Chapter 885 Li Mu's Silicon Valley Hardcore Fan

After releasing two smoke bombs for Boss Ma, Li Mu immediately started to prepare a specific plan to dig a big hole for Boss Ma.

The media resources have been taken care of by Lin Qingya, and what Li Mu has taken care of is the remaining star resources.

The sales of Celebrity Post Bar and Taobao's audio and video products made Li Mu fully aware of the huge role of celebrities, so this time, he plans to invite at least a dozen or twenty first-line celebrities to shoot brainwashing advertisements for Taobao.com.

Li Mu's advertising routine positioning is very simple, that is, each star records a separate advertising slogan: "Online shopping on Taobao -- Happy Amoy World, all on Taobao!" Then create a set of general advertising clips, this clip uses The fastest speed, a simple and direct introduction to the scope of this Taobao promotion, the huge power of full reduction, and the activities to grab 199-100 and 199-198 coupons.

At that time, all I have to do is to say this slogan on different TV stations, different time periods, and different stars to represent Taobao.

With such a large mobile phone, the audience will probably be stunned when the time comes.

I just watched this ad by Jay Chou, maybe I wasn't very impressed, but when I turned around, Wang Lihong came out again, so I still made this ad;

When I changed the channel, the advertisement became Du Wei again. Halfway through watching the TV series, Zhang Kexuan jumped out and said the same slogan;

In addition, there may be Yuquan Group, Sun Yanzi, Mo Wenwei, Zhang Guorong, Xiao Yaxuan...

A series of different stars doing the same advertisement will definitely leave the audience with a deep impression of brainwashing, and even make Taobao a phenomenal ranking, which is eagerly discussed by the people all over the country. Amoy the world, all on Taobao!" This slogan is very likely to achieve the brainwashing effect of "don't receive gifts this year, and receive melatonin for gifts"!

Li Mu is now very clear about his advantages in all aspects. The most powerful star resource is the singer resource. Because of his omni-channel promotion, a little promotion of a potential singer will at least bring him or her more than tens of thousands of albums. At the same time, the singer's exposure and popularity increased rapidly, and the overall value of the singer rose like a rocket.

Therefore, Li Mu doesn't dare to say anything else now. Most of the singers from mainland China, Hong Kong, Macao and Taiwan, as well as the record companies and brokerage companies behind them, will agree to promote themselves for free.

However, the influence of film and television stars is less. At present, the domestic box office has not yet picked up, mainly because the construction of the theater chain cannot keep up, and the habit of users to go to the cinema to watch movies has not been cultivated. In short, the market does not have enough soil. So even if yy helps to promote some movies, the real box office revenue that can be converted is not very high.

Regarding this point, Li Mu pinned his hopes on his own cinema chain and online ticketing system. Now the former is in the process of construction, and the latter is in the final stage of development and testing. Get it done.

At that time, I will have a way to encourage netizens to develop the habit of going to the cinema, so as to further promote the box office market, and control the box office in my own hands. At that time, my influence on movie stars will be greatly improved. Maybe it will surpass its influence on singers.

Li Mu selected 20 first-line singers and groups from mainland China, Hong Kong, Macao and Taiwan in one breath, and then let his subordinates start to connect with these 20 singers. The content of the connection is very simple, just tell them that Taobao will have one this month. Online promotions, I hope they can take the time to come to Yanjing to help shoot a video advertisement. The length of the advertisement will not exceed ten seconds. In return, Taobao.com will cooperate with Muye Technology to give all participating singers an opportunity for omni-channel promotion. .

As soon as the news was released, it took half a day to receive a clear reply from everyone. Every singer gave an official reply in person or through a brokerage company, confirming that they were willing to participate in this promotion on Taobao.com.

Without exception.

When the news came back to Li Mu, Li Mu was very happy. It is true that those who have the resources will win the world. Right now, his own resources are enough to attract these stars. If the blog is launched, it will become more popular and the Weibo will be incubated. Come out, combine the online ticket system, control the box office of the theater, control the sales of audio and video products...

It is estimated that at that time, I will definitely be the godfather of the entertainment industry, because I have mastered all the upstream and downstream resources of the entertainment industry. I have users and traffic in the upstream, and can make any star and his works popular. He also has a monetization channel, which can help celebrities sell albums, sell box office, and engage in the fan economy, which is like a god-like existence!

...

When Li Mu concentrated his energy on Taobao and planned how to stop Ma Boss, yy's popularity overseas continued.

In the United States, yy has more than 150,000 new downloads every day, and more than 200,000 new registered users, and the payment ratio is still high. The high willingness of users to pay has made domestic Internet companies stunned.

More and more media in the United States have begun to pay attention to yy, and reports on yy are overwhelming once again. This time, the entry point of the media is very tacit understanding. The core of the headline adopted by most of the media is: yy is setting off a game Office revolution.

Truly an office revolution!

Silicon Valley's most famous and authoritative technology magazine "-valley-" in the latest issue of the magazine, with the most core length, reported in detail how yy swept the entire Silicon Valley elite like a tornado.

In this report, the editor-in-chief of the magazine praised yy. He said: The various amazing product functions included in yy have revolutionized the entire online office. In Silicon Valley, almost all companies have In discussing and interacting with yy at work, except for the most core secrets, everyone is almost inseparable from yy.

The editor-in-chief even said that yy is now not only his best partner and tool in his work, but also a very good carrier for his work and social interaction. Because of the needs of his work, he has added almost all his friends who have business dealings with him into yy. , and according to yy's custom grouping function, group management of various companies and partners in different fields, discussing work on yy, just like dining in a Michelin three-star restaurant, you will feel that your work has become a treat.

In addition to introducing the product and introducing his dependence on the product, the editor-in-chief also reflected the impact of yy on the elites from several other angles.

First of all, foxmail and similar email management software have been almost completely abandoned by the Silicon Valley elites, because everyone is more accustomed to adding work mailboxes to yy, and yy will collect and send reminders. yy's reminders are always so timely, And the user-friendliness is perfect;

Secondly, the number of multi-party calls at work has been significantly reduced, and everyone can create a group anytime and anywhere to make group voice calls, which is more convenient than multi-person calls, and it is completely free;

Once again, traditional video conferencing terminals have been almost completely abandoned. The network penetration in the United States is much stronger than that of Huaxia. Whether it is network speed or stability, it is more advanced than Huaxia. In the United States, the network bandwidth is sufficient to support stable yy group video exchanges. And it is more convenient, suitable for mobile office, and completely free;

In the end, the editor-in-chief also complained appropriately. In his opinion, he personally needs to create more groups, otherwise the number of groups will not be enough, which makes him very crazy. He can only register a few more trumpets. To meet the needs of the group, use the trumpet account to fill in the membership, create a group, and then add your own body number, so that you can use the body number to add the partners who want to chat in the group.

The editor-in-chief's original words: "I want to use the magazine to say hello to this Chinese buddy named Li Mu. If you can read this article of mine, I want to tell you that my name is your fan. In my mind, I am the most advanced product manager in today's Internet industry, no one, yes! You read that right, you are the most advanced, no one!"

Later, the editor-in-chief also said: "As your die-hard fan, I would like to give you some personal advice, first of all! I hope you can open the permission to register for more groups, and if possible, I am willing to pay you for each group. Ten dollars, or more!"

"Also! The function of transferring files offline is really useful, but the current offline space is not enough for me, and the server reservation for 72 hours is sometimes not enough. I hope you can open more custom permissions for us, no Is it money? I'm ready, please take it away!"

"Finally! I hope you can pay attention to us users in the United States and overseas users in other countries. We are not Chinese, and we can't use Alipay designated by yy to pay. Now we can only pay through ebay's scalpers, which is too troublesome. already."

"And dear Li Mu, do you know that you have done so much for us, and you only charge $1.2 per month for membership services, but these scalpers just use Alipay to recharge on ebay, and they can charge $0.8 per month for scalpers Fei, seeing that so much money is being made by scalpers, why don’t you cooperate with paypal? They only charge 1-2% service fee at this stage!”

Finally, the editor-in-chief of the magazine, who claimed to be a die-hard fan of Li Mu, also said humorously: "Oh right, Li Mu, by the way, I heard that there is a big company in Seattle that starts with m and ends with t. This instant messaging product is actively plagiarizing your yy group, and I believe it will be tested and launched soon, I have no other intentions, I just hope you can know."

Li Mu, a "hard-core fan" from the most authoritative magazine in Silicon Valley, after complimenting yy, did not forget to reveal to Li Mu the trend of potential competitors. Large companies that start with m and end with t are easy to see. Know that it is Microsoft, because Microsoft's English name is microsoft, and Microsoft just has an instant messaging software - msn.

This article, which originated from the editor-in-chief of an authoritative magazine, has aroused huge repercussions in the American elite, the IT industry and the capital market once it was published, and the popularity of Makino Technology and yy in the United States and even the entire overseas market has also gained another reputation. one lift.

At this time, Huaxia is in the second half of the night, and exciting news is still on the way...

The son does not sing to say that the third watch will continue today!