Rebirth in a Perfect Era

Chapter 863: A Good Opportunity to Sound the Charge

Because he didn't appreciate Dangdang's style of doing things, and after completing the acquisition of Zhuoyue immediately, he would become a positive competitor, so Li Mu's aggression towards Dangdang instantly exploded.

Although Li Mu knew that he should not be afraid of a platform like Dangdang, he did not dare to neglect it, because the vertical field is a deeply rooted industry. Once a company takes root in a vertical field, it will naturally Create an authoritative and professional corporate image for consumers.

If you give Dangdang a few more years and take root in the field of book sales, everyone will first think of Dangdang when they buy books online, even if JD.com can't handle him, it can only make him feel bad. It's too hard to kill him.

This is also the fundamental reason why other companies in the same industry must rely on vertical fields if they want to stand out after the big platform is deeply entrenched.

Tengxun.com is really awesome, and its traffic is second only to Baidu, ranking second in China, but Tengxun video is no match for Youku, and Tengxun Auto is no match for Autohome. If you miss the right opportunity, you will want to turn your head in the future. To clean up Dangdang, I am afraid it will be as difficult as going to the sky.

So, against Dangdang, what Li Mu wanted to do was to attack with all his strength!

To find a battlefield and pull out the main force, Dangdang must have an inescapable battle with himself. The main forces of both sides are gathered together, and Li Mu can rely on the crushing advantage to attack with all his strength, and all his work is done in one battle!

What Li Mu thought was to wait for Taobao's book audio and video classification to go online, and immediately use strong traffic, funds and other aspects to support it, and then start a publicity war and price war with Dangdang, first start the money-burning model of loss-making business, and Dangdang can also follow Burning, but with its size, it's hard to say how long it can last. If it can't persist and there is no capital to pursue investment, Dangdang will basically kneel within a few rounds.

Waiting and kneeling, Taobao not only lost a competitor in the book business, but most importantly, it blocked a fast path for foreign large companies to develop in China.

After sorting out the whole set of strategies, Li Mu realized that the interview later may be a good opportunity to sound the charge.

...

After the CCTV reporter arrived on Taobao, Li Mu realized that it turned out that CCTV was on the news network together with the focus interview this time.

Catching up on current political hotspots has always been CCTV's best job. When the "Internet into the home" policy was still on paper, CCTV had already received the news in advance, and before all other media had heard the news, it had already Start planning this topic.

CCTV reporters first did some research and interviews in the computer markets of several big cities across the country, and investigated the current price of desktop computers, the cost of accessing the Internet, and the willingness of citizens to buy computers. Materials related to the theme of "Internet into the home".

For example, the recent trend of computer prices is almost unstoppable, and the price of hardware is also very fast, and there is no room for relief, and every consumer interviewed in the computer market feels that the price of computers is too high, it is difficult to bear or It is very difficult to endure, and many consumers have gone to the computer market many times to pay attention to the price of a certain computer or a certain configuration, and wait for the opportunity to reduce the price before starting.

The appearance of Li Mu has made all the people have a strong interest in the Internet, but the threshold for ordinary home users to enter the Internet is still slightly higher in terms of economic requirements. As soon as the conference was launched, it was highly praised by the whole people, because it was the most direct way for the government to lower the threshold for them to buy computers and access the Internet, so CCTV also made great efforts to prepare the icing on the cake for this policy of benefiting the people.

Originally, CCTV only knew that the Economic and Trade Commission was discussing and planning this policy, but it did not know that Li Mu was also involved. Today’s press conference by Minister Zhen allowed CCTV to immediately capture the key points. push behind.

For CCTV, they are very happy to support Li Mu,

On the one hand, Li Mu himself is a representative of the positive energy of the society. Pushing him is almost beneficial and not harmful. On the other hand, Li Mu was pushed into the eyes of the people by CCTV. Not reporting on Li Mu every once in a while seems to be missing something.

This is the same reason that Zhang Jie always goes to Hunan Satellite TV to participate in various variety shows when he has something to do.

Zhang Jie is the son-in-law of Hunan Satellite TV, and Li Mu is the son of Yang's mother.

The fact that the news network and the focus interview are on together means that CCTV has left the news point long enough. Like the shutter time of photography, the longer the time, the higher the exposure and the increase in the amount of exposure.

CCTV reporters intentionally asked Li Mu to talk more and talk more, so as to accumulate enough material for him, and they will try to expose and show more of Li Mu's interviews as much as possible during the time of the two programs.

So, starting from seven o'clock in the evening, Li Mu appeared in front of the whole nation again.

The news that the Economic and Trade Commission promotes the trial implementation of the "Internet into the Home" policy in three provinces and two cities has itself entered the main content tonight, and in the main content, Minister Zhen's remarks at the press conference have become the top priority.

The news network has simplified Minister Zhen's remarks at the press conference. In the edited and spliced ​​version, there are only two focuses: first, what is "the Internet entering the home"; second, how does "the Internet enter the home" come from of.

The first question, what is "Internet into the home"? That is, in the future, any family across the country who buys a home computer can get a government subsidy of 500 yuan, and then go to the Internet to enjoy a 25% discount on the first year's Internet fee.

For families who are interested in buying a computer, this is definitely a huge favorable policy. It saves nearly 1,000 yuan all at once, and it almost tops the monthly salary of ordinary workers;

For families who are not interested in selling computers for the time being, this policy is also a huge temptation. After all, there is a time limit for this kind of good thing that falls from the sky. After passing this village, there will be no such store, so many people who did not Families who plan to have no computers are also itchy because of this policy;

Even for those families who are not ready to buy a computer, or cannot afford a computer for the time being, this policy still makes them feel the sincerity of the government, making this policy absolutely positive in front of the people across the country. image.

After clarifying what "internet entry" is, and when it comes to the key point of how "internet entry" came about, CCTV made the audiences across the country stunned by the original words of Minister Zhen at the press conference.

It turns out that all this is because of Li Mu...

Many viewers in front of the TV were astonished in their hearts: "Why is it related to Li Mu again? Why is Li Mu inseparable from every major event in the Internet industry, and even the government's subsidy policy is an idea proposed by Li Mu?"

Later, CCTV broadcast an interview with Li Mu himself.

The interview was just done on Taobao this afternoon, and CCTV excerpted a few of the dialogues.

The first is: "Mr. Li Mu, I would like to ask you, what prompted you to propose to the Economic and Trade Commission 'Internet to enter the home'?"

Li Mu's answer was an understatement: "As a practitioner in the Internet industry, what I hope most is that the industry itself can go faster and farther, but if the industry wants to develop faster, it must first have more fertile soil, our population in China. The base is very large, but the proportion of home computers and the number of netizens and the total population is very different, and there is still a big gap with the developed countries in the West. In this case, how to speed up the popularization of home computers has become a domestic Internet development. top priority.”

The reporter said: "I remember that you have teamed up with Shenzhou before and launched a lower-priced and more cost-effective home computer on Taobao. You should have cooperated with Shenzhou for this purpose, right?"

Li Mu nodded: "The purpose of cooperating with Shenzhou is indeed to introduce lower-priced home computers to consumers. But to tell the truth, our capabilities and Shenzhou's capabilities are really limited, so I hope the country and the government can come forward and use strong assistance. To promote the rapid development of Huaxia Internet, the reason why such a powerful government policy of 'Internet into the home' can be introduced is the support of the country and the government to the Huaxia Internet industry, and the support for the public to understand and access the Internet. In the future, this The prosperity of the industry is inseparable from the support given by the government.”

Li Mu's words are not leaking, and he never forgets to put the government in the most important position. It is not to maintain a better cooperative relationship with the government, but in Li Mu's view, this time the "Internet into the home" is indeed completely benefited from The government's promotion deserves 100 percent of the credit, while the self-talk is at most 5 percent, and the rest is almost entirely the result of the government's efforts.

Li Mu strengthened the close relationship between the government and the Internet industry in front of the people of the whole country, not only to allow the government to better support the development of this industry in the future, but also to allow the industry to be closer to the government. In the future, the government's views on the Internet will allow the two parties to become more and more integrated, creating a better development environment for the domestic Internet industry.

The reporter didn't know Li Mu's deeper thoughts, and asked again: "You said that what you want most is to see the rapid development of China's Internet industry, then can I ask you, what do you think is the highest pursuit of China's Internet industry in terms of development? ?"

Li Mu sat up straight, changed his humble and calm tone before, and said with a bit of excitement and a bit of generosity: "From my point of view, I personally hope that China's Internet industry can become the best of the two worlds!"

"Then which of the two worlds is the best?"

"First, I hope Huaxia can become the world's largest Internet market;"

"Second, I hope that the Huaxia Internet industry can become the top existence in the world Internet industry and lead the development of the world Internet industry!"

Chapter 869/1972
44.07%
Rebirth in a Perfect EraCh.869/1972 [44.07%]