Chapter 834 Prize Promotion

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Coca-Cola and Pepsi never expected that Jianlibao, which was suppressed by them in the North American market, would actually enter the supermarket chain, and not just one, but all the large supermarket chains!

They are two giants in the world's beverage industry. When they were mainly attacking the Asian market, especially the Chinese market, they were taken away by someone!

In the Huaxia market, they were struggling. They originally thought that the Huaxia people didn't like carbonated drinks, but the carbonated drinks produced by Jianlibao, Refreshing, and Sunrise were selling very well, but they couldn't sell them. Copy address access http://www.vodtw.com

What annoyed them the most was the cheerful refreshing series, which was obviously the same as their products, but they followed suit, and they sold better!

They have also studied it, and the taste is not as good as theirs. Even their R&D staff said that the refreshing series is not as good as theirs, but it sells well.

The reason is that Lehaha's sales channels are too strong. Lehaha's sales channels in China are too strong, and they can ship their products to any small county in China in just three days, which they can't do at all. The most they can do now is to sell their products to prefectures.

And the sales in the prefectures and cities are also very bad. The reason is that many powerful dealers are unwilling to sell their products. There is also the Taihua Supermarket, which actually removed all their products from the shelves, making many consumers think that there is a problem with their products, and if they had known earlier, they might as well not have sold them in Taihua Supermarket!

This is Feng Yu's credit. Taihua Supermarket lacks a few products, which does not affect the overall situation. Taihua Trading Company has cooperative distributors in various provinces. Feng Yu said that they are not allowed to sell Coca-Cola and Pepsi products. Those dealers weighed it up, and they all chose to listen to Taihua Trading Company. After all, there are more products here and higher profits.

Competitive companies have similar requirements, and they can understand this, not to mention that Taihua Trading Company sells Songjiang, Fengyu, Aihua and other brands of products, and gives them a percentage point of profit. If they don't give face, then they will definitely never cooperate again.

Other companies may consider compromises such as cost, but they know exactly what kind of temper Boss Feng of Taihua Trading Company has. If you cooperate, everyone can earn something. If you betray, then never cooperate again!

The largest Chinese market in Asia failed to develop, and their home field was infiltrated by other brands, which made them very angry.

However, they didn't pay much attention to these Chinese brands. After all, apart from Jianlibao, no brand was well-known in the United States. Although those products have entered the supermarket, in the eyes of Liangle, they are just an addition and will not have any impact on Liangle.

But soon Liang Le discovered that they still underestimated these Huaxia beverage companies.

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"Anotherbottle (one more bottle)! Anotherpot (one more can)! Huaxia Beverage Promotion, no matter if the word is printed on the bottle cap or the pull ring, you can exchange it for the same product of the same capacity at the retailer!"

All the major newspapers in North America have published this type of advertisement, and they have been published on an entire page for a week in a row.

This kind of sales promotion caught Erle Company off guard!

This is clearly a means to abandon profits and seize the market. Generally, companies that use this method are companies that are in the wind, and companies with stronger strength.

This kind of promotion means, the cost of advertising is much higher. Moreover, retailers and distributors must cooperate, and a fee must be paid to each other.

Liangle Company never imagined that Huaxia's beverage products would dare to use this method! Where did they get so much money?

But they still have confidence, their taste is better, and their consumer groups are more loyal,

It will not be affected by the means of promotion with prizes.

But soon, the newspaper published the news again, and the prize promotion was upgraded!

Several canned beverages such as Jianlibao and Qili have made big moves again, and the prizes have also been upgraded. Not just another can, but also an AIWA CD player, a Fengyu brand super electric fan, a Fengyu brand super VCD, etc.

These prizes were provided by Feng Yu for free. It seemed that Feng Yu had lost money, but because of this, Fengyu Brand and AIWA also appeared in newspaper advertisements and were remembered by more consumers.

What surprised Liang Le the most was that besides these electrical appliances, there was even a luxury award——Songjiang brand car!

Drinking soda, even having the opportunity to drive a car, such a big deal, made everyone crazy!

In just a few days, the sales of Jianlibao, Qili, Refresh and other products skyrocketed, and the sales of other Huaxia beverages placed next to these products also increased to a certain extent.

Those supermarkets have also cooperated, such as setting up a billboard outside the supermarket and next to the shelves. Anyway, they are not paying for the promotion costs, and they can still attract customers.

The prize that Feng Yu took out was Songjiang Off-Road. After market research, only this car's appearance and performance are the most suitable for the North American market. Then there is the commercial vehicle of Songjiang-Red Star. On the contrary, it is the best-selling Songjiang-Guoao in China. During the market research in the United States, many people think that it is not beautiful enough, its performance is not outstanding, and its comfort is not high enough.

In the same way, Songjiang Automobile does not need to do any advertising, and it has already been known to many Americans by virtue of being a prize.

This time, in order to support the Chinese Olympic delegation, Feng Yu transported hundreds of Songjiang cars, some of which were kept for his own use, and the rest were naturally used for advertising.

I don't want to be popular in North America in an instant, but after paying so much, I still want the Songjiang brand to have some popularity in the United States.

In each state, Feng Yu contacted an agent and left three models for customers to view, test drive and order. In the end, there were still some cars left, and Feng Yu thought that he would not be able to use them, so he used them for advertising.

He also wanted to see if Americans liked Chinese cars. Even if a car can only make $1,000 and sells 10,000 cars a year, that's a profit of $10 million!

A week after the start of the grand prize promotion, a voice appeared in the newspaper, saying that drinking Huaxia drinks can get you a car, which is a scam, because no one has ever done it!

CDs, super electric fans, and super VCDs did have some experience, and they were published in the newspapers in cooperation. But what about the most anticipated car, why isn't there one?

Feng Yu was also a little depressed, obviously the product with this prize was already on the shelf, why no one came to accept the prize? In the end, there was no other way, Feng Yu found a babysitter!

Sold a bottle of drink that was sure to have a big prize to a black man!

And when the black man opened the bottle cap, he jumped up. All the people around gathered around and clearly saw that he had bought an off-road vehicle worth 30,000 dollars!

And this news was immediately arranged to be published in the newspaper for publicity. After the news was publicized, the newspaper also told everyone that there were still 19 cars that had not yet been awarded, which further stimulated sales.

Although the economy of the United States is much better in China, not everyone can afford a car. Moreover, this Songjiang off-road vehicle is very popular among black people. It has a domineering appearance and powerful performance. Most importantly, it is possible to get it for only fifty-nine cents!

After this hype, the sales of these drinks increased by another eight percentage points!

Huaxia Beverage has gained a foothold in North America! (To be continued.)

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