Chapter 867

Ding Zhenglin is a veteran of capital, and naturally realizes that the valuation of Muye Technology must be recalculated under the stimulus of such great good news last night.

In fact, the valuation of companies is not rigorous at all, especially in emerging industries such as the Internet. Corporate valuations are even the same as the appearance fees of celebrities, which are often roller coasters.

If you compare a company to a star, under normal circumstances, the salary of a movie is one million, then if he goes to a Spring Festival Gala or takes a supporting role in a big Hollywood production, his worth may be It increased more than tenfold overnight;

On the contrary, if a star's salary is 10 million, but suddenly a huge scandal breaks out, the appearance fee may drop to 1 million and no one dares to invite him to film, just like the stock price during the stock market crash, plummeting.

If you stand in the wind, any Internet company founded less than a year may succeed in financing with a valuation of over 100 million. If the wind stops, such a company will fall to pieces in an instant.

Li Mu is now standing on a strong wind. This wind is blown by the country's favorable policies. This strong boost has an extremely huge impact on corporate valuations.

Ding Zhenglin asked Li Mu: "Mr. Li, what do you think are the screening criteria for re-quoting?"

Last time, Li Mu decided to start the negotiation with 10 billion yuan. If the price is higher than this price, everyone will have the opportunity to continue the negotiation. If the price is lower than this price, all negotiations will be waived.

This time, after thinking for a while, Li Mu said to Ding Zhenglin: "The overall coefficient of sincerity is 1.5 times. This time, we will directly use the split Muye Technology to talk to the capital. The Tieba business line is singled out, and the game business is also single. Take it out, and Makino Image will also be taken out, all of which will be dismantled at the capital level, and then take our yy closed loop to talk to them."

Ding Zhenglin said: "Mr. Li, the government's promotion of industry development can at least increase the financing of Internet companies across the country by 20% or even higher. We are the leading Internet companies in China, and we benefit the most from the entire favorable policy. With strong government relations, the premium will naturally be higher, and I think we can double down when we talk about valuation again.”

Li Mu comes from a technical background and does not have enough grasp of the capital market. He feels that 1.5 times is already very arrogant, and he can't imagine that the company's valuation can be doubled overnight.

Ding Zhenglin realized Li Mu's lack of self-confidence and said with a slight smile, "Mr. Li, you must have never experienced the Internet bubble, let alone a company whose valuation doubled overnight, with a product that doubled overnight. I've seen it all, let me tell you this, before last night, Huaxia Internet was slightly cautious, sluggish, and in a cold state. Only Muye Technology and Taobao developed rapidly; after last night, Huaxia Internet The industry immediately entered a state of increasing heat. As soon as the national policy moves, capital also moves according to the wind. Now I want to take the opportunity to invest in a few more companies. Otherwise, when the favorable policies are gradually implemented, the industry will overheat, the bubble will blow, and the valuation will rise. It just got even higher.”

Li Mu nodded to himself.

What Ding Zhenglin said also makes sense. Sometimes, production alone is not enough, and pricing is necessary. A leading company like Muye Technology has almost no competing products of the same level in the Chinese market, so there are not many rigid standards for reference in valuation. , what the negotiating table is all about is their own grasp and control of their opponents. What the buyer pursues is to shout the other party's bottom limit and bite it hard. The seller pursues the exact opposite. bite.

The difference between the seller's bottom limit and the buyer's upper limit may be several times and dozens of times. Because of this, all kinds of commercial spies emerge in an endless stream. If you know the other party's cards in advance, you can definitely talk about it.

Therefore, Li Mu couldn't be sure right now how much valuation Muye Technology could finally negotiate, so he decided to entrust it to professionals and let Ding Zhenglin try his best.

...

Today is the first day of Lei's report,

As the number three person on Taobao in the future, second only to Senior Brother Liu, Li Mu attaches great importance to it, and so does Senior Brother Liu.

Originally, Senior Brother Liu wanted to rush back today and invite Master Lei to have a meal and a drink with Li Mu in the evening, and officially welcome him to the Taobao team. Senior brother was about to go to the airport early this morning when he received phone calls from the top secretaries of several provincial capital cities in China one after another.

During the phone call, they all sent a sincere invitation to Senior Brother Liu, hoping that Senior Brother Liu can visit the local area. They are willing to give the most preferential policies in exchange for Taobao Logistics to build a logistics base in the local area.

CCTV's report last night made the local government smell a strong sense of political achievements from Li Mu. If Li Mu's company can settle in the local area, it will definitely be a great achievement in his personal career in the future! If Li Mu continues to rise in the future, the strength of the company will become stronger and more famous, and the promotion effect it will bring to them will be even more incalculable.

Therefore, the local government offices were studying Li Mu's industrial map last night, and researching which industries Li Mu could bring to the local area. It seems that there is no other choice besides Taobao logistics.

Although Taobao Logistics is not a high-tech enterprise, in the final analysis, it can be seen from the name that this logistics enterprise and Taobao.com are closely linked, and in the future, it must support the logistics and transportation of the entire Taobao.com order, so although it is not the Internet Enterprises, but the Internet atmosphere and relationship are very strong. Isn't the introduction and support of Taobao Logistics supporting the development of Huaxia Internet in disguise?

The official career itself focuses on the upward and downward effects of policies. Since the overall national strategy is to promote the rapid development of the Internet, the local government must also find a way to actively promote it within the scope of its own jurisdiction. At present, except for the four first-tier cities, other cities have no talents and no environment. It is extremely difficult to promote the development of the Internet industry, so the most appropriate way is to introduce Taobao logistics.

Brother Liu told Li Mu that not only the provincial capitals, but also the Shanghai Municipal Government, which we just talked about, communicated with him as soon as possible this morning, and took the initiative to make concessions on the basis of the original negotiation and give Taobao logistics more. great policy support.

In the original words of Senior Brother Liu: "The land is just like a free grant. The tax exemption for enterprises is three years, and some of them are directly open for ten years, which makes me feel embarrassed, and some even say that as long as we go, You can help solve the interest-free loan locally. Li Mu, how do I feel, after you brag on TV, it seems that we have inexhaustible government resources all of a sudden, and the whole world feels a lot brighter, … …”

Li Muwan did not expect that pretending to be a coercion yesterday could bring so many benefits, and even the local governments in the provincial capitals showed their favor to Taobao Logistics. Daqi, this is really different from before, especially the highly sensitive officialdom, must pay more attention to these than anyone else.

Moreover, for local governments, granting land, tax exemptions, and providing interest-free loans are not a big deal in themselves. For now, local governments have such resources, which makes Taobao Logistics so convenient for them. There is no substantial investment and loss at all. For these local governments, why not do it?

However, Li Mu smacking his lips. In the long run, it is not enough to build six logistics distribution bases across the country. Once the overall volume of online shopping increases, in the future, every province will need to choose at least one city with convenient transportation. To establish a logistics distribution base, the reason why we chose to build six first is also because the money on hand is not so abundant.

However, if according to what Brother Liu said, so many cities are willing to give huge policy discounts to attract Taobao Logistics, why not take down the land first, then invest less money, and build it slowly? If you can get a certain interest-free loan from the local government, it will be even better. You can first build six large-scale logistics distribution bases, and then slowly build about ten secondary logistics distribution bases. , If you wait a year or two, two or three years, and your Taobao Logistics has more than a dozen or twenty logistics distribution bases across the country, it will be against the sky.

So Li Mu said to Senior Brother Liu: "Senior Brother, don't go back to Yanjing during this time, work hard, run through cities like this first, and get through all the key things, key points, and key people. After you get the biggest preferential policy, you come back and we will choose ten to fifteen, and we will build up slowly at the pace. After talking about this, we will get the airline's resources with Lin Lin's relatives. At that time, our Taobao logistics will not have a bright future. Limited!"

Senior Brother Liu said excitedly: "Don't worry, I will run through all of them, but I can't help you with the promotions of daily necessities. You should spend more time on Taobao during this time."

Li Mu said with a smile: "Don't worry, isn't this a marketing expert? When Mr. Lei enters the job, let him directly participate."

In Li Mu's eyes, Master Lei is a rare top marketing expert in China Internet. Such people are much more useful in Taobao than in Jinshan.

The same mobile phone, the same shape, the same packaging, and the same price, others may only sell 10,000 units, and Master Lei may sell 10 million units. This is the importance of marketing capabilities to a company or a product. The reason is, although I don't have a mobile phone to sell to him now, but selling so many products on Taobao to him will definitely allow him to have a bigger and better stage to play his strengths.

Regarding the marketing ability of the leader of Lei, there was a person who was very suitable for comparison with him in his previous life, and that person was Lao Luo.

Both of them make mobile phones, and Lao Luo's products are not bad, and his eloquence like a monster and a hooligan completely crushes the leader of Lei, but marketing is not as simple as bragging. People like Lao Luo, stand Even if you scold twenty people on the street, you can't fall behind, but the leader Lei can't even speak Mandarin, but just looking at the sales of their respective products is enough to see the true marketing level of the leader Lei. How insane!