Chapter 742: One Blow After Another

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When Li Mu and Wei Lan were walking by the lake, in Hangzhou, which is less than 200 kilometers away from the Shanghai market, Boss Ma came to the company with a livid face, and said to the administrative girl with a blank face as soon as he entered the door: "Let all managers The leaders of the level will have a meeting in the conference room in ten minutes."

Taobao's news has been overwhelming since the newspapers were delivered at 5:00 in the morning. When the news programs of major TV stations were broadcast at 6:00 in the morning, Taobao's news bombed almost every corner of the whole society in 3D.

Even Boss Ma did not realize in advance that the sales data of Taobao Brand Day would have such a big impact on the whole society.

When he woke up this morning, he has been troubled by various media reports. It seems that all the media people are revolving around the online myth created by Taobao. This makes Boss Ma quite annoyed.

First of all, Li Mu is engaged in the Taobao Brand Day, various promotions are linked together, and the situation of holding high and playing makes him feel great pressure. Now Le Tao is about to go online, but the competitors are playing so much, in comparison, It has greatly occupied the attention of consumers. In this case, when Le Tao goes online, the promotion resources bought with money will be greatly discounted in front of Taobao's high-profile and overwhelming publicity reports.

Thinking of this, Boss Ma thought to himself: Are the media all idiots? They saw 2.683 billion sales in one day, why didn't they realize that this was the result of Taobao's collection of resources and pushing it for a month? After more than a month of hard work, it was just harvested on this day. Isn't it worth it to be so excited that it can sell billions of dollars every day?

In fact, Boss Ma is not able to look at the problem from Wei Lan's height at the moment. His mind is focused on the development level of e-commerce itself, or in the initial stage of Internet business model exploration, although the later generations are very powerful , but now his understanding and control of the country's economic situation is one level worse than Weilan's.

Boss Ma didn't realize what kind of promotion and significance Taobao had on the country's economic situation at the moment, so he instinctively believed that all of this was Li Mu's routine. Li Mu's public relations team should have invested heavily in establishing close relationships with major media. Contact, so they will mobilize immediately after the brand day to report the data of Taobao brand day.

When all the core team members arrived at the conference room, Boss Ma said with a rather annoyed face: "Our Letao will be online in a few days, but Li Mu has now instigated so many media to brag about Taobao. Reversing the situation as soon as possible, then we have to delay the launch deadline.”

Speaking, Boss Ma blurted out and asked, "It's been nine hours since Taobao Brand Day ended. How is their logistics now?"

Cai Chongxin said: "I specifically learned about it at six o'clock this morning.

I will report a few cases. "

"First, so far, I haven't heard of the news of the postal liquidation in Shenzhen, Yangcheng or other areas."

Hearing this, Boss Ma frowned: "Have our own express delivery stopped?"

Cai Chongxin nodded: "Our express delivery business has stopped collecting parcels since the night before yesterday, and I have been supervising this work."

Boss Ma's brows furrowed even tighter, and he urged, "Go ahead and talk."

Cai Chongxin nodded: "Second, it is reported that the postal EMS has basically suspended all scattered businesses. Although the business hall is still receiving express delivery, there is no car to pull it, and now it is all piled up in the warehouse of the business hall. It seems that EMS is also adjusting its capacity internally, giving most of the capacity to Taobao.”

Having said that, Cai Chongxin paused and said again: "Take Hangcheng as an example, the postal business office in the city district received thousands of express parcels yesterday, but until now they are still piled up in their warehouses, but the light-duty postal service The truck goes back and forth several times a day. It is said that it is only delivered but not pulled. When the car arrives, it will be unloaded directly. After unloading, it will leave. Sometimes the driver does not even turn off the fire. In addition, I also learned that EMS not only stopped sporadic business Even the delivery has stopped. Take our front desk as an example, we usually receive at least a dozen EMS express mails every day, all of which are on official business, but the front desk did not see the EMS courier all day yesterday. Come here, but our company next door has received EMS express, I asked Xiao Ting at the front desk to find out, all they received are branded daily express."

At this time, Boss Ma's expression was obviously angry, and he said angrily: "Li Mu is quite capable. He has temporarily turned the entire EMS into his own courier service!" After speaking, Boss Ma suddenly raised his head and questioned. : "EMS has such a strong throughput capacity? Especially in Shanghai, Shenzhen, and Yangcheng, there are tens of millions of orders! How do they turn around? EMS is an old machine that rusts everywhere, no matter how capable Li Mu is. It's impossible to make them turn at full force, right?"

Cai Chongxin looked slightly embarrassed and said: "This is the third point I want to say, Taobao really only cooperates with EMS this time, and none of the courier companies we acquired has received any express delivery on the brand day. , and they didn't even use SF Express, which has a strong capacity in Guangdong Province, it is completely Taobao's own cooperation with EMS."

Boss Ma's eyebrows are already knitted together: "How is it possible? Even if the entire EMS serves him and orders of tens of millions are congested in major cities, how do they work?"

Cai Chongxin coughed and said: "I'm not very clear about this, I consulted a leader of Hangzhou Post, what he meant was that they were only responsible for picking up the goods in place and delivering them down, not EMS themselves. [Love ↑ Go △ Small ↓ Say △ Net W wW.Ai Qu 】"

Boss Ma was even more surprised: "Isn't it sent by EMS?"

"Yes." Cai Chongxin nodded: "It is said that two large container trucks travel back and forth between Shanghai and Hangzhou every four hours, delivering express mail from the whole province to the distribution center in Hangzhou 24 hours a day, and the distribution center in Hangzhou will stay there. Xiahang City's local city, and other cities' all sent out overnight."

Boss Ma was stunned and blurted out, "Li Mu must have been handling the congested orders of several bases in person. He knows that if he is still doing Mango-ME, he will hand over all the express shipments from a large area to the local EMS. Then the local EMS will definitely cause congestion. At that time, the provinces and cities below the area are waiting for the express, but the EMS where the Taobao warehousing base is located cannot handle it, which will lead to the embarrassing situation that the river is blocked in the upstream and the downstream is dry, so This time he changed the way of playing, he personally sent the orders to the downstream provinces, and let them directly start to cooperate fully..."

Cai Chongxin nodded and said, "It should be like this."

Boss Ma said with a livid face: "This man's methods are like playing a hooligan! Since he is playing like this, let's just buy EMS! Does this count as embezzlement of social resources?"

Several other people nodded: "It must be encroaching on social resources. In order to cooperate with them, EMS has stopped all other scattered businesses. I don't know how many people's express delivery will be affected."

At this time, one of them said, "Mr. Ma, why don't we change the way of thinking about our media articles and criticize Taobao's rogue practice of embezzling social resources for self-interest!"

Lu Zhaoxi hurriedly said: "No! Our previous strategy was to use various soft articles to imply that Taobao's timeliness is difficult to guarantee, but this is not an obvious target. If we criticize Taobao directly, in case Li Mu counterattacks with YY, we simply cannot It's not an opponent, don't forget, we deliberately stopped many express companies under our team from receiving parcels at this critical moment, which in itself is easy to be caught. When people ask us what our intentions are, we will answer no matter what. It's stealing the bell."

Boss Ma was full of anger, but he also felt that what Lu Zhaoxi said made sense. He nodded and said, "There is no point in attacking the cooperation between Taobao and EMS. Right now Taobao has seized the air of public opinion. The best way for us is to do nothing."

Saying that, Boss Ma clenched his fist with one hand, slammed the table, and said angrily: "I was avoided by Li Mu again! I counted it, but I didn't think he played such a trick with EMS to cross Chencang, I always thought he I will continue the routine he did when he did the Mango-ME spike, but I didn't expect him to level up again!"

Lu Zhaoxi said: "Mr. Ma, I think the timeliness of their brand day this time should be guaranteed enough. We wanted to use our own logistics gimmick to launch this plan before they were criticized for their timeliness. This plan also needs to be changed. Now, my suggestion is to temporarily postpone the launch and wait for the gust of Taobao to pass."

Boss Ma nodded and said very unwillingly: "It can only be like this right now. We have to seize the time to find a new breakthrough point, and after they have passed the limelight, they will push it online."

At this time, Boss Ma was quite unhappy with Li Mu, who had become his undoubtedly worst enemy.

Although the two had never met, Li Mu had knocked his self-confidence again and again, making him unacceptable.

As early as when Boss Ma wanted to meet Li Mu, Li Mu kept refusing to refuse and refused again. Then Boss Ma decided to meet Li Mu on the Internet, speed up financing, and then acquire a courier company, ready to break Taobao's leg, but Li Mu's "six warehouse base delivery" game completely failed his plan, and then he planned a brand day, and planned to blow up the EMS of the six bases on the brand day. A provincial capital city and a municipality directly under the central government have become a "storage base", which greatly evenly distributes the demand for transportation capacity, and there is no real blockage at all.

Every time he thinks of himself capsizing the boat in Li Mu's hands, Boss Ma feels particularly irritable. Originally, the logistics and transportation problem was his best chance to seize the seven-inch Taobao, but this opportunity has completely vanished. The fate of Le Tao, which is not online, is even more confusing.

...

All kinds of reports are still spreading everywhere, especially CCTV. Among the main contents of all news columns today, there is the big news that the daily sales of Taobao.com brand reached 2.683 billion. When it was about noon, the efficient TV station had already invited the news. Financial experts came to analyze the enlightenment and promotion effect of Taobao Brand Day on the domestic economy.

When walking with Wei Lan, Li Mu thought repeatedly about the interview with CCTV, and he was constantly sorting out his demands and the information he wanted to convey to the whole society through this interview.

While sorting out the question of how to think of ways to promote the development of private computers in China, Li Mu suddenly had a very bold idea, and then he immediately took out his mobile phone and called Liu Yingdong.

"Brother, how many machines did Shenzhou Computer sell on this brand day?"

Liu Rongdong thought about it and said, "More than 3,000 units."

"So little?" Li Mu asked curiously, "Didn't you give them a push? Or did you give them less resources?"

Liu Rongdong said: "I really didn't want to give them a big push, because their goods are too big, too heavy, and highly afraid of being broken by water. They are one of the most risky and troublesome items in the logistics process. The occupancy is too large, so I told them at the beginning that we are not responsible for the distribution of their computers, and they will distribute them by themselves. In this case, I can't give them a big push. The push is too strong. They can’t handle an order of tens of thousands of units, and consumers will still blame us for their dissatisfaction.”

Li Mu snorted and said: "Well, you can help me make an appointment with the boss of Shenzhou, and say that I have a very important strategic cooperation intention to interview him, and let him come to Yanjing to see me as soon as possible."

"As soon as possible?" Liu Rongdong asked, "How fast is as soon as possible, and when will you be back? CCTV is still waiting for you to make an appointment for an interview."

Li Mu hurriedly said: "I will arrive in the afternoon, the charter flight is scheduled for two o'clock, and it will land at four o'clock. If you push CCTV back a bit, you say that we have to do a summary of the brand's future work in the past two days, which is very important, so Maybe there is no time to accept their interview in these two days, it is best to make an appointment the day after tomorrow."

Liu Rongdong said: "Today is a big news hotspot. I'm afraid the heat will drop a bit the day after tomorrow, right?"

"Don't be afraid, even if it is a week later, as long as I am interviewed as the founder of Muye Technology and Taobao.com, it will become a hot topic in the national news." Li Mu was full of confidence, and added: "In contrast, with the boss of Shenzhou. Meeting is a much higher priority than interviewing, because it will be too late to find him after the interview, and he will make money and run away alone!”

Liu Rongdong said with a smile: "Also, if the people of the whole country know that the founder of 3321 has established so many Internet companies, I am afraid that the popularity of celebrities will not be comparable to that of you."

Having said that, Liu Yingdong said again, I will try to get in touch to see if the other party is interested in the fastest time to arrive. Shenzhou seems to be in the Shenzhen market, right? "

"That's right." Li Mu said, "It's only an hour longer than me to fly from Shenzhen to Yanjing. If they are interested and set off now, they will definitely arrive at Yanjing earlier than me!"

(To be continued.) Mobile users, please browse and read for a better reading experience.