Chapter 806 Full Cooperation

In addition to his in-depth understanding of the future development of the Internet industry, Li Mu's ability to survive is more important than his own control of the overall situation, as well as his mastery of resource allocation and linkage.

With more and more resources in hand, no matter what Li Mu does, he hopes to maximize the benefits and effects. That is to say, he will rack his brains to achieve other goals on the basis of achieving the core goal.

The reason why Wu Haijun fell to the ground was also because Li Mu's thinking mode was so strong that he felt inferior.

The entire plan of the chain of Internet cafes vividly shows Li Mu's thinking mode and the way he does things.

First of all, the idea of ​​opening chain Internet cafes all over the country was born to cooperate with the policy of "computers in cities", to speed up the popularization of the Internet and increase the market size of the domestic Internet industry.

After setting the tone, Li Mu immediately thought of the most suitable executor: Zhao Kang.

If his thinking stopped at this moment, then he would contact Zhao Kang directly and ask him to prepare for the execution, but Li Mu did not do so, because this is far from the time to stop thinking, on the contrary, this is just the beginning of thinking .

Afterwards, Li Mu began to think deeply about the resources that he could use to help the chain Internet cafe project. As a computer manufacturer, Shenzhou immediately appeared in his conceptual framework;

It is easy for Li Mu to let Shenzhou provide hardware support, but what Li Mu pursues is not as simple as using Shenzhou to provide low-cost hardware, but to think in reverse: in addition to letting Shenzhou help this project, this project In turn, what can Shenzhou bring?

The sales of hardware will naturally bring in revenue, there is no doubt about this, but even if Li Mu opened a thousand Internet cafes across the country, each with 100 machines, for Shenzhou, the sales volume would only be 100,000 units. , 100,000 units is not a very large number in the first place, not to mention that Li Mu will inevitably squeeze the profit of Shenzhou to the lowest possible level. How could Wu Haijun be interested in such a project?

Moreover, Li Mu himself, as a shareholder of Shenzhou, naturally cannot squeeze Shenzhou's profit space at such a time. On the contrary, he has to consider for Shenzhou how to bring it greater development and promotion.

Opening an Internet cafe means that it is not an online industry in itself, but a real offline industry. Every Internet cafe needs to choose a location to build a store. If Li Mu wants to achieve the goal of comprehensively promoting the development of Huaxia Internet, then The location of Internet cafes must be scattered, and in the early stage, all cities in the country should be covered as much as possible, which is the fundamental to achieve the goal;

Secondly, since we want to build a store, we must invest in the cost of renting the store, renovation and renovation. This cost is essential, and Shenzhou's products are sold all over the country, but because it has just started, the pre-sale and after-sale outlets are all over the country. It is far from comprehensive. Shenzhou has not yet been able to build stores and open pre-sale and after-sale points across the country. Franchising agents also need time to develop continuously. If Li Mu can build Internet cafes, it is equivalent to opening 500 to 1,000 Internet cafes across the country. Offline storefronts, as long as a little use is made, the benefits to Shenzhou are really too many.

The most basic thing is to display the role. At present, more than 90% of Internet cafes in the country adopt the strategy of low-cost build-up, and all hardware adopts the cheapest solution. Therefore, users have no concept of the brand of Internet cafe computers. Remember only the brand of the monitor and the mouse and keyboard. If hundreds of machines in an Internet cafe all use the same brand of brand machine, from the monitor to the mouse and keyboard, to the chassis, to the system entering the screen, and then to the desktop, all are one. The logo of the brand, how much psychological hint will it bring to the users of this Internet cafe? The publicity effect of this brand is also obvious.

What's more, the players in Internet cafes are all potential users of home computers. They may not be able to buy them right now, but it doesn't matter. Once a certain brand has a psychological suggestion to them, they will definitely consider this first when purchasing a computer in the future. brand,

The most fortunate thing now is that the drawbacks that Shenzhou cannot keep up with after-sales have not been exposed, and the Internet has not been full of remarks about Shenzhou's quality and after-sales. At this time, Shenzhou, the brand has not been completely cheap.

Secondly, in the future, my own positioning is to put Shenzhou's sales online, because only online can reduce the cost of one layer after another, and can really maintain the price advantage. This strategy will definitely cause a negative rebound. : Shenzhou's original offline agents will definitely have great opinions, and at the same time, the attraction to new agents will be greatly reduced. As a result, Shenzhou can have no physical store, but must not have no physical after-sales point, otherwise there will be too few users. sense of security.

The positioning of the Internet cafe itself is to cover cities across the country, which is completely consistent with Shenzhou's market positioning and after-sales needs. If you use your own Internet cafe as a basis to solve the after-sales service of Shenzhou, Shenzhou's after-sales problems can be greatly improved.

Li Mu's vision is that in the future, the investment cost of each Internet cafe will add a part of the extra cost. The Internet cafe site must be a bottom line, and an area of ​​more than 20 square meters must be reserved for Shenzhou. Brand, let users of this Internet cafe and users of this city know that there is a local after-sales service center of Shenzhou Computer, so that he can buy Shenzhou computer from the Internet without worrying about the problem of inability to repair or difficult to repair in the future. .

The efficiency of local after-sales is always the highest. The user only needs to take the machine to the after-sales point, or the staff will come to the door for inspection. Small problems can be directly at the user's home, or brought back to the after-sales point for maintenance. The after-sales point directly helps the user to solve major problems. Return to the factory for maintenance to maximize the efficiency of after-sales maintenance.

Once there is a storefront, the storefront itself can store a certain number of machines. Li Mu's requirements are not high. Each Internet cafe has dozens of Shenzhou computers. Direct delivery from local outlets is too awesome. No matter where you are, as long as there are local outlets, you can achieve same-day or next-day delivery, which is not much faster than the current JD.com. In this case, Local stores only need to replenish goods in batches on a regular basis, and the logistics utilization rate is higher.

Under this overall concept, Shenzhou can become the biggest beneficiary.

After Li Mu discussed these ideas with Wu Haijun in detail, Wu Haijun immediately said excitedly: "Mr. Li, tell me what you want me to do, I will do my best and cooperate with all my strength!"

Li Mu smiled and said: "I know that your energy is now on the expansion of the production line, so I don't need you to pay for this project, I will bear all the costs of building the store, and as for the computer hardware, I will not squeeze you too much. Profit margins, but you must give priority to supplying the use needs of Internet cafes, and ensure the quality of the hardware supplied to Internet cafes, as for other small details, I will let someone tell you your needs when they are implemented.”

Wu Haijun said without hesitation: "No problem, I will fully cooperate with any needs. As for the computer, as much as you want, I will supply it at the fastest speed!"

Li Mu nodded and said, "I will bear the cost of hardware and store construction, but the personnel training needs to be taken care of by yourself. When the time comes, we will build Internet cafes all over the country, and we will recruit and serve Internet cafes at the same time as we are preparing for the establishment. You don't need to worry about the personnel, the Shenzhou after-sales staff need you to solve it yourself."

Wu Haijun asked: "Mr. Li, I will send someone to follow your store building team and recruit two to three after-sales personnel in each city where you plan to build a store. What do you think?"

Li Mu waved his hand and said, "Why do you need such trouble? At that time, I will use the pop-up window of yy to conduct local recruitment for chain Internet cafes. One pop-up window can promote Internet cafes and recruit potential employees for Internet cafes. You can set up a job recruitment specially for you. You can set up a small personnel team, first screen the candidates, and then go down to each city to walk around and conduct a re-examination on the first screened people. Yes, it can be based on the province, and it can be gathered in the provincial capital city for on-the-job training.”

Wu Haijun praised: "This method is good! This method is very good! Not to mention, it's just a recruitment push, which can let people all over the country know that Muye Technology is running its own chain of Internet cafes. This brand publicity is strong. It's too big!"

Li Mu nodded: "It would be a waste to have ready-made yy resources, and I'm not just planning to have one for every city. My goal is to fully cover the county-level administrative area in the future, and the population of the city is not as simple as that. In relatively many cities, counties and districts, it is necessary to have multiple stores covering them at the same time.”

Wu Haijun exclaimed: "In that case, at least 5,000 or more Internet cafes can be used to achieve this goal!"

Li Mu said with a smile, "If the whole model goes smoothly, then it's not a problem to open thousands of homes."

"Then the cost is too high..."

Wu Haijun was horrified. What is the concept of thousands of Internet cafes? Although there is a big gap in the cost of building a store in each city, there is no way to unify it, but no matter how to save it, the cost of building an Internet cafe with 100 machines will be six figures, right? For thousands of Internet cafes, the cost of building a store alone is in the billions level, not to mention the hardware cost is even more frightening. One hundred machines, more than 300,000 yuan are always needed. After this calculation, the cost of thousands of Internet cafes is The cost is simply staggering.

Li Mu didn't care about this, smiled slightly and said, "Cost is not the problem, the problem is finding a suitable development and profit model."

In fact, Li Mu planned to chain Internet cafes, and what he wanted to achieve was not only what he told Wu Haijun, but also a large-scale idea had already occurred in his mind, but he was not ready to let Wu Haijun know.