Chapter 766 E-Commerce Nuclear Weapons

? On Tuesday, Li Mu took Liu Yingdong for a meeting. Heaven" "Lai Fiction Ww

The meeting will be very simple, because the leader will come to inspect the work on Wednesday, and then organize a closed-door symposium, which seems to be a good opportunity to raise needs. The two have to study it carefully, which needs to be raised, and the order of importance of these needs. .

Li Mu felt that the top priority of the Taobao exhibition was naturally logistics, so he must strive for preferential policies in logistics. There is no doubt about this, Liu Yingdong also maintains a high degree of unity, and a high degree of unity is not enough. The two are right again. For details, it’s better to complain to the leader at that time, or to be good-natured. The conditions must be clear and clear, not ambiguous. You can’t tell the leader that I want preferential policies. You must clarify your demands. For example: I just want to import import tax. And the purchase tax is exempted, and the purchase tax of domestic trucks is fully exempted. I hope the leadership will be fulfilled. For example, I hope that the city where the logistics and storage base is located will grant me a piece of land first. If I pay less or pay later, the two conditions must be met. One.

Of course, when talking to leaders, it is naturally impossible to pretend to be so coercive, but in general, the core appeal is this, and it must be clearly stated.

Li Mu spends 500 million yuan on logistics. It seems scary to say 500 million yuan, but logistics is an asset-heavy project, and it is too slow to be efficient. If you want to eat a fat man, the investment requirements are particularly high. A logistics + warehousing The base, the land, the foundation, the construction of steel structure workshops, shelves, conveyor belts and other sorting equipment, roughly speaking, let’s start with 10 million.

For imported heavy truck tractors, the landing price of any one in China is about one million yuan. If you buy 100 vehicles, 100 million yuan will be gone.

The demand for medium-duty trucks and light-duty trucks is even greater, and the scale of landing is almost hundreds of millions.

Business locations, staff salaries and other expenses add up, and 500 million can barely be collected. If you can get powerful preferential policies, the situation will be different all of a sudden.

In addition, Liu Yongdong felt that he should mention to the leaders at the meeting that the three Alibaba logistics companies maliciously stopped receiving mail, and urged them to give a specific result as soon as possible.

The government of Yanjing and Shanghai Stock Exchange said a few days ago that they would investigate and investigate this matter, but nothing has been done yet. Liu Rongdong is worried that this matter will eventually come to an end, or that the last company will be fined tens of thousands of yuan by Boss Ma’s secret public relations. Money matters, but it won't hurt his foundation.

Li Mu asked him, "Have you consulted, what is the most severe punishment in this situation?"

"There is nothing to say the most severe." Liu Rongdong said: "The private express delivery company has just started, and the General Post Office has not yet had very clear laws and regulations on this area, but that's how it is.

There is more room for operation. "

Li Mu smacked his lips and said, "No matter how you do it, it will be difficult for Ali to be affected. They can completely lay the blame on the three companies themselves."

Liu Rongdong nodded: "This is also a headache for me. Even if a family is fined tens of millions, it seems very heavy, but it is nothing to them."

Li Mu thought for a while and said, "It would be great if these three express companies could be ordered to close down for rectification, not too much, three months is enough for them to drink a pot!"

Liu Yongdong's eyes lit up, and he said in agreement: "Indeed, the business has been closed for three months for rectification, and there will be huge staff wages, hardware use and depreciation costs without income for three months. It is estimated that it will bring a lot of trouble to Aliba. "

Li Mu slapped his thigh and said, "Write this down as well, and mention it to the leaders. Their practice of rejecting express delivery without authorization is very serious, and it is reasonable to suspend business for rectification."

Liu Rongdong said with a smile: "If Boss Ma hadn't shot himself in the foot, his Letao would have been online by now."

Li Mu nodded and said with a serious expression: "If he doesn't play this one, then his Le Tao will have three logistics companies of his own to cooperate with him. At that time, his courier company only needs to promise the seller a low enough internal rate. Shipping discounts give them the opportunity to earn the difference in shipping costs from customers, and sellers will probably flock to Taobao.”

Based on Li Mu's previous life experience, e-commerce has been popular in China for more than ten years. The first five years, that is, 2oo3-2oo8 years, are the most profitable stages for small and medium-sized e-commerce sellers. Take Taobao in his previous life as an example, in that history At this stage, online shopping users flocked to Taobao. It can be said that they are buying whatever they see. No matter what they sell on Taobao, they will definitely be sold. As long as you work hard, you will be able to start quickly.

The buyers at that time were very simple, and the sellers had not yet entered into the vicious competition of omnipotence, so the sellers at that time could not only make money in the transaction, but even the express delivery was a huge amount of income. At that time, online shopping Generally, there is no free postage, and the courier fee is generally more than 15 yuan. Buyers feel that paying the freight is justified, but they don’t know that at that time, sellers with a large volume of goods can already get the heavy goods from the courier company through the identity of their major customers. A few yuan can be mailed at a preferential price across the country. For each order, the seller not only earns profit on the goods, but also the net profit of express delivery can reach ten yuan, which is terrifying.

Many sellers who made a lot of money on Taobao, a large part of them are the original accumulation completed at that stage, they made money in the early stage, and they only had sufficient funds to keep up when Taobao changed its strategy and the competition was fierce. Continue to make money in the future.

The current online buyers are in this ignorant stage. If Boss Ma makes good use of the three logistics companies and reaches a private preferential transaction with the seller, the seller will definitely rush to Letao, although it is impossible to make it strong in a short time. Taobao of the ecosystem, but it will also be like a disease of scabies, there is no good way to make yourself take him for a while.

On the whole, Li Mu felt that this matter should be taken seriously. Since he had this opportunity, he would find a way to participate in one of his books. If he could really stop the three logistics companies for three months, then Boss Ma's Le Tao would be online. There is no more reliance.

The move was a bit of a loss, but Li Mu didn't feel any guilt at all. Besides, it wasn't him who used the damage move first. Since the opponents were all rushing to kill him, if he still cared about his face, how could he be a motherfucker? Isn't it cheap for him?

Thinking of this, Li Mu showed a smile full of conspiracy on his face, and said to Liu Rongdong, "Put the gun up and find a way to mess with him!"

Liu Yingdong smiled and asked, "Do you think it can be done?"

Li Mu waved his hand: "If it can't be done, create conditions to make it happen!"

Liu Yingdong nodded and said with a happy face: "Oh, if this happens, you don't have to worry about it at all."

Li Mu also nodded in agreement. If his three logistics were abolished, what would his Le Tao still rely on? Relying on the infantry alone, can he do the three-in-one army of his own aircraft, tanks, and artillery?

Thinking about it, Li Mu suddenly felt a shudder in his heart.

The battle situation that seems to be completely tilted to one side is not necessarily irreversible. Li Mu now overlooks a thing that can be called a nuclear weapon - a fake.

For the Huaxia e-commerce industry, counterfeit goods are definitely a powerful nuclear weapon.

High profits, high sales volume, conforming to national conditions, catering to national needs, vague legal definitions, and insufficient law enforcement are the fundamental reasons for the rampant counterfeit goods. It can be seen that the rampant counterfeit goods in the e-commerce era have sufficient special market reasons. Support, it is an inevitable product in the domestic e-commerce exhibition, just like burning coal will definitely produce dust and sulfide pollution, it is impossible to avoid.

In the future e-commerce platform, the influence of counterfeit goods has lasted for many years. It can be said that the wildfire will not burn out. , The coverage, influence and profit margin of fake products in the e-commerce industry are unparalleled, and they are definitely nuclear weapons.

If this thing is allowed to rise and develop, in the future, for major e-commerce platforms, its significance and nature will be like nuclear weapons for major countries. For countries in the world, nuclear weapons are basically the same routine:

you have? Well, then I will have it too;

Did you increase? Well, then I will also increase;

you reduced? I do not necessarily reduce;

Has the international situation changed? Well, then let's sit down and negotiate together, reduce together, and make a little superficial effort for denuclearization;

What? Is there a new platform that wants to engage in nuclear weapons behind the scenes? Fuck everyone fuck him.

This is true of nuclear weapons, and so are fakes.

From the very beginning of its establishment, Taobao has clearly requested to eliminate counterfeit goods. In order to achieve this goal, Taobao has spared no effort in cracking down on counterfeit sellers. Fighting counterfeiting, if you are used by Boss Ma, use fake products to compete with differentiation, take the low-cost route, and play the countryside to surround the city, then you will be a real dog.

Li Mu suddenly felt that it was not enough to crack down on counterfeiting. He had to think of a strategy so that Mr. Ma would not have the opportunity to sell counterfeit goods. It was best to prevent all future competitors from selling counterfeit goods. How to achieve this goal? It made Li Mu feel a little powerless for a while.

The problem of piracy has existed in China for many years. The book and audio-visual industry has basically been scrapped and has not been able to fundamentally solve the problem. The future of e-commerce is much larger than that of book and audio-visual, and the people and interests involved must also be It is far bigger than the book and audio-visual industry. Li Muzhen does not know how to eliminate counterfeit goods or vigorously and effectively control counterfeit goods in the e-commerce industry.

After thinking about it, Li Mu's mind suddenly had an epiphany, and a routine from shallow to deep came to mind.

Perhaps tomorrow's leadership inspection is a rare opportunity!

(To be continued.)