Chapter 804 Extraordinary Influence
Mo Wenwei suddenly became the object of the crazy envy of everyone in the entertainment circles on both sides of the Taiwan Strait and the three places.
Her rapid development one after another made everyone in the entertainment industry realize exactly how important it is to hold a pair of strong thighs!
In front of Li Mu, traditional giants and billionaires are nothing, because no billionaire has such powerful promotion resources as Li Mu. Although Muye Imaging is still in its infancy, Muye Technology can already achieve what it wants. Whoever is red is in the realm of Penghong.
As early as the very beginning, when Li Mu released "The Fruits of Midsummer", Mo Wenwei's career development began to enter a stage of rapid growth. Then, Taobao pushed her album, which was sold out many times. It was recommended to Mo Wenwei from all channels, and her influence in the mainland suddenly rose to an unbelievable level.
Mo Wenwei reciprocated, knowing that Li Mu was going to a Taobao charity auction and donated his most precious watch, but he didn't expect that there would be willows and willows. In it, Mo Wenwei was named and displayed as an example.
For Mo Wenwei, she felt that all this was a huge change brought to her by Li Mu. In her years in the entertainment industry, she had never met any noble person who could compare with Li Mu. Zhou Xingchi praised her for her debut. It means a lot to her, but Zhou Xingchi has used many movies to promote her to an upper-middle actor position, but Li Mu just took her song and directly promoted her as a first-line singer in the mainland market. For a period of time, it was really making money and making money.
When Mo Wenwei called to thank Li Mu, Li Mu was still having dinner with Zhang Guorong and Mei Yanfang. Mo Wenwei thanked Li Mu excitedly on the phone, and counted all the favors that CCTV reported on her. Li Mu's head.
After listening to what happened, Li Mu said subconsciously, "Miss Mo, this is due to your own kindness. If you hadn't donated such a valuable item, it would have been impossible to fetch a sky-high price of 1.2 million, let alone become this The leader of this charity auction."
"Mr. Li, I understand in my heart that everything must be thanked for your selfless help! Without you, I would not have such a good opportunity."
Mo Wenwei knew very well in her heart that most of her original intention of donating the Patek Philippe was not for charity, but to support Li Mu's Taobao charity auction. She felt that it was only right to take out truly valuable items to participate in the charity auction. Taobao Yipai's support is a way for her to return Li Mu's favor.
Originally, she felt that it was impossible to repay Li Mu's favor even so, and she just hoped to use this to show her attitude of repaying her kindness and reciprocation, but she didn't expect that she would be able to inadvertently repay her favor even in this way. He has won unimaginable returns for himself.
Li Mu has almost used up the stalk of "planting good causes and getting good fruits", but he still took this stalk out and talked to Mo Wenwei. Li Mu doesn't mind being admired by celebrities in the entertainment industry, but today's matter is In his view, it was indeed the reward that Mo Wenwei deserved for his kindness and kindness.
Even if CCTV does not report, Muye Technology and Taobao will carry out key publicity on their respective platforms. Li Mu will not only take the opportunity to promote Taobao, but also release a message to the entertainment industry: I will support whoever cooperates with me, and it is a great effort. hold!
Before his rebirth, Li Mu himself had never imagined that an Internet company could create such a powerful influence in the entertainment industry.
After careful analysis, the main reason for its high influence in the entertainment industry is that its multiple platforms, whether it is yy pop-up window, star post bar, yy123, or even Taobao.com, have huge users and traffic, and in 2002 , the current Internet users' acceptance of the pushed content is surprisingly high, so the entertainment information pushed by their own products can be easily accepted by users.
The key to communication power is coverage on the one hand, and conversion rate on the other hand. The two complement each other.
Indispensable.
In Li Mu's impression, it seems that few Internet companies in the last life had such a great influence on the entertainment industry. The Baidu Music Billboard and Sina Weibo in the golden age had a greater impact on the entertainment industry. The former only targeted singers, while the latter influenced the entertainment industry. The power is more extensive and can basically cover the entire entertainment industry. However, in the era of the rise of Weibo, the Internet content has been very rich, and users receive a lot of information every day. Whether it is Tengxun QQ or Sina Weibo, the coverage of push content It is very powerful in terms of conversion rate, but in terms of conversion rate, there is a fundamental problem of low conversion rate.
When Tengxun qq just had the pop-up window push, other products on the market rarely adopted the same push method, and users did not reject this kind of push, so the conversion rate was relatively high. Take the current yy as an example, if The title of a pop-up push is attractive enough, and the conversion rate can even reach 3:1 or more, that is to say, one out of every three users who receive a pop-up push will click to view the details.
However, in the era when every PC software is being pushed, users turn on the computer and receive a lot of pop-up windows of various types of software, not only QQ, but also 360 Antivirus, 360 Computer Manager, Thunder, Thunder View Look, Master Lu, Ali Wangwang... Almost every software you can think of will pop up a lot of various consultations to users. When users face a lot of junk consultation and homogeneous content, the conversion rate will naturally decrease. Not to mention 3:1, it is very rare to be able to achieve 30:1.
In the era of mobile Internet, almost all software will send n pushes to users every day. At that time, most of the pushes will be ignored by users, and even the push function of software will be automatically turned off by users. It will be more difficult to increase the conversion rate of push inquiries.
Because of this, in the simple and unpretentious era of 2002, the development speed of Muye Technology surpassed the background of the times, so as to seize the opportunity of this era with a generally very high conversion rate. The coverage rate is already very high, and with the same high conversion rate, Even a star with no talent can get a huge boost in popularity after being pushed by Muye Technology. If the star's foundation is good, it will definitely become popular with one push.
Just as Li Mu hung up Mo Wenwei's phone, Xiao Fangfang asked him, "Mr. Li, is it Karen's call?"
Karen is Mo Wenwei's English name, Li Mu nodded and said, "Yes, President Xiao."
Xiao Fangfang said: "Oh, this time she donated a piece of Patek Philippe worth one million. I want to thank her in person, but she seems to be chasing announcements everywhere."
Li Mu nodded and said with a smile, "She is currently doing a show in the Shanghai market."
After speaking, Li Mu added: "Tonight CCTV's news broadcast reported the Taobao charity auction. The Patek Philippe donated by Miss Mo became the king of the standard, and was reported by CCTV by name. Now her post bar traffic has exploded, and a large number of netizens have spent one night. became her fans."
"Really?!" Xiao Fangfang said excitedly: "That's really great! Karen is a good person, and a good person should be rewarded!"
Just as she was talking, Xiao Fangfang's cell phone also rang. As soon as she connected, she realized that it was Mo Wenwei who called.
Mo Wenwei came up and said, "Sister Fang, it's me, Karen."
Xiao Fangfang said in surprise: "Oh, Karen, I was thinking of you when you called. This time I am really grateful for your generous donation. I want to thank you on behalf of the entire Seedling Care Fund!"
Mo Wenwei hurriedly said, "Sister Fang, don't say that, if it wasn't for the Seedling Fund, I wouldn't know Mr. Li, and I wouldn't be in this situation today. I'm very grateful to you, and I just called to talk to you. Say something: If possible, I hope to be a seedling care pioneer of the seedling care fund for the rest of my life, and to do my part for the seedling care fund like you!"
Xiao Fangfang smiled happily and said, "That's great karen! I'm meeting Mr. Li in Yanjing now. I heard that you're in the Shanghai stock market. I'll be back in Hong Kong in two days. If there is a chance after returning to Hong Kong, let's eat together. meal."
Mo Wenwei said in surprise, "Sister Fang, are you with Mr. Li?"
Xiao Fangfang smiled and said, "It's not just me, Leslie and Anita are also there. The two of them just came back from Yungui."
Mo Wenwei said, "Oh, so you are all in Yanjing! Sister Fang, please take me to say hello to brother and Aunt Mei."
Xiao Fangfang smiled and said, "I'll turn on the loudspeaker, tell them yourself!"
Immediately, Xiao Fangfang turned on the phone speaker, Mo Wenwei said with a smile on the other end of the phone, "Brother, Aunt Mei, how are you! Long time no see!"
Mei Yanfang laughed loudly: "karen, congratulations on your next level!"
Zhang Guorong also smiled and said, "Karen, I'm waiting to see you have a special show in the Mainland!"
Mo Wenwei smiled shyly and said, "Brother, there is a relatively powerful performance company in the mainland that has signed an agreement with my agency. Starting from December this year, by August next year, I will have eight tours in the mainland. At the concert, will I invite you as a guest at that time?"
Zhang Guorong laughed and said: "Oh, forget about the guests, I will definitely go to the scene to cheer you on, if possible, I suggest you invite Du Wei to be the guest of your concert!"
Mo Wenwei smiled on the other end of the phone and said, "Don't worry, I will definitely invite Xiaowei. I talked to her on the phone when this matter first started. Xiaowei is now filming on Ludao, and it will be in September. Just finished, she has promised me to come over and be a guest at that time!"
Li Mu was quite relieved when he listened to it.
One is that even though Zhang Guorong is about to quit the entertainment industry, he is still thinking of Du Wei;
The other is that Mo Wenwei was thinking of Du Wei just like him.
I haven't written a new song for Du Wei recently. It seems that Du Wei has gradually become quieter from the outside world, but Li Mu plans to push her directly into the ranks of first-line actors once "The Girl We Chased Together in Those Years" is released. One or two of her good songs are released in conjunction with the movie, and Du Wei will definitely become a phenomenal existence among the amphibious stars of film and television!