Chapter 758 Internet Proud (Part 2)

Li Mu's impassioned speech is destined to be recorded in the history of the development of China's Internet industry. At this moment, he made countless people realize the infinite possibilities of the Internet, which not only made countless parents change their views on the Internet, but also made countless young people feel excited about the Internet. a strong enthusiasm.

Countless people in Li Mu's post bar are swearing, or they must learn computer, or they must devote themselves to the Internet. The Internet can make Li Mu a billionaire and a domineering president for more than a year. example.

After infecting countless people, the interviews on TV continued.

Sun Junyi also adjusted his mood and rhythm. He has been hosting for so many years, especially in high-end interviews. He has conducted so many interviews with politicians and big entrepreneurs from various countries. Chaos, especially for someone as young as Li Mu, sitting in front of him and watching him express his opinions sincerely and passionately, Sun Junyi felt that he had been brainwashed by Li Mu.

After adjusting, I was thinking of continuing the interview.

At this time, Li Mu said amazingly: "In order to better promote the popularization of home computers and the Internet, Muye Technology has just reached a cooperation with Shenzhen Shenzhou Computer a few days ago. Muye Technology has invested 40% of the shares of Shenzhou Technology, and Ready to join hands with Taobao to do a very meaningful activity."

Sun Junyi asked curiously, "What kind of activity is it?"

Li Mu said: "In the near future, Muye Technology and Shenzhou will jointly launch a home computer series, and because we adopt the direct sales model on Taobao, the cost of the whole machine will be greatly reduced, and I hope it can help more people. Families and users can own a home computer that truly belongs to themselves and their families at a lower price and earlier."

Suspected of an advertisement, Sun Junyi didn't know how to answer the conversation. The answer was too full and inappropriate, and it was inappropriate not to answer at all, so he had to say a little vaguely: "Then let us look forward to the launch of this series of products!"

After finishing speaking, Sun Junyi, who was about to pull the rhythm back, hurriedly followed the interview plan he had prepared in advance and asked Li Mu, "Why did you create Muye Technology in the first place?"

"Muye Technology is unintentional."

When it came to this question, Li Mu knew that it was time to make up a story.

My own Internet experience, vision, product conception, and strategic layout are almost equivalent to a modern person who has traveled back to ancient times. It is not easy to make ancient people calm and willing to think that they are just a more powerful ancient person. .

But fortunately, Li Mu's acting skills are very good, and at the same time he pretends to be very aggressive.

He smiled happily and said: "Actually, it was a coincidence that I entered the Internet industry. I am very interested in the Internet. I basically spent my spare time in Internet cafes throughout high school, and gradually I became familiar with the Internet to a certain extent. research on.”

"During the summer vacation, I met Simple Plan by chance. At that time, they happened to be participating in a TV show of a domestic band competition. At that time, their influence in the country was getting bigger and bigger. I had a flash in my mind and thought it would be better to do it. A website that listens to music online, put their songs on the Internet, so that more users can hear them, so with the support and help of a few friends in the simple plan, I made YiTing.com at a very low cost. It's Easy Listening Technology."

Speaking, Li Mu smiled and said, "I'm sorry, I didn't introduce it in detail before. In fact, I also made EasyTing Technology, and it was the first Internet project I did."

Sun Junyi nodded and said jokingly, "I'm used to it."

Li Mu laughed and continued: "After YiTing.com went online, with its excellent user experience, it quickly attracted a large number of users who like music. During this process, I accidentally discovered that everyone not only likes music, but also likes music. Leave comments for your favorite singers or songs, and even interact with fans through messages. So I thought at the time,

EasyTing.com has gathered so many music lovers, they like different singer bands, why not open a dedicated discussion area for each singer and group? In this way, users who like the same singer can discuss, communicate, and interact together, so there are follow-up posts. "

Sun Junyi said in surprise: "If you don't tell me, I don't even know that Post Bar, which has tens of millions of users, is an accidental product of Yiting.com."

Li Mu smiled and said, "If you define it strictly, I personally don't think Tieba is an accidental product of Yiting.com."

"The accidental product is like Alexander Fleming accidentally discovered penicillin because of his own negligence in a routine experiment of cultivating golden coccus. It is a complete windfall; Tieba is when I am aware of the needs of users. And after in-depth research on user needs, a new product deliberately created to meet the current and future needs of users."

"It's like, the user only wants to have a pager that can show which landline is looking for him, but we have bypassed the pager and gave the user a mobile phone that can freely make calls, send and receive text messages, and even access the Internet through GPRS. Everyone likes products that far exceed their expectations, so meeting the needs of users in the next stage has always been my core requirement for Muye Technology and Taobao employees."

Sun Junyi added: "Speaking of Muye Technology, the Internet industry has always said that Muye Technology is a company that develops so fast that people dare not blink, and some people say that Muye Technology is a company that never makes mistakes, not only in A series of blockbuster products have been launched in a short period of time, and more importantly, each product can be rapidly expanded in a very short period of time, so I would like to ask why the development of animal husbandry technology is so fast? And every step of the way is so precise?"

Li Mu said lightly: "There are indeed many products of Animal Husbandry Technology. We not only have YY, Tieba, Happy Farm, game hall, personal space, cartoon show, and navigation website and portal website, but this is more like a second life. , two to three, three to the origin theory of all things.”

After speaking, Li Mu further introduced: "Starting from Tieba, every product we have built has only been made with the goal of creating a complete ecology. Each product is in the dimension of itself and the entire ecology. With its clear positioning and planning, coupled with our strong execution, it will make the outside world feel that our actions and products are very continuous.”

"As for never making mistakes, this statement is a bit exaggerated. Looking back on every previous decision and implementation process, I can only say that we barely met our expectations, but looking at it now, we still made a lot of subtle mistakes. If If these mistakes were not made in the first place, the development of Muye Technology may have been faster."

Sun Junyi nodded slightly and said, "I am personally impressed by Happy Farm, the game of Happy Farm has really set off a whirlwind of fanaticism in China. My daughter is nine years old and my mother is 65 years old. Both of them are happy. A loyal fan of the farm, in fact, even myself, I say this game is naive, but I still have to play it secretly, and you just said that every product of Muye Technology has its own and the entire ecological dimension since Tieba. Then I would like to know, what was the opportunity that prompted Muye Technology to develop such a unique game?"

"Opportunity?" Li Mu said with a smile on his lips, "The development of Happy Farm is not because of some kind of opportunity, but because of some kind of consideration. Personally, I am very optimistic about the field of instant messaging, but at that time there were some foreign countries. ICQ and MSN, China has QQ, and Makino Technology, as a new company that has never been engaged in the field of instant messaging, is very difficult to leverage this market.”

"As we all know, instant messaging software is simply the user's social network. It includes not only the user's network in real life, but also the user's virtual network in the online world. If we blindly make an instant messaging software, such as YY , and then I thought about letting users migrate all these contacts from the previous software to YY. The cost of using users is too high, and the possibility is close to zero, so when we thought about this problem down-to-earth, I chose the way of crossing Chencang secretly. That’s where the idea of ​​Happy Farm came into being.”

Sun Junyi asked: "You mean that the mission of the game Happy Farm was born to prepare for YY?"

"Of course." Li Mu said candidly: "The game Happy Farm, many people in the industry have positioned it as a page game, Flas****, but my definition of it is: social game, what is a social game? Must A game that can be played only with social connections is called a social game. Its essence is to ask users to expand their connections. The richer the connections and the more friends, the more fun it is. This is what we came up with to deal with the high cost of user connections. strategy.”

Speaking, Li Mu further explained: "For example, your mobile phone address book should record useful people, right? Your relatives, friends, colleagues, or people who can provide you with various services, For example, the restaurant downstairs of your home, the property in the community, the water delivery worker and the nearby car repair shop, but some old classmates have not been in contact for many years, you may not think to find their contact information and store their mobile phone numbers in the communication record."

"Sometimes even the storage space of the mobile phone and SIM card is full, and you have to delete a group of people who have not been in contact for a long time, so this kind of contacts, I define it as practical contacts, the mobile phone address book is like this, other The same is true on websites and software. However, once you play social games, you will find that there will never be enough contacts, and when practical contacts are far from meeting your game needs, you will take the initiative to use practical contacts. On the basis of in-depth development and expansion, you will find ways to contact your old classmates, old neighbors, and old acquaintances, and add friends to each other just for one more goal of stealing food; you will add more game friends online, everyone will be Let's promote each other and make the game more fun."

Sun Junyi nodded in agreement and laughed at himself: "I think what you said should be something that every Happy Farm player has done, and is still doing it now, so let me make a guess to make users happy. The active expansion of contacts on the farm is what you just said about crossing Chencang in the dark, right?"

Li Mu nodded and smiled slightly with a victorious expression: "Muye Technology has used Happy Farm to open up users' social contacts, so after our YY goes online, it directly connects the user contacts cultivated in Happy Farm without any threshold. Migrating directly to YY, so we can beat our competitors and strengthen our product position.”

At this time, in the Shenzhen market, Mr. Ma in front of the TV looked at Li Mu who was calm and confident on the TV, and sighed deeply.

For his failure on QQ, he now has a deeper understanding and insight.

On the TV, Sun Junyi asked Li Mu again: "What was the opportunity and inspiration that made you think of starting Taobao?"

Li Mu said: "Because I am optimistic about the future of e-commerce, the distance between people on the Internet is getting shorter and shorter. I think the Internet can also shorten the distance between people and goods."

Sun Junyi nodded, suddenly thought of a question, and asked: "Speaking of which, the rapid development of Taobao and the rapid acceptance by consumers are inseparable from Alipay, so why did you start 3321 at the beginning of its establishment? Did you first create Alipay with a foresight? Did you think of doing e-commerce as early as when you were doing 3321?"

Li Mu nodded inwardly and said yes, but in reality he shook his head and said no.

He smiled lightly in front of the camera and said dutifully, "I didn't create Alipay because I had any foresight. I didn't create Alipay to serve e-commerce one day. All the missions when it was born were given by 3321."

After speaking, Li Mu paused for a moment, then added: "You should also be aware of the operation mode of 3321. Although it is an online education service platform, in fact, it is an online service that purchases services online and enjoys services offline. The model is closely integrated between online and offline, so I gave this model a name called O2O, which is Online-To-Offline, from online to offline.”

"Because it is an O2O model, I have to make a clear distinction, which links are to be completed online, that is, online, and which links are to be completed offline, that is, offline. These links of the employer’s ordering are naturally placed online. In addition, there is a payment link and a final service link. The final service link must be placed offline, and the payment link seems to be the same. It is more convenient to put it offline, but I thought at the time that the payment must also be done online.”

Sun Junyi asked him: "Can you tell me why the payment must be done online? Is it because the online payment mode is more convenient to deduct commissions?"

Li Mu said without denying: "Part of it, but more is to protect the rights and personal safety of students to the greatest extent. You can see that 3321 has done a lot of work for the safety of students at the beginning, and the real-name authentication Alipay is the key link. The first is Employer information is certified, credible and reliable. Once students encounter any problems in the process of part-time tutoring, we can cooperate with the public security organs to immediately lock the employers themselves; secondly, students do not need to settle in cash, or even directly conduct any funds with customers. In dealings, all employers pay first and then serve, which will greatly increase the safety of students, and I don’t want to see students on my platform going around to defend their rights and ask for wages like migrant workers friends, all of which are beneficial. Since we have made Alipay, an online payment channel, without it, 3321 would not have blossomed and fruited across the country so smoothly.”

Sun Junyi nodded, no matter what others thought, he already believed that Li Mu founded Alipay just for 3321, and had nothing to do with Taobao.

Immediately, Sun Junyi said: "We have talked so much about the past and now, why don't we talk about it, where do you think the future development direction of the Internet industry is?"

Li Mu smiled indifferently: "It's all aspects, it's everything."

Sun Junyi asked curiously, "How?"

Li Mu said with a smile: "The Internet started with virtuality, but it has been trying to integrate with reality. Now I just integrate social networking and shopping. There are many possibilities waiting for practitioners to develop and explore, so I think the future Internet There must be a hundred flowers blooming, just like a delicacy, and various types are constantly derived, like flour, I made steamed buns from it, some people made bread from it, and some people made it from it. Noodles or cakes, there are just too many possibilities."

Sun Junyi said: "As a leader in the domestic Internet, do you have anything to say to your peers and practitioners?"

Li Mu said: "Stay focused and enthusiastic; don't forget your original intention, and you can always be consistent."

Sun Junyi nodded and said with a smile: "Your sixteen-character motto, every word is precious, I hope it can guide more successors."

After that, Sun Junyi asked again: "Is there anything you want to say to young people? After today's episode airs, I am afraid that many young people will regard you as an idol and a role model in life. For them, you have Any advice and suggestions?"

Li Mu smiled lightly and said, "No matter when you have a dream, you don't have to have a big dream, but it must be full of positive energy."

The word positive energy has not yet become popular, Sun Junyi wanted to ask subconsciously, but Li Mu did not stop at this time, and continued: "Don't feel sorry for yourself, feel inferior, feel sorry for yourself, and don't lose hope for others and society, always go with a positive and optimistic attitude. Face everything and work hard to realize the positive energy dream in your heart. In this case, even if your dream fails to come true, you can pass on your positive energy to the people around you, and let them see your persistence and your hard work. Therefore, I hope that all young people can, from now on, aspire to be a person full of positive energy, change themselves first, and then change others, and then change the world!"

(To be continued.)