Chapter 930 Completely Lost to Li Mu

Yang William's words caused Boss Ma to be struck by lightning in an instant.

He didn't expect that Amazon, who had been encouraging him to invest more, would reject his plan.

In the beginning, Yang William, who represented Amazon, has been trying his best to encourage Boss Ma to invest more and spend more. Yang William even quarreled with Boss Ma for many times. It was also because the advertising promotion was completely crushed by Li Mu, Yang William realized that his judgment was wrong, so the relationship between the two eased.

And now, Amazon, who has always hoped to hold high and fight high, is also cowardly.

The anxious boss Ma hurriedly asked Yang William: "William, what did your headquarters say?"

Yang William shook his head helplessly and said: "The headquarters has always entrusted a third-party evaluation company to evaluate the strength of Letao and Taobao. This authoritative evaluation agency has given several sets of data, one is the comprehensive development index, points, and Taobao is…”

When Yang William said this, he hesitated for a while. Boss Ma frowned and urged: "How much is Taobao? Isn't it a ten-point system? In that case, Taobao will only have 10 points at most!"

"This..." Yang William looked embarrassed, hesitating for a moment before he said helplessly: "Jak, this comprehensive development index is not capped, they give Taobao points, points..."

"?" Boss Ma's eyes widened and he roared: "What kind of data is given by a bullshit organization! Based on this data, isn't Taobao sixty or seventy times that of Le Tao?!"

Yang William nodded and said: "To be honest, this evaluation agency is very professional, and their data is not groundless. First of all, our Letao has basically no turnover now, and Taobao's daily turnover has already exceeded 100 million. For this alone, Taobao surpasses us countless times. Moreover, the number of users of Taobao, Alipay, and YY are all important references for their evaluation. If it weren't for the fact that there are SoftBank and Amazon behind Letao. With the support of big companies, Letao's score can't even get 3 points..."

Boss Ma's expression almost eats people: "What did you say?! 3 points?! What an international joke!"

William Yang said: "The reason for such a low score is not only because we are currently starting slowly, but more importantly, this agency has evaluated our recent promotion conversion rate, which is a key factor for deduction. Our registration The user conversion cost is as high as nearly 100 yuan, more than ten dollars, which is unprecedented in the history of the development of the Internet..."

Boss Ma's face immediately turned ashen.

When it comes to promotion, he hates itching teeth.

In the past few days, Li Mu has not let up for a moment in accordance with the promotion rhythm of Le Taoda, and even intensified.

Now, people in China have been brainwashed by Taobao's advertisements. Whether they are netizens or not, whether they know what online shopping is, they are paying close attention to Taobao and regard it as the biggest gossip topic in their lives. Words have become a hot topic in the streets, on dining tables and sofas.

Regarding Taobao, there are many focuses of discussion, such as:

Taobao's promotion is so cost-effective this time, what are you going to buy?

How many celebrity endorsements has Taobao invited?

How long will this promotion rhythm with new stars appear every day?

Who will be the new star of tomorrow?

Taobao's promotion is too fierce, and it is possible to find so many singer-songwriter companies in one breath. Taobao is still the only one. This alone has given people a huge shock and surprise. More than a dozen first-line singers, because of gender, age, and style. Different, everyone can cover a fan group of an age group. With so many stars, the fan groups overlap and overlap each other, and almost all the audience is covered.

In contrast, Le Tao...

Not only did he rush to death, but he threw more and more ruthlessly...

In Yang William's words, the current promotion efficiency of Letao is appallingly low, and this data has a huge negative impact on the comprehensive development index in front of evaluation agencies.

It is precisely because the development index of Letao is so many times worse than that of Taobao, that Amazon refused to continue to make additional investment. They did not expect that the future of Letao.com composed of Alibaba + Softbank + Dangdang + Amazon would be so worrying. , when I saw these data, Amazon headquarters was almost desperate for Letao to give up. Now the only support for them is to wait for Letao's promotions to go online, and take a look at Letao's final performance. Sentenced to death, Amazon resolutely gave up Letao.

Boss Ma is completely desperate now.

I have no money, I want to continue fighting with Li Mu, the possibility is zero, Le Tao is so crushed by Li Mu, the only chance left is to burn money to fight for a future, but if the capital does not agree, there is nothing I can do.

Boss Ma sat back in his seat weakly, and said repeatedly: "This is the only opportunity for Letao, this is the only opportunity for Letao, if you miss it, there will be no more..."

Yang William sighed helplessly, and said to Boss Ma: "Jak, actually I suggest you consider Mr. Sun Zhengyi's suggestion, we can't play Li Mu in B2C, he has such strong financial support, so many companies follow him, and there is still more to come in the future. A strong in-house logistics system supports..."

As soon as Boss Ma heard Yang William, he knew Sun Zhengyi's suggestion, which also showed that SoftBank and Amazon had already communicated and reached a consensus. It turned out that he was the fool. He naively thought that if SoftBank did not agree, he could think about it. How to convince Amazon, and then let SoftBank change its mind, now it seems that I am simply whimsical!

Thinking of this, Boss Ma suddenly became furious, slammed the table and scolded: "You don't want to put gold on Taobao's face, as far as logistics is concerned, Taobao logistics has not yet started! I already have three large-scale companies in my hands. Logistics company!"

At this time, Boss Ma, facing the biggest setback since he started his own business, his thinking mode has approached paranoia, he has lost his normal thinking and judgment, and his heart is full of anger and unwillingness.

Yang William said: "Jak, the information we received through the third-party evaluation agency is: Taobao Logistics has currently prepared logistics and warehousing bases in more than a dozen cities across the country, and the six most important bases have been specially approved by the local government. The construction of the land has started; moreover, German Bermann Machinery has received orders for six sets of medium and large automatic sorting equipment from Huaxia. Judging from the current development of Huaxia logistics enterprises, it has the ability and courage to buy six sets in one go Only Taobao Logistics has automatic sorting equipment.”

"Ordered six sets of automatic sorting equipment in one go?" Boss Ma asked Yang William in shock, "Is this news reliable?"

"Of course it's reliable." William Yang said, "Jak, you must not doubt the authenticity of the information of these third-party evaluation agencies. They have extremely perfect information access channels, and they are just eating this."

Boss Ma was dumbfounded. He had heard the news that Taobao Logistics had purchased hundreds of vehicles of all kinds in one go. At that time, he was surprised by Li Mu's generosity. He didn't expect that Li Mu would dare to order six sets in one go at this time. Automatic sorting equipment, this is simply throwing money at it!

If Boss Ma’s thinking is not influenced by emotions, he is also a far-sighted Internet person. When he acquired a logistics company, he once thought that the capacity and efficiency of the logistics company must be greatly improved in order to ensure undefeated, so he was at that time. Knowing the cost of automatic sorting equipment, the price of tens of millions of sets made him immediately discouraged, and he didn't even have the idea of ​​buying a set for pilot purposes.

Unexpectedly, Li Mu actually sold six sets, worth at least two or three hundred million, and his Taobao logistics has not really started yet, and it is completely advanced investment.

If Boss Ma was still angry and unwilling just now, then the current Boss Ma has completely turned into depression.

Because he realizes that logistics is only a supporting resource for e-commerce, and Li Mu can make such a large investment in supporting resources, so it is not necessary to talk about Taobao. If he blindly starts a price war, Li Mu may be able to take it out immediately. Hundreds of millions of funds came out to fight against themselves to the end, and Taobao's billions of precipitation payments are no joke.

So, no matter how you look at it, you are not Li Mu's opponent at all, and Le Tao is not Taobao's opponent...

At this time, in the depths of Boss Ma's heart, the two towers of self-esteem and self-confidence have begun to gradually fall and collapse.

He began to think about Sun Zhengyi's suggestion involuntarily, and was gradually attracted by Sun Zhengyi's suggestion, so that he himself felt that his ambition was really too big. Internet users are accustomed to and demanded by eBay. This is a very standard C2C model planning. However, as soon as Taobao went online, it took its own direction.

At that time, I saw that Li Mu went online on Taobao. While using the highly cost-effective Mango-ME to promote Taobao's transaction volume, he also engaged in daily brand promotions. At that time, I was jealous of Li Mu's development speed, and I was worried that Li Mu's development was too fast. The road was blocked, so he almost immediately subconsciously wanted to make a stumbling block for Li Mu, so he bought three express delivery companies one after another, in order to slow down Li Mu's development speed.

With the express company in hand, the sales of 100 million were shocked, so he also wanted to play Li Mu's model. He happened to have three logistics companies in his hand, which was perfect.

Because of this series of reasons, the moment his Le Tao was actually developed, he had already deviated from his original idea, and was dragged into a long winter of development by Li Mu.

After all his thoughts were sorted out by Boss Ma, he fell into a kind of extreme pain in his heart. He has clearly realized that in this 929 promotion strategy, he has completely lost to Li Mu. If this time I still continue to be obsessed, I am afraid there is only a dead end...

Now, the only chance for Letao to survive is to obey Sun Zhengyi and Amazon, give up the direct competition with Li Mu, and focus on incubating C2C projects.

It's just that the 929 promotion has been launched for several days, and it is impossible to stop it now. Boss Ma can only convince himself that he is brave enough to support this promotion competition while preparing. Once the promotion fails, Just try your best to do C2C and find a new way out!