Chapter 880 3 Companies United Against Taobao

Dangdang was a waste in his last life, so Li Mu thought it was a waste.

However, Li Mu subjectively ignored the fact that because of his rebirth, the domestic Internet landscape has long since changed.

In his previous life, when Amazon hoped to choose between Joyo.com and Dangdang.com, Li Guoqing instinctively resisted acquisitions because of his pride and arrogance, so Amazon finally accepted Joyo and became the later Joyo Amazon.

The key reason why Li Guoqing was so confident at that time was because he did not have an opponent who could crush him at that time, and his strength was even stronger than that of Joyo.com.

But now the situation has changed dramatically. First of all, "Excellent Amazon" is impossible, because Zhuoyue has become a part of Taobao, and Li Guoqing's situation is different from when Amazon entered China in his previous life. As Su Yingxue said, he Now he definitely knows that a person will die if he resists, so he will definitely put down his arrogance and self-confidence, and take the initiative to find allies or backers.

The situation has changed, everything will change, and attitude is naturally one of them.

As long as Dangdang doesn't sit still and the ally is still the backer's multiple-choice question, he will definitely choose one of the two, or even both.

Wanting to understand this level, Li Mu was annoyed at his own expansion and overconfidence, while thinking about how to deal with it.

Being reminded by her like this, Li Mu instantly made clear the rhythm of the next promotion. First of all, the top priority is the big promotion of daily necessities that Taobao will launch this month. If this battle is won, it will lay a solid foundation for Taobao. The pattern and foundation in the domestic e-commerce field allow netizens across the country to effectively connect online shopping with life through Taobao.

In addition, while laying out the globalization of YY, you should also beware of Dangdang and Ali, lest these two affect the foundation of your e-commerce by any means, and you must always pay attention to the movement of on, once they really want to Hua intensified his development efforts, and at that time he would have to think of them and launch a blocking war at the same time.

The two chatted too much until late at night. Su Yingxue had to meet Wang Xinran early in the morning and accompany her to report to school, so the two embraced each other and slept. Su Yingxue slept very fast, but Li Mu had some insomnia, and his mind was full of insomnia. I have been thinking about my various strategic layouts, and I didn't fall asleep until the middle of the night.

The next morning, Su Yingxue got up early to wash up, changed into clean clothes, and returned to the bedroom to kiss Li Mu lightly, and then went out quietly and went to the National People's Congress ahead of time to wait for Wang Xinran.

She knew that Wang Xinran was a ghost girl. The reason why she knew that she was in a relationship with Li Mu before was because she didn't know that she had been in a bookstore near the school for a long time and had seen her closeness with Li Mu with her own eyes. If she knew that she didn't go back to the dormitory last night, but slept with Li Mu, this girl might have to tell the family again.

Li Mu slept late and didn't wake up until ten o'clock. Just after ten o'clock, the phone vibrated buzzing under the pillow. Li Mu woke up from a sweet dream. He stretched out his hand and took out the phone. It was Lei Jun, the leader of the Lei sect who called.

Recalling the entrustment he had given him last night, Li Mu suddenly came back to his senses, sat up abruptly, answered the phone and asked, "Mr. Lei, is there any news?"

On the other end of the phone, Master Lei's voice was very serious: "Mr. Li, the situation is a bit complicated!"

Li Mu hurriedly said, "Don't worry, speak slowly!"

Master Lei snorted and said, "I asked some friends in the industry to learn about it last night. After synthesizing the opinions of several companies, I probably came up with a more accurate result."

After speaking, Master Lei paused and said word by word: "The day after you disclosed on TV that you would vigorously promote the book sales business, Li Guoqing flew to the Shanghai stock market. He first met people from eBay, and then I went to Hangzhou to meet Boss Ma again."

Li Mu hurriedly asked, "What's the result?"

Leader Lei said: "eBay is not interested in Dangdang,

But Boss Ma is very active. It is said that he will split the C2C website that he has been holding in his hands from Ali, and then use 19% of the shares + a certain amount of cash to merge the entire Dangdang.com. "

Li Mu frowned: "Boss Ma's website hasn't been launched yet. With only 19% of the shares + cash in this website, Li Guoqing can be acquired voluntarily? Besides, why does it have to be accurate to 19%?"

Master Lei said: "I haven't finished talking to you, this is not as simple as Boss Ma splitting up the company and then M&A, but actually SoftBank came forward and brought in Amazon. Amazon was valued at 500 million and invested 30% of the shares. In this case, regarding the equity distribution of this new company, Alibaba holds 51%, Amazon holds 30%, and Dangdang holds 19%.”

Li Mu's heart skipped a beat. Damn, in just a few days, the three of them have reached a cooperation intention?

After all, it is a platform created by Boss Ma, and it is understandable that Ali is absolutely controlling. After all, there is a strong venture capital support from SoftBank behind it, but Amazon, which is currently valued at nearly 10 billion US dollars, is willing to play a supporting role in the Chinese market?

To Li Mu's question, Lei Cult Master replied: "They seem to have reached a gambling agreement in private, with Ali and Dangdang as the transferor and Amazon as the acquirer. I don't know the specific gambling terms, but it is said that if If Ali and Dangdang win, Amazon will hold 30% of the shares by default; if Ali and Dangdang lose, Amazon can hold 50% or more of the shares.”

Li Mu now understood.

It is estimated that Amazon also realizes that Taobao’s foundation in China is already very strong. They are now bringing money in. If they compete with Taobao from scratch, it is equivalent to using money to recruit troops and train troops in China. After the troops are trained, they will join Taobao. In a decisive battle, with the development speed of Taobao, in this case, Amazon simply does not have the possibility of winning;

For Amazon, he must find a suitable focus now, or choose a suitable warlord in the country, directly give him weapons and ammunition, and expand his army on the basis of his original, so that he can quickly form a stronger army. The combat power, go to a decisive battle with Taobao.

Right now, if Amazon only acquires Dangdang, it is basically impossible to succeed with Li Mu's current ruthless policy against Dangdang, so Amazon can only temporarily sacrifice its equity and find a warlord who is stronger than Dangdang. If you cast Dangdang, you will not only have Taobao, a strong opponent, but also a potential opponent, Letao.

If the three companies cooperate, Amazon will have a much greater chance of gaining a foothold in the Chinese market, not to mention the gambling agreement. If Ali and Dangdang lose, he will be able to achieve control and anti-customer focus;

Even if Ali and Dangdang didn't lose, as long as the plate jointly built by the three countries can hold Taobao's legs and prevent Taobao from growing rapidly, Amazon can take this opportunity to bring its own website to China, and then Taobao and Letao If you die, Amazon can take the opportunity to get started.

So overall, these three companies regard Taobao as their biggest enemy.

Li Mu was a little nervous, but he didn't expect that Su Yingxue's concern last night would become a prophecy today.

If these three groups are fighting against you, then Taobao’s next step is really full of crisis. Taobao’s foundation is unstable now, and the user’s viscosity is unstable. It is equivalent to a company with two big capitals behind it, and its own Taobao has no capital support!

In this case, Boss Ma must have more confidence. If he also burns money with himself, it is really terrible. Once he enters the competition mode of DiDi and Kuai, who bites his teeth and kills whoever will die first, he may not be able to. There is a chance to win.

Thinking of this, Li Mu jumped out of bed and didn't even have time to think about why Su Yingxue wasn't there. He blurted out and asked Lei Cult Master, "The three of them are working together to build this new company, are there any business trends?"

Leader Lei said: "I haven't heard any direct information about this. They are still very strict, but I have obtained some corroboration from other sources."

"Tell me."

Leader Lei said: "I asked someone to consult with several TV stations and offline advertising companies, and I can make it clear that Ali has booked some advertising resources with them in advance from the middle of this month to the end of the month, which covers a wide range of TV commercials, print media advertising. , radio advertisements, building advertisements, bus stop signs and car body advertisements, etc. There is no doubt that they must be planning an online event, and the momentum of this online event is definitely not small!"

Li Mu bit his lower lip and pondered for a long time.

There is no doubt that Boss Ma's C2C platform must have been developed long ago, but he has not found a suitable launch opportunity. The platform has not been launched but has booked so many advertising resources in advance. It must be preparing for the launch event, and now I want to know the most. Yes, what kind of online event is Boss Ma planning!

Right now, I am also planning a large-scale promotion of daily necessities, but I just don’t know what the opponent is planning. If you can determine the entry point of the opponent in advance and make the layout in advance, you might be able to fight a beautiful ambush battle!

Li Mu asked, "Can you try to learn more about their online event planning?"

Leader Lei said: "I can only try it, but I may not be able to understand it."

Li Mu snorted and suddenly thought, in the e-commerce industry, if you want to do online activities, is there anything else besides promotion? The answer is basically no, there is no other way than promotion for truly effective e-commerce activities.

Since it is a promotion, there must be a supply of goods for a long time. Ali certainly does not have the basis of supply. However, Aliba has a B2B platform, which is almost all production suppliers of various products!

Li Mu suddenly froze and blurted out: "Mr. Lei, find a way to let people infiltrate the major companies in the retail industry. Let's see if Alibaba has contacted well-known companies. If so, we can determine based on the companies he contacts. What kind of online activities does he want to do? If Alibaba Bar does not have any contact with big companies, then find someone to infiltrate the small and medium-sized enterprises on the platform of Alibaba Bar. I think no matter what kind of promotion Ma Boss wants to do For the event, the most suitable supplier is not from a well-known company, it must be from Ali!"

:06:48