Chapter 914 Sniper: Code Ten

At 8:00 sharp, the National People's Congress Welcome Party officially started. ???≠≠

More than 20,000 teachers, students and staff poured into the main stadium. Many people from outside the school and students from other schools mixed into the National People's Congress in advance, so they were able to mix in. Among them were several girls in Zhao Ziqiu's dormitory, as well as Zhao Kang and his classmates, girlfriend.

Hundreds of reporters gathered in the specially isolated media area in front of the stage, and long guns and short guns had already been set up and were ready to go.

Li Mu is now the focus of the national news pursuit, and the object of eager discussion and deep pride among the people of the country. Today is his first public speech, so the media naturally attaches great importance to it.

Even the school leaders didn't foresee that today's orientation party would have such a big battle. Seeing the hundreds of media reporters in the audience, the school leaders couldn't help but feel a little weak in their legs. Although they were of high rank, But such a big media battle has never been experienced before.

It was originally an internal school event, but because Li Mu has become a national focus today, this internal school event has also attracted the attention of the whole country. Countless people are waiting to see Li Mu's first public speech today, which will be given to students of Renmin University, And how shocked young people across the country are.

Young people who are able to access the Internet are basically constantly refreshing yy.com, waiting for yy.com to release the relevant reports of Li Mu's speech and even the whole video.

At present, only yy.com can support online viewing of videos on the first-line portals, which is mainly due to the unique streaming media transmission technology. Even so, there are still strict requirements for the total amount of videos and video duration. , there are too many visiting users, it is still difficult to carry.

In the face of the average daily traffic of hundreds of thousands or even higher, it is simply a dream to easily support online video viewing. For the normal access of the website, even if they have the ability to launch online video functions, they absolutely dare not play with fire.

As for those users who are inconvenient to surf the Internet, they are basically waiting for tonight's evening news. Li Mu's speech officially started at 8:20, and it could end before 9:00. If it is a powerful TV station, it might be more than 10:00. The evening news will be broadcast.

When Li Mu was preparing to appear in the backstage, and the school leader was reading his speech with a trembling voice in front of more than 20,000 teachers and students, as well as hundreds of media reporters, the advertisement of Letao was quietly launched on several TV stations in the south.

Due to cost reasons, Letao's TV commercials did not invite celebrities to help out, but chose to use three little-known advertising actors.

The three advertising actors are two middle-aged and elderly people, a man and a woman, and a young and beautiful girl in her twenties.

The theme of the advertisement is also very simple, in the style of an exaggerated stage play, the elderly parents are going to go shopping, and the young and fashionable daughter stops the parents, telling them that online shopping is now popular, no need to go out, home delivery, and the price is more cost-effective.

The elderly parents were full of exaggeration in disbelief. At this time, the daughter introduced: "Shopping on Letao.com, 929 big promotion, all points, home delivery!"

Boss Ma himself does not understand advertising, but he is also very clear that although such an advertisement has nothing to do with it, it is still his decision, because he knows that his needs are not an excellent advertising plan, but the pursuit of a kind of brainwashing. The publicity effect of the style is like the melatonin that is on fire.

Since it is about brainwashing, the simpler and more direct the core, the better, so in general, he is quite satisfied with the creative idea of ​​this advertisement.

What's more, in the opinion of Boss Ma, Le Tao is still the only e-commerce website that can advertise on TV, so as long as the core of convenience, convenience, high quality and low price is passed on to users, it can basically be satisfied. own request.

After all, Boss Ma did not have enough budget on hand. This time, the promotion scope of Letao mainly covers East China and South China, because Boss Ma knows very well that the economic development level of these areas is much better than that of the north, northwest and southwest, so letao Also give priority to starting from here, the promotion resources contacted before,

They are also provincial and municipal TV stations in East China and South China.

However, Boss Ma did not expect that Li Mu had already let Lin Qingya cooperate with all provincial TV stations and prefecture-level city TV stations in the country with strong media relations and capital strength. Muye Technology came forward, and every TV station showed great performance. The high degree of cooperation can basically meet the requirements of Makino Technology to broadcast at any time, so any time period advertisements can be inserted.

Because Li Mu had already explained to Lin Qingya in advance, when Li Mu was about to appear at the National People's Congress, Lin Qingya saw that Le Tao's advertisement 6 continued to be launched on TV stations in more than a dozen provinces and cities in the south, and immediately communicated with these media, requesting immediate interludes The advertisement of Makino Technology code-named o1o.

As early as when Li Mu and Lei Jiaozhu decided to snipe Boss Ma in a TV commercial, Li Mu had already set a more detailed sniping plan: Taobao's promotion time must be the same as that of Le Tao, and it must be carried out on the same day. Confrontation, don't give it any chance to compete with difference! Once the two sides have a direct confrontation, what Taobao has to do is to kill Letao and not give the newborn any chance to grow bigger.

With this goal in mind, when Li Mu found a lot of celebrities to shoot Taobao TV commercials, he made great preparations in advance.

Because Li Mu didn't know when Le Tao was launched, he only knew that it was in late September, so he asked the stars to record more than a dozen different activities and promotion time points in the advertising words when they were shooting advertisements. From September 2o No., until October 5th!

When designing the shot, the director of the commercial deliberately separates this part of the online time. For these stars, after all the other shots have passed, they only need to record the lines at different times separately, which is almost hyperactivity. The effort to move the tongue.

Every star was recorded from the time point of September 20th to October 5th. During post-production, the advertisement video was synthesized into 16 different files, and the event time announced in each file was different. The same, and then numbered these commercials. On September 2o, the code name is oo1, the number is oo2, and so on. If it goes online on September 29, the code name of the commercial is o1o.

These commercials have been given to all the partner media in advance. It can be said that Li Mu's side has already made 100,000 preparations, waiting for Boss Ma to emerge!

In addition, the website's various promotional materials, including banners, banners, and various small elements, all have sixteen sets of design plans. Li Mu said that when an event is held, the website can immediately post that day's promotional materials.

The purpose of Li Mu's doing this is: no matter what day your promotional activities decide to launch, I can respond immediately and launch on the same day as you!

And now, Letao's advertisement has been launched. After the advertisement appeared in the advertisement on September 29, Lin Qingya immediately took her subordinates to call all the cooperative media. The content is very simple: code name o1o, hurry up!

Boss Ma had just watched Le Tao's advertisement on the TV in his office with the core team.

After watching the advertisement, Boss Ma paced back and forth in the office and said to everyone very solemnly: "This is only our first round of promotion, everyone must keep an eye on the website data in the next two hours, including the data within two hours. How many visits have been added, how many registered users have been added, and which region is the IP address of each visited and registered user from.

By counting these data, we can basically have a rough idea of ​​what effect we can achieve in the subsequent rounds of promotion, and we can also calculate which provinces and cities have the highest conversion rate of advertisements. Make certain adjustments to the budget and increase investment in areas with high conversion rates. "

Cai Chongxin said: "Mr. Ma, I suggest to be more detailed. For the next eight days, we will have a round of promotion every day at ten in the morning, one in the afternoon, five in the afternoon, eight in the evening, and ten in the evening. The data trend after each round of promotion is recorded and analyzed in detail, not only to see the regional conversion, but also to see which time period has the highest conversion.”

Boss Ma nodded and said, "Data analysis must be done as meticulously as possible. Data must be analyzed through multiple dimensions to grasp the deeper information hidden behind each data."

Everyone nodded their heads in succession. Cai Chongxin has even started to list some of the more critical data requirements in the notepad, preparing to conduct a most detailed analysis of the data collected in the next two hours.

At this moment, an advertisement suddenly appeared on the TV that had been left unattended!

The protagonist of the advertisement is the most popular singer in the second half of this year, Zhou Jielun. As soon as he came up, he made a handsome expression in front of the camera, and then said in his iconic Taiwanese accent: "Hello everyone, I'm Zhou Jie. Wheel, online shopping on Taobao.com --- Happy Amoy World, all on Taobao.com! On September 29, Taobao.com has a big autumn sale. All big-name daily necessities, clothing, shoes and hats, firewood, rice, oil, salt, and even books, audio and video are all discounted. You can enjoy a maximum of 199 minus 198! Why don't you go to Taobao to find out!"

This sentence alone instantly attracted the attention of everyone in the conference room!

Everyone stared intently at the TV, staring at the slightly green, but very individual Zhou Jielun, everyone's expressions were completely dumbfounded!

At this moment, Zhou Jie on the TV took a rotation, holding the CD and tape of his new album "Octave Space" in his hand, and said, "Oh right! My latest album "Octave Space" has been launched on Taobao.com , the only genuine license on the entire network, only on Taobao! On the promotion day on September 29, in addition to the album discount, there will be 10,000 random albums signed by me, everyone must start early!"

In the next shot, Jay Chou stood in front of the camera and said, "Happy scouring the world, all on Taobao! Online shopping, I -- only -- choose, Tao---bao---net!"

After Jay Chou's own footage was displayed, a large number of logos of well-known brands appeared on the screen immediately, and the extremely magnetic narration dubbed: "September 29th Taobao big promotion, all active brands are self-operated, 100% genuine, unprecedented Low prices, everything is on Tao-Bao-Net!"

In the end, there is a Taobao Logo that fades in and out, and the whole advertisement ends.

Boss Ma, who was still pacing back and forth in the office, suddenly stood on the spot as if struck by lightning. Then, he only felt dizzy, his legs softened, his body slanted, and he fell to the ground in a daze. ...

...

ps: Three shifts tonight, and three shifts later! Ask for monthly ticket support! ! ! ! ! ! 8