Chapter 874: Combining Soldiers in One Place, Will Fight One Home

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Kong Lingyu just finished the meeting and confirmed everyone's intention to actively participate, and was then greeted by Li Mu to the office to participate in the high-level meeting organized by Li Mu.

As soon as the core members arrived, Li Mu immediately entered the rhythm and said: "Everyone, YY can become popular among the elites in the United States, this is something I didn't expect before, this is equivalent to giving us a very important gift, we Be sure to get moving as soon as possible!"

Everyone looked excited, looked at Li Mu, and said, "Mr. Li, we will wait for your order!"

Li Mu nodded and said, "The first problem to be solved right now is the server in the US market. Lao Kong, you held a meeting just now. What's the result?"

Kong Lingyu stood up immediately, and said with pride and pride: "Mr. Li, all the employees in the server support department are willing to represent the company to work abroad in the United States. The problem now is that dozens of people want to go, and I have to It's hard to choose."

Li Mu nodded with great satisfaction: "Very good! We have always given our employees the most competitive welfare policy, and what we want is for everyone to have this attitude at a critical moment! You choose the person today, and submit all relevant information to Qingya's side, quickly coordinate the issue of visa application, so that everyone is ready at any time, as long as the visa is issued, everyone will leave immediately!"

Kong Lingyu immediately said, "Don't worry Boss, I will definitely choose the most efficient team today!"

Li Mu nodded slightly, and then reminded: "Don't just focus on North America, but also Japan and South Korea, especially Japan! The Japanese deeply admire Americans, and the Internet industry is basically completely based on the United States, so what products are popular in the United States? 80% of Japan will also be popular, and while Japan has not caught up with the rhythm immediately, hurry up and improve Japan's servers!"

Kong Lingyu hurriedly said: "I have already ordered the issue of the Japanese server, and Europe is also planning, but the priority is lower than that of Japan."

Li Mu said: "First the United States, then Japan, and then Europe, this route is right, just follow this rhythm!"

The server matter was clearly explained, and Li Mu moved directly to the next topic - "Happy Farm" without any hesitation.

Li Mu said: "Although our YY has laid a good foundation among the elites, this is definitely a double-edged sword, and it's not necessarily a good thing!"

When everyone heard Li Mu say this, they all looked at him suspiciously, looking forward to his next words.

Li Mu went on to say, "If we don't intervene and push the boat along the way,

It is very likely that our YY will be killed by this group of elites in the future! My requirement for YY is to make it a worldwide instant messaging and social networking software, in order to cover all Internet users, but if users preconceivedly position it as a tool software in the office field, it will be troublesome! Once this perception is deeply ingrained in the minds of ordinary users, we may become tools forever overseas! "

"Everyone should be clear in their hearts that very few people have special feelings for tools. For users, tools are always the best and most popular, and they can't cultivate any user stickiness at all. For example, no matter how well black and white TV is done , No matter how refined, once the color TV comes out, its market will be devastated. It is unrealistic for you to expect users to have viscosity for black and white TVs! I don’t want our products to be equivalent to a set for users. TV! Even if users waste more than half of their time on TVs every day, we must not be willing to be TVs in users' lives!"

Speaking of this, Li Mu paused for a while, stretched out a finger, and after attracting 120% of everyone's attention, he said with impassioned word by word: "You guys remember! The mattress that is used, most relied on, and most difficult to give up! The better we do, the more users rely on us! If we do well enough, it is enough for users to leave us and never sleep again Don't wake up!"

It was only when everyone got here that they realized it! It turned out that Li Mu was afraid of this! This wonderful metaphor of Li Mu makes everyone understand the truth in Li Mu's words, occupying the user's time and making users depend on it, it is not necessarily really awesome, because if you are just a TV, then the user is not dependent on you. , but the programs on the TV, so he can change to a better TV at any time to watch those programs, and the user has no stickiness to the TV itself.

But mattresses are different! Mattress is the most important thing about their sleep, if they have enjoyed a mattress that is excellent, extremely comfortable and suitable for them, then he will not want to change to another bed, even if someone sends him a new one for free He will definitely not use the mattress, because he must give priority to the one he likes the most and the one that suits him best. This is the viscosity!

Li Mu's YY is now a TV set for the elites in the American market.

The reason why they are chasing YY is that they watch too much black and white TV, and suddenly a smart TV with color, remote control and digital signal arrives. It has so much more powerful functions and so much better experience. impossible.

But once there is a better TV on the market, they will immediately give up this one and use other products, which requires Muye Technology to work hard to ensure that YY's office functions are constantly updated and always stronger than their opponents. This is too tiring. , which is equivalent to directly dragging himself into a marathon of technological innovation. If there is any link in the middle that fails to keep up, it will be surpassed by the opponent and will plummet.

Look at Nokia, it is the best example.

Nokia has been leading the mobile phone industry for more than ten years, and it is like a supreme god, but it has fallen behind in the era of smartphones and has never been able to catch up.

What Li Mu is afraid of is that YY will eventually face such a dilemma and end in overseas markets, so what he has to do is to make American users regard YY as the mattress they rely on the most, not just a TV!

After the others figured out this truth, the horror in their hearts was almost written on their faces.

Everyone stared at Li Mu with shocked expressions, exclaiming in their hearts: My God! What kind of person and what kind of perverted thinking can see such a deep potential danger when the situation is so good that it seems that it can't be better? Li Mu not only achieved the ultimate in the field of product creation, but even the direction of operating the product has also achieved insight into everything! Following such a boss is definitely the luckiest thing in my career!

This is a set of theories created by Li Mu himself, the theory of "tool-type" products and companies and "mattress-type" products and companies. Although the core idea is constantly confirmed and summarized by the entire big Internet, it is used by Li Mu with his own theory. way of secondary processing.

Although it took so much effort to make them understand this level of consideration, Li Mu didn't blame them for being too slow in responding, because he knew very well that on the road of rapid development of users on the Internet, few people on the Internet have the mindset to be prepared for danger in times of peace. Model, they saw a massive increase in users, and the rapid growth with almost no investment in publicity costs, I am afraid that they will wake up from a dream, it is impossible to think about, and there is no crisis behind it.

But Li Mu is different. Li Mu knows the future development of the Internet. He has seen a lot of the process of "tool-based companies" from glory to decline. In the development of later generations, there are almost no companies that can create super platforms and super products. The exceptions are all "mattress-type companies". What he is looking for now is a large and comprehensive platform covering the whole country and even the world, and he must prevent any possibility of killing himself.

Fortunately, YY has at least made a standard "mattress-type" product in the Huaxia market like Tengxun in his previous life. It is precisely because the rear is extremely stable that Li Mu has the confidence to go to the United States and develop the first place. One is also the most important overseas battlefield.

At this time, Kong Lingyu subconsciously asked everyone: "Boss, tell me, how can we make YY become a mattress-type product in the American market?"

Li Muyi slapped the table: "Stupid? Of course it's using "Paradise Town"! Didn't I say it earlier, as the overseas version of "Happy Farm", "Paradise Town" is our way to seize the online social network of overseas users The most critical tool for networking!"

Kong Lingyu realized it now, and said embarrassingly, "Blame me, blame me! Next time I ask this kind of question, I will definitely think about it in advance."

Li Mu nodded and continued: "I made two strategies a long time ago, do you remember?"

Everyone nodded, Li Mu actually planned a two-step approach very early. When he asked Fang Xudong to lead a team to develop streaming media transmission technology, the purpose was to make YY popular from the elite first, and then use "Happy" The overseas version of "Farm", to copy and upgrade the online contacts of ordinary users, the two lines are like two armies, the YY army is attacking from the front, the "Happy Farm" army is detoured from the side, and finally the soldiers are united, and they will fight one. Take a bite out of the entire market in one go.

Now, the popularity of YY among the elite has been inadvertently promoted by the Western media. What we have to do at this time is to send out the group army responsible for the detour!

Li Mu said: "I used to think that as soon as the financing arrived, with a large amount of capital in hand, I would smash and push "Paradise Town". But now it seems that we can't wait for the capital to arrive before moving. Right now our valuation is in the capital market. It must be one price per day, and we have to prepare for a tug-of-war with capital in order to gain the best benefit for us, so now we don’t have to wait for capital, we will pay our own money and push “Paradise Town”!” For mobile users, please visit Reading, a better reading experience.