Chapter 856 Doing the Export of Resource Realization

When Xu Bo said the words "Fantasy Westward Journey", Li Mu's heart was so clear!

Really awesome! Even though Xu Bo is still just an ordinary game practitioner who has just officially entered the industry, he has already conceived the idea of ​​"Fantasy Westward Journey" at this stage, which makes Li Mu more recognized for his ability and mentality. .

Many great people in later generations have grown up little by little, and their strength, vision, and pattern have also been improved little by little. Brother is an ordinary self-employed, a self-employed person who sells opto-magnetic products in Zhongguancun, earning some money and living a good life. Among the classmates who graduated from Renmin University, his income at that time was considered a very high wave.

If it weren't for the changes in the ** period, Brother Liu would not have founded JD. Moreover, when JD.com started from the era of 360buy, it didn't have the ambitions that later. of customers can complete the purchase at home and hire someone to deliver it. It is this idea that helps him open a window of e-commerce, allowing him to gradually improve himself, improve the pattern and goals in the field of e-commerce. There is JD.com, which has grown bigger and bigger.

In other words, until 2003, Brother Liu never thought about e-commerce, never planned e-commerce, and never thought about whether he would bring himself a higher pattern if he tried e-commerce.

Not only Boss Liu, but almost all the great people, Mr. Ma also hoped to sell QQ in a package of hundreds of thousands, because he himself did not realize how much room for development QQ had.

But Lao Xu was already one step ahead of them at this point. When he was just a small person, he had already started planning the future he wanted in his mind, planning a blueprint that was much bigger than his current pattern. Although his achievements in later generations are far less than that of Senior Brother Liu, in this regard alone, he in 2002 was more ambitious than Senior Brother Liu in 2003.

It is precisely because of this that Li Mu firmly believes that if Xu Bo can say the name of "Fantasy Westward Journey", he must have a very perfect idea in his mind.

Immediately, Li Mu immediately made a decision: "Okay! Fantasy Westward Journey, I like the name very much! If your structure is well written, then I will give you people and budget, and let you lead the development of this game!"

Even though Li Mu asked Xu Bo to write the game architecture just now, Li Mu never said that he would lead the development, and Lao Xu did not dare to hope that the boss would hand over a game to him, a novice who was a half-way monk. , If my game architecture can be adopted by the company and let me be the architect of this game, I will be very satisfied, but I never imagined that Li Mu would give him the highest authority as soon as he opened his mouth!

A newcomer, He De He Neng! This is really a great trust and grace!

Lao Xu was so excited that he couldn't even speak, and stammered: "Mr. Li, don't worry...don't worry, I will definitely work hard, I will work hard, oh no, I will try my best to make the game structure well!"

In Li Mu's future self-developed game plan, the highest priority is "Fantasy Westward Journey". For this reason, he also decided to give Xu Bo strong support and let him make a better game than the original "Fantasy Westward Journey". come out.

Right now, there is no game company that can introduce stars into the game, so Li Mu is going to use "Fantasy Westward Journey" to bring in all the classic characters in the movie "Western Journey to the West". In view of copyright issues, such as Zhizunbao and Zixia Fairy. The name may not be used, but it doesn't matter. Find Zhu Yin and use her as a model to make a cartoon image that looks like her. Changing the name and putting it in the game as an NPC will be very attractive to players.

In the years before Li Mu's rebirth, the integration of China's game market and stars reached a peak. Various page games and end games invited third-tier actors from Hong Kong to endorse them from the very beginning.

In the end, I invited top celebrities from both sides of the strait and three places to endorse, and the investment in celebrities has doubled. The reason is nothing more than the huge influence of celebrities.

At the beginning, when Lin Zicong endorsed a certain page game, the atmosphere of hanging silk was very strong. Everyone only thought that this game was a cottage and hanging silk, but no one could have imagined that it didn't take long for the popular Deng Chao to also endorse this page game. , Thinking of Deng's worth at that time, everyone began to wonder how profitable this game was? The real data is surprising. This page game, which is full of copycat flavor and feels extraordinarily low, has been the most profitable page game in China for two consecutive years. The annual turnover exceeds one billion yuan.

Li Mu is very aware of the influence of stars, and he also knows that it is easy for stars to guide users to pay to realize the purpose of monetization, but he is reluctant to adopt the low-impact mode of making stars carry big knives to shoot advertisements. It is best to show the image of stars in a very natural way. It is integrated into the game, allowing users to interact with star NPCs in the game. In this case, in the future, it will play a huge auxiliary effect on the promotion of the game with star live-action advertisements, star blogs, and post bar promotion interactions.

In the future planning, Li Mu hopes to make the best use of the star resources in the entertainment industry, so that the star resources can become another engine to promote product development.

What Li Mu is least worried about right now is the resources of the entertainment industry. Although he has never been involved in the entertainment industry, he understands the ultimate direction of the deep river in the entertainment industry.

Whether it is a singer or a movie star, what they pursue is popularity, whether singing or filming, whether it is publicity or hype, the fundamental purpose of the star and the company behind it is to find a good outlet to convert fame into income.

So, who is the most influential person in the entertainment industry? Not the best music producer, nor the best film director, but the platform or individual with the most powerful resources and monetization channels.

Although Weibo does not make money, most celebrities pay special attention to Weibo, because Weibo can provide them with a powerful platform for gathering fans, which cannot be achieved by any other platform. Red, they all choose to operate and hype their personal online influence on Weibo. For them, Weibo is the object they must maintain.

Li Mu has created a precedent that has never been seen before in Huaxia Internet: no Internet company has ever had the influence on the entertainment industry to reach the current level of Muye Technology, and Li Mu's successive operations have made the entertainment industry realize the spread of the Internet in advance. Ability, so for the entire entertainment industry, Makino Technology is the export of resources, and it is a platform that they must find ways to please.

The influence has created the basic influence of Muye Technology on the stars, and on this basis, Taobao's audio and video product sales and the omni-channel promotion of Muye Technology have brought greater influence to the singer group in the entertainment circle. So now Li Mu can confidently say that singers from both sides of the Taiwan Strait, as long as they want to become popular, will definitely actively curry favor with the two major platforms, Muye Technology and Taobao. If Muye Technology needs help, the real cost is very low.

It won't take long for Taobao's online ticketing system to go online, paired with Li Mu's own theater line, it will definitely give theaters a huge shock across the country. Behind the online ticketing system is a larger user group and a more convenient viewing experience. Movie ticketing experience, simpler seat selection and payment process, behind so many conveniences, the core data that really affects is the attendance rate of theaters.

Li Mu has planned a series of promotional activities with the online ticket system to shock and influence the entire industry through the online ticket system.

Combined with yy's strong promotion capabilities, Taobao and Alipay's purchase and payment channels, the online ticket system will gradually become a must for all offline cinemas. All lines are connected to their own online ticketing system.

At that time, although the cinema chain is not in my own hands, most of the movie ticket transactions are in my own hands, and I can truly control the domestic movie box office!

At that time, the control of the industry through the online ticket system will allow enterprises to show a stronger influence in front of the movie star group. At that time, it will definitely be able to obtain powerful resources of movie stars at extremely low costs.

Moreover, Li Mu was not at all worried that the online ticket system would encounter powerful opponents, because throughout the current domestic Internet companies, no one has the strength to fight against him in online tickets.

Teng training? There is only one empty shell left.

Ali? Its Le Tao has not been able to go online.

Meituan? Lithography? Reviews? Sorry, none of these have been born yet.

Therefore, Li Mu's online ticket system is like an invasive alien species, and there is no enemy in the local area, so once it is launched, it will definitely be able to achieve a complete online monopoly.

At that time, the resources of the entertainment industry in film and television will be like a planet revolving around a star, consciously moving closer to itself.

If Muye Technology needs the resources of a certain singer, then you can directly communicate with the other company, and your singer will promote it for me. In return, I will give the singer an omni-channel promotion. Why not?

This method is the same for movie stars. If Muye Technology needs the resources of a movie star, directly communicate with the other company or film and television company, and let the movie star promote Muye Technology. Correspondingly, yy can jointly promote the movie star with the online ticket system. For movies, this kind of promotion can be directly translated into movie box office, not to mention the promotion of influence.

In this case, every new product launch in the future will be bundled with a large number of star resources for joint promotion, which will achieve a multiplier effect.

For example, in the future, if your company develops online games based on Jin Yong's works, you can find a lot of actors in classic Jin Yong's film and television works to promote the game platform.

The most popular of Tianlong Babu are Huang Rihua and Chen Haomin? Gu Tianle and Li Ruotong are the most popular in The Legend of Condor Heroes? The most popular of Lu Ding Ji is Chen Xiaochun?

ok, communicate directly with the other company, come to a resource exchange, let these stars themselves incarnate the roles they have played, become the NPC of the game and appear in a game that is played by millions or even tens of millions of people, you help me at this level , I will help you at other levels. At the same time, this is also a huge promotion for the stars themselves. It is definitely something that the stars and the companies behind the stars can't ask for.

After having a comprehensive plan to integrate resources in the entertainment industry, Li Mu called Ding Zhenglin and Lin Qingya and gave them a new work instruction.

"Qingya, the company has added a copyright procurement department. You will be responsible for recruiting content talents from major publishing houses, film and television companies, and music companies on both sides of the Taiwan Strait. After the team is formed, it will be handed over to Lao Ding."

Ding Zhenglin is from Sequoia, he understands capital operation, and is also responsible for capital operation in Muye Technology, so Li Mu wants to hand over the copyright procurement department to him. He is good at investment and acquisition of companies and products, and invests in intellectual property. Acquisitions are certainly not a problem.

The two of them didn't quite understand why Li Mu wanted to set up a copyright procurement department, and just wanted to ask the reason, Li Mu not only didn't explain, but directly assigned Ding Zhenglin the first task: "After the establishment of the copyright procurement department, your team's first task is It is to buy back the game copyrights of all Mr. Jin Yong's works, including but not limited to computer clients, web clients and mobile phones, for a period of... ten years, oh no, twenty years!"