Chapter 929
Sun Zhengyi has been extremely irritable in recent days.
The reason for the irritability is mostly because of the predicament that Le Tao is facing now.
Although he is not in Huaxia, Sun Zhengyi is very concerned about the situation of Huaxia Internet. He has always been optimistic about the development of Huaxia Internet, and it is also because he is optimistic about the development prospects of Boss Ma, so he invested in Ali, and even invested in the split Le. Amoy.
However, since Li Mu was born in China, the pattern of China's Internet development has suddenly undergone a huge change. The ambitious boss Ma did not want to see Li Mu become the overlord of 2, and took the initiative to attack Li Mu, but he did not expect to turn himself Get into such a passive situation now.
Letao.com invested 2 million US dollars in promotion costs, but the conversion effect is getting worse and worse. Now it has almost reached the point where the promotion cost of nearly 100 yuan can convert a registered user. The conversion rate is so low that it is shocking. In the world Internet industry, in terms of user acquisition cost, it is impossible to compare with Letao.com. It has simply created a world record, a world record that is humiliating and desperate.
Before Li Mu launched the sniping, Sun Zhengyi also felt that Le Tao had a great chance to successfully break through this time, because this platform not only has the resources of Ma Boss b2b platform, but also has its own financial support, a multinational Internet company as big as Amazon. He is also a shareholder of Letao, who contributes money and efforts. There is also a ready-made e-commerce website for books, audio and video, Dangdang. Totally vulnerable.
Right now, Letao's promotional activities have not yet started, but Sun Zhengyi saw this situation and almost announced the death of Letao in his heart.
Just when Sun Zhengyi had almost decided to give up Letao, Boss Ma came up with another plan. He wanted to make a last-ditch effort with Taobao. , even let himself and Amazon jointly invest another 20 million US dollars to support his promotion war with Taobao.
To Sun Zhengyi, 10 million dollars is not too much, but it is definitely not too little. Even if he is now worth hundreds of millions, the purchasing power of 10 million dollars in any country is amazing. Such a large sum of money, Softbank If you want to throw, you must hit the ground loudly, and you can't hit the water.
Sun Zhengyi carefully studied the plan given by Boss Ma. In the plan, Boss Ma hopes to immediately adjust the strategy and publicity methods in the last few days, and directly promote the promotion by giving each registered user a 30 yuan voucher. There is only one threshold for using the 30-yuan voucher, that is, when you spend 99 yuan or more in the promotional activities, it used to be 20% off for purchases over 99 yuan plus free shipping. Free shipping, if consumers buy 100 yuan of goods, they only need to pay 50 yuan in the end, and then Taobao has to bear the postage.
According to Letao's calculations, with this kind of promotion, the company will lose at least 20 yuan for every 100 yuan of transactions on the platform. For Sun Zhengyi, this data is a bit too appalling.
Boss Ma's reason is that only through such a large-scale promotion can we attract and gather users under the huge influence of Taobao. If a platform wants to stand firm, the first thing it needs is users.
In addition to users, Boss Ma also feels that no matter how much pressure Taobao brings to Letao, Letao must make a beautiful data for this 929 promotion to show the strength and size of his platform. , the only way to attract the attention of enterprises and small and medium-sized sellers, otherwise if the transaction volume of the entire platform is not ideal, enterprises and small and medium-sized sellers will not pay attention to their own platforms at all, and they will not choose to develop on their own platforms.
On the day of the brand day, Taobao showed the size of its platform to enterprises and small and medium-sized sellers across the country: it can create more than 2 billion transactions in one day. Only with such a large transaction volume can it impress enterprises and small and medium-sized enterprises. seller,
After all, with such a big piece of cake, everyone will feel that they have a chance to get a piece of it.
If Letao's first promotion, with a turnover of one or two billion, or even tens of millions, is basically a nonsense to attract companies with a little strength.
Although Boss Ma's statement is well-founded, Sun Zhengyi is still reluctant to accept this plan, because in his opinion, Boss Ma is now obviously going to gamble and sink the boat.
After careful analysis, Sun Zhengyi believes that with such a powerful opponent as Taobao, Letao completely confronts Taobao head-on, and the probability of winning is zero. In front of Taobao, Letao can not be regarded as a true opponent. A strong and strong boxer, Letao is like a paralyzed patient. If he is forced to stand on the ring with money, once the opponent attacks or stops investing, Letao will definitely fall.
If tens of millions of dollars can make Letao stand in the ring, then the money is worth investing. However, in Sun Zhengyi's view, Letao is a platform that is doomed to fall, and he spends tens of millions to make it stand a few more times. God, what's the point?
So he asked his investment manager to return a fax to Boss Ma. In this fax, Sun Zhengyi expressed his three views.
First, I do not support Boss Ma's plan to continue to fight with Taobao to the end, and will not continue to pursue investment;
Second, Letao cannot continue to confront Taobao head-on, otherwise it will die;
Third, I advise Boss Ma to give up imitating Li Mu to do this kind of b2 industry model, and suggest that Boss Ma give up b2 completely and become a service-oriented platform that only serves small and medium-sized sellers, and do not get involved in any self-operated business;
After expressing these three views, Sun Zhengyi left a paragraph to Boss Ma in a personal tone: "jak, you told me before that what you want to do is a similar eBay, but more flexible, more focused, And it is a free 2 platform for both buyers and sellers, but why should he be influenced by Li Mu and Taobao, and instead invest a lot of manpower and material resources to do b2 and compete head-to-head with Li Mu? Li Mu has strong promotion channels, strong cash reserves and strong His social influence completely confronts him head-on. In Huaxia’s saying, it’s like hitting an egg with a stone. I think you should think about it now, clear your brain, and shift the field of Le Tao’s focus from b2. Go to 2, and transfer competitors from Taobao to eBay, and form a difference with Li Mu, and have a chance to succeed."
When Boss Ma saw the fax, he almost went wild in the office.
"Sun Zhengyi doesn't like Le Tao's future so much? He also asked me to clear my brain. I think it's him who should clear his brain!"
The angry Boss Ma was furious in front of several core employees. In his opinion, Sun Zhengyi not only rejected himself, but also denied himself incidentally, which was unacceptable for his self-esteem.
Boss Ma is a proud person. His greatest sense of achievement has always been to use his own thinking and eloquence to make those who are far superior to him admire him. He feels that he is the one who should teach others. How do you do things? As for an investor like Sun Zhengyi, the most important state you should reach is to recognize yourself, and then pay for it. However, Sun Zhengyi suddenly rejected himself, and at the same time denied himself, which is what Boss Ma can accept in his heart. of.
The additional plan this time is the only way that Boss Ma has repeatedly deduced in the past few days, and has found the only possible way to succeed. When his products, promotions, and plans are not comparable to Taobao, the only thing he can do is to take Come up with a more attractive preferential strategy than Taobao, which means that you need to lose money to earn money to make the first promotion of Letao online.
Boss Ma felt that as long as the promotion activities were done as much as possible, a certain situation could be opened up. At least if he stood firm in the torrent, he would have a chance to go against the current. After this torrent, I always stand up again. If I want to stand up again, I can only try to avoid the fast-flowing rivers and go to the gentle streams to try. In that case, I will voluntarily give up the main battlefield and put the only master. The battlefield was left to Li Mu, and from now on, Li Mu was completely blocked in a corner, which was unacceptable to Boss Ma.
However, the most painful thing right now is that Sun Zhengyi is unwilling to give money! If you don't have money, what can you do with a big promotion?
At this time, Lu Zhaoxi said, "Mr. Ma, Amazon has not responded yet. If they are willing to pay, let them put pressure on Sun Zhengyi, maybe Sun Zhengyi will compromise."
Cai Chongxin also nodded and said: "Sun Zhengyi rejected us, which proves that we no longer have enough influence over him, and we can only hope on Amazon. After all, I think Yang William has always shown the meaning, Amazon hopes that we Those who can increase investment, that is to say, Amazon is ready for additional investment.”
Boss Ma heard this, his mood eased a little, and nodded slightly.
Lu Zhaoxi and Cai Chongxin were right. It seems that the most important thing right now is to get Amazon to agree.
I have mentioned this plan to Yang William, but Yang William did not express his position, saying that he wanted to ask the head office for instructions. I don't know what the conclusion is now.
At this moment, someone knocked on the door of the office, and Boss Ma said, "Please come in."
It was William Yang who pushed in the door.
As soon as Yang William entered the door, seeing Boss Ma looking at him with extremely expectant eyes, he sighed helplessly, shook his head and said, "Sorry, Jak, the headquarters rejected your plan!"