Chapter 882: Preparing for the Blocking War

At first, Li Mu didn't think there was anything wrong with the name Le Tao, but when he was reminded by Lei, who was good at marketing, Li Mu realized the huge *ug that Boss Ma had left for himself in it.

Online shopping = Taobao = online shopping for treasures. This concept is given to consumers across the country by Taobao. If Taobao succeeds first, there will be imitators. Therefore, all the e-commerce platforms that follow the trend with "Tao" in their names seem You can follow the trend, but if you think about it carefully, this approach is very lacking in pattern.

A fox and a tiger can be powerful, because there are countless levels between a fox and a tiger. Once you choose this path, you are destined to limit yourself to a "fox" in a certain way. The more you do, the harder it is to become a "tiger".

If Li Mu didn't take advantage of his strength and let Boss Ma appear in front of the public with the banner of "Le Tao", Boss Ma would definitely get a little bit of Taobao's light, but it was only a little.

But if you are prepared in advance, as the leader Lei said, as soon as he starts to exert his strength, he will follow up directly with the use of strength and strength, then Boss Ma may cry without tears, because he is the oriole. Later, once he started the promotion of "Le Tao", he followed up with the method of the leader of Lei. For Boss Ma, his advertising investment has been smashed, it is a done deal, and it is impossible to save it...

After the ad-inducing strategy was settled with Master Lei, Li Mu said to Master Lei: "The most important thing right now is to lock the media resources in advance. In theory, we must invest in every media that Le Tao puts on. At the same time we have to vote more than them!"

Master Lei said: "It's best not to use Taobao to follow up with the media and reserve media resources. The media industry is already very complicated. Any news spreads very quickly, and it is really easy to inquire about news from the media."

Saying that, Master Lei's old fox-like expression was online, and he looked at Li Mu with a slightly wretched smile and said, "Actually, I suggest you let Muye Technology people lock media resources in advance, even if Boss Ma heard that Muye Technology is looking everywhere. The media resources should also instinctively think that you are preparing for the promotion of Muye Technology. After all, after all, Muye Technology is now on the rise in the US market, and it needs to raise funds. Before financing, the company will be heated up to increase its valuation. A common tactic."

Li Mu nodded, agreeing with the words of Cult Master Lei very much.

Practitioners in the Internet industry, especially bosses, operators, and business people have a consensus that if one day, news releases and soft manuscripts of a company or a product are suddenly distributed everywhere, basically It is certain that this company is ready to raise funds, and the hype is first made in order to obtain a higher valuation when raising funds.

If Li Mu’s current Muye Technology wants to target media resources, it will definitely give people in the industry a preconceived judgment, making them think that Muye Technology is to hype itself and pave the way for corporate financing, and will never think of Taobao.

Li Mu sighed in his heart, Master Lei is indeed a genius in marketing. Not only does he play with subtle and profound methods, but he also has very precise and in-depth insights into the entire marketing strategy. In such a short period of time, not only did he have the strategy of cheating the boss. , and how to confuse this strategy more smoothly. Once Boss Ma's Le Tao goes online, Taobao will hit him in all aspects, which is probably unprecedented in his entire career.

Thinking of this, Li Mu said to the leader Lei: "Mr. Lei, do you think Boss Ma is paying attention to our news now? I'm afraid he has also grasped our promotions in advance."

Leader Lei smiled slightly: "If you didn't suddenly let me know about Dangdang's current situation, I would have thought that you would focus all your energy on yy during this time, after all, the news of yy's fire in the American elite is well known throughout the country. , yy can get such a big unexpected success in the US market, the whole industry is very encouraged,

Everyone must instinctively feel that the development of yy overseas is the top priority of your focus, and I believe that Boss Ma is no exception. "

After all, Master Lei added: "Taobao's promotional activities are brewing in a low-key internal, but the dynamics of Letao have Dangdang's participation and Amazon's participation. If the business field is an internal action, it is generally relatively confidential. It's much easier, but if it's a joint action of multiple companies, it's very difficult to keep it secret, so this time we and Letao's promotional activities, they are in the open, we are in the dark."

Li Mu scrutinized Cult Master Lei's words and nodded in agreement.

The attention of the entire Huaxia Internet is actually focused on the development of yy in the United States. This is a historic step taken by the Huaxia Internet industry. It is not only significant, but also gives other Internet companies a benchmark for reference. In this case , Taobao's aura is naturally much bleaker than that of Muye Technology, and even he subconsciously puts yy globalization in the most important position at the moment, not to mention competitors.

The most important thing is that after Su Yingxue's reminder, I got out of my misunderstanding ahead of time, which is a great opportunity to concentrate and quietly prepare for the decisive battle with Boss Ma, Dangdang and Amazon. Otherwise, if I really put all my energy into yy , that Ali, Dangdang, and Amazon jointly launched a surprise attack on themselves, and I am afraid that Taobao's good situation will suffer heavy losses.

Realizing this, Li Mu is even more fortunate for Su Yingxue's existence, and at the same time admires her business vision and sense of smell. If she hadn't quietly analyzed all her circumstances thoroughly in private, I'm afraid that 80% of her energy would have been attracted by overseas markets. , not staring at the registration and payment data of yy American users, or staring at the game team of Muye Technology to develop the version of "Plants vs. Zombies", and will never turn back and focus on Taobao again.

But it was because of Su Yingxue's reminder that Li Mu jumped out of the inertia of sailing with the current, accidentally discovered a potential threat, and obtained a time window to snipe his opponent in advance.

Next, the most important thing is how to completely fight this blocking battle!

...

Just as Master Lei thought about it, Boss Ma, who was far away in Hangcheng, didn't have a specific understanding of Li Mu's current trend.

In fact, it’s not that Boss Ma underestimates the enemy, but that Boss Ma’s affairs are too complicated at the moment. The three companies jointly established Hangzhou Letao. During the negotiation stage, Boss Ma worked hard. Now that the negotiation has finally been concluded and implemented, most of his energy is concentrated again. When it comes to how to do a good job of Le Tao online activities.

Boss Ma has also considered Li Mu and Taobao. As his only competitor, Boss Ma naturally pays special attention to Taobao. With a steady development and steady stance, Boss Ma preconceived that this time he launched a surprise attack on Taobao, and Taobao was kept in the dark and unaware.

At the same time, Boss Ma also guessed very "accurately" that most of Li Mu's attention at this time must have been diverted to the overseas market because of yy's unexpected popularity among the overseas elites.

In the opinion of Boss Ma, if he were Li Mu, he would definitely strike while the iron was hot, and take advantage of this God-given opportunity to build a bridgehead overseas. After all, Li Mu's domestic industry was already very stable. A great opportunity to take the opportunity to attack overseas!

Once Muye Technology can establish a bridgehead in the U.S. market, it will definitely be an unprecedented and significant happy event for the Chinese Internet industry, and it will also be a huge honor for Chinese Internet practitioners. The people who contributed to all of this with their own hands have also created an honor that is enough to be recorded in the history of the industry.

Right now, Li Mu did have the opportunity to create this honor, so even Boss Ma was envious and jealous of him in his heart.

Therefore, Boss Ma believes that Li Mu's focus on overseas is indeed a good opportunity for Le Tao's launch. In her opinion, Li Mu is neglecting precautions now, while Le Tao has been secretly deploying. Once it goes online, it will inevitably start overwhelming. Propaganda, when the time comes, Li Mu will be caught off guard.

After reaching cooperation with Alibaba and Dangdang, Amazon has attached great importance to the launch of Letao. In recent days, the executives of Huaxia Amazon have been discussing the details of the promotion with Boss Ma and Boss Li of Dangdang.

Dangdang Boss Li has no opinion on the promotion activities. He is not a good marketing expert, and he is a bit petty. In his opinion, the daily chemical and clothing promotion plan prepared by Boss Ma has been very perfect. It's just right, and it's ok to follow his established route, and there's no need to make any changes. If he really wants to make changes, he should try his best to control the media investment. Li Guoqing feels that the media investment planned by Boss Ma is a bit too high. Now he is also a shareholder of Letao, so seeing such a high media budget, he is actually quite fleshy. painful……

But Amazon is completely different.

As the world's e-commerce giant, Amazon has long been accustomed to the high-profile game of spreading the booth and making a big noise. The cost of their annual investment in publicity is over 100 million US dollars, so Amazon sent this time. The executives also hope that Boss Ma can increase the investment in the media, and strive to spend 5 million to 8 million US dollars in promotion funds, so that everyone knows and knows about Le Tao in China at one time.

The entire promotion cycle of Letao is tentatively set to be 5-7 days. The promotion is started 3-5 days before the launch, and the promotion and warm-up will start nationwide. After the launch, a round of consolidation will be carried out 2-5 days after the launch, and the event will take place a few days later. Offline, Letao entered the formal operation stage.

The overall 5-7 day cycle, the promotion budget of five to eight million US dollars is simply scary. Now some well-known companies in China have only tens of millions of yuan in advertising budgets a year, but Amazon executives suggested that, In 5-7 days, just relying on promotion will burn tens of millions of RMB, not to mention Li Guoqing's pain, even Boss Ma is too painful, because of his previous plan, the advertising budget was 10 million RMB is the upper limit.

In Mr. Ma’s view, the publicity investment is well-adjusted. The greater the publicity investment, the higher the company’s reputation and the higher the company’s revenue. This is a certain linkage relationship, but the multiplier between the formulas is floating. , if the investment is too small, the input-output ratio will be very low; if the investment is too much, the input-output ratio will also be very low; only when the input is just right, the input-output ratio can be maximized.

However, Amazon is particularly insistent on their views. Just as Li Mu and Lei hierarch are formulating a perfect blocking strategy, Amazon's executives are having the first debate after the tripartite cooperation with Boss Ma at the conference table: what should we do? Do not continue to increase the promotion budget of Letao online and promotional activities.

The son does not sing to say thank you to the new leaders [Wu づ Liang] and [Slaying the Gods]! Today's three more must be honored!