Chapter 813 Blog Will Be Yours in the Future

Even though Sina's journey for the next ten years was lackluster except for Weibo and blogs, Li Mu always believed that Sina.com, as a portal website, had the strongest ability to control content and hotspots among all domestic portal websites.

Among them, Chen Tong, as Sina's most senior content operator, has made great contributions.

Both blog and Weibo are a very simple product as a whole, and a small team can develop it completely in a short time, so the threshold for blog and Weibo is also very low, but these two products want to be really developed It is extremely difficult, because its entry threshold is extremely low, but the development threshold is extremely high.

Whether it is a blog or a Weibo, these two are just a display tool. It can be said that one is a cinema screen and the other is a TV screen. The real test is the content presented to users through different screens.

The success of Sina Weibo, in Li Mu's view, has three credits: one is that twitter has provided this new model, the other is the foundation of the success of Sina Blog for many years and the accumulation of a large number of celebrity blogs, and the other is that Chen Tong is extremely professional in content. Operational capability.

In fact, the success of Sina Blog depends on Chen Tong's ability to operate and control the content.

Therefore, the success of Sina Weibo, in Li Mu's eyes, is related to Chen Tong in three aspects.

It is precisely because of his belief in Chen Tong's sensitivity to content that Li Mu deliberately threw out the specific case of Tieba just now, in order to click on him in advance to see what kind of ideas he can come up with in 2002.

In the example just given by Li Mu, several key points have been revealed:

First of all, as long as it is high-quality original content, it must have the potential to be widely disseminated;

Secondly, users have demonstrated their demand for various original and high-quality content with practical actions, and many original content cannot be provided by portal websites at all;

Thirdly, users have developed a psychology of following the producers of high-quality content, that is to say, not only the content of stars will receive attention;

All these points are thrown out. In fact, the demand for new carriers is already clear enough, which is an open personal column.

So, after revealing the relevant information, Li Mu deliberately asked Chen Tong: "Brother Chen, in your opinion, in what way should we carry, encourage and guide the fine content created by netizens spontaneously?"

Chen Tong thought about it for a long time, and said to Li Mu with some indecision: "I think of a product model to carry this kind of content, but it may not be very realistic."

Li Mu said: "We are just chatting, you can talk."

Chen Tongdao: "There is a kind of blog that has become very popular in the past two years in foreign countries. The original name is web-log, which means network log. content, others can go directly to his blog and follow what he publishes.”

Hearing this, Li Mu said with a surprised expression, "So it turns out that Senior Brother Chen has also studied blogs."

Chen Tong said: "I have studied it, and some people have tried it in China before, but users don't seem to buy it very much. Later, no one made this thing again, so I am worried that this model will be unacceptable in China."

Li Mu laughed and said, "Why do users feel uncomfortable?"

Chen Tong frowned. He didn't know much about the product, so he couldn't say why domestic users didn't care about blogging.

After thinking about it for a long time, Chen Tong could only shrug his shoulders awkwardly: "I think it may have something to do with the habits of our netizens. I can't tell you the specifics."

In fact, domestic blogs have always been tepid. Sina also launched the blog function in June 2005. Compared with this product idea that was born in 1998, Sina only entered after six or seven years. It is enough to prove that they are not optimistic about blogs for a long time.

The reason why blogs are popular in China,

In fact, it was because a netizen named Mu Zimei posted his *** diary in a forum. This large-scale documentary vernacular article suddenly aroused the pursuit of countless netizens. At this time, domestic Internet practitioners realized that , the network needs a platform that can carry popular content like Mu Zimei and her *** diary.

At that time, everyone suddenly realized that the blog that existed a few years ago is the most suitable for carrying the "Twilight Zimei"-style focus characters, as well as the original content written by her.

Subsequently, blogs have sprung up like bamboo shoots after a rain in the domestic Internet. It was also at that time that blogs had a localized Chinese transliteration name: blog.

Even the translation of the name is several years late, which is enough to show the mentality of not giving up hope after trying blogs in China at that time.

Facing Chen Tong's uncertain mentality, Li Mu smiled and said, "Senior Brother Chen, let me analyze for you from the product point of view, why a few people who try to develop blogs in China fail, and why they give you and others a domestic kind of experience. You can't make the illusion of a blog."

Chen Tong sat up straight: "Mr. Li, please speak."

Li Mu smiled and said, "What do you think is the first thing a product needs?"

Chen Tong thought for a while and said, "Planning? Positioning?"

Li Mu shook his head: "None of them. The first thing a product needs is soil."

Chen Tong was very surprised: "Aren't the things that product managers do to study product functions, product positioning, and product experience?"

Li Mu smiled and said, "You are talking about general product managers."

After speaking, Li Mu said again: "Let me explain to you why I said that the first thing a product needs is soil."

Chen Tong nodded: "All ears."

Li Mu asked him, "If I tell you that I have a product idea, I want to make a website for watching movies online, and upload a large number of movies to my website digitally, so that users can watch them online, do you think there is any problem with this idea?"

Chen Tong said: "No problem, video is the most urgent content presentation method for netizens now, but if you want to make it a little bigger, the problem of speed and bandwidth cannot be solved, right? News short videos within one minute are so difficult to achieve. , not to mention movies that are 90 minutes or even longer at every turn.”

When Sina wanted to do online video news, the biggest problem was streaming media transmission, which they failed to achieve. However, Li Mu successfully launched video news with his own streaming media solutions, as well as powerful server and bandwidth configuration. , but also because of bandwidth limitations, it must be controlled as short videos, and the number of such short videos is not large, otherwise once a large number of users watch at the same time, yy network will not be able to carry it.

Li Mu looked at Chen Tong and said with a smile: "It seems that you are also deeply touched by Senior Brother Chen."

"Yeah, I feel deeply..." Chen Tong smiled awkwardly and nodded.

Li Mu said: "Look, you and I both know that video is a good entry point, but our domestic network bandwidth speed is not enough to support the development of such products, so this is the lack of soil. A good product, no matter how good the function and positioning of the product are, if it is planted in the soil that does not meet the requirements, it will eventually die."

After Chen Tong heard this, he suddenly grasped a key point that made him feel enlightened.

He finally guessed what Li Mu was thinking. In fact, Li Mu didn't really want to ask himself what solution he had. In fact, he had already thought of a solution, and his solution was blog!

Thinking about it again, the reason why domestic entrepreneurs failed in their attempts to blog before is probably because, as Li Mu said, this good product does not have the required soil in China, and planting it rashly is like growing crops in saline-alkali soil. , it is strange to be successful.

However, the previous blog had no soil, so does it have soil now?

Chen Tong looked at Li Mu and asked him earnestly, "Mr. Li, do you think the basic soil needed for blog development is now available in China?"

Li Mu also nodded seriously: "Just entered the best window for launching a blog."

Li Mu is not a fool who knows nothing about the Internet and only knows how to copy and copy. If he hadn't laid the foundation in advance, he would have died miserably when he started blogging in 2002, because this product did not meet the requirements in the domestic market. Soil, no soil means that there is no content to carry it at all, which is equivalent to building a light bulb without even electricity.

However, the current 2002 is no longer the 2002 of the previous life. In 2002 of the previous life, Huaxia Internet was still in an era when a few people created content and most people digested content. These groups who digested content did not have the urge to create content.

However, after nearly a year of operation, Li Mu's Tieba has greatly stimulated the interest of the entire network to create content, so that in an environment where a large number of users create a large amount of content, some users have begun to create high-quality content with their hearts.

Tieba is extremely simple and easy to get started, and any keyword or even any symbol that conforms to the regulations can be used to build a Tieba, with a great degree of freedom. There have been more than one million different Tieba in one year, and tens of millions Ji's netizens are immersed in this. After this year's edification, everyone has entered the stage of creating content for the whole people, which has laid a solid foundation for the development of blog.

Li Mu said to Chen Tong: "The registered users of Tieba exceed 100 million; the daily active users are second only to yy, and they are also in the tens of millions; the total number of Tieba has reached more than one million and is growing at a rate of thousands per day; Tens of millions of new posts and replies, this data is now very close to 100 million... Combining these data, do you think it is appropriate to make a blog now?"

Chen Tong has been working as a portal for a long time, and he still believes in the media: a small number of professionals create professional content for a large number of people, but when Li Mu told him the data of Tieba, his thinking pattern immediately changed. The change.

Chen Tong's face showed an incredible look and a very excited expression. He said to Li Mu with great certainty: "It's suitable! It couldn't be more suitable!"

Li Mu looked at him, smiled lightly, and said, "Senior Brother Chen, go back and prepare your plan, the blog will be yours in the future!"

...

The third one is delivered, so excited! So excited! It is everyone's strength that allowed us to return to the third place with a slight advantage! No song but gratitude! grateful! grateful!