Chapter 857: Market by Population

Just as Feng Yu hung up Zong Qingxian's phone call, Li Jingwei also called, saying that the Chinese managers of Coca-Cola and PepsiCo had just called him and wanted to cooperate with Jianlibao.

Feng Yu listened to the general idea, and the conditions were similar to those offered to Lehaha, nothing more than borrowing Jianlibao's sales channels, and the conditions of Liangle Company are to provide a filling plant, and they can also do promotional activities together.

In other words, Liangle Company has not only found a partner. Since we can find Lehaha and Jianlibao, we can find other companies, such as Lebaishi, Zhenzhen, Sunrise, etc. Once they cooperate, Feng Yu's strategy of blocking sales channels will not work well.

Fortunately, those companies, Feng Yu has also greeted in the name of the Beverage League, I believe they will know how to choose.

After another two months, after this summer and late autumn, the sales of beverages, especially carbonated beverages, will enter the off-season. Even if Liangle's sales channels are re-established, the advertising effect will weaken. They couldn't get over the waves either.

Feng Yu called Zong Qingxian and Li Jingwei respectively, and asked them to hold up Liangle Company, and at the same time contact other major domestic beverage companies, and they must not be allowed to join forces with Liangle Company.

...

Mr. Zhao was very happy. Zong Qing called him back first and asked him to talk about the specific matters of cooperation. After cooperating with Lehaha, Nake will have a strong sales channel, which will definitely beat Coca-Cola in the Chinese market. Then Pepsi can spend money, a lot of money, to increase the market share in China, which is the market they are optimistic about with the greatest potential!

They are not afraid of competing with China's beverage brands, but they are afraid of competing with Coca-Cola. From PepsiCo's point of view, Huaxia Beverage Company's scale and strength are far inferior to PepsiCo's. As long as the headquarters pays attention to this market and invests a lot of money, it will soon be conquered.

It's just that the headquarters has always believed that China's overall economic situation is not too good, and people's consumption concepts are not good. Not many people are willing to spend money on drinks, and it will be difficult to recover the cost of investing huge advertising expenses.

China's beverage consumption capacity is not as good as that of the island country, but the island country is only a big place with a small population.

Mr. Zhao rushed to the twelfth floor of Fengyu Building in Beijing, but was told that Boss Zong had returned to Hangzhou yesterday.

Mr. Zhao is angry, isn't this a joke!

He called and questioned, only to find out that Lehaha's headquarters is in Hangzhou, and the capital is just a branch office, which he didn't make clear on the phone yesterday.

When Mr. Zhao heard it, it seemed that he hadn't figured it out, so he booked a plane ticket and flew to Hangzhou.

When they arrived in Hangzhou, they were told again that Lehaha was going to buy a bottling factory in Jinling. Zong Qing had to sign the contract first, and he would not be back until tomorrow. Mr. Zhao was asked to wait here for a day.

Mr. Zhao waited patiently, but Zong Qingxian didn't call back until three days later, saying that there was something wrong with signing the contract in Jinling, and there would be a delay of two days. If Mr. Zhao was in a hurry, he would come to Jinling to find him.

Mr. Zhao, can you not be in a hurry, this is the first time that Pepsi's advertising is so intensive, but because there is no distribution channel, the sales volume has been slow to increase, and he is also under great pressure.

But when he arrived in Jinling, Zong Qingxian had already returned to Hangzhou. The two planes happened to be staggered. Zong Qingxian's mobile phone was out of battery, so there was no way to notify him.

In this way, Zong Qing first held up Mr. Zhao of PepsiCo for ten days, and Jianlibao also held up the person in charge of Coca-Cola for ten days for various reasons.

The people in charge of Huaxia of Liangle felt that something was wrong, and this was clearly delaying time. Originally, they were still in contact with other beverage companies, which is good, not to mention offending them, they didn't even meet each other here!

When they contacted Le Baishi and other companies again, they all turned their backs. We agreed to cooperate as soon as possible. You have left us alone for more than ten days!

Although you are very strong in the world, but in China, you two are not as good as us. How many people love to drink our products, and how many people love to drink yours?

Now want to cooperate,

Okay, it can't just be in the Chinese market, it needs the cooperation of the entire international market. We share China's channels with you, and you have to share overseas sales channels with us, that's only fair.

Of course, the two music companies disagree. The size of the two companies is hundreds of times different. How can it be possible to cooperate on an equal footing? Besides, although Huaxia has a large population and great market potential, it has not yet been developed. How can it be compared with our overseas mature markets?

In fact, those companies did not plan to cooperate at first. Now those few companies are following Lehaha and Jianlibao to take a ride. They didn't pay much channel fees, and they enjoyed the way out of the beverage major league. Being able to sell products all over the world is not only profitable, but also an honor!

Feng Yu told them very clearly that if they cooperate with Liangle Company to distribute Liangle's products in the name of their company, then Beverage Alliance will stop promoting their products overseas.

Anyway, the brand awareness of Lehaha and Jianlibao has been rising due to a lot of advertising. Even if there are not so many products, the products of the two companies alone can already monopolize a shelf.

Lebaixi, Zhenzhen and other companies thought about it, and offered this condition to Liangle. If you want to cooperate, you must share your overseas sales channels, otherwise you will not be able to discuss.

Now they don't make much profit from overseas sales, but it will definitely be fine next year, when the profit will be higher and higher. The better the sales channels, the greater the company's development potential and the less likely it will be defeated.

This kind of beverage with similar taste, whoever controls the channel can occupy the market and obtain the maximum profit!

Liangle Company is now in the dark, and the cooperation cannot be negotiated. When they are preparing to consult with their superiors, build their own sales channels, and cultivate distributors, Lehaha contacted Coca-Cola, and Jianlibao contacted Pepsi.

The two families were overjoyed and took the initiative to come to the door. It should be a good talk, right?

That's right, negotiations have begun, but the conditions are very harsh. Pepsi originally had an old relationship with Jianlibao. Mr. Zhao thought they could cooperate well this time, but Li Jingwei's words didn't make them mad.

"Market for market. What kind of market do you exchange for our Huaxia market?"

Mr. Zhao thought about it and exchanged it with you in the US market. Anyway, PepsiCo has decided to increase the amount of advertising in the US market, and Jianlibao has been able to sell its products to ordinary retail stores in the US market. Even if they share channels, Jianlibao will not sell faster.

And they shared Jianlibao's channels, and their distribution capacity in China has greatly increased, so the products may be able to sell better!

"The market is not calculated according to the area, but according to the population. We sell drinks, aren't they for people to drink? If you take out a market with the same population as ours, we can cooperate." Li Jingwei looked very fair. look.

Mr. Zhao is not mad. He has never heard of it. The market is calculated according to the population. You have a population of more than one billion in China. Does that mean you share the sales channels of the entire Americas with you! I'll give you the African market, do you want it?

I can't do this fucking job anymore, the bosses of Huaxia's beverage company are all playing hooligans~!