Chapter 852 I Will Start Huaxia E-Commerce!
In Li Mu's promotion plan, in addition to the normal full discount promotion, it is also the large discount coupon activity planned by Li Mu before. The large amount of profit is the easiest to attract users, and it is easy for users to have a sense of optimism that they have a good chance. Psychologically, this is the same as lottery tickets. Most people subconsciously feel that they have a great chance of winning the lottery. For lottery tickets, the overall behavior of users is very passive, but spikes are different from robbing coupons, and users are highly motivated. , so from the psychological point of view of users, they have more confidence in spike and coupon grabbing.
Li Mu decided to launch two large discount coupons to allow users to grab and draw. Among them, not only 100,000 coupons of 199-100 per day, but also 1,000 general coupons with full value of 199-198. This kind of coupon is It's a publicity stunt, as long as you grab it, you can buy any event product, as long as you reach 199, you will get a discount of 198, which is absolutely unambiguous. .
It would be too unprofessional if the two types of coupons are said to be released in tens of thousands of coupons every day, but only tens of hundreds of coupons are actually released.
Li Mu sometimes admires the boss and his team very much. He is very good at playing, and he plays very chicken thieves, whether it is the one-yuan spike before the double 11, or the double 11 promotion and the so-called tens of billions of feedback. , In fact, there are many pits and sets.
For example, there are only a few items worth one yuan, and the quantity of each item is either one, or more than a single digit, but this kind of psychology can be used to fool millions of people or even more people to participate. , even if there is suspicion of treating users as monkeys, but I have to say that the boss has done a good job of doing the most with the least amount of money.
There is also Double 11. In the early years, the double 11 was very pitiful, and the product prices were not transparent. Some businesses temporarily raised prices to participate in the event, and the price during Double 11 was even higher than the usual price; some companies launched so-called network special contributions, For example, some online clothing launched by some domestic clothing brands, a down jacket is priced at 2,000, with a discount of 1,000, which is considered to be a good deal, but the buyer found that this product is very good in terms of workmanship, materials and amount of down filling. It's not as good as the regular price of five or six hundred, but consumers have nothing to do, because there is no offline reference for this style. He said that the regular price is two thousand, and you can't accept it.
When it reaches tens of billions of feedback, it becomes even more pitiful. I receive a red envelope worth several thousand yuan in one breath, and I can't wait to put it all in it: Rolls-Royce 10,000 coupons. This kind of lively treats consumers as mentally retarded , and then claiming to give consumers a big rebate of 10,000 yuan, what is this not bullshit?
Of course, it's not just the boss. Many e-commerce companies in the back have also learned more or less from the boss in their activities. Since you play like this, I will play like this. If I don't play like this, no company is willing to cooperate. I do this kind of activity, if I insist on it, it will be a fucking loss.
What Li Mu wants to do is to put an end to this kind of cheating from the very beginning, and let e-commerce develop, popularize, and affect the lives of netizens in a healthy way.
Some people who like to wash the ground will say that although the original sin of so-and-so has some bad effects, the bad effects are far less than the good effects he brings. Look at how many people he has helped make money and created How many jobs? can you? Can anyone else do it?
This may sound reasonable at first glance, but a careful analysis is actually just being clever and acting like a hooligan!
Why? Why is the credit for the development of the industry all yours? E-commerce is an inevitable product of the development of the Internet. Without your presence, others will definitely do it later. It is not your invention or your original creation. It's just a ruthless approach. It's a huge honor for you to really start Huaxia e-commerce, but you start with a crooked direction and atmosphere. Is this also right?
If someone else starts the business for Huaxia e-commerce, and this person is more disciplined than you,
Then the industry will be given a healthy start, but because of your unruly, although the industry has grown, is the industry model really healthy? How many hidden problems are there that people criticize?
In the group of students, if someone relies on cheating to get the first place, the favor of teachers and parents, and scholarships, other students will definitely follow suit, and those who insist on relying on their real materials will eventually be eliminated. In the end, a large number of cheating students with staggeringly good grades emerged. Do you think there is no problem with such an academic atmosphere? Can you say that this is the prosperity and example of the academic world?
In the celebrity group, if someone gains a very high popularity, gets promoted to the front line and makes a lot of money through plastic surgery, other celebrities will surely follow suit. In the end, the entertainment industry will settle down a bunch of plastic surgery that only relies on appearance and not acting skills. Face, those stars who don't have plastic surgery and rely on their acting skills will be reduced to second-tier or even third-tier. Talented actors and idol actors will play against each other. Is there a problem with the atmosphere of the circle? Can you say this is a blessing for the industry?
The beginning of a crooked way has brought too many other problems, but it was later covered up by temporary prosperity. Just like a person who has made great contributions, his sins are easily ignored, understood, and forgiven. This in itself It's not legal and logical.
For Li Mu, he doesn't know how much influence he will have in the future, but now the domestic e-commerce is starting from himself, so he must do everything possible to make this start well and lead a healthy atmosphere. If e-commerce from the very beginning, the ethos is to dig holes and tricks for consumers, and to be ambiguous in the face of true and false pros and cons, then in order to survive in this unfair competition, other e-commerce companies can only follow the same example. !
As the saying goes, the power of example is endless.
Therefore, Li Mu repeatedly emphasized at the meeting: "The price of promotional activities must be absolutely transparent. We must use the price of the regular store as the reference standard, and the price should be equal to that of the regular store, and we should also do our business on this basis. The full reduction of promotional activities, where does this difference come from? It is up to everyone to discuss with major companies, find compensation or even seesaw, and use our resources as much as possible to exchange for the cooperation of the company. If the cooperation of the company cannot reach our preferential price At the same time, we will provide some funds to make up for this gap, so that consumers can truly appreciate the strength of our promotion, which is the most important."
After speaking, Li Mu said in a very firm tone: "You must communicate well with the company, and cooperate with Taobao, and there must be no shoddy behavior. At the same time, we must strictly control the principles of our activities, and we must not Save costs and increase the price of products without authorization, if there are serious quality and fraud problems in this event, I will not be soft-hearted, and I will never let it go!”
Li Mu's resolute and serious words made everyone's expressions stunned. They could see that Li Mu paid the most attention to this part.
Leader Lei stared at this 20-year-old young man who was high-spirited in front of a group of middle-aged people. He was amazed. If a company wants to succeed, it must have a leader in the true sense. The angle and the aura angle can shock the leader of the entire company. Obviously, Li Mu has this strength on Taobao. Everyone on the scene, including himself, is under his control.
Li Mu also said: "This time the order volume may greatly exceed the orders of our brand day, and the event lasts for seven days, and the volume and weight of daily necessities are much larger than that of electronic products. It is foreseeable that the pressure of logistics will definitely be more than that of electronic products. Brand Day is much bigger, so that requires preparing our logistical force from now on.”
"The good news is that our self-built logistics has now started. We have placed orders for many domestic and foreign companies. At the same time, the management team we have recruited from other logistics companies has begun to form a regional team. Mr. Liu Just signed an agreement with Jinling Iveco. Although we can't wait for heavy trucks from Europe for this promotion, at least nearly 100 Iveco trucks can be put into use, so this time, our logistics and distribution link will have a certain capacity. Enhancement, but our sorting center has not yet been implemented, and our own logistics management system has not yet been developed, so we still cannot cope with it ourselves, and we must cooperate with ems as last time."
After finishing speaking, Li Mu looked at Senior Brother Liu and said, "Mr. Liu, come and give you a detailed introduction to the logistics side."
Brother Liu said at this time: "I will give you a general introduction to the logistics side. In the next half month, relying on the basic team we have dug from major companies, we will establish in most second- and third-tier cities across the country. Starting from a temporary business location, some of the temporary conditions may be relatively simple, but please rest assured that after half a month, we will have smooth transportation to the city in the second and third tier cities. IVECO will deliver a batch of vehicles in the near future. It will be allocated to various urban areas from time to time, and the main goal is to help ems reduce the pressure on transportation capacity to a greater extent, and I believe this force can still bring great promotion.”
Senior Brother Liu has dug a lot of key executive powers such as regional managers from major companies. With the temptation of greater interests, they have begun to win over the original team. Basically, they can continue to work in their respective areas by changing their names. I work for Taobao, but even Boss Ma is still not clear about this. Once the time comes, these forces will jump out of the previous shell and give Boss Ma a bottom-up salary.
Senior Brother Liu's words made these people in charge of operations and business connections breathed a sigh of relief. With such a huge investment in themselves, coupled with the full cooperation of EMS, it should not be a big problem to stabilize the entire logistics demand by then.
At this time, Senior Brother Liu said, "However, I still hope that everyone can try to estimate the advance amount as much as possible. I will let the temporary business points in each city report the inventory capacity within the nearest week. Experience and sales data to estimate the approximate demand of each urban area. For example, Liu Yu, you must have been in touch with the market share and specific sales of P&G products in various provinces, cities and cities across the country. Through this sales data, we can You can roughly estimate the approximate demand for P&G products in each city during the event, and then you can stock up in advance based on this estimated demand. Although the estimated demand does not require very accurate, in order to obtain higher efficiency, it is better to be more efficient. The more accurate the better, in this way, we can save a lot of pressure on capacity at that time!"
The son does not sing to say sorry, this Friday, the company organized a dinner, and it was almost 12 o'clock when I got home. Although it is a weekend, I still have to go to work tomorrow. I am very tired at this moment, maybe there is only one chapter today, bow to everyone I'm sorry, tomorrow and the day after tomorrow, I will try to update it three times a day. Another little thing, I bought a batch of physical books related to the Internet, which are relatively easy to understand and have a certain depth. I want to do an activity through the WeChat public account, please pay attention to those who haven’t paid attention (WeChat: gzbuge) . It will look like around 12 noon tomorrow. There will be a content about the book giving event in my push. At that time, I will open all the normal comments of friends in this content. After 24 hours, the top 10 likes will be published. Yes, each person will send a book, and the winner will give me the address in the background, and I will send it uniformly. As for the specific book to send, tomorrow's official account will be announced. I think this activity is still a little meaningless, so I will continue to do it from time to time in the future. Just a slogan: I hope to make progress together with everyone! Finally, let me say it again, the official account: Gongzi Buge (gzbuge), I look forward to your attention!