Chapter 915 Foreseeing Death
If it wasn't for the quick-witted hands of a few members of the core team, who immediately rushed up to support Boss Ma who was about to fall to the ground, Boss Ma would have fallen hard this time.
The pain and resentment in the heart of Boss Ma, who was reluctantly supported by everyone, was beyond words.
Boss Ma never dreamed that all of his actions were under the close attention of Li Mu. The advertisement he just posted on his front foot, and the Taobao advertisement of Li Mu on the back foot came, and it was so targeted!
I do promotions myself, and Li Mu also does promotions. Because I don’t have a strong brand relationship, I can only find some second- and third-tier brands, as well as some small and medium-sized enterprises on Aliba to participate in the activities. This kind of well-known brand has almost wiped out the famous brands known to the whole country!
Moreover, Taobao's publicity is also very shocking. If you have the opportunity to enjoy 199 minus 198, does that mean you have the opportunity to buy 199 yuan for one dollar? This is much more shocking than Le Tao's publicity!
What's more, they invited Zhou Jielun! This is the most popular singer on both sides of the strait this year. There is no one. Compared with Zhou Jielun's phenomenal popularity, the former first-line singers, such as Xie Tingfeng, Wang Lihong and even the four kings, have to stand aside. This influence , is infinitely bigger than Le Tao!
From this point of view, Taobao is much stronger than Le Tao in terms of platform popularity, promotion brand awareness, promotion strength, endorsement stars, and publicity methods, and it is almost a comprehensive and no room for crushing, which gives Ma. The boss's confidence shock is simply devastating.
The most difficult thing for Boss Ma to accept is that the promotional activities of the two parties are so coincidentally scheduled on the same day! If the promotional activities of both parties can stagger the event time, Letao still has one last chance, and now there is no chance of winning!
The surrounding core team members were all heartbroken, but they still persuaded Boss Ma not to get too excited.
Boss Ma was supported and sat on the sofa, covering his face with his hands, and said nothing.
Seeing this, the others were filled with grief.
The army set out and attacked thousands of miles at night. They only hoped to concentrate all their strength and catch the enemy by surprise. However, when they excitedly sounded the charge horn, they found that they had been surrounded by the enemy, and their strength was countless times their own enemy. , at this moment, he is firmly surrounding himself, and he is ready to encircle and destroy it.
For a time, the entire office fell into an atmosphere of endless decadence, with panic, loss, sadness and pain lingering in everyone's heart.
Having invested so much effort and money to prepare such a promotional event, everything that has been prepared so hard now seems to be digging his own grave. Everyone can see that Li Mu is actually ready to snipe himself, and his all-round All preparations have been made for the counter-offensive, and the speed of response is simply outrageous! Even more desperate!
The most disappointing thing is that they found that their opponents were much stronger than they thought. Li Mu had so much important work in progress during this period, and he had done so much, yet he had not ignored the potential of Le Tao. The opponent, after planning everything, just waiting for Letao to go online...
In less than ten minutes, he launched his own advertisement, which is enough to prove that when they were gearing up to attack Taobao, Li Mu had already polished his guns, just waiting for them to emerge and give them a fatal blow.
The breath of despair is spreading, brewing, and heating up. On TV, Zhejiang Satellite TV continues to broadcast advertisements.
No one was in the mood to pay attention to the TV until another voice came: "Hello everyone, I'm Mo Wenwei, online shopping is on Taobao.com - Happy Amoy World, all on Taobao! September 29th..."
Everyone, including the silent boss Ma, put down their hands subconsciously, opened their eyes and stared at the TV, unable to say a word with their big mouths.
Mo Wenwei's Taobao advertisement was similar to Zhou Jielun's advertisement just now, and Mo Wenwei was pushed hard by Li Mu for a while, and happened to be promoted by CCTV to promote a wave of positive charitable energy,
Now she is one of the hottest female singers in the mainland, so her weight is also very heavy.
Mo Wenwei's advertisement, like the second bullet shot at everyone's body, continued to heat up the despair.
A minute later, seeing that the commercial was about to end and the TV series was about to air, a department supervisor picked up the remote control and just wanted to turn off the TV. This was another familiar face on the TV.
"Hello everyone, I'm Sun Yanzi, online shopping is on Taobao.com - Happy Amoy the world, all on Taobao! September 29th..."
The third bullet...
The promotion rhythm that Le Tao had set before was to push one wave each of five time periods a day. The wave at 8 o'clock has passed, and the next wave will have to wait until ten o'clock. As a result, in such ten minutes, Taobao's advertisements crossed each other. Three waves, and the stars of each wave are different!
Zhou Jielun, Mo Wenwei, Sun Yanzi... Each of these three are first-line singers, and the influence behind them is simply too great to imagine...
Boss Ma covered his face with his hands again, and the despair in his heart had fermented to the extreme. He knew very well in his heart that he had fallen into Li Mu's death trap this time. With Li Mu's strength, and his style of doing things, he showed it. Sniping means, Le Tao is bound to be doomed this time.
After spending countless efforts and condensing the capital and industry of the three companies, they finally prepared such a raid, which was completely declared a failure as soon as it started, and Boss Ma was in a particularly painful mood.
Although he didn't say a word, he had already thought a lot in his heart.
escape? hide? Impossible, there is no escape this time.
All the propaganda copywriting and advertisements have been prepared, and all the media propaganda rhythms have been set in advance. If you temporarily change the time at this time, even if Sun Zhengyi agrees, it will be useless, because it is impossible. If the first shot is misfired, it is absolutely impossible to turn around and go back another day.
The chance is only this time. If I fail, I can only go head-to-head with Taobao in the future, but I don’t have the strength to face head-to-head at all. Now I can only know that I will fail, but continue to advance according to the established rhythm.
Even if only one-tenth of the goal of 8 million users has been achieved this time, as long as Le Tao continues to develop according to the original plan, there is at least the possibility of adding 800,000 users. There is no burial place for death, even if you die, you can't die so suffocating.
Thinking of this, Boss Ma stood up with a deep sigh, and said to the people around him, "Don't be influenced by Taobao first, we still have to move forward according to the rhythm we set before. At this time, we must be steady no matter what."
Everyone nodded silently, although they knew that they couldn't give up first, but the blow they suffered in their hearts would be difficult to adjust for a while.
Boss Ma hesitated for a moment and said, "I'm a little tired today. I'm going home first. The work you should be doing continues to advance, including data collection. You must pick it up."
Cai Chongxin said, "Don't worry, President Ma, I will do it well."
"Yeah." Boss Ma nodded dejectedly and walked out of the office.
At this time, Boss Ma's heart is on the verge of collapse. Unlike other people in the company, his high hopes for Aliba and Letao are unmatched by anyone. He puts his net worth, his ideals, his own pursuits All his ambitions and ambitions were gathered here, and now, he has realized that all of them have been hit hard by Li Mu.
If nothing else, Sun Zhengyi will definitely be extremely disappointed in himself. Although he can't withdraw from Aliba, he will definitely not hold any hope for Letao's projects. If he loses confidence in himself, then the world's capital will be lost. No more hope for myself.
Moreover, Li Mu's influence is too great. Just now, he declared war on Li Mu with practical actions, and Li Mu also launched an extremely powerful counterattack with lightning speed, which means that he and Taobao , The competition with Li Mu has completely surfaced, and it will not be long before the whole industry and even the whole society will know that, by that time, capital will have even less hope for itself.
Boss Ma knows that the Internet is a money-burning game, especially e-commerce. Once he has no follow-up financial support, the consequences will be disastrous...
The upset Boss Ma drove home. At this time, his wife had just started to prepare dinner. She knew that Boss Ma was busy with online things today and would definitely go home late, so she deliberately prepared a big meal for him. It's already more than eight o'clock now, and she has just started to prepare.
"Why did you come back so early today?" Seeing that Boss Ma came back at this time, Boss Ma's wife was very surprised. Looking at Boss Ma's tired face, she couldn't help but ask him, "Is it very tired today?"
Without saying a word, Boss Ma walked up to the lady in the apron and hugged her tightly. Although Mrs. Ma didn't know what was going on, she was keenly aware that Boss Ma must have encountered a setback and immediately spoke up. He comforted: "No matter what happens, your home is your warmest harbor. If there is too much wind and waves outside, take shelter at home and take a break."
Boss Ma let out a long sigh and said, "Li Mu gave Le Tao a fatal blow today, and he didn't dare to show it too clearly in the company, but I knew in my heart that under Li Mu's onslaught, Le Tao would not be able to last for long. Basically, it can be said that certain death..."
Mrs. Ma was horrified. She knew how much effort her husband had spent for Le Tao. It has only been more than two hours since it was launched tonight, and it was already over?
Moreover, she knew her husband. He was such a confident person that he felt that Le Tao would not be successful for too long, so Le Tao might be really bad luck.
Boss Ma said with a face full of pain: "If I didn't want to do c2c and concentrated on doing b2b, I wouldn't be where I am today. Now if Letao fails, investors will lose confidence in me, and even our original b2b business will be lost. greatly affected..."
Having said that, Boss Ma didn't dare to say any more, and the most terrifying situation was about to come out.
Mrs. Ma hugged him tighter, rubbed his back lightly, and comforted softly: "It doesn't matter what the result is, we can afford to lose, and don't forget, you still have a team, everyone is so Trust you, advance and retreat with you, even if you fail this time, everyone will follow you and stand up again in other places!"