Chapter 768 Say 1 Say Your Needs

? If Huaxia's e-commerce market is a little more mature, with a scale of 100 billion a year, it is not a big problem for an e-commerce website with a leading position in the industry, not to mention Li Mu's Taobao.com is not only a C2C for small and medium-sized sellers, but also a B2C with mixed mode.

The B2C operation mode in Huaxia is roughly divided into two types. The first is Tmall, a third party builds a platform, and enterprise-level sellers move in, and the enterprise-level sellers directly face ordinary consumers. The B2C mode; the second is JD.com, Build the platform by yourself, purchase from third-party companies by yourself, carry out warehousing and sales by yourself, and distribute by yourself. B2C model for ordinary consumers.

The reason why it is said to be a hybrid is because Li Mu's current B2C is not any of the above two.

Compared with the first type, Li Mu did not let enterprise-level sellers sell directly to consumers. Instead, he first took the goods and stored them, sold them, and delivered them by himself. However, compared with the second type, Li Mu has not yet entered the stage of independent procurement, but This is also his goal in the next stage. After the logistics is on the right track, Taobao will immediately start the plan it made before and vigorously promote the sales of self-operated daily necessities. At that time, the relevant products must be purchased independently, so as to obtain the The largest profit margin, and the largest independent rights and interests.

In the future, Li Mu's plan for Taobao.com is a C2C, and two B2Cs coexist. Such a huge structure has basically covered the entire retail business. If the annual transaction volume cannot exceed 100 billion within five years, Li Mu I feel ashamed myself.

Minister Zhen is concerned about the future development of Taobao. The domestic basic economy needs to be stimulated, the retail industry needs to be stimulated, and the country needs innovative companies like Taobao to bring new impetus, but before giving sufficient policy support, first of all It is necessary to find out how big the bottom of Taobao is.

Just like investing in a coal mine, you must first know how much coal reserves there are, how difficult it is to mine, and how many tons are designed to produce a year. If you understand these, the top management will have the confidence to give enough support. It is also a coal mine with a designed output of one million tons in the mainland. The coal mines of 2000 are already large mines. Every coal mine in E city, Mongolia has an annual output of 10 million tons. The designed annual output of an open pit mine is more than 20 million tons. The difference is not a little bit.

Right now, Li Mu's answer made Minister Zhen amazed and excited.

The annual sales of 100 billion in five years is still only the bottom of Li Mu's efforts. His optimistic estimate can reach hundreds of billions. If this amount is realized, Taobao will definitely become the top enterprise in the domestic retail industry.

After digesting this astonishing amount, Minister Zhen asked a second question.

"People in the field of economics now have two views on Taobao. One is very positive about Taobao's role in stimulating domestic demand and promoting the economy; the other believes that Taobao is impacting the real economy.

Especially in the real retail economy, it is believed that Taobao just moved the purchase behavior that was originally placed offline to the online, but because the online eliminates the hardware cost and labor cost, it is actually a kind of harm to the economy. What do you think? ? "

Li Mu smiled and replied seriously: "Minister Zhen, I do not deny that e-commerce will move some offline purchases online. After all, e-commerce is a revolution in purchasing behavior, and it is a more advanced and high-quality purchasing method. The emergence of the traditional purchasing method will naturally have a certain impact, but I will explain this issue to you from a different angle."

After speaking, Li Mu controlled the rhythm a little and continued: "First of all, offline consumption is rational consumption. Most consumers only buy products after they have a demand, but online purchases are impulse consumption. Powerful promotion channels and flexible promotion methods allow users to purchase a certain product online, and then make purchases directly online. That is to say, online sales can more promote consumers' spending money and offline consumption. Most consumers buy what they need, and don’t buy what they don’t need, but most online consumers buy what they need, buy what they can or don’t buy, and buy what they don’t need at all.”

"We sold hundreds of thousands of mobile phones and PHS of various brands on Taobao Brand Day this time, and a considerable number of users had no plans to buy phones in a short period of time. Mobile phones and PHS are very important to them. It has always been a commodity that can be bought or not, but because of Taobao's price advantage and publicity guidance, they finally made preparations to buy a machine, which is one of the impulses to buy online."

Minister Zhen asked him curiously: "Besides, can online shopping bring other purchasing impulses?"

"Of course." Li Mu said, "Take conversion efficiency as an example, when you see a TCL phone on a traditional TV commercial, if the commercial impresses you, you are unlikely to immediately put down what you are doing and buy one. Once the impulse to buy at that time cools down, your desire to buy will be greatly reduced. In the end, the effect of TCL mobile phone advertisements is only: when you really decide to buy a mobile phone, the advertisements you have seen can affect you to a certain extent. Judging by your judgment, you have seen TCL's advertisements and were impressed, then you chose TCL mobile phones when you finally bought them, but it may have been many days or even months since you saw the advertisements."

"But what about online? If I suddenly push you a TCL mobile phone online, this phone also impresses you, and the price is better than offline stores. The most important thing is that you don't need to pack up and go out to the street. Find a TCL store, click to buy! Even at 12 o'clock at night, you can directly click the link to jump to the purchase page, click to buy, place an order to pay, before your impulse to buy begins to cool down, you have already After completing the purchase, your purchase impulse will be transformed into a strong psychological expectation, looking forward to the delivery of the mobile phone to your door as soon as possible; after the mobile phone is delivered to your door, your psychological expectation will immediately be transformed into the enthusiasm and joy of using the new mobile phone, Think about it, from purchasing impulse to psychological expectation to using enthusiasm, will I give your mood a chance to cool down?"

After Minister Zhen heard this, his eyes lit up.

I have never thought that e-commerce has such a powerful psychological effect. This thing is too new. I am still in the stage of understanding it, and I have not thought about it in depth at all. However, after listening to Li Mu, I feel that his This "impulse consumption" theory is very reasonable.

Immediately, Minister Zhen praised and said: "Xiao Li, you are not very old, but you are really a businessman!"

Li Mu smiled humbly: "Minister Zhen, you have won the prize."

Minister Zhen waved his hand, sighed softly, and said, "The international and domestic economies need to be transformed, as well as private enterprises and the retail industry. If Taobao can indeed bring about a lot of 'impulse consumption', it will improve the entire domestic economy. The volume of social retail consumption, then the physical sales suffer a certain impact, I think it is acceptable, we cannot stop in order to protect the traditional economic model, we must promote the development of emerging industries and new models on the one hand, and use The market forces practitioners under the traditional economic model to take the initiative to think about change and take the initiative to transform, so that online and offline conflicts can be reduced, and even complement each other and complement each other."

Li Mu was excited. Minister Zhen's words were equivalent to affirming Taobao's business model. That is to say, those who opposed Taobao had been left behind by him. This was too important for Taobao. Li Mu had some I am worried that if I play too much e-commerce, it will be difficult for the leaders to accept it. After all, in the past life, whether it is Taobao or JD.com, everyone is constantly exploring and developing. It has a very good paralysis delaying effect, which is much softer than myself.

However, fortunately, the leaders did not resist the fast-growing e-commerce. On the contrary, in this special period, such a powerful medicine appeared, which made them have more expectations for e-commerce. Only when such leaders do not question , Without worry, the follow-up of Taobao can develop rapidly.

Immediately, Minister Zhen asked: "Xiao Li, although Taobao has just started, in my opinion, it is definitely a leader in e-commerce, and the government's attitude is also very clear, willing to support new economic models and innovations. We've just finished talking about our problems, so now it's time to talk about the second topic, what are your needs."

As soon as the words fell, Minister Zhen added: "You don't have to be restrained. As long as it is a reasonable and legitimate demand, you can put it forward. After we go back, we will seriously discuss your needs and meet them as much as possible."

Li Mu was so excited. After chatting for so long, it was finally time to raise his needs. Moreover, the leader's words were very open, and he had a posture of letting himself eat openly, but Li Mu also reminded himself in his heart that although the leader said so. , but you must not look too ugly when you eat yourself. How can you eat a lot while eating elegantly and with a forceful style? This is the most important point.

So, Li Mu cleared his throat, raised the pattern all of a sudden, and said, "Minister Zhen, the Internet industry is the future of the entire tertiary industry, but our current Internet development speed in China is obviously lagging behind that of western developed countries, whether netizens are netizens. In terms of the number, the number of computer access, the number of Internet companies involved, and the speed standard of operators, there is a big gap with Western countries as a whole..."

"I personally hope that the country can introduce some favorable policies to stimulate the overall development of the Internet industry. We have such a huge demographic dividend. If the country can help fuel the flames, the Internet will definitely develop a blowout. In this case, in the next few years, we will definitely It can accumulate strong strength and achieve catch-up with developed countries in the Internet industry!"

(To be continued.)