Chapter 770 Industry Leader

? The purpose of home appliances to the countryside is to stimulate consumption, which is the same as the fundamental purpose of bank interest rate cuts.

The purpose of the bank's interest rate cut is to let the people take their money out of the bank, and the purpose of "home appliances to the countryside" is to let the people spend their money out of their pockets.

If you want to revitalize the retail economy, the first thing to do is to let the cash in the pockets of the people run. Money re-enters the pockets of the people, forming a virtuous and healthy cycle, and only in this way can the economy survive.

If the people put money in their pockets and cover them tightly, the production and sales of enterprises in all walks of life will be greatly affected. Because they cannot sell, they will produce less, and because they are not produced, there will be insufficient jobs and rising unemployment. Because the unemployment rate has risen, there is no money, and because there is no money, we dare not spend it indiscriminately. This forms a vicious circle, like a myocardial infarction, which makes cash lose its vitality.

Strong domestic demand can bring about a strong market. The U.S. auto industry is developed and the auto market is well developed. , the reason is also because of the improvement of domestic demand. If there is no strong domestic demand, how can it become the largest automobile producer only with cheap labor?

Li Mu understood the importance of domestic demand, and Minister Zhen understood much more than Li Mu.

Domestic economic policies, aside from the real estate industry, the other 80% focus on stimulating domestic demand, but there are few very effective methods, which also has a lot to do with the choice of focus. More often, the national They are all thinking about stimulating the consumption of urban residents. They are the main force in buying houses, the main force in buying cars, the main force in black and white home appliance consumption, and the main force in the catering, entertainment and cultural industries. The conversion rate of these economic policies aimed at urban residents is getting worse and worse. However, Li Mu was able to focus on the 900 million farmers at once. For a 20-year-old young man, this vision and insight are simply reversed. sky.

Behind Li Mu's economic strategy, there is a huge market space for domestic demand. If the degree can be grasped well, within two or three years, it must be a strong impetus for the home appliance manufacturing industry.

Immediately, Minister Zhen asked Li Mu: "The strategy of sending home appliances to the countryside is very new. If the government comes forward, the powerful promotion ability will bring potential hidden dangers and drawbacks while bringing huge sales. In terms of direction, what details need to be paid special attention to?”

Li Mu thought for a while and said, "Minister Zhen, then I'll just talk a little about my own thoughts. It's just my family's words. Don't mind if it's inappropriate."

Minister Zhen nodded: "Just say it."

Li Mu said: "When home appliances go to the countryside,

Strict control of participating enterprises is the most critical part. The government-led household appliances to the countryside is a once-in-a-lifetime opportunity for household appliance enterprises, but the threshold for participation must be raised. This is a stage for the strong and the honest, not for the entire industry. benefits. "

"First of all, foreign-funded enterprises cannot participate; in theory, local enterprises can apply to participate, but first of all, small enterprises with low market share and poor product quality control must be completely excluded. If medium and large enterprises want to participate, they must first submit Bid for detailed solutions, strictly guarantee price and quality, and must not use shoddy and falsely inflated prices, let alone vague products specially designed for home appliances to go to the countryside, and must come up with products that are unified in the market To bid, if the company is required to bear 10%, then the normal channel to sell TV sets of 2,000 yuan must be controlled at 1,800 yuan to participate in home appliances to the countryside. If there is a situation where the price is first changed to 2,200, and then sold at 1980, the company face heavy penalties.”

"Secondly, participating companies must promise to provide longer warranty periods and better after-sales services for home appliances going to the countryside."

"Finally, divide home appliances to the countryside into multiple phases and implement them separately. Once companies that have violated regulations are found, they are strictly prohibited from participating in subsequent home appliances to the countryside activities. At the same time, they must be accompanied by strong punishment standards. At the same time, it is strictly to prevent companies from taking the opportunity to defraud insurance, the policy must be strict, and manufacturers must not be allowed to fish in troubled waters.”

Having said this, Li Mu took a sip of water and continued: "In addition to participating in the strict control of enterprises, the overall proportion and absolute quantity of home appliances to the countryside must be controlled, and the degree of control can be grasped. In this case, it can be done for three years. After the end, the 'trade-in' activity can be pushed to the rural market in the future, in short, the government's macro-control will steadily promote the development of the entire home appliance industry."

In Li Mu's view, the benefits of sending home appliances to the countryside are unquestionable. It not only helps the popularization of household appliances in rural areas, but also saves and completes many home appliance companies. This kind of policy that ordinary people can really get benefits from, as long as they grasp the degree and control them well. Those who participate in moths and fish in troubled waters will surely be able to benefit the country and the people.

Minister Zhen solemnly said to Li Mu, "We will definitely discuss, carefully consider, and try out as soon as possible about the introduction of computers to the city and home appliances to the countryside."

After speaking, Minister Zhen said: "You are the leader of the domestic Internet industry. I hope that in the future, you can always bear in mind the sense of responsibility and lead the rapid development of the domestic Internet industry."

Li Mu nodded again and again: "Relax Minister Zhen, he must work hard."

Immediately, Minister Zhen asked him with a smile: "What other needs? Regarding your own development needs."

Li Muxin said that it was finally here, that everything that should be paved was done, and everything that should be decorated was also decorated, and it was time to put forward his own needs.

Therefore, Li Mu said very seriously: "Mr. Zhen, the end distribution of e-commerce is severely restricted. If the end distribution cannot keep up, the prospect of e-commerce of hundreds of billions and hundreds of billions will not come to fruition at all. In order to solve this big restriction, I have raised 500 million yuan to build self-built logistics, but you must also know that the logistics industry is an overweight asset project. I want to start quickly. 500 million yuan is simply not enough, so many places still need the government to give appropriate support."

Minister Zhen nodded: "Logistics is the foundation of social and economic development, and private logistics companies are also the development trend of the logistics industry in the future. I am very supportive of you to do your own logistics, but what are the specific needs, you can talk about them one by one. Bar."

Li Mu said: "Minister Zhen, in the future our logistics system will involve the purchase of very large freight vehicles. If possible, I hope the government can reduce or exempt our vehicle purchase tax in the next few years, as well as the import tax on imported vehicles and equipment. We purchase from overseas companies at designated locations and use them for our own use, can we also give some preferential policies on tariffs?"

Minister Zhen smiled slightly, noncommittal to Li Mu's request, but said, "Go ahead, what other needs are there?"

Li Mu was a little guilty. He didn't know how Minister Zhen thought about the demand he just put forward, and whether he felt that he was asking too much, but Li Mu thought to himself that he finally had the opportunity to cry and ask for milk, no matter how much he could drink, he Gotta start crying out loud.

Immediately, Li Mu sat up straight and said without changing his face: "Minister Zhen, our future logistics plan will establish multiple distribution centers and warehousing bases in China, and the local government will also need to take care of the land acquisition. The specific points are site selection, Land acquisition, plant construction and recruitment.”

Minister Zhen nodded and said with a smile: "I wrote this down, but I can't directly interfere with the situation of the local government. I will communicate with the boss later."

Li Mu hurriedly nodded: "Mr. Zhen has worked so hard."

Minister Zhen waved his hand and asked Li Mu again: "Before your self-built logistics has not started, what needs do you have for the postal service?"

As he said that, he pointed to Deputy Director Niu of the State Post Bureau, who had not spoken, and said with a smile, "Director Niu is here today to solve the problem for you. If you have any needs, feel free to mention it to Director Niu, he will definitely I will do my best to help you solve it.”

Director Niu on the side said with a smile: "Yes, if there is anything that needs the cooperation of the postal system, you can feel free to bring it up, and we will do our best to cooperate."

Li Mu hurriedly said: "Thank you, Director Niu, what we rely on most now is the capacity of EMS. In the future, we may not be able to completely solve the problem of our own logistics, so we need the help of EMS, but in the future we will By quickly purchasing a large number of vehicles, we will be able to participate more in the whole process of express transportation, and work with EMS to increase capacity, speed up turnover and delivery.”

Director Niu said with a smile: "Your point-to-point transportation strategy is very effective. If you can increase the transportation capacity of this area, the efficiency of the entire turnover will be further improved, and the EMS side will continue to put Taobao on the highest priority. , to give you the greatest guarantee before your self-built logistics starts."

Li Mu hurriedly thanked him. Director Niu's visit today should be a reassurance from the senior management. The senior management supports him in doing e-commerce, and the postal big brother will definitely not lose the chain for himself. "

After chatting with Director Niu, Director Zhen looked at the time and said to Li Mu: "I will communicate with the boss about matters related to computers entering the city, logistics procurement, and land use. If there is no problem, the boss will directly coordinate with other departments. It will be issued directly to your company in the form of official documents."

Li Mu nodded, and Minister Zhen asked again: "In terms of demand, if you think about it carefully, is there anything else you missed?"

Li Mu hesitated for a moment and said, "Minister Zhen, I have another very important request!"

Minister Zhen smiled slightly: "Looking at the way you are hesitant to say anything, I know that you must still have problems, let's talk."

Li Mu smiled awkwardly, scratched his head, and then said very solemnly: "Minister Zhen, I hope to be able to take advantage of the fact that e-commerce has just started to conduct legislative supervision on e-commerce!"

...

[PS: Please pay attention to the WeChat account of Bu Ge (gzbuge) name: Gongzi Bu Song, there are various information updates on a regular basis, because the plot will soon intersect with the fictional 'Lei Jun' in the book, so today WeChat will push an article For information related to the leader of Lei, be sure to remember to pay attention! 】

(To be continued.)