Chapter 810 Building Yanjing Manhattan

If you want to know which residential quarters most of the upper class in a city choose, there is a very useful tip, that is to directly search where the local stars live. It does not mean that the stars represent the entire upper class, but because the stars The most gossip information, the easiest to do data collection.

For example, if you want to search for celebrities in Yanjing, you can easily find several neighborhoods where celebrities live, such as Wanguocheng moma, Palm Springs and several high-end neighborhoods in Financial Street, and the housing prices in these neighborhoods are basically the same. It is absurdly high and much more expensive than the neighborhood next to it.

In the future, Yanjing will have at least hundreds of high-end residential quarters and a few ultra-high-end residential quarters, but right now it can be clearly said that there will be none.

Li Mu hadn't thought about high-end housing before, because he didn't know much about the industry, and the real estate he knew was superficial. High-end housing is a derivative project of residential real estate, and he didn't know it at all.

But Wei Lan is someone who has seen the world.

She told everyone in the conference room: "In every core city in a developed country, there must be areas where ultra-luxury residential projects gather, such as Manhattan in New York, Point Piper in Sydney, where ultra-luxury residential prices are sold. Basically, it is more than ten times the average house price in the city where it is located. However, Manhattan is a financial center and a gathering place for the upper class, which has a strong agglomeration effect; and Point Piper, on the one hand, because it is the most luxurious neighborhood in Sydney, a Aspects because it has impeccable bay views.”

After speaking, Wei Lan said: "I think that although Yanjing is not as developed as Manhattan in New York, nor does it have the sea view of Cape Piper in Sydney, but Yanjing is the political and cultural center of China, the second largest city in China, and the number of elites is not equal. It is not much worse than the Shanghai stock market. However, at present, these elites do not have a real elite community, let alone an elite gathering place like Manhattan. If we build the Sanyuan Bridge as the Manhattan of Yanjing, we will definitely be able to have it in the future. There is plenty of room for development.”

After hearing this, Li Mu felt as if a new window had opened in his heart, and his whole body became clear and bright in an instant.

Thinking of the future of Sanyuan Bridge in his mind, Li Mu has a rough feeling that it is a transportation hub, because this place will indeed have convenient transportation in the future, and there are airport expressways and airport lines that lead directly to the Capital Airport, but Sanyuan Bridge itself has two other two. Business cards, one for business and one for foreign affairs.

Business: Sanyuan Bridge itself is a very large-scale business center in Yanjing, business, not a commercial center.

The commercial center is a variety of malls, various worlds, and various shopping centers, but the commercial center is a gathering place for a large number of high-end companies. Unlike Zhongguancun, Sanyuanqiao is a place where Fortune 500 companies gather, and Zhongguancun is a place where various Internet companies gather. The birthplace of entrepreneurship in related industries, Zhongguancun’s counterattack on Sanyuanqiao was also after the booming development of the Internet industry. Therefore, in the next few years, Zhongguancun will not be able to compare with Sanyuanqiao in terms of business.

Foreign-related aspects: There are many embassies around Sanyuanqiao. From Sanyuanqiao to Sanlitun, there are densely populated embassies from all over the world in China, which are high-end foreign-related personnel gathering places.

Li Mu thinks the future Sanyuan Bridge is a pity. Although it is a business center, it is gradually replaced by other business centers due to the lack of positioning and overall planning. As for business, it can be said that there is no development. The image of a "transportation hub" is blinded by its many advantages.

If you still follow the thinking of the previous life, there is basically no major development in high-end housing in Sanyuanqiao. However, Li Mu has a deep feeling for one feature of urban development, that is: in the process of urban development, the most important thing is not to look down on it. The only thing is a spark with special potential. Once the timing is right, a spark can start a prairie fire.

Sanlitun, for example, used to be a wholesale market for handicrafts, but it was because there were many embassies and foreign affairs personnel around that Sanlitun had its first bar and became a leisure place for foreigners after work.

As a result, it gradually became a bar street, and finally became the most fashionable business district in Yanjing.

Another example is Zhongguancun. The reason why Zhongguancun can become the core of the national Internet industry is because a group of scientific and technological personnel went to Shanghai to do business in the 1980s and opened some private technology companies, which attracted government policies and planned it as a high-tech place. The industrial area, to put it bluntly, was originally a street for electronic accessories, and gradually developed into an electronic city, and finally developed into Huaxia Silicon Valley.

The location of Sanyuan Bridge is better than that of Sanlitun and Zhongguancun. There are subways, light rails, Third Ring Road and Airport Expressway. There are embassies, Fortune 500 companies in the world, and the largest park in the Fourth Ring Road of Yanjing not far away. Possessing the potential of a big fire, what is lacking may be a little spark.

Immediately, Li Mu said, "Wei Lan's proposal is very interesting. If you have any ideas, feel free to speak up and have a chat."

Chen Ze smacked his lips and said, "Didn't you say before that high-end residences in Yanjing will develop to the north? Is there enough prospect for developing high-end residences in Sanyuanqiao?"

Li Mu said: "It is a trend to develop high-end residences to the north, but the trend can be intervened. If someone told you ten years ago that Sanlitun would become a cultural and entertainment center, would you believe it?"

Du Fei said with a smile: "Ten years ago, Sanlitun was a market, and it was not as popular as Panjiayuan. At that time, the best place in Yanjing was the Asian Games Village."

Chen Ze also nodded: "Indeed, ten years ago, no one would have imagined that Sanlitun would become what it is now. If the embassy area was not planned here, Sanlitun would not have become a bar street, and so many new nightclubs have been born."

Li Mu said: "Actually, the same principle applies to Sanyuanqiao. If we want to turn Sanyuanqiao into the Manhattan of Yanjing, the first thing we need to do is to make the concept of Sanyuanqiao Business Center popular first, and then put it on the Sanyuanqiao. Building the first magnet project is like building the first bar in Sanlitun."

After speaking, Li Mu said again: "Let's think about it, if we build three luxury and ultra-luxury residential communities in Sanyuanqiao in one go, according to Wei Lan's words, what kind of impact will it have on this area? Seven plots of land are under construction at the same time. At that time, the influence of Muye Technology will be used to continuously publicize the future development space of Sanyuan Bridge. What kind of impact will it bring? I believe that in a short time, Sanyuan Bridge will definitely attract Quanyan. People in Beijing will pay attention, Sanyuanqiao will inevitably become the hottest business district in Yanjing, and one of the preferred business districts for ordinary people to invest in real estate, and this trend has been successfully guided by us."

Hearing this, Song Liang thought about it carefully, and said in agreement: "If we really guide the trend, commercial real estate developers will definitely target this area with high attention. Not only will they invest in the construction of commercial real estate projects nearby, but also other supporting facilities. Facilities will quickly catch up.”

Li Mu nodded and said: "Yes, once the future here is optimistic, once there is a high-end elite group here, not only commercial real estate will target here, but many other businesses will also target opportunities here, and some people will open doors for the elite group. High-end catering and entertainment, some people will open high-end sports and fitness places for the elite group, and some people will open children's day care for the elite group, all businesses will do everything possible to provide better services for the elite. As long as this trend can be mobilized, the resources of the whole society will continue to flow in here.”

Duffy said excitedly: "Mr. Li, if you really think what you said, the Sanyuan Bridge will be completely on fire."

Li Mudao: "I think as long as we operate properly, in this case, the Sanyuan Bridge will definitely catch fire, because its land prices, house prices, office and living costs will rise. The threshold for developing commercial office buildings and residential buildings in Yuanqiao will be higher, the threshold for enterprises to settle in will also increase, and the income threshold of people living here will also increase. Once everything in a certain area is adapted to high standards, the entire The location will also become a high-value area, I dare not say that Sanyuanqiao will become the Manhattan of Yanjing, but at least it will become a business center and a gathering place for high-end talents in Yanjing.”

Wei Lan looked at Li Mu with a look of surprise. He didn't expect Li Mu to fully understand his plan so quickly, and even immediately extended it more comprehensively based on his original plan.

Originally, Wei Lan had prepared three sets of plans, and there were also two relatively normal real estate development plans. Because of the normal rules, Wei Lan felt that the two plans had no bright spots and were lackluster.

Building an ultra-luxury residential project is the most risky plan for Wei Lan, but she also thinks it has the most features and highlights. What she thinks is the same as what Li Mu thinks, that is to first light a fire at Sanyuan Bridge, and then attract social resources to flow in. , so that the entire Sanyuan Bridge Phoenix Nirvana, stand out.

In addition to the surprise, Wei Lan added: "As President Li said, if we have the confidence to raise the status and value of Sanyuanqiao, not only can these three real estate projects make more profits, but also The remaining four plots of land can also earn greater returns. Moreover, we can also make arrangements in advance, such as preparing commercial real estate projects near Sanyuan Bridge before the trend begins, and even building the next Wanying Plaza. At Sanyuan Bridge."

Li Mu nodded and said with admiration, "This is a very good idea. Before the price of land soars, it's better to start strong. Just like when we took these six pieces of land, the cost is the lowest and the profit is the largest."

Wei Lan smiled slightly and said: "In addition to these, there is an additional benefit, that is, the super high-end residential project adds to the Wanying brand. Once our super-high-end residential project is successful, it will definitely cause a huge response in China. It can make the people of the whole country firmly remember the word Wanying overnight."

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