Chapter 843 Strategic Complementarity

Li Mu's Happy Farm started from stealing vegetables. After its own continuous development and rapid updates and iterations when it collided with "QQ Fishing Farm", now the entire game is basically the same as the very popular "hay-day" (cartoon) in later mobile games. farm) almost.

In fact, in Li Mu's view, this kind of game that fully seizes the user's fragmented time is most suitable for operation on the mobile platform, but the current smartphone is just a little budding, and there is no mobile phone environment that can support such a game. Mobile game.

Not to mention mobile games, 90% of mobile phone users will not have any data transmission needs based on the current high price of gprs in China.

Therefore, in Li Mu's view, the most practical way to upgrade is to develop end-to-end games and small end-games. The overall volume should be controlled within 100mb. As long as most of the material is localized, a small amount of material is loaded online. It is more conducive to the improvement of the game experience of Happy Farm, and most importantly, it can be more easily integrated into the yy ecosystem in the future.

Once the development of the terminal game is completed, yy will follow up with the update, and add a "Happy Farm" button in the product interface, just like the yy game hall, the user will click on yy, the client will be automatically opened and completed Log in and just play.

In this way, yy users' stickiness to the game will inevitably increase, which is not only beneficial to overseas promotion, but also greatly helps domestic strategic layout.

Not only Li Mu has this idea, in fact, Kong Lingyu and other technicians also have this idea.

Everyone knows the importance of Happy Farm to Muye Technology. With its continuous development, the way of carrying the page game has indeed become a shackle of its development. If it is upgraded to the same level based on the page game, it will be difficult. , so this time is indeed an opportunity to break the shackles and be reborn from the ashes.

The idea of ​​​​the mobile game of Happy Farm has been unanimously recognized by everyone. Kong Lingyu added a concept and said: "Boss, I think after the development of the end game of "Happy Farm" is completed, we can promote the page game and the end game synchronously. The refined client game is the most perfect solution. At the same time, it gradually weakens the refinement of the page game, slims it down and makes it a lightweight solution. The two share the same data level. In this case, we users have more choices.”

"Good idea!" Li Mu's eyes lit up after hearing this!

A product of great significance must give users more choices. Page games have the advantages and disadvantages of page games, and the strengths and weaknesses of end-game page games. These two can be complemented by reasonable deployment.

If the future of "Happy Farm" is only to keep the page board while developing the client version, then it will not be enough to form an obvious strategic complement to the client version. It is necessary to make the client version more beautiful as Kong Lingyu said. , to make the page version lighter, that is to say, after the client version goes online in the future, instead of improving the quality of the screen and material of the page version, it will continue to decrease on the original basis to improve the loading speed of the page version.

The complementary purpose is to let the user download the client as much as possible, but not to force him to download the client. In this way, the user can freely choose and deploy according to his own situation. If there is a client on the computer, it is natural to log in directly to the client. It is the most convenient to play on the client side; but if there is no client side, or if you just want to open it and take a look, then the page version is more convenient and fast.

There is another advantage of doing this, that is, no matter how good the client version is, there will still be some users who are unwilling to download the client.

Therefore, Li Mu immediately set a specific strategy: "Immediately build a "Happy Farm" client game team within Muye Technology to customize Happy Farm, and at the same time set up a game planning team,

On the basis of the existing Happy Farm, the game will be further upgraded. The direction of the upgrade is to expand the map, expand the entire system of planting, breeding and agricultural product processing, and at the same time further develop the task system to make the game more fun. "

Lin Qingya said: "It's just right, we just recruited a group of game talents, so they can use this project to practice."

Kong Lingyu said with a smile: "Qingya, the boss wants to use this game to expand overseas markets. We can't let everyone use this project to practice, but let everyone use this project to prove their strongest strength!"

Lin Qingya pursed her lips and smiled: "It was my expression that was wrong, I basically meant what you meant."

Li Mu asked her, "In terms of games, when will the people from Xishanju arrive at their posts?"

Lin Qingya said: "They will be able to work next week. They have applied for resignation on Monday, and at the same time they have begun to prepare for coming to Yanjing. If Wushan Mountain does not approve this week, they will be forced to leave and come directly to Yanjing."

Li Mu nodded and asked again: "When did the Xu Bo I asked last time join?"

Lin Qingya said: "Xu Bo is also in the resignation stage, and he should be able to join as soon as possible. I will let the HR side communicate with him after the meeting is over."

"Yeah." Li Mu nodded lightly, thinking in his heart that if Xu Bo can get to work as soon as possible, then this project can allow him to participate. He is good at game architecture, especially in system setting and task setting. There is a very good set of decisions. Whether a game can endure for a long time, the task system setting must be the most critical part. Otherwise, a game that makes people feel amazing, if there is no excellent task system matching, it will also make users feel the game. The content is gradually boring, and then give up.

However, it is okay to let Xu Bo participate, but his resume is too general after all, how to let him have a certain right to speak in this project becomes a problem. If Li Mu directly calls him to do it, it will definitely be seen by others. It is lack of theoretical support, and it will appear extraordinarily abrupt.

After a while, Li Mu had a flash of light and said with a smile: "I remember that Xu Bo was from the NetEase team, and "Westward Journey Online" itself is a Q-version cartoon image-based game. It should have a certain fit with our "Happy Farm", so this person can try to use it. If he joins the job earlier, he can be more involved in this project and see if he can use "Westward Journey" Some essences are extracted and integrated into our "Happy Farm"."

When Li Mu said this, other people didn't think much about it. They just felt that what Li Mu said was quite reasonable. The design style of "Journey to the West" is relatively close to "Cartoon Farm". Netease people should be able to have a deeper understanding.

In Li Mu's plan, Xu Bo had better play a major role in the end-game project of "Happy Farm". In this case, he would have enough reasons to promote him and communicate directly with him. The reason for believing in him and communicating with him directly, he can guide him to independently design a game architecture.

And Li Mu also made up his mind that no matter what kind of game Xu Bo came up with at that time, as long as it wasn't "Fantasy Westward Journey", he would call him back and redo it, and kept guiding him to move closer to "Fantasy Westward Journey". Xu Bo polished a game structure of "Fantasy Westward Journey". As long as he could make it, he would immediately invest money and people to develop it.

In this way, the idea of ​​quickly promoting yy's globalization process after financing has been completely determined. Take investment from American capital, launch yy in the United States, increase the influence of Makino Technology in the United States, and finally list in the United States. It is also the situation that Li Mu is most eager for right now.

If this series of strategic plans can be realized, then yy can become a world-class software and occupy an absolute advantage in the world-wide instant messaging field. As long as it has this foundation, it can definitely become the world's top Internet company .

Speaking of the game "Happy Farm", it already has a complete material library, so if it is to end-game, the overall workload is relatively low, and the speed should be very fast. If the capital is in place by then , you can now make a big push in the US market, and first conquer the US market that stands at the top of the Internet industry.

After talking about giving more than 50% of the funds to yy globalization, Li Mu then began to discuss with everyone how to distribute the remaining 50%.

New business development and expansion is a very important area for an Internet company, and it is also the key to the continuous improvement and growth of the yy ecosystem. You must ensure that new members of the yy ecosystem continue to join, and new members must be in the short term. Operate a sufficient product base within time.

For example, new products under development, blogs.

The development of blogs belongs to the stage of new business research and development, but how to operate, promote, and make it the banner of the concept of Huaxia We Media after development requires subsequent overall expansion work. This is the same as the promotion of Happy Farm, which costs money. , and to spend smartly.

Li Mu asked about the current development progress of the blog. This pure page product is a piece of cake for the current development team of Muye Technology, not to mention that most of the technical code is common to the yy space, and the development speed is faster.

Now the blog has been developed more than half, and it will be fully developed in more than a week, and the internal test can be carried out at that time, and it will not be long before it will be launched.

Chen Tong also attended the meeting today as the person in charge of the future blog. When talking about the future of blogging, Li Mu deliberately explained to him: "Brother Chen, Star Tieba is the mother body of blogs. For the development of blogs, all the resources of Star Tieba will be open to you. , you can call it, this is a huge advantage of blogging in the future, but it is also a huge test for you. The higher your starting point, the higher the height you want to reach, so you must make good use of the existing resources, and make good efforts to incubate this new product of blogging!"

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