Chapter 809 Wanying's Development Route

The next day, Yanjing Wanying.

Li Mu sat in the conference room with Song Liang, Chen Ze, Du Fei and Wei Lan, discussing the next three major projects of Wanying Real Estate.

The top one is the Sanlitun commercial center project; the second is the specific plan of Wanying Real Estate to develop three real estates; third, it is the remaining four plots of Wanying Real Estate, how to deal with Ye Youdao, Zhang Zicheng and Chen Yuan? cooperating.

Regarding the Sanlitun commercial real estate project, Li Mu and Wei Lan have reached a consensus, and they chose to build the Sanlitun village in their previous life, and then partially expand on its basis, and the planned merchant capacity should be larger, striving to build it into the largest in China. Fashionable shopping and entertainment center.

At the meeting, Li Mu directly came up with a detailed plan for the later commercial mall, and named the project No. 1 "Wanying Plaza".

The project planning of the No. 1 Wanying Plaza is bigger than the commercial real estate projects developed by most Wanda, Vanke, CapitaLand, Longde, Taikoo Li and other companies in later generations. Li Mu's idea is to make it a Yanjing The most powerful comprehensive commercial center in the Fourth Ring Road, although it cannot be compared with the commercial gathering places such as Wangfujing and Xidan in terms of scale, at least it will be the singles king of the comprehensive shopping malls in the Fourth Ring Road in the future.

Regarding the follow-up division of labor for the Sanlitun project, Chen Ze was responsible for the government relations and public relations before and after the entire project, as well as the compensation for land acquisition and demolition; Du Fei and his design team in Wanying worked out a few rough design drafts as soon as possible, and everyone came together to choose a plan to carry out In-depth optimization; Song Liang is responsible for coordinating management and arranging all related work for specific development; Wei Lan is responsible for formulating the commercial operation strategy of Wanying Plaza, including resource planning, investment promotion, publicity, promotion, and operation.

As for Li Mu himself, he has very clearly liberated himself from this project. He is not responsible for any specific work except for major decisions.

Everyone has no opinion on Li Mu's arrangement. Li Mu himself is a strategist, and he doesn't need to carry a gun himself to charge into battle. What's more, his own career is enough for him to be busy.

After the division of labor in the Sanlitun project was completed, Song Liang said, "Since the Wanying Plaza has been settled, shall we discuss the development of residential real estate next?"

Li Mu said at this time, "Don't worry."

After finishing speaking, Li Mu looked at Wei Lan and said, "Wei Lan, you don't have any clear tasks in the early stage of preparations for Wanying Plaza. During this time, you run around and analyze the commercial development of major cities in China, including Yanjing. , for the second, third or even the fourth "Wan Ying Plaza" site."

Everyone was dumbfounded, and even wondered if there was something wrong with their ears.

A Wanying Plaza project, with a total investment of one billion yuan, is not a problem to do one at a time, but if you want to do three or four in a row, neither the funds nor the energy can keep up, but in Li Mu's words, it is obvious that It is to start from the first Wanying Plaza, and start construction one by one continuously.

Chen Ze was the first to react, and he blurted out and asked Li Mu, "Are you going to launch a few Wanying Plazas in one go?"

Li Mu said lightly: "If possible, the goal is to continuously output like an assembly line, and there is no specific number."

A real estate company that can really become a giant crocodile has multiple projects starting construction at the same time across the country at any time. The general routine is to invest in a project first, and then mortgage the project to the bank after the money is invested, and then take out the loan. Start the second and third projects. As a result, there can be multiple projects that can be launched in the same period. Li Mu summed up this development model as: bring a bucket of water as a guide, find a bank to press the water well, and borrow depositors. money to water the ground, otherwise, how big of a place can I water with my own scoop of water? This is the fastest way to develop.

Adopting this development mode does not require high technical difficulty, but requires a strong enough heart, because the stalls spread out in this mode are simply walking on thin ice in the middle of a 100-meter-deep lake.

Once the capital chain breaks or other major negative effects occur, the entire stall will collapse completely, and all assets will be overturned in an instant.

Many real estate developers have the opportunity to adopt this model for rapid development, but few really dare to fight like this. For most real estate developers, they have found a way to run big double 7s and big double stars on slot machines. Note that all points will not be fully pressed, and the risk is very small;

But in contrast, Li Mu's method is equivalent to constantly swiping the size of the slot machine, turning it up and down again and again. If the shot is wrong, the whole game will be lost.

However, this kind of high risk is only a feeling in the eyes of outsiders. For Li Mu, who knows the development of commercial real estate, every time he shoots, he has a very high confidence in his heart.

In Li Mu's view, Wanying has money, and it is not a small amount of money. This money must be used for financial operations in the bank. Wherever the money is spent, it can be used to re-mortgage with the bank. As long as the model is selected correctly, Wanying With billions in hand, it can leverage tens of billions of real estate projects. Taking advantage of the current vacuum period, it does not matter if the risk is high, and there are banks behind it. With the injection of more funds and background relationships, Wanying's development will be smooth sailing.

What's more, his commercial real estate planning is extremely huge, not only the retail industry, culture and entertainment industry, but also office buildings, star-rated hotels, ultra-high-end commercial apartments and other additional commercial services. In the development model of the company, making money is certain, and high valuation is also certain. In this case, it does not matter if the debt ratio is high. Which rich man is not a negative rich man when he is a rich man?

There are so many billionaires in China in the future, apart from Lao Ganma who may not really owe money, is there another billionaire who does not owe money? Owing money is not a problem, the problem is that you can't owe money if you want to, that is the biggest problem.

And one more important point is that although each of Wanying Plaza is an independent business entity, there must be a sufficient number to generate a huge brand effect all over the country. The concept of "” is popularized in the hearts of all people, then the future development of Wanying Plaza will be smoother, the local government will give more subsidy policies, banks will give higher valuations, more loans and more. Low interest rates, people and investors will give higher value recognition. In addition, there is a huge pulling effect on residential real estate. If this is combined as a whole, the speed of Wanying Plaza will run faster and faster in the future. .

Everyone also understands Li Mu's usual way of doing things, and being instigated by him like this, basically they all agree with Li Mu's development direction in their hearts.

...

As for the development of residential real estate, Wei Lan showed an unprecedented disgust today: take Wanying's three best plots of land in the Sanyuanqiao area to develop ultra-high-end residential real estate projects.

Wei Lan feels that since Li Muzhi is not in residential real estate, he should simply go beyond the pattern of residential real estate and become a super-luxury residential real estate that is not yet available in China.

Wei Lan's idea is to learn from Manhattan, New York, and build the best houses with the highest quality in the most core areas. This kind of house that focuses on ultra-high-end and ultra-elite can completely jump out of the category of residential real estate. Its price may be expensive to make people doubt life, and the price-performance ratio may be outrageously low, but it doesn't matter, as long as the concept is played well, as long as the quality is guaranteed, then there will be no worries about sales.

This kind of product is like Japanese Wagyu beef, which can be bought in restaurants for thousands of yuan per pound, which is dozens of times higher than the price of ordinary beef, but it has its own audience, people who can consume and recognize it, I don't think it's expensive, but I'm full of praise for its quality; don't worry if you can't consume it. Although it sells for thousands of yuan per pound, it still won't affect the sales of ordinary beef in the vegetable market next door. price.

Although it is impossible for high-end residences to have such a high price gap between Wagyu and ordinary beef, it is very likely that there will be a neighborhood of 21,000 square meters, but the starting price of ultra-luxury residences is the possibility of 100,000.

Wei Lan feels that the ultra-high-end residential area is still an untouched area in China. First, the villa area has been excluded from the residential category. Secondly, although the villa area is also very luxurious, it cannot be compared with the residential area. The residence can be infinitely close to the city center, can make life extra convenient, can highlight the distinctiveness of the elite, can form a high-end community, and continuously attract more high-end talents.

In Wei Lan's words, this is why many people use the price of luxury villas in the suburbs to buy high-end residences around Central Park in Manhattan. Since there is no such thing in China, Wanying can be the first to eat crabs.

Wei Lan's plan made everyone except Li Mu feel a little clueless, but only Li Mu's eyes lit up.

Li Mu didn't know the situation in the United States, but he had also heard of Manhattan, but it seemed impossible to have a special existence like Manhattan in China. After all, the whole Manhattan had been branded as a high society and was known to the whole world.

However, Li Mu remembered the first product of Tomson. In 2005, a house with a price of 100,000 yuan per square meter on the Shanghai stock market was an unprecedented existence. Once the real estate was launched, it immediately became the object of media coverage. The first product of Tomson is well-known in China. For more than ten years, it is indeed a benchmark for ultra-luxury residences.

Huaxia has a large population and a lot of rich people. It can be said that there are hidden dragons and crouching tigers everywhere. There is a potential market space for ultra-high-end housing, and Li Mu has also heard that many first-line stars and rich people live in Yanjing. The luxury houses are all hundreds of square meters high-rise residences in the city center, which is completely different from the villa experience. Not only is the elevator access, but also the community management is extremely safe, and the elite clustering effect is also very high. If you try to do this now , might not be a good choice.