Chapter 881 The Tricks of the Old Fox

Master Lei has been struggling in the Internet industry for so many years, and he really wants to mobilize the energy in terms of connections. In fact, he is much stronger than Li Mu. Teana "Fiction"⒉

It only took half a morning and a noon time, and Master Lei heard a lot of relatively reliable news around the corner.

First of all, Boss Ma is indeed in the process of registering Hangzhou Letao Technology Co., Ltd., and in the materials submitted to the industry and commerce department, there are indeed two shareholders, Dangdang and "Amazon Huaxia Co., Ltd.". The company has a registered capital of 10 million US dollars. The registered corporate legal person is an obscure name.

Now that the company has started to register, it proves that the three companies have now completed the signing of the agreement, and even Amazon may have begun to pay some cash to this company, and Dangdang has also begun to change its business and industry, and Dangdang's registered company will be soon. Changed to a wholly-owned subsidiary of Hangzhou Letao.

From this point of view, the alliance of the three companies is already a sure thing. Although none of the three companies have announced it in any form, Li Mu already knows that the three companies are tied together for Taobao.

For these three companies, the Huaxia e-commerce market has been dominated by Taobao, and if they fight alone, none of them are necessarily Li Mu's opponents. Come; although Le Tao is backed by Softbank, its success rate is very slim in the face of Taobao; Amazon is indeed very good, but the Raptors will be somewhat incapable of crossing the river. If you don’t find one or two in China first Leading the way and being a jerk, there is no chance at all to go wild.

Therefore, these three companies can be said to have the same goals and interests, and they just want to gain a larger market share of Huaxia e-commerce, so they must first be tied together and kill their own Taobao.

As the saying goes, the three cobblers surpassed Zhuge Liang, and now they are a cobbler, a hero in the Chinese Internet industry, and a giant in the overseas Internet industry. These three work together to pose a great threat to Li Mu.

In addition to the fact that the business registration has been confirmed to be true, Lei Jiaozhu also inquired about the key actions of Le Tao in the next step.

The feedback returned is that Ma's Le Tao.com is indeed going to be launched this month, and the launch will be accompanied by a very huge promotion.

The four words "very huge" were relayed by Lei Cult Master verbatim from the source, which sounded a bit bluffing.

As for the specific promotional activities, what are the rules of the activities, etc., Master Lei also got a basic idea through some well-informed people in the industry.

...

"Mr. Lei, are you saying that Boss Ma's first big move to launch Letao this time is to do daily necessities?"

In the office, Li Mu looked at Master Lei with a surprised look, because Master Lei told him just now that Boss Ma was also planning a promotion for daily necessities, as the first promotion of Letao's launch.

Lei Cult Master nodded grimly: "Judging from the news received, it is indeed the case."

The reason why Li Mu was surprised was that on the one hand, he was surprised by the poisonous vision of Boss Ma. As soon as he came up, he had to buy daily necessities. This was a decision made after seeing the current domestic e-commerce situation; on the other hand, Li Mu and Ma The boss has secretly played many times, but there has never been a real head-on confrontation. It is a coincidence that the event that Boss Ma is planning is going to collide with Taobao's promotion. Does this mean that the three parties of Le Tao? Union, just after the army is ready, is it going to immediately start a head-on war with yourself?

Thinking of this, Li Mu was delighted! Most of the previous worries were also swept away.

Seeing Li Mu's happy face, Lei Cult Master couldn't help but ask him, "Mr. Li, do you think this is a good thing for Taobao?"

Li Mu said excitedly: "Of course it's a good thing, if his entry point is just staggered from ours,

That's a bad thing. All our energy is focused on promoting promotions. At this time, we don't have time to fight against him, but this is a good thing. He took the initiative to send it to the door. "

Leader Lei said: "That's true, but I'm worried that Le Tao has two big capitals behind their backs, and they are fighting against us. If the action is bigger than us, we may not be able to suppress them."

After speaking, Cult Master Lei reminded again: "I heard that they are still deploying media propaganda, and it is estimated that there will be a wave of overwhelming propaganda."

Li Mu smiled and said, "It doesn't matter, we have yy in hand, and doing publicity is more effective with half the effort, but they don't have their own publicity channels, so doing publicity is twice the result with half the effort, so we are not afraid of him doing publicity, it mainly depends on how they do their promotional activities."

Leader Lei said: "I can't find out the specific details of the activities. This should be a relatively core secret."

Li Mu nodded and said with a smile: "Actually, there is no need to make it so clear, I can be sure of one thing."

Seeing that Li Mu was half-speaking, the leader of Lei couldn't help but ask him, "Mr. Li, what are you going to say?"

Li Mu laughed and said, "I'm sure that no matter how big the event is, Boss Ma will definitely not have as much promotion as ours!"

After speaking, Li Mu said seriously: "Boss Lei, you also attended the meeting at the beginning, you should be very clear about the strength of our promotion this time, there is no falsehood, all are real benefits for consumers, I believe in the style of boss Ma, He will definitely not give consumers too real discounts, and he will definitely cheat and cheat in it. We not only have greater discounts, but also greater platform advantages, word-of-mouth advantages, user and traffic advantages, and even supply. Business advantage, what does he have? He just wants to do something about propaganda, and we are not weak to him in propaganda. In this case, as long as he dares to publicize, we will immediately slap him in the face."

Master Lei pondered for a moment, and suddenly got inspiration and said: "If this is the case, then we must make preparations for the launch of the event at any time, but no, once Le Tao goes online and starts the promotion, we will follow up immediately! Hit him up. Unprepared!"

Li Mu nodded: "Just do it! Mr. Lei, you have to lead the team to prepare in advance, and at the same time, you must be strictly guarded, and you must not leak the news in advance. It is best to release some smoke bombs first to divert their attention. ."

Leader Lei said: "Well, now that the 'Internet into the home' is so popular in the three provinces and two cities, we will use yy to push a soft article, and the soft article will start from the 'Internet to enter the home' as the entry point, and then promote a wave of Taobao and Shenzhou, Finally, we use the method of internal information to release a message: Taobao is very likely to plan a big promotion for Shenzhou computers in the near future. I believe that as long as we operate ingeniously, our peers will not have doubts. After all, Taobao and Shenzhou are both within our system. , and it is just the warm-up period for the 'Internet into the home' event, we plan a computer promotion, which is reasonable."

Li Mu clapped his hands: "OK, just do it! The more realistic the performance, the better. When they go online, we will immediately launch our event and beat him directly!"

Master Lei suddenly had an idea and said, "I have an idea, but this idea may not be very kind..."

Li Mu smiled and said, "Mr. Lei, if you have any good tricks, just say it, don't think about being kind or not! Being kind to the enemy is not being kind to yourself!"

Leader Lei nodded slightly and said with a smile: "Look, Mr. Li, the brand 'Taobao' is ours, and we have already played it very loudly. These two words are not simple. I thought about it carefully. But it is not just the name of a website platform, it also represents a behavior of consumers, making everyone subconsciously feel that online shopping is actually on Taobao, and it also highlights the extraordinary nature of online shopping. Because this name has multiple meanings , so our brand name has an extraordinary influence in front of consumers across the country. At this time, Mr. Ma launched a 'Le Tao' with the word ' Tao' on purpose. Just listening to the name, you can feel It's full of plagiarism and copycat style."

Li Mu nodded. This is the truth. The name Taobao is really a very good choice for e-commerce. After Taobao has laid the foundation, if other platforms still use the word "Tao", it is basically equivalent to It is to label yourself as a copycat copycat.

At this time, the leader of Lei said: "It is because everyone has preconceived feelings about Taobao, so as long as Boss Ma promotes Le Tao, it is equivalent to promoting Taobao, because when consumers hear the word Le Tao, they must If you think of Taobao, you will definitely guess what kind of relationship this website has with Taobao.”

Li Mu agreed: "I think it makes sense. If Boss Ma promotes Le Tao, then he will definitely divide a part of his advertising effect in disguise and give it to us."

Leader Lei said: "After saying so much, my trick that is not very kind is actually, we find someone to record the advertisement in advance, write some inductive articles on the advertisement, and play it quietly. ."

After speaking, Master Lei smiled, with an old fox look on his face, and said: "Mr. Li, your star resources are so strong, just find a group of stars and let them record a few special s1ogan for us, such as: 'Online shopping' Just go to Taobao.com——Happy Amoy World, all on Taobao.com!'. This sentence s1ogan first emphasizes 'Taobao.com', and then deliberately mentions the word 'Le Tao' in the following advertisements , This will definitely give viewers who have seen Letao advertisements a strong psychological suggestion. What is Letao? Isn't it Taobao? As long as our psychological suggestion is successful, then Letao's advertisements will basically be voted in vain. , not only a white shot, but also a disguise to send us an assist!"

When Li Mu heard this, he suddenly stood up and said with great surprise: "Mr. Lei, your move is really awesome! It seems that Boss Ma has exhausted his organization, but he is just one move away from the name, what is it called? No, it's not called Le Tao, I really can't help him this time..."