Chapter Eight Hundred and Fifty-Eight Is It Reversed?

Zong Qingxian and Li Jingwei both called Feng Yu, talking about their achievements and how they held up Liangle Company. And other companies in the Beverage Major League are also good, and there is no betrayal.

In fact, those companies themselves have the intention of boycotting Liangle. The market is so big, and many beverage companies already exist side by side. If two more tigers are introduced, they may be eaten in turn.

Liangle Company has used this method in several countries to annex the original beverage companies in those countries. This time, it happened to be selling drinks to the major alliance, selling Feng Yu and the others to save face.

Their thinking is the same as that of Lehaha and Jianlibao. They must not only keep the original market, but also vigorously develop new markets, so as to become bigger and stronger!

Who wouldn't be jealous of Erle's high profits. The beverage industry is promising. With so many Huaxia people, as long as the market share is maintained, profits will continue to grow.

Feng Yu always felt that they seemed to have missed something. Moreover, Liangle Company, a giant in the beverage industry, will not be defeated by such a simple method. With such a large market in China, Liangle Company will not give up no matter what.

Soon, Feng Yu and the others knew what method the Liangle Company had adopted.

The products of Liangle Company have appeared in markets below the county level, mainly in county towns and townships. Those small stores are the blind spots of Lehaha and Jianlibao.

Feng Yu was in disbelief when he heard the news. Isn’t this TM the other way around? Shouldn’t it be that other cola brands that are forced by Liangle~ can only be sold in rural areas?

Feng Yu frowned. How could this be possible? This channel is the worst one. How many towns and towns have the population and consumption power to be comparable to a district in a certain city. The costs of transportation and warehousing will rise in a straight line, and the consumption power is not high. This is not the style of Liangle!

This is a typical tactic of encircling the city from the countryside. In the previous life, there were two kinds of Coke. This tactic was adopted in China. One is Lehaha’s Very Coke, and the other is Fenhuang Coke. To occupy the market, the main means of publicity are TV advertisements and wall-painting advertisements in rural areas.

At that time in the previous life, Liang Le had already gained popularity, firmly occupying the market in the city, and no one could shake it. These two companies have found another way, and they are selling well. At least they can have a turnover of several hundred million a year, and their profits are not low.

But that is a means of using the small to the big. Will the Liangle Company do this? Invisibly, isn't it lowering one's own brand to a higher level?

Even if Liang Le agreed, how could they sell to those rural areas so quickly? If it is said that they built their own sales channels, Feng Yu would never believe it. It is absolutely impossible for them to build their own sales channels so quickly!

This kind of thing is easy to investigate, but Feng Yu frowned as a result.

PepsiCo has cooperated with Shuaifu Kang, and Coca-Cola has cooperated with Tong Tong. The two companies have been developing the rural market this year, because the urban market cannot compete with them.

But they develop this channel, and the cost of input is also high. Moreover, the consumption power in rural areas is indeed not high, and they are still losing money now.

At this time, the two music companies, which had no way to cooperate, approached them respectively to seek cooperation. These two beverage companies are not restricted by the Beverage Alliance, and happen to have a bad relationship with the Beverage Alliance, so everyone has a common opponent.

Moreover, these two companies are both owned by Baodao. Some time ago, they were fined a sum of money by the mainland government ~, but there is no patriotism. In other words, they didn't regard the mainland as their motherland at all!

Feng Yu just remembered that PepsiCo had a strategic cooperation with Shuaifu Kang in the previous life. All the filling plants of PepsiCo were sold to Shuaifu Kang, and the formula of a new flavor of cola was also sold to Shuaifu Kang. Kang Shuaifu, in exchange for Kang Shuaifu's OEM production for Pepsi, and package sales.

Of course, the funds paid by Kang Shuaifu are also astronomical, and it cannot be said that whoever suffers will take advantage.

Anyway, since the cooperation, PepsiCo has firmly suppressed Coca-Cola in China and even Southeast Asia. Whether it is the sales of Coke, carbonated drinks or fruit juices, they are all above Coca-Cola, and the Chinese market has also become the fastest profit growth point for PepsiCo.

Unexpectedly, in this life, Pepsi still chose the old way, but this time the cooperation method is definitely different from the previous life. Kang Shuaifu does not have the status of the leader in tea beverages, nor does it have such a powerful sales channel, let alone a nationally famous beverage. brand. The cooperation between the two companies may be the result of a kind of hugging for warmth.

Kang Shuaifu has invested too much in operating channels by himself, and after the consignment sales, Kang Shuaifu can save a lot of channel expenses. More importantly, PepsiCo will lease the filling plant to Kangshuaifu to increase Kangshuaifu's production capacity and save transportation costs.

It can be said that the cooperation between the two companies is a win-win situation.

And Coca-Cola also saw this, and immediately chose to cooperate with the same company, the same cooperation method, and the same choice.

To put it bluntly, they all have a common enemy, which is the beverage major league. This alliance has firmly grasped the pricing power of Huaxia Beverage. Although it is not stated clearly, it has formed a fact.

The prices of their tea drinks, dairy products, carbonated drinks and even mineral water are basically the same, and they do not engage in price competition. Now the goal of this big beverage alliance is very consistent, first to drive Liangle Company out of the Chinese market, and to suppress Kang Shuaifu and the same two companies, so that they will withdraw from the beverage industry.

The helpless move of Erle Company has had a good effect. Rural areas will become richer and richer, and their consumption power will also increase. Besides, they didn't give up the urban market. The two Baodao companies also have sales capabilities in the city.

Although not as professional as specialized beverage distributors, they sell instant noodles, and their sales ability is definitely not bad, and they also have their own sales channels. They are not as good as Lehaha, but they are definitely not much weaker than Jianlibao.

The two music companies thought for a while, and formed a joint attack in the future to regain the market. While enclosing the city with rural areas, continue to drive a nail in the urban market to maintain brand awareness. It only takes two years for them to attack the city, and at that time, the sales channels they built themselves in the city should have been successful.

So in this way, the Coke Company in the United States cooperated with the two companies in Baodao to solve their sales channel problems and catch up with the end of the peak sales season.

This matter reminded Feng Yu and the others. Don't underestimate other companies, they can always find a way out that you can't find.

Zong Qingxian, Li Jingwei and the others were furious. It was these two treasure island companies again. If it weren't for them, Liangle Company would definitely suffer a lot of losses this year.

Hmph, didn't you start out making instant noodles? Then we are happy to sell instant noodles too! Originally Zong Qingxian was still hesitating, but now he has made up his mind.

You put your hands on our plates, don't blame me for grabbing food from your plates!