Chapter 884 Continuously Releasing Smoke Bombs

Boss Ma finally knocked down the $2 million promotion budget at the meeting. Yang William did not object, but only warned Boss Ma that if the promotion is not in place, the most important online promotion is likely to be greatly affected. Tian "Lai Novel" "⒉

However, Boss Ma blocked his mouth with his own judgment: "Mr. Yang, you don't know the Huaxia market, let alone Li Mu, his energy must be focused on yy now, and his eyes must be on American elites. In the class market, our activities can not only compete with Taobao, but also stagger the focus with Li Mu. When Li Mu focuses on foreign countries, we focus on domestic, so I believe that this time our activities will definitely achieve good results. "

Yang William snorted: "Wouldn't the effect be better if you added a little more publicity investment?"

Boss Ma knew that his heart would not die, so he deliberately blocked him and said, "Then why don't we just invest 200 million yuan, 200 million yuan in 5-7 days, enough to let all the urban population in China know about Le Tao.com. Do you think this is appropriate?"

When Yang William heard that Boss Ma was carrying it on purpose, he sneered: "Then I don't think you should invest two million dollars. It makes sense to invest 200,000 yuan."

Boss Ma said with a smile: "So this is what I advocate. The investment must be moderated, and the most appropriate degree can be grasped in order to obtain the highest input-output ratio."

"Oh?" Yang William raised his eyebrows: "How does Boss Ma know, whether yours is more suitable, or mine is more suitable?"

Boss Ma smiled lightly, his eyes were firm and he said with a bit of contempt: "I have been doing e-commerce in Huaxia for three years, and you haven't come to Huaxia for three weeks. Who knows the Chinese market better between you and me? Say? After you have worked in Huaxia for three years, maybe you will understand why I made this decision."

"You..." Yang William was speechless when he was blocked. He simply waved his hand and said, "Okay, I'm too lazy to quarrel with you. Whether it's appropriate or not, we'll leave it to the market to prove it!"

"Okay." Boss Ma said with a slight smile: "To use an old Chinese saying: Let's ride a donkey to read the songbook and wait and see."

Yang William looked at the time, stood up and said, "Since the matter has been decided, let's end our meeting here."

Boss Ma nodded and said to Li Guoqing: "Mr. Li, you have been visiting Hangzhou for the past few days and have been busy with your work. You must have not experienced Hangzhou's food very much. I will be the host in the evening, and I will show you the specialties of Hangzhou. vegetable."

Li Guoqing nodded quickly and said with a smile, "Then I'll wait for your arrangement."

When Yang William returned to the office, he closed the door. The first thing he did was punch a few times in the air and swear to vent his dissatisfaction with Boss Ma. Then he sat in front of the computer and wrote an email to prepare To the US head office, let them protest with SoftBank frequently, saying that Boss Ma is too conservative, and his operational thinking is backward. If Le Tao has been under his management, it will be difficult to become Taobao's opponent.

After Boss Ma returned to the office, his mood was somewhat annoyed. Although he succeeded in shutting Yang William's mouth just now, this person was by his side and brought him a great threat.

It seems that he has SoftBank behind him, and Yang William has Amazon behind him. Everyone is evenly matched, but he is not a direct descendant of SoftBank. The relationship between the two parties is only between the investor and the investee. I hope to give birth to a daughter-in-law from a fat boy, and Softbank is its own mother-in-law. It’s okay to have a baby, but if it doesn’t, she will soon be eliminated by her mother-in-law;

And Amazon is different. William Yang is from Amazon. He is now the top leader of Amazon in China.

So looking at it this way, my future game with Yang William is probably just the beginning.

It will be more and more difficult in the future.

The more this is the case, the more he must avoid making mistakes. Otherwise, once William Yang is caught, he will definitely report to SoftBank and Amazon immediately, and take the opportunity to weaken SoftBank’s trust in him.

In his opinion, the two million dollars in advertising investment this time is not too much, it is just right, but once the budget is set, if you realize that it is not enough after the launch, it is basically impossible to temporarily add it. For the time being, Li Mu will definitely not focus on Taobao. However, if Le Tao goes online, if Li Mu quickly counterattacks, can his budget of two million US dollars stand up?

While hesitating, Boss Ma suddenly saw a push notification pop up on his YY.

yy posted a news with the headline: "The Internet has become popular in three provinces and two cities, and online shopping has become popular!"

Boss Ma subconsciously clicked on this push. In the news details, it was said that the 'Internet into the Home' has received a great reputation and response in the three provinces and two cities. Citizens are enthusiastic about purchasing machines, and the number of computer sales and broadband access to the Internet is rocket Moreover, 40% of this huge sales volume is from Taobao. This is a very surprising proportion. The reason why there is such a high proportion of online purchases is that online Taobao, on the basis of all preferential policies, returns There is a certain degree of additional discounts, which is due to Taobao's special sales model, minus the profit link of intermediate dealers.

The first half of the article introduces the current sales situation in the three provinces and two cities, and the second half looks forward. Once the "Internet into the home" policy is implemented nationwide, the domestic sales of complete machines will enter an unprecedented state. It is expected that in September Computer sales are sure to set national records and even far earlier records.

At the end of the article, the author is vaguely reminding users to pay more attention to Taobao, because Taobao has recently welcomed Lei Jun as coo, and Lei Jun’s new official has three fires. "The hot trend of the Internet, a round of online promotions for the whole machine has been launched, which has contributed to the "Internet into the home".

After reading this article, Boss Ma immediately applauded excitedly. In his opinion, this is really great news, because Muye Technology is Li Mu's industry, and yy is also a platform for Li Mu. It will not be done for no reason. There is only one possibility for this kind of report, that is, Taobao is preparing to engage in computer promotion activities. 4 This article is definitely to warm up in advance.

If Taobao is preparing to do computer promotions, it is definitely good news for Letao, because if Taobao does not do any activities in the near future, it means that they have extra energy reserves. Once their activities are launched, they will definitely immediately respond.

However, at the moment Taobao is definitely also preparing promotion activities, and it is a computer promotion. Promotion activities involve too much resources and energy. Once Taobao starts doing this promotion, it is impossible to launch other promotion activities at the same time, its own activities. After the launch, it may be difficult for them to have the energy to deal with it. In this way, it means that there is a fundamental deviation between Taoji and Letao's promotion activities. Although everyone does business in one place, if you open a hardware store, I open a smoking hotel, do not interfere with each other, and it is not enough to be any threat.

Boss Ma even thought that this time Taobao is also engaged in the field of electronic products, I am afraid it will deepen the user's impression of its professional sales of electronic products. If Letao can take this opportunity to create a professional sales of daily necessities in the minds of users. To a large extent, you can prevent Taobao from expanding to daily necessities.

The more he thought about it, the more relaxed Boss Ma felt. It seemed that he had a very high chance of success this time, but he never dreamed that this was the first smoke bomb released by Li Mu.

...

The next morning, as soon as Boss Ma arrived at the company, Cai Chongxin found him and told him the news he had just received.

"People from Muye Technology are booking major media resources, and there may be a large-scale publicity campaign in the near future."

This news was Li Mu's second smoke bomb.

Boss Ma involuntarily frowned, but he relaxed after a while: "They definitely want to take advantage of this opportunity to promote a wave of news that yy is popular in the US market."

Cai Chongxin nodded: "I think so too, Muye Technology has been talking about raising the C round recently, but it has not gone into the negotiation with VCs. YY suddenly became popular in the United States, which became the capital for Li Mu and VCs to ask for the price. The trend overseas is getting better and better. If you seize the opportunity to hype it up in China again, according to the mentality of the Chinese people, I am afraid that the people of the whole country will regard him as a hero, and regard Muye Technology as the number one Internet national enterprise that wins glory for the country. At that time, I estimated that the valuation of Muye Technology was not impossible, let alone 20 to 30 billion, 50 billion."

Boss Ma sighed, and said with a longing and somewhat tasteful expression: "Li Mu this guy is amazing, if Muye Technology doesn't subside, it is not impossible to get a market value of 50 billion, but when I look at the market value of 50 billion, it is not impossible. , capital may not dare to enter, there is too much water in it, once the fever subsides, the market value will shrink significantly, and capital will definitely wait until the fever subsides before entering."

Cai Chongxin said: "It depends on how long Li Mu's yy can be popular overseas. If it is just a flash in the pan and is abandoned by the US market after a few months, then the valuation will definitely plunge, but if Li Mu can buck the trend and make a The U.S. market stands firm, and then takes the opportunity to expand, the market value will not fall, but will continue to rise rapidly.”

Boss Ma waved his hand: "I don't think it's possible. Li Mu may not have expected how complex and competitive the US market is now. It's not that I'm bad at him. He is a person who has never been to the United States. Is the product bigger and stronger in the U.S. market? Even someone like me who has been to the U.S. many times doesn’t have this confidence.”

Cai Chongxin said: "Li Mu, this kid, never plays cards according to the routine. The ghost knows what method he will use to promote yy in the overseas market this time."

Boss Ma smiled lightly: "Don't worry about him, our opponent is Li Mu, but specifically, our opponent is Li Mu's Taobao, not Muye Technology."

Speaking, Boss Ma said confidently and excitedly: "Li Mu is now focusing his energy on Muye Technology, that Liu Yingdong is busy with Taobao logistics, and Lei Jun, who has just joined Taobao, has three fires as a new official. We are thinking about a computer promotion, this is our best chance! We have waited so long, and postponed the launch date again and again, it seems that it is a blessing in disguise. , this time is the best time!"