's pre-sale, but from what I heard from the manufacturers, Taobao's transaction volume will be very large this time. The company of Zhida alone has been running at full capacity in the past month. , the production line has produced more than 500,000 repeaters 24 hours a day, non-stop, do you know what the monthly output of Zhida was before this?"

The crowd shook their heads.

Boss Ma said with a blank face but a little bit of ruthlessness: "It's less than 100,000 units! Even if it's less than 100,000 units, they are facing huge inventory pressure and return pressure. Before that, their market share was increased by BBK. The occupation is very serious. Originally, they were considering removing part of the repeater production line for business transformation. However, after cooperating with Taobao, they actually produced 500,000 repeaters in one go, which has squeezed their last drop of production capacity. It's out! How could they have produced so much in one go without great pre-sale sales?"

Everyone's expressions froze. Boss Ma knew this data a few days ago, but he didn't say it until this time, just to give everyone a strong sense of oppression.

Boss Ma said: "The monthly sales of 500,000 units is not the most terrible thing. The terrible thing is that once it has established its brand advantage on Taobao in advance, it is very likely to reverse the siege of BBK online against them, so BBK The chairman of the company couldn’t sit still half a month ago. He personally went to Yanjing to communicate with Liu Rongdong of Taobao. ."

After a pause, Boss Ma added: "I heard that Liu Yingdong only told him one sentence. Liu Yingdong said that the brand day activities should be responsible for those brands that participated in the early stage, and they should also give them the most resources, so no Any brand will be added in the middle, if you want to enter Taobao, I will arrange a special person to connect with you when the brand is over, you can see how loud it is!"

"Understandable." Lu Zhaoxi said: "Taobao took the initiative to find BBK at the beginning, but they didn't take Taobao seriously at that time. BBK didn't want to give discounts, secondly, they didn't want to supply first, thirdly, they didn't want to give commissions, and fourthly, they didn't want to give The influence of offline dealers, Zhida does not have this kind of trouble, they have already faced the juncture of life and death, Taobao has become a direction for them to break out, Taobao naturally has to bind these cooperation that first cast an olive branch to itself partner."

Boss Ma shook his head: "Zhaoxi, you don't understand what I mean, how favorable Li Mu and Liu Yedong have for these brands that settled in first is not something we have to consider, nor is it what I care about, what I care about is the right to speak. A powerful voice!"

Saying that, Boss Ma pointed his index fingers upwards, and gestured with a red face: "Think about it, Taobao is facing tens of millions of netizens across the country, and such a large user group makes it a retail channel with huge potential. , once Taobao successfully uses Li Mu's users and Alipay to become a big online platform in the retail industry, Li Mu and Liu Qidong will naturally have the absolute right to speak. When their sales ability is confirmed, manufacturers and brands can seek sales in order to , will gradually lose the right to speak in front of them and become more and more passive."

"And it will gradually have a huge influence on an enterprise and even an industry. Take the smart-ta and repeater industry as an example. Taobao does not intervene. The network gave the resources to Zhida, and Zhida could immediately surpass it. BBK itself could not reach the sales volume of 500,000 units in a month, but Zhida did it with the help of Taobao.

Just imagine, how many companies like Zhida will be eager for Taobao to give them a new lease of life in the future? How many companies like BBK are eager to help them consolidate their dominance from Taobao? In this case, any company in any industry will try their best to please Taobao. In order to obtain Taobao's resources, they will continue to compete and increase their cooperation price, which has left Taobao a huge profit. The space is unimaginable! "

(To be continued.)