Chapter 769: Use Rockets to Promote Domestic Demand

? Asking Li Mu to raise his demands, Li Mu even directly benefited the entire Chinese Internet industry. Whether he was sincere or from the bottom of his heart, Minister Zhen felt that this young man was very remarkable.

It's remarkable because he not only has achievements far beyond his peers, far beyond his peers' vision, but most importantly, he has a pattern that far exceeds that of most businessmen.

As a result, Minister Zhen admired Li Mu even more in his heart.

Immediately, Minister Zhen said to Li Mu: "The Internet is a new product, and I don't understand it very well personally, but I agree with what you said. We lag behind developed countries in many fields. It's not that we really can't. It's that we started late, developed countries are making progress, and we are making progress, but it is difficult to close the gap."

After speaking, Minister Zhen asked Li Mu again: "What do you think is the biggest gap between us and Western countries in the Internet industry?"

Li Mu replied without hesitation: "Environment!"

Minister Zhen asked curiously, "Environment? What is the explanation for this 'environment'?"

Li Mu said: "The electric furnace makes steel at 2,000 degrees, the blast furnace makes iron at 1500 degrees, and the earth furnace makes slag below 1,000 degrees. What kind of furnace and how high the temperature is is the environment."

"This environment is extremely demanding. If the environment does not meet the standards, the products will not meet the standards. Now there are not many Internet companies in China, and just after a round of Internet bubbles, it is the stage of slag refining in the earth furnace. Let's all work together. Work hard and slowly improve the environment, there will be more Internet companies like Muye Technology rising, and the industry will naturally become more and more prosperous, but our private companies have limited capabilities after all. Put the fire on, I think the Internet industry will usher in rapid development!"

Minister Zhen nodded and agreed with Li Mu's statement. He asked him, "How do you think the country should add fire to the Internet industry?"

Li Mu said seriously: "I hope that the country can start with the popularization of home computers and the Internet. The number of computer access is one of the core foundations of the Internet industry. And the stronger the environment.”

Minister Zhen smiled and said: "You answered without hesitation, it seems that you have thought about it in detail before?"

Li Mu nodded embarrassedly, smiled, and said, "Returning to Minister Zhen, I thought about it a bit."

Minister Zhen nodded: "Since you have an idea, tell me about it."

Li Mu said, "That's right,

The current price of home computers is still a bit high for most families. Although Makino Technology is cooperating with Shenzhou to launch low-cost models, Shenzhou’s production capacity is limited after all, and our strength is also limited. At a certain stage, a policy is implemented for household computers and a certain level of subsidies is given to families who buy household computers. I think it will definitely promote the growth of household computers. "

After speaking, Li Mu added: "And this is also a good opportunity to stimulate domestic demand. A computer is thousands of yuan, and hardware production also involves a huge industrial chain. If because of national policies, domestic computer sales will increase by 500 yuan this year. If there are 10,000 units, if the unit price is calculated at 4,000 yuan, then the output value added to the computer industry will be as high as 20 billion yuan, and I dare to say that in fact, the state does not need actual financial subsidies, as long as a certain amount is given to manufacturers. Tax incentives, manufacturers will definitely cooperate with the government to promote this policy, I am even worried that domestic and foreign computer manufacturers will rush to take this big order!"

Minister Zhen was immediately interested, and couldn't help but admire: "Your idea is very interesting. It sounds like you can use the government to stimulate the consumption of certain commodities."

Li Mu said: "It must be a double-edged sword. The increase in the number of home computers will directly benefit the entire industry chain of hardware production; the increase in the number of home computers will naturally increase the number of access users of network operators. The industry chain can also benefit directly; the more home computers connected to the Internet, the more netizens there are.”

"A substantial increase in the number of netizens can give Internet companies more room for development. For example, on Taobao, the number of netizens has increased significantly, and the potential customers of Taobao will also increase. Now we only use Alipay to open up the wallets of 10 to 20 million netizens. If the overall number of netizens increases, the number of netizens connected to Alipay will also increase, which will drive more netizens to participate in 'impulsive' online consumption and further boost the industry sales of the retail industry... This is a A completely benign mode of operation, with each link pulling and improving each other.”

Minister Zhen nodded approvingly and raised his hand: "Go ahead, what else is there that you haven't mentioned?"

Li Mu said: "In fact, this is equivalent to sending home appliances to the countryside, which is the same as the core purpose of e-commerce to induce consumption, so that users who did not have this demand, or the demand is not strong, have a strong desire to buy, which will be transformed into a pull for the economy. If the government can come forward, not only will the Internet industry benefit, the public will benefit, companies will benefit, and the domestic economic situation will also benefit, and the government will be praised and sought after by netizens and industry insiders for promoting the development of the Internet, at least killing four birds with one stone.”

Minister Zhen nodded thoughtfully, then raised his head and asked Li Mu, "What do you mean by going to the countryside for home appliances just now? Can you elaborate?"

When Li Mu saw Minister Zhen's puzzled face, he realized that the policy of "home appliances to the countryside" has not yet been implemented. Thinking about it carefully, this policy seems to be an economic policy that was only promulgated and implemented in 2008. .

However, Li Mu's ability to respond on the spot and improvise is a must. Anyway, this policy was introduced several years later, and there must be no theory at the moment, so he said with confidence and boldness: "Minister Zhen, 'home appliances to the countryside' is Another idea of ​​stimulating domestic demand that I pondered when I had nothing to do. The peasant class in China has a huge population base. The 900 million peasant base is more than the entire European population, and the income deductions for rural people are also increasing. The relative consumption level has yet to be improved.”

"Different from urban residents, most urban residents' consumption fields have begun to break through the rigid needs, but the 'rigid needs' of rural residents are still on hold, and the most explanatory is the household appliances. Refrigerators are two just-needed household appliances. Urban residents can basically achieve one TV and one refrigerator per household, but rural residents still have a long way to go to achieve this ratio.”

"Right now, whether from the subjective perspective of rural residents or from the macro perspective of the national economy, the consumption of 900 million rural residents urgently needs to be upgraded, but for a long time, there has been a lack of a healthy and powerful means to promote it. A national policy of 'home appliances to the countryside', all rural households can get a certain percentage of government subsidies for the purchase of the two most practical home appliances, such as televisions and refrigerators. In this way, how powerful can the 900 million peasants break out? Purchasing power? I'm afraid it will be amazing!"

After Minister Zhen heard this sentence, the whole person was shaking with excitement.

900 million peasants are just four words, but the weight behind them is beyond imagination!

As soon as Li Mu opened his mouth, he included 900 million farmers. The coverage was really scary, but he was able to find a precise focus—TV and refrigerators in such a huge coverage area!

Two common household appliances, such as TV and refrigerator, are common to urban residents, but they are still part of the luxury goods category for rural residents, but are TVs and refrigerators really unnecessary for them? Must need!

TVs are the most basic household entertainment appliances, and refrigerators are practical appliances that improve the quality of life and efficiency. If it is really like what Li Mu said, the government will come forward to launch a nationwide home appliance to the countryside, and provide government subsidies for these two types of home appliances. , what does that portend?

That indicates that 900 million farmers and hundreds of millions of families, even if the conversion rate is only 10%, there will be at least tens of millions of units sold!

If it is 20 million bases, then:

20 million TV sets, 30 to 40 billion yuan!

20 million refrigerators, another 30 to 40 billion yuan!

If it is a base of 50 million units, then:

50 million TV sets, nearly 100 billion yuan!

50 million refrigerators, another nearly 100 billion yuan!

The most important thing is that this is not a dream at all, but everything works too well!

If the traditional manufacturing industry can increase sales of hundreds of billions, it can solve at least hundreds of thousands of jobs, tens of billions of taxes, and tens of billions of industrial profits. This is not to stimulate domestic demand, but to use rockets to promote domestic demand to take off. what!

Looking at Li Mu again, with a calm expression on his face, Minister Zhen is almost going crazy, how does this kid have a brain? Why does he think the problem is always so simple? Didn't he say that the government should help promote the popularization of computers? Why did you turn your head and start thinking about promoting the popularization of home appliances?

According to his theory of "home appliances to the countryside", his first suggestion should be "computers into the city", but the discussion of 'computers into the city' has not been finished yet, why did he immediately diverge his thoughts and come up with a "Home appliances"?

Do geniuses think this way? Are all geniuses able to draw inferences from one case and continuously come up with genius-like constructive ideas?

While Minister Zhen was horrified, he was quietly calculating the amount.

If "computers go to the city" can bring in 20 to 30 billion sales of the computer hardware industry; if "home appliances to the countryside" can bring in 100 to 200 billion in sales, the total amount is too scary!

Moreover, this economic promotion policy has no sequelae at all. It gives benefits to consumers and allows consumers to freely choose whether to buy according to their own abilities. Consumers will not have any exclusion. For the current manufacturing enterprises, the 200 billion level What a huge wealth of industry dividends, they will definitely cooperate for this wealth. The government does not need to invest too much manpower and material resources at all, and only relying on manufacturers and their sales channels can push this policy all the way to the end...

A single policy can improve the lives of farmers, promote the economy, stimulate domestic demand, and enhance the common development of the economy and industry. It is absolutely perfect!

(To be continued., Your support is my biggest motivation.):09:59