Eight Hundred and Thirtieth Chapters Dragged Behind

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"Guangzheng, thank you for your hard work. I didn't expect the European market to be opened up. Tasting books." Feng Yu and Fu Guangzheng celebrated with cigars and champagne in their hands.

Whether in Europe or America, the sales of all Huaxia Beverages are entrusted to a company, a company called Beverage Major League (BML). Of course, the owner of this company is Feng Yu.

This company is not a company that focuses on making profits, but a company that aims to help the Huaxia beverage brand to be promoted to Europe and the United States, so Feng Yu did not let Fu Guangzheng take a stake.

However, Feng Yu has acquired five canning plants in the United States and Canada, and Fu Guangzheng has also acquired several filling plants in Europe. He is also optimistic that those beverages will gain a foothold in Europe.

If dairy beverages can gain a foothold in Europe and the United States, then they will continue to acquire manufacturers of dairy products.

"Hard work is second to none, but whether those Chinese beverage manufacturers can survive, at least this year they will definitely lose money, and they may even lose money next year." Fu Guangzheng reminded.

Market development has paid a lot of cost. Not only advertising costs, but also the cost of entering those supermarkets, high transportation, storage costs, promotion costs and so on.

There is always a price to be paid for new products entering the market. But this kind of dedication may not necessarily be rewarded. As strong as Coca-Cola, didn't the tea drinks promoted in China in the previous life all fail? Advertising costs are not less, and there is a strong sales channel of Coca-Cola, and it is still not the opponent of Kangshuaifu, Tongtong and other tea beverage companies, and has to admit defeat.

"My BML company doesn't make money from them at all. It's kind enough. If they are still unwilling to insist, then I will definitely not force it. At least the promotion effect of Jianlibao, Qili and tea drinks is not bad. Only these brands It’s worth our effort to be able to operate.”

Loose alliances are prone to problems. Those companies are obviously taking advantage of it, but they always feel that they are at a disadvantage.

"The mistake is that you don't make money. The more you don't make money, the more they will push forward. They don't care what you think. After all, you are a shareholder of Lehaha and Jianlibao. You said that you want to promote the Huaxia beverage brand , they think that you are using their brand to enhance the competitiveness of Lehaha and Jianlibao. Otherwise, why are there prizes and big promotions, they can’t have electrical appliances, can’t they have cars?” Fu Guangzheng shook his head and said.

"The electrical appliances and the car are all sponsored by me personally. It doesn't cost everyone a penny. Whom I am willing to sponsor is my business. I have nothing to do with them. Why should I pay so much for them?"

Feng Yu finally knew what Shengmien was, and he was fighting Michou. Although there is indeed the meaning of enhancing competitiveness through those brands, the benefits of those brands are obviously more.

But those companies don't pay much attention to the development of European and American markets. They originally thought that they could make money by selling their products. Sell ​​more, earn more.

But now, it is selling more and paying more. Although the brand awareness is increasing, what's the use of not making money!

This kind of short-sighted vision made Feng Yu quite helpless. Fortunately, Zong Qingxian and Li Jingwei supported Feng Yu. They knew very well the importance of the market and brand.

It doesn't matter if they start losing money, they are all prepared to lose money for one year, two years or even three years, as long as they gain a foothold in the European and American markets, the money will be earned back sooner or later.

And their domestic profits are enough to ensure that there will be no problems with their capital chain. The most noisy people here are Kang Shuaifu and Tongtong from Baodao. They think that their tea drinks have not been better promoted. This is Feng Yu's intention to treat them differently because they are from Baodao.

Discrimination? If it is not treated differently, based on the scale of the beverage business of Tongtong and Kang Shuaifu at this time, can they be included in the list of the beverage major league?

You are indeed very successful in making instant noodles, and the same company is still the largest instant noodle company in the world at this time, but in terms of beverages, the two companies are not doing very well.

Kang Shuaifu is new to the industry.

The two only have tea drinks at this time, and the ones they make are not Lehaha, Le Baishi, and Jianlibao taste better, and they don’t pay much at all. The promotion in the supermarket is not bad, but you want to promote it in newspapers? Let you get a promotion for another bottle, why don't you do it?

According to the meaning of these two companies, they do not do this kind of promotion, and companies such as Lehaha and Le Baishi cannot do it either, otherwise they will become their own people fighting with their own people.

But at this time, the two companies increased their production capacity and began to seize the domestic market. They all adopted the strategy of encircling the cities from the countryside, first selling their products to towns and counties, and not caring about the cities. As for the price, of course Lehaha and Lebaixi’s tea drinks are 50 cents cheaper. You sell it for two yuan, we sell it for one yuan and five!

Of course, Feng Yu can't control this kind of sales method. It's actually a good thing for everyone to open up the grade. But the problem is that the two companies have actually reduced their shipments when the US wants the goods!

Their reason is also very simple, isn't it going to supply European supermarkets? Our domestic sales have also increased suddenly, and the production capacity cannot keep up for a while, but it is guaranteed to recover next month.

The United States does not make money. Although the price in the Huaxia market is low, it is still profitable without transportation costs and storage costs. In particular, the price of their products in the United States is also lower than that of Lehaha and Lebaishi.

One side is to make money, the other side is not to make money, you are not stupid × know how to choose? What's more, they also accounted for all the European and American markets, at least they entered the supermarket chains for sale, and their sales volume increased.

They want to wait for the US market to have this kind of sales without advertising fees, then they will be profitable.

It would be even better if sales could increase again.

Now their method is to drag. Continue to maintain brand exposure, and then refuse to continue to pay advertising fees, and reduce the supply of products, so as to reduce losses and continue to expand popularity.

Next to hot products, their brand awareness will definitely increase.

As for the terms of the agreement, if they cannot meet the supply requirements and voluntarily withdraw from the European and American markets, they will not abide by them at all.

This kind of rogue behavior made Feng Yu quite angry, and it seemed that he wanted to give some warnings to these two companies. There are many kinds of tea beverages, not bad for your two. Since you are unwilling to abide by the agreement, don't blame me for cracking down on your tea drinks in China too!

Feng Yu called to discuss with Zong Qingxian and Li Jingwei, and asked them to issue an ultimatum to the two companies. If you don't abide by the agreement, when the goods are about to be shipped here, they must be shipped quickly. Or completely withdraw from the European and American markets and pay liquidated damages.

But before Feng Yu and the others sanctioned the two companies, they discovered that Liangle Company had taken action. (To be continued.)

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