Chapter 955: Drive Demand With Products

"Skynet is a new idea I just had recently. To put it bluntly, it is to improve the monitoring of the public areas of the entire city through various cameras. Once there is an emergency, the public security organs can directly access the entire Skynet system. Camera surveillance data."

As Li Mu said, he briefly introduced the Skynet system that was known to the general public in his previous life. However, Li Mu was also a little guilty. He was not a member of the police, and he had no idea how Skynet worked in his previous life.

After Fang Xudong and Lin Qingya listened, they basically understood Li Mu's idea, but they didn't understand why Li Mu suddenly wanted to do this kind of public security monitoring system.

The explanation given by Li Mu is: "First of all, as an Internet company with the strongest R&D capability in China, we have the responsibility and obligation to do our part for public safety. This is the sense of social responsibility we should have as a large enterprise."

After speaking, Li Mu paused, and then said: "Secondly, with the development of society, the market share of surveillance will become larger and larger, whether it is the government, enterprises and institutions, private enterprises and self-employed, ordinary citizens, the future will be in the future. To a certain extent, there will be demand for monitoring. It is foreseeable that there will be an unexpected explosion in the monitoring market in the future. This market space is very large. If you start to be at the forefront now, you may gain a A market with an annual scale of over 10 billion, or even 100 billion."

Fang Xudong is a master of technology, but his control of the market is not strong enough, especially the control of the future market, so he couldn't help asking Li Mu: "Mr. Li, is there such a great prospect for monitoring the market?"

Li Mu nodded and said firmly: "I'm talking about the video surveillance market. If it is the entire security market, the scale is much larger than this."

Although Fang Xudong and Lin Qingya were surprised by Li Mu's remarks, they both had one thing in common: they did not doubt what Li Mu said.

Li Mu said that this is a market that may reach 10 billion or 100 billion per year in the future. Fang Xudong immediately cheered up and regarded it as a 10 billion or 100 billion market, and then waited for Li Mu's next article.

Li Mu said: "The video surveillance hardware that I can think of at the beginning, I generally classify it into two parts, one is video hardware, and the other is functional hardware."

"Pure frequency hardware is easy to understand, it is a camera that is only responsible for video shooting, but if it is subdivided, there will be many subdivisions, such as: a remote control camera with a movable gimbal, a zoom camera with a zoom lens, or Wide-angle cameras, night vision cameras, etc.”

"Most of the functional hardware is for the camera. In the future, if the camera is equipped with a detection radar, it can be used for security; with a speed-measuring radar, it can be used for speed-measuring photography; with license plate recognition software, it can be used for license plate detection; with flashlights It can be captured at night; coupled with thermal monitoring, it can be used for fire prevention…”

After talking so much, Li Mu took a sip of water and continued to summarize: "In short, the entire industrial chain of surveillance cameras in the future will definitely continue to develop horizontally and expand its scope, and eventually form a huge product cluster, which will cover the market. It will definitely get bigger and bigger, so if we start early, accumulate enough technical advantages and form technical barriers, we will be able to carry out in-depth vertical development at every step in the horizontally developing market at the same time, for all purposes. Combined into one sentence: maintain the advantage and occupy the market.”

In Li Mu's impression, the term "electronic eye" will take two or three years to appear. Whether it is traffic monitoring or public security monitoring, it has not really entered the initial stage yet, which is enough to prove that the monitoring field is demand-driven products. development, rather than product-driven demand.

The so-called demand-driven product development means that after there is a certain demand, someone will develop a product to respond to this demand. This is how most industries develop, such as mobile phones. When technology develops to a certain node, the reason why mobile phones are born , because human beings clearly have this need at that stage,

It is necessary to get rid of the shackles of telephone lines and carry out mobile communication, so some people will invent mobile communication products based on this demand.

In addition, it is a very powerful thing to drive demand for products. It is also a mobile phone. Jobs launched a full touch-screen iPhone at that node. Before that, among the many needs of users for mobile phones, there was no This demand, but Jobs used wonderful products to drive people's demand for full touch-screen mobile phones, and also established the iPhone's future dominant position in the smartphone market.

In Li Mu's impression, there is a company called DJI in Huaxia, which is also very remarkable in his eyes. Before the birth of DJI, ordinary people had no need for aerial photography at all, and they didn't even know what aerial photography meant. Aerial photography was only professional. There is a demand only for film and television producers, but through its own continuous efforts, DJI has made aerial photography drones continue to penetrate into the lives of ordinary people, so that more and more ordinary people also have the demand for aerial photography, and at the same time let DJI occupies 77% of the world's aerial photography market share. In terms of market share alone, DJI drones are even more powerful than the iPhone.

What Li Mu wants is to get involved in the field of video surveillance in advance before there is a strong demand for video surveillance in China. Once he comes in, he will take root and make good products, solutions, and patented technologies. Like DJI, he has his own Technical barriers, in this case, when the security monitoring market rises in the future, you can ride the dust yourself.

Why is DJI able to occupy 77% of the market share in the fierce battle of so many drone manufacturers in the world? A large part of the reason is its unique technology.

DJI's own image transmission solution is the first in the industry. A civilian drone of several thousand yuan can achieve 1080P high-definition stable image transmission within a few kilometers, which is almost against the sky in the field of civilian aerial photography drones;

At the same time, DJI’s flight control solution is also the first in the industry. The flight control solution ensures the stability of DJI drones in flight, as well as the quality of aerial photography, drone control, and safety. Multiple indicators, the overall performance is greatly improved;

In addition, DJI even developed its own motor, camera and gimbal, each of which has its own unique technology, which together form a stronger technical barrier.

Such a strong technical reserve ensures that DJI can lead all other competitors in the industry as a whole, which is what Li Mu hopes his company can do in the future in the hardware field.

If the Skynet system wants to be developed as soon as possible, and has excellent comprehensive performance and exerts the expected effect, it is not enough to buy some cameras to form a local area network.

It is necessary to work together from the three directions of hardware, software and the combination of software and hardware. Otherwise, even if Skynet is set up, it will be difficult to achieve the expected effect.

It is even possible that within half a year of installation, the overall performance will be ahead of other products on the market. At that time, it will definitely fall into a situation: if it is not replaced, the performance will be insufficient; if it is replaced, the cost will be too much. Without making any contribution to the society, it may cause major cities to invest a huge sum of money to set up the Skynet system, and then they have to spend another sum of money to upgrade the entire Skynet system.

Fang Xudong thought about it for a long time and said to Li Mu, "Mr. Li, you mean that we want to acquire a powerful hardware manufacturer in advance, and use this hardware manufacturer's foundation to develop monitoring equipment with various functions. At the same time, it is necessary to cooperate with the development of supporting software, and finally come up with a complete set of urban monitoring solutions. When we have enough advantages in technology, we can promote market demand and become a leading company in the field of video surveillance?"

"That's right!" Li Mu nodded and said, "My goal is this, to first accumulate enough strength and influence through the Skynet system, and then use the popularity of the Skynet system to promote the development of the entire video surveillance market. We are the Nokia of video surveillance."

After speaking, Li Mu sighed again: "We all have to enter the hardware field sooner or later. If we make computers, no matter what we do, we can't escape the fate of hoarding machines. Almost all core hardware and software are in the hands of oligarchs; Mobile phones, the water is too deep, and the replacement is too fast. We are not enough experience, technology or strength to go through this muddy water; it is better to take advantage of the opportunity of Skynet to contribute to the society while accumulating experience in the field of hardware, On the one hand, it can also seize a market opportunity.”

Lin Qingya agreed: "In this case, on the one hand, we can ask the government to apply for R&D funds and project subsidies, and on the other hand, we can sign a purchase intention agreement with the government. Avoid risks to the greatest extent possible.”

Li Mu waved his hand: "The reason why no one has done this kind of project yet is probably because everyone wants to let the government pay first."

Recalling that when I was in college, what my school tutors liked most was to engage in government projects, first draw a high-tech cake, and let the government invest money. The company messes around with a little garbage. It doesn't really want to do things at all, it just wants to cheat the government for a little money. The more people like this, the more cautious the government will be in supporting high-tech measures in the future, and finally some really meaningful The government has not dared to vote for the project.

It was because of seeing so many things like this that Li Mu decided to develop Skynet by himself. Before Skynet was successfully developed, he would not ask the government for a penny.

Therefore, Li Mu added: "The Skynet system project is a concrete manifestation of Muye's social responsibility, so we won't go to the government to apply for a penny of research and development funding, we will do it ourselves, do it, take it out, and do it yourself. The government really thinks it’s good, and if it’s satisfied, it will buy again, and if it’s not satisfied, we will never force it.”

"If we do it, the Skynet system will be procured by the government, and we will have huge profit margins; if we can't do it, we will lose tens of millions or hundreds of millions. One step, as long as you keep the foundation of YY, and go the wrong way in other fields, you will only lose a little profit, not even a fur, so why not do it?"