Chapter 887: Then I'll Be Another One Point

Because of ben.clarkson's article, Li Mu and yy became popular again in China. This time, the media's publicity was overwhelming, which not only further enhanced the popularity of Muye Technology, but also helped Li Mu to further confuse Boss Ma.

Li Mu's reputation is getting bigger and bigger, and Boss Ma is envious and jealous, but if he thinks about it from another level, he feels that this is not a bad thing.

The more popular yy is, the more important it is to Li Mu, and the more it will involve Li Mu's energy. If Muye Technology directly sells a valuation of 10 billion US dollars in the US capital market this time, it may not be true for himself. It's not a good thing. The more valuable Muye Technology is, the more Li Mu will despise Taobao, and the more chance he will have to get up.

Up to now, Boss Ma has completely put his heart in his stomach. He feels that he is launching a surprise attack on Li Mu very covertly and subtly. As a sneak attack in the business field, he feels that he has no chance of losing. How much to win back.

After Li Mu finished washing up, he put on his clothes and went straight to Taobao. After Su Yingxue's reminder, he classified the importance and urgency of his current work.

Although the importance of yy is great, due to various reasons, the urgency is not high, and it is an important but not urgent task at the moment; and the current Taobao promotion is getting closer and closer, and there is an enemy in the dark. Waiting for an opportunity, this is definitely an important and urgent task, and it must be placed at the top of the list and solved first.

After staying on Taobao until the afternoon, Li Mu, Lei and other teams further refined and optimized the promotional activities.

At three o'clock in the afternoon, Li Mu left Taobao and drove to Muye Technology. Ben.clarkson's article gave him a reminder that msn was actively imitating yy and wanted to implement the group chat function on msn.

If msn really launched a group chat, Li Mu would not be able to sue them for infringement, because it is difficult to apply for a patent and protect it for a product thinking, and what can really apply for a patent is generally a solution for product thinking.

That is to say, if msn just copied the product thinking of group chat, he can't help them, and he can't win a lawsuit with them in the United States, unless he uses a solution that touches his own patent when he develops the group chat product. , otherwise, as long as he solves this technical problem with a different idea from his own, it will not be regarded as infringement.

Li Mu is still very worried about Microsoft's approach, because once a company like Microsoft wants to follow up on imitation at the level of product development, his technical strength is so strong, and the speed of catching up will definitely be very fast.

Now my yy and Microsoft's msn just have a differentiated competition. msn now mainly serves ordinary users and solves the social needs of ordinary users; yy now mainly serves elite users and solves the office and business needs of elite users.

Right now, I secretly deploy "Paradise Town" in order to steal msn users, and Microsoft imitates its own product functions, obviously wanting to steal its own elite users.

In this case, I have to continue to strengthen yy's support for the office and business needs of elite users, and develop more business functions to stabilize the elite users that I have accidentally acquired. Doesn't Laomei say that she is awesome? Don't you say that yy products are awesome? Okay, then I'll be a little more arrogant, so arrogant that I'll put you on top of your clothes and make you fall into the ground.

In the conference room of Muye Technology, Li Mu gave the core team and the leaders of the development team a detailed description of his more advanced product planning.

Among them, Li Mu believes that the core product is the online preview function.

When Li Mu wrote the words "online preview" on the whiteboard, no one understood what Li Mu wanted to say.

In other words, what is an online preview?

Everyone knows the preview function.

Using various document editing software, do a print preview before printing. In fact, it means to browse in advance. What does this have to do with being online or offline? As long as it is on the computer, can't preview it offline?

Seeing that everyone was puzzled, Li Mu asked them with a smile, "Everyone, what is the most important tool in your work?"

Everyone's answer is different.

Some people say it's yy, some people say it's software development, and some people say it's mailboxes. This has a lot to do with the different types of work.

Li Mu asked at this time, "If any colleague thinks that the mailbox is the most important work tool, please raise your hand."

Among the twenty people, six or seven raised their hands, accounting for one-third.

Li Mu asked again: "If you think the mailbox can be ranked in the top two, please raise your hand, and the part of the colleagues who thought the mailbox was the most important just now, please raise your hand again."

Among the more than 20 people, 12 or 3 people raised their hands, accounting for half of them.

Li Mu asked again: "If you think the mailbox can be ranked in the top three in importance, please raise your hand. Colleagues who raised their hands the first two times should raise their hands again."

This time, almost everyone raised their hands.

Although yy's one-to-one communication and one-to-many communication are very convenient, it still cannot replace the importance of email in work.

Although the work content presented in the form of email is a little more cumbersome in the presentation process, it is more formal, more organized, and easier to be stored and retrieved, so until 2016, corporate email is also a very important job. tool.

The importance of mailboxes in work is divided into two dimensions: internal and external.

When working internally, it can be used to issue notifications, work tasks, send work reports, various applications and project progress, etc. One email from the leader can be sent to all employees, and one email can also be copied to multiple leaders. With colleagues, each employee will send and receive a certain number of work emails every day, and some even send dozens of emails a day;

In the external work, the mailbox is also very important. The offline transmission of yy is awesome, but it still has a process of adding friends, and the mailbox is different. As long as you have the other party's email address, you can directly communicate with each other, so In formal foreign business work, the role of the mailbox is also indispensable.

After letting everyone realize the importance of mailboxes, Li Mu said to them, "In your daily email exchanges, what type of attachments do you have the most?"

Some people say it is word, some people say it is excel, and some people say it is pdf, ppt, txt and rar or others.

However, the most talked about are the four file types of word, excel, ppt, and pdf.

These four are indeed the most frequently encountered file types at work, so it is natural that they appear most often in email attachments.

So, Li Mu wrote these four things on the whiteboard and said to everyone: "Okay, now let's take a look at these four kinds of documents. In your frequent work emails, do you feel that it is very troublesome to check attachments? ?"

Everyone looked at each other, and some people said subconsciously: "I don't think so.", "It's okay."

Li Mu shook his head helplessly. Sure enough, these people who lived in 2002 had such an easy to satisfy demand for products. Instead, he was like a spoiled child. All kinds of products these days are in design and function. He couldn't help but complain. Even if everyone else thinks it's awesome, he still feels a lot worse. This is indeed because he is a rebirth. The Internet products in 2016 are really ahead. too much.

So, Li Mu stood down and said to them, "For example, someone sent a file to your mailbox, which is a word document with only a few dozen kilobytes. How do you view it?"

A girl said subconsciously: "Download the attachment, and then open it..."

Li Mu nodded and smiled: "Look, from the moment you open this email, all you need to do is: click the attachment to download, the download box will pop up, select the storage path, and click Save; if you choose to download to the desktop, Then you need to switch to the desktop and double-click to open; if you choose to download to a folder, then you also need to open the root directory of the download folder."

Everyone nodded, it was indeed such a process, but everyone seemed to be used to it, and no one felt any trouble.

Li Mu said at this time: "What if we have a [Online Preview] function for attachments? Also from the moment you click on this email, you don't need to click to download, there is a [Preview] button next to it, you Just click [Preview] and a new page will pop up immediately to show you the contents of the attachment on the new page. Many steps in the following are omitted, which not only saves your operating costs, but also saves your money. Time, think about it, isn't it cool?"

Everyone frowned and thought, Fang Xudong was the first to come back to his senses and said in surprise: "Mr. Li, this function can really solve a big problem. In fact, we don't need to download and save most of these types of attachments at work. Yes, as long as you read it, it is usually saved in the mailbox, and even if it is to be forwarded to other colleagues, it can be forwarded directly through the email, and there is no need to download it locally."

Li Mu smiled slightly: "That's what it means, think about it, if these files can be previewed directly online, how much time and energy will it save you? Compared with the time and energy saved, I think the more important thing is that one click can save you time and energy. The thrill of getting it all done.”

Everyone else also wanted to understand, and they all agreed with Li Mu's statement.

There is such a [online preview] function, the experience will be much better, but the question is, how can it be achieved?

Fang Xudong didn't understand for a while, he asked Li Mu, "Mr. Li, what technical means do we need to use to realize the function of previewing so many documents online? Each type requires different software to open, how can we achieve it all in one file? Preview on the page?"

Li Mu smiled slightly: "Old Fang, you are a master of technology, but you have to keep up with the rhythm in terms of products!"

Fang Xudong blushed.

His product thinking is indeed average. His strength is execution. Li Mu tells him what product he wants and what function to achieve. After he understands it, he will use technical means to realize it, but let him do like Li Mu and set a product. Soul, he still lacks a lot. After all, products and technologies may still overlap to a certain extent in the superficial stage.

Li Mu said with a smile at this time: "I'll give you an analogy, assuming that we completely abandon the Internet, if you want to send a book to your friends to read, then you have to find a way to send the book to him; if If you want him to appreciate a painting or a photo, then you must also find a way to show the painting or photo to him; if you want to invite a friend to watch a performance or drama, then you have to bring the performance ticket or CD Delivered to them... For these kinds of needs, all the transmission mediums are specific, either books, paintings, photos, or CDs."

Seeing that everyone was staring at him, unable to breathe, Li Mu smiled slightly, changed the subject, and said, "If! If at this time, someone provides you with a solution for image transmission, there is only this one. solution, can you use the technology of image transmission to solve the above four needs?"

Fang Xudong was awakened instantly and blurted out, "Mr. Li, I understand!"

Li Mu asked with great interest, "Understood? Then let's hear it."

Fang Xudong said: "What you mean is that although the media that need to be transmitted are different, they can all find a unified presentation method, because what we ultimately want to transmit to each other is not the books and paper itself, nor the paintings and photos, The discs themselves, but what they contain!"

"According to your analogy, we can turn the paper book into an electronic version of the picture, and then transmit it to the other party, and he can read the entire book; not to mention a painting, a photo, a performance , all converted into image files, which can be solved perfectly through direct image transmission.”

Li Mu nodded in admiration and asked him, "So what?"

Fang Xudong said with a smile: "So we have to develop a function that can convert all these types of files into html page documents in our server, so that once the user enables preview for a certain type of document , then our server directly transmits the page document converted into html to him, so that he can directly preview it in the page, whether it is a word document, an excel sheet, a pdf or a ppt, the content can be presented through the page technology. !"

Li Mu clapped his hands and said, "That's great! This is the online preview function I want! We don't care what type of file the user wants to preview, as long as it is suitable for presentation with page technology, we will convert it into a page for him. document, so he can preview it online without downloading it.”

After speaking, Li Mu added: "Think about it, if a 30kb word document is converted into html, the size of the page document will also be around 30kb, instead of letting the user download 30kb from the server and then store, search, and open it, why not Let the user download the 30kb page document directly from the server, save him other troubles, and let him browse the document content directly on the page."

Hearing this, everyone was shocked and ecstatic, and thought to themselves: No wonder the American technology media said that he is the top ten top product managers in the world. With his thinking mode, the top three in the world are probably not too much to give up, right?

(To be continued..)