Chapter 726 YY's Overseas Strategic Deployment (Part 2)

"Offline transfer?"

Fang Xudong and Kong Lingyu, two senior Internet technicians, were a little surprised by this new concept proposed by Li Mu, not to mention the other two were even more confused.

In Li Mu's eyes, offline transmission is a very powerful function. When it was first born, it can really be said to be amazing. It was already 2007 when QQ launched offline transmission, but the function of offline transmission was actually in 2002. It is not difficult to implement, and the hardware foundation is sufficient, but this concept has not been proposed first.

So, Li Mu explained: "Offline transfer is a cloud service, user a wants to transfer files to user b, but user b is not online, what should I do under normal circumstances? Wait for user b to go online? Or use email attachments Sending is also a method, but it is relatively troublesome to operate, and our offline transmission is to allow user a to transfer the file to our server first when user b is not online, and after user b is online, even if user a Offline, he can also download the file directly from our cloud server."

Fang Xudong immediately understood when he heard it, and said in surprise, "Mr. Li, this function is super practical!"

Li Mu nodded: "The practicability will be very strong, and at present, it will be especially useful for business people, Internet practitioners, and moderately advanced users. With the continuous popularization of the Internet in the future, more shallow users will also When there is a need for file transfer, at that time, this function can also cover them. My goal is to eventually make this function cover all Internet users, which is not difficult to achieve, because all Internet users will have file transfer needs.”

Fang Xudong said: "However, if we want to solve this problem, the cost we have to invest will be very high. The first is the problem of information processing. Server storage and bandwidth require a lot of cost."

Li Mu said: "It doesn't matter, because we are the first to launch this function and solution, then we can classify this service. If it is an ordinary yy user, the file size that each person can send offline every day must be limited to a certain amount. In addition, the storage time of the files transferred by each person in the cloud will also be limited to the time limit, and the server will automatically delete it if the time limit is exceeded.”

"For example, the service standard that ordinary users can get is: each person can send 10mb files offline per day, and the server retention time is 24 hours; the service standard that yy member users can get is: each person can send 100mb files offline per day. , and the server retention time is 72 hours; if some groups of users feel that it is not enough, they can purchase the advanced customization service for offline files separately, with an additional cost of 10 yuan per month, 500mb files can be sent offline every day, and the server is reserved for 240 hours… …”

Fang Xudong nodded and said cheerfully, "I understand Mr. Li, so on the one hand, we can control the server storage space by deleting regularly.

On the other hand, it can also directly create profits. "

"That's right." Li Mu said: "We can re-determine this specific parameter, but this function is very attractive to users, and the degree of viscosity binding to users is also huge. The most important thing is that the transmission protocol, disconnection The development of several product functions such as point-to-point transmission and offline transmission takes a long time, and requires sufficient technical accumulation. In addition, the powerful information processing center, storage and bandwidth and other hardware facilities also need time to build, Debugging, and then testing the compatibility of software and hardware, if we launch this feature and others want to catch up, then he needs to do too much work, and we can maintain the technological lead for a long time.”

Kong Lingyu said, "Boss, will this function and the solution for group audio and video be launched simultaneously in the same version of yy?"

Li Mu nodded slightly: "In addition to this, I have a product plan. This product plan has great technical interoperability with the data transmission just mentioned, which is cloud disk."

"Cloud disk?"

"Yes, it can be understood as a cloud hard disk."

Kong Lingyu and Fang Xudong had just heard Li Mu talk about cloud storage for offline transmission, so after hearing the concept of cloud hard disk, both of them understood it.

Li Mu said: "The cloud disk function is also a vertical private data cloud storage function. At present, a considerable number of users may not have this demand for the time being, but this is also because no one is developing products in this area. My idea is that in the future, yy itself will be embedded in it. A cloud disk function, each user has a private cloud disk with a certain space, which can be used for data storage. Users can directly upload their private files to their private cloud disk on the yy client, no matter where he goes. Where, as long as there is a computer and the Internet, you can read your own private files."

After speaking, Li Mu added: "Private PCs are not really popular yet, and the price of U disks is very high. USB2.0 has just been launched, and the price of a USB2.0 64M U disk in China is about 700 yuan. The market price of usb1.1 is also around 350 yuan, which is almost equal to the market price of mango-me. It is a kind of mobile storage device, and if we use massive data center-level large-capacity mechanical hard disks to solve the problem of cloud storage, the cost per mb of storage space will be reduced by about a hundred times. Great utility."

Regardless of whether the four people at the scene understood it or did not understand it, they all agreed with the idea of ​​this product.

Fang Xudong said: "The elites are the groups with the top-sheep effect, and they have a very strong pulling effect on the surrounding people. If the elites are won first, it should be much easier for ordinary users to convert."

Li Mu nodded and said: "This is the first stage of product function planning I made for yy globalization. Happy Farm is just a stepping stone. What really catches the European and American users are the several convenient functions that we have deeply customized for the elite. "

Winning the elite crowd first, this is my own operation idea. Many products are aimed at all users as soon as they come out, trying to catch all users in one go. This mentality and approach are not wrong. The key is that it does not apply to China's Internet products overseas. Breaking through the siege and capturing overseas markets is more like a real war of aggression. When facing an opponent with superior strength and strong defense, it is the safest way to attack steadily and gradually.

"Imagine that after a certain version of yy is launched in the future, many companies will no longer need to spend a lot of money to purchase special audio and video conferencing hardware, and only need to rely on the yy group to directly complete audio and video conferences; one-to-one file transfer or even Group file transfer can also be completed directly in yy; at the same time, it also has a personal cloud disk, which can largely replace the expensive U disk."

"What's more, this product itself is a very easy-to-use social software. Once they start to deal with business needs on yy, they will definitely migrate their business contacts to yy. At the same time, in order to pursue efficiency, they will gradually all contacts They all migrated to yy, and strive to integrate life, work and other Internet needs into yy to improve efficiency.”

Kong Lingyu nodded solemnly: "Boss, don't worry, I will follow up the development of these functions with Xu Dong as soon as possible."

Li Mu instructed: "When Happy Farm is promoting overseas, try to put aside the Chinese elements as much as possible, so that users will not feel that this is an overseas invasion game product in terms of experience. I suggest changing to a more American English name, happy The name -farm is a bit frustrating."

Lin Qingya smiled and said, "According to your positioning, the name happy-farm is really inappropriate. I don't think a real English-speaking country should call Happy Farm that way. It should be more appropriate for farm-of-happiness."

Li Mu waved his hand: "Our game has long been more than just a farm. After several upgrades, we have added pastures, processing and manufacturing, a small town task system, and a player interaction system. The content of the game is already very large. Although we have no Chinese name. It needs to be changed, but the English name can completely abandon the concept of Happy Farm. I personally have an idea to change the English name of Happy Farm to town-of-paradise, which translates to Paradise Town.”

"Paradise Town?" Lin Qingya said yearningly, "I like this name, it's much better than Happy Farm."

Fang Xudong, who has lived and worked in the United States for a long time, also nodded and said: "town-of-paradise is indeed more in line with the current characteristics of our game, and it will be more attractive to users in English-speaking countries. I personally agree with it."

Kong Lingyu said excitedly: "Then let's use the name town-of-paradise to promote the English version of Happy Farm!"

Seeing that everyone had no objection, Li Mu nodded and said, "Okay, just use this name, and strive to be a hit in the European and American markets!"

After the deployment of the top priority yy globalization strategy was basically completed, Li Mu said to Ding Zhenglin, "Old Ding, tell me about the progress of the two acquisitions."

Ding Zhenglin nodded: "First of all, the developer has agreed to sell, but the price is slightly higher, his ideal price is 15 million, my offer is 5 million, and now he has lowered the offer to 7 million, the revolution has not yet succeeded, comrade There is still work to be done.”

Li Mu asked curiously, "How did you manage this developer and let him cut his psychological price in half? I thought it would be difficult for you to meet him."

Ding Zhenglin said: "It was really difficult, but when I found a way to convey the information, I just passed the information to him, and he invited me to meet."

Li Mu asked, "What message did you send him?"

Ding Zhenglin said: "I told him that Muye Technology is interested in acquiring him. If he does not reply within a week, Muye Technology will give up the acquisition and develop its own download software instead."

"I'm dizzy..." Li Mu said with a smile, "You're obviously intimidating!"

Ding Zhenglin said: "It takes intimidation to solve the problem. He doesn't care about anyone, and he doesn't lack money. Even if other companies intimidate him like this, he probably won't care, but Muye Technology is different. Internet The industry's unified perception of us is that once Muye Technology wants to do something, it will definitely defeat all opponents with all its strength, and he is also afraid that Muye Technology will launch a similar product and crush his product."

Li Mu smiled and said, "This is quite good. It proves that Muye Technology's research and development capabilities and promotion capabilities have been recognized by domestic Internet practitioners." After speaking, Li Mu said again: "Sign the contract as soon as possible and get it."

"Okay." Ding Zhenglin nodded and said, "I have been in contact with Huaying and the New Film Association for two rounds. The parent companies of the two theater chains are closely related, so their quotations are relatively uniform. It is estimated that 14 For a home theater, 65 screening halls and 12,590 seats, the purchase price converted into a single seat cost about 4,000 yuan."

Ding Zhenglin's calculation of the cost of a single seat made Li Mu's eyes shine. He really has no interest in knowing the specific situation and quotation of each theater in detail. The cost of a single seat allows him to easily calculate the scale of the entire acquisition.

Li Mu asked him, "Have you measured this cost, whether it is high or low?"

Ding Zhenglin said: "According to the situation of their 14 theaters, the overall estimate is still slightly low, but the key point is that these theaters are now facing upgrading. I commissioned an actuary to calculate the cost. If the theater line is substantially upgraded as a whole, the cost of a single seat is about 3,000 yuan, so the overall cost of a single seat is around 8,000 yuan, and the total investment is slightly more than 100 million yuan."

Li Mu said and asked him, "Which part are you talking about now?"

Ding Zhenglin explained: "In negotiating the price, I want to reduce the acquisition cost to about 4,500 yuan per seat."

Li Mu nodded and asked Fang Xudong, "How long will it take to develop our ticketing system?"

Fang Xudong said: "No problem for a month and a half, but it takes a little time to debug the hardware and software. Generally speaking, it should be done in two months."

Li Mu said to Ding Zhenglin: "The cinema chain will be taken down within this week. If the price cannot be cut, there is no need to cut it. After the cinema chain is taken down, it will need to be upgraded. For us, the time is far more than the cost. more important."

Ding Zhenglin immediately stated: "No problem, I must sign the contract for both matters this week."

Li Mu snorted and looked at Lin Qingya: "We must be at full speed in recruiting people. The scale of the human resources department is already very large, and social recruitment and campus recruitment must be fully activated. What we lack most now is Lao Ding, Industry elites like Lao Fang should make more efforts in this regard.”

Lin Qingya said with a smile: "Mr. Fang has introduced several high-end Chinese talents who are employed in Silicon Valley. I am already in the process of communicating. We are now cooperating with a multinational headhunting company and have already obtained the intentions of more than a dozen senior practitioners. , there are several middle-level technical talents from Google, Oracle, and Microsoft.”

Li Mu was overjoyed and blurted out: "This is the most important job! If we want to be a first-class Internet company, we must not only export good products to the world, but also export industry standards and solutions to the world, so that the world's Internet can be In some fields, the industry standards set by Microsoft, Apple, Cisco or a certain Silicon Valley geek are no longer used, but the industry standards set by Makino Technology are generally adopted, and this is our future sea of ​​stars!"

(To be continued.)