Eight Hundred and Thirtieth Conditions

The quiet time was only three seconds, and the next moment, the scene became even more chaotic. Many people were stretching their necks and shouting, asking one question and another question, Feng Yu couldn't hear what they were saying at all.

Feng Yu really couldn't bear it this time, he slammed the table and shouted: "Quiet!"

"To gather everyone together is to discuss the matter of the alliance. The alliance must have rules, what do you look like when you are so noisy!" Feng Yu said angrily.

Everyone was taken aback, most of them were quiet, and a few people were obviously dissatisfied, including the general manager of Xurisheng.

"President Feng, according to what you mean, the rules of the alliance are your rules?"

Feng Yu looked at the other party and said with a sneer: "So what if it's my rules? My rules can take care of everyone's interests. If you have the ability to do what I said, then come here?"

Feng Yu hates this kind of person the most, he has no skills, and he likes to fuck blindly. Do you think it's great to be an official? You are an official at best.

Feng Yu didn't pay attention to such a small official! Even if you are the mayor of the city or the mayor of the province, if you buddies don't want to pay attention to it, you still ignore it!

Seeing that no one was talking, Feng Yu continued: "I know the executives of many large supermarket chains in Europe and the United States, and I can even persuade them to let our products have a special counter in their supermarkets. Supermarket shopping, the supermarket can be said to be the most powerful sales terminal, and it also has a strong advertising effect. Beverages that cannot enter the supermarket chain are doomed to have no future!"

The leaders of some big companies in the audience were thoughtful. They all exported their products abroad, but only in Southeast Asia. The bottom line is a one-shot deal, that is, they sell at a loss for publicity.

We are exporting products to Europe, so what about the quality? Many products even add words such as how many countries are exported to Europe in the advertisements, because Chinese people recognize them very much at this time.

If foreigners are willing to buy it, it must be a good thing!

The sales experience of these beverage companies in Huaxia cannot be replicated abroad. The same goes for Jianlibao. When they were first sold, they placed a lot of advertisements on the eve of the festival, turning their products into a gift!

After a certain foundation has been established, these beverages are turned into real beverages, a hobby product, a consumer product, and then they are promoted step by step on a large scale. The main method is to advertise on the central station.

In countries such as Europe and the United States,

There are many satellite TV stations, and the audience is scattered. Unlike Huaxia, which is dominated by CCTV, even the advertisements of CCTV have a magical effect. Almost as long as the products advertised on CCTV, the sales can be greatly increased. Growth, this point Lehaha, Le Baishi, etc. have deep experience.

"President Feng, what you said is so good, are you going to help promote our products?" Someone asked.

"We have to invest a sum of money in advertising in Europe, North America and other regions. The money must be higher than domestic advertising costs, but the consumption power of developed countries in Europe and the United States is also far stronger than our domestic. And we jointly in Together, then we can negotiate a favorable price, which can reduce the advertising cost of all products.”

"What does Mr. Feng mean, we all have to pay? How do we calculate the focus of the publicity? How do we calculate the proportion of the money?"

"Let me make it clear that not everyone has to pay, but only the selected products are eligible to pay." Feng Yu emphasized.

The people below looked at each other, what do you mean, you still have to choose? Since you don't help us promote it, why ask us to do it? Show the strength of your big companies?

At this time, the babysitter that Zong Qing had arranged in advance took effect, and the babysitter asked loudly, "Mr. Feng, how should we choose?"

"It's very simple. First of all, your products must meet the quality inspection standards of the United States, Europe and other countries. If you fail to pass this, nothing will matter. Secondly, you must have a certain scale. What is a certain scale? At least you must be able to provide all A shelf of goods in a supermarket. I roughly calculated that there are thousands of supermarkets in North America alone, and there are thousands of supermarkets in those channels in Europe. One hundred cans of beverages are provided, that is to say, you must have the ability to export 500,000 bottles or 500,000 cans at a time. This is still the minimum standard, and if the product sells well, you must have the ability to replenish at any time."

This is not just based on cost calculation, but to ensure production capacity. It can't be promoted anymore. The other supermarket wants the goods, but you can't provide them, right? In the previous life, Jianlibao made this kind of mistake later. After the millennium, the controlling party was changed, and the advertisements were overwhelming. As a result, the dealer asked for the goods, but was told that there was no one!

Isn't that a waste of advertising money? It's a deadly act!

Of course, everyone who came to the meeting this time has this capacity. But if they export so much, their domestic market will be affected. If the base camp is lost in order to export, then the loss outweighs the gain.

As soon as this condition was mentioned, many companies have already retreated, but some companies that Feng Yu is most optimistic about are still looking at Feng Yu with great interest. National quality inspection.

"Then you still need to have sufficient funds, which can be used for advertising. Even if we advertise on TV stations, we also need to advertise in newspapers, and we also need to pay those supermarkets some publicity fees. This is not a small amount. But the advantage is that, Once your products are recognized by consumers, your sales will inevitably rise in a straight line. I think everyone can understand this, right?"

"The next step is the market positioning. Our products need to be promoted in different ways according to their positioning. We will put similar products together for consumers to choose. For example, dairy products are placed in the Together, carbonated drinks should be put together with carbonated drinks, tea drinks should be put together with tea drinks, and functional drinks should be put together with functional drinks. The prices of our products must be different, even if the difference is only A penny, but also to reflect the difference."

"Mr. Feng, many of our products have the same price in China, why should there be any difference abroad?"

"Because we are all new products, which are unfamiliar to them. Of course, the final price must be negotiated with various companies, and the price must also meet the requirements. Don't think that everything abroad is expensive, such as Coca-Cola, in different countries. , the price is slightly different.”

"There are still a lot of detailed questions. I won't repeat them here. If you think you meet the above requirements and want to join hands with us to try overseas markets, come here and get a form. I will send a batch of products to you as soon as possible. There are tests in Europe and the United States, and only if the tests pass can we talk about other things.”

Most of the people came to get the forms, but Feng Yu estimated that no more than one-tenth of the forms were returned. Only by joining hands can we truly fight against the European and American beverage giants. Fighting alone, no one can succeed!

... (To be continued.)