Chapter 833: 2 Le Shocked

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The counter shelf, that is, on this row of shelves, only Huaxia's beverage products.

This kind of treatment was only available to Coca-Cola and Pepsi in the past, and even Budweiser and other world-class alcoholic beverage companies may not be able to get this kind of treatment.

But now, Feng Yu actually demanded the same treatment as Coca-Cola and Pepsi, which made them all frown.

Coca-Cola and PepsiCo are the two giants in the beverage industry. Coca-Cola's market share in the beverage industry in the world exceeds 40%, and it is still gradually increasing, mainly because of the development of the Asian market. PepsiCo followed closely behind, with a market share of more than 35%, and also stormed the Asian market.

In the North American market, Coca-Cola's market share reached 45%, and PepsiCo's was nearly 40%. Together, the two companies accounted for 85% of the market.

This kind of dìwèi, the supermarket has given a special shelf, why does Feng Yu demand that Huaxia's drinks also have this kind of treatment? They have never even heard of most of the drinks on this list. Even Jianlibao, the most well-known drink, has a market share that is less than a fraction of that of Coca-Cola!

"Mr. Feng, Mr. Xiaofu, in terms of beverages, there are only two brands of Coca-Cola and Pepsi-Cola that have special shelves. Any other brand is not acceptable. At least our supermarket is like this. I don't know what other supermarkets are. Like." Someone said.

Of course, the same goes for other supermarkets. Those of them who are in the same industry are naturally competitors, so why didn't they send someone to the other supermarket to learn about love?

Others were quick to say that neither could their supermarkets. Although some people want to give Feng Yu and Fu Guangzheng some face, but other supermarkets do not agree, your family agreed, doesn't it seem that your family is very low-grade?

Even if they are not as big as Wal-Mart, they are not too small. Wal-Mart is the largest in North America, but there are more than one supermarkets that surpass Wal-Mart in a certain state or a certain region. Every supermarket has something to be proud of.

We can't push forward just because everyone has cooperated happily before. The loss of one or two products will not have a big impact on their supermarket. But without the huge sales terminal of the supermarket, the sales of any beverage will drop severely, including Coca-Cola and Pepsi!

The big customers bully the store, and the big shop can also bully the customers in turn!

"Everyone, please think about it. We are not just one product, but a variety of Huaxia beverages. Including carbonated beverages, tea beverages, dairy products, mineral water and special beverages.

And these all come from the mysterious East! Please think about it, what's wrong with setting up a special shelf for Oriental beverages? According to our survey, more and more people in North America are beginning to like drinking tea. " Fu Guangzheng said.

"Mr. Fu, the number of people who like to drink tea has increased, but it does not mean that the number of people who like tea drinks has increased. Moreover, your products are not well-known, and you rely entirely on our supermarkets to promote them, except for tea drinks. , is there anything special about your drinks? Carbonated drinks, are you comparable to Coca-Cola and Pepsi? Dairy products are found all over the world, and there is nothing special about them. Even tea drinks, we also have products from island countries , the sales are not very good. The special drinks you are talking about are Jianlibao and this... Qili, right? How many people will buy it? Who are your target consumers?"

"Everyone, as I said, what we sell is not the taste, not the brand, but the region. I just need you to give us a chance to list our products on a special shelf for trial sales. And our promotion will start immediately. We have prepared sufficient publicity funds, and will advertise in major newspapers and TV media. Thinking about Jianlibao, we can use three years to build up the popularity of Jianlibao, and we can use a shorter time to expand the popularity of other brands. The popularity of the product has increased."

Jianlibao became famous all over the United States in three years, which is a miracle in the eyes of many people! With such a miraculous marketing team and more sufficient publicity expenses, it seems that it is not impossible to achieve other brand awareness.

The group of people looked at each other, but still no one expressed their opinion. The concept of hyping Huaxia products may have a selling point, but no one knows whether it will be successful.

Another thing they are also considering is how to charge for the counter shelves. Is it to follow the same conditions as Coca-Cola, or to improve the conditions.

Neither Fu Guangzheng nor Feng Yu said what conditions they would give. Of course, none of the representatives of these supermarkets asked.

After talking for more than half an hour, nothing was negotiated, but after the supermarket representatives left, Fu Guangzheng excitedly said to Feng Yu: "It's done. Tomorrow night at the latest, they will all negotiate terms with us."

"Why?" Feng Yu asked curiously.

"Because of what you said, we are Chinese beverages. Just like in Xiangjiang, nèidì beverages and foreign beverages are very popular locally. At least in the early days, many customers will buy out of curiosity, and they don't even need to do too much Propaganda, as long as it is on the shelf, people will buy it. The same is true in the United States, and even Americans prefer to try new things. After the launch of our Huaxia beverage, it will definitely bring a lot of profits to those supermarkets. But there is one thing that is very important. Importantly, they will definitely put forward conditions, such as if the product is unsalable, they have the right to take it off the shelves at any time." After all, Fu Guangzheng is the Fu family, and he is much better at sales than Feng Yu.

"Get off the shelves at any time? Then we are very passive." Feng Yu said with a frown. Whether the sales are good or bad, the supermarket has the final say. Hasn't this become a means of threat for them!

"This is what we are going to talk about next. Even if the sales are not good, there must be a certain buffer period, otherwise we will be too passive." The supermarket is also owned by the Fu family.

"How long should the buffer period be?" Feng Yu asked.

"It depends on how we negotiate. But I am inclined to one quarter. If it is too long, they will definitely not agree, but if it is too short, we will suffer a lot. If we insist on one quarter, we should have great hope of success. Well, we, Fu Family, have long-term cooperation agreements with several supermarket chains. Since these products give me 20% of the gross profit, it is considered a cooperation, and I will do my best to fight for it." Fu Guangzheng said confidently.

"Brother Fu, I'm counting on you then."

That night, sure enough, an executive from the supermarket contacted Fu Guangzheng and expressed his strong interest. At this time, supermarkets are enriching their product categories. If other supermarkets have them, but theirs does not, then they will be inferior to others invisibly.

And they also think, you can try it. If it is really not making money and the sales are not good, then it can still be removed from the shelves. It is not that they have never done this.

After the first supermarket signed a cooperation agreement, other supermarkets quickly signed agreements. None of them wanted this hǎochù to be monopolized by others.

A week later, all beverage products of the Beverage Alliance will land in thousands of large supermarket chains in North America, and there will be a dedicated shelf.

Coca-Cola and Pepsi-Cola were all stunned when they heard the news! (To be continued.)