Eight Hundred and Twentieth Chapters Backyard Fire

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When will two rivals be able to sit together? This is when a third opponent appears and threatens their position. http://www.lnwow.net An enemy of an enemy is a friend!

Coca-Cola's head of North American sales, Brand, and PepsiCo's head of North American sales, Okafor, sat together today. If this is seen by reporters, I don’t know how to write it, two music merged?

"I got news that the contracts for Huaxia Beverages to enter the supermarket are the same as ours!"

Brand had a sad expression on his face. He didn't understand. Are the managers in charge of those supermarkets out of their minds? How can those Huaxia drinks talk to them? Why give them such generous conditions?

"According to the data I got, the sales of those Huaxia beverages in supermarkets have already accounted for 8% of the total sales of non-alcoholic beverages!" Okafor did not expect that the rapid rise of those Huaxia beverages , unexpectedly so fierce.

It seems that 8% is not high, and there is still a significant gap compared with them. But don't forget, this is only the first month!

And their original 85% market share has also dropped to 81%. In one month, their market share has dropped by 4%. Although this is only the data in the supermarket, the supermarket sales accounted for a large part of their overall sales.

In particular, they discovered that besides supermarkets, some other retail stores have also started selling Huaxia beverages, which greatly touched their interests!

The cake is so big, if others take an extra bite, they have to take one less bite. Originally, they planned to join forces in Huaxia to crush Huaxia Beverage, but they didn't expect that Huaxia failed to crush it successfully, not to mention their own base camp, but someone planted a flag instead!

"Have you investigated, what is the reason for the soaring sales of those Huaxia beverages?" Brand asked.

They have also drank those Huaxia beverages. They think that the taste is not as good as their products. Of course, there are merits. Like many people like coffee, they have no love for cola. Everyone has different tastes.

It can be said that the taste of this drink is very good, and it shouldn't be so fast! Because of that reward promotion? Because another can? Or is it because of the grand prize for that car?

"I can't think of any other reason other than prize promotion. Uh, there seems to be another reason. A reporter photographed that when El Gates was shopping in the supermarket, he also bought Huaxia Qili. It is said that this Qili is very Loved by Microsoft engineers, invigorating, coffee works well, that's what the papers say."

Okafor didn’t quite believe this either, but he read the newspaper and found that it was indeed El Gates who took a few cans of Kaili and put them in the shopping cart, and when a reporter interviewed Ballmer, the vice president of Microsoft, I did see Qili on Ballmer's desk.

This Huaxia functional drink is said to be able to eliminate fatigue and enhance energy. For people who need to work overtime and stay up late, this kind of drink is really needed.

These are some small tricks of Feng Yu. He recommended Huaxia drinks to Microsoft, especially Qili. He also "enthusiastically" sponsored a batch for engineers to taste. As for Bill Gates buying Qili, it was the result of Feng Yu's enthusiastic recommendation. Feng Yu had not sponsored Qili to Microsoft at that time. To be able to take this photo, naturally the reporter had been notified long ago.

Bill Gates, so endorsed.

Microsoft has also been endorsed in this way.

The newspaper claimed that this is another magic water from the East, just like the Jianlibao used in the Olympic Games, this Qili is to engineers what Jianlibao is to athletes, and it has the magical power of God!

When Feng Yu presented Kaili to Microsoft employees, Paul Allen was very disdainful. The dignified director of Microsoft actually went to sell soda, he thought it was a very LOW thing.

Proud Paul Allen,

I have never looked down on big companies in the beverage industry such as Coca-Cola and Pepsi-Cola. Internet technology companies like Microsoft and companies that can change the world are the future development trends.

Microsoft's profits continue to grow, and its stock price is rising. Doesn't this prove it?

From its point of view, it is an improvement for the boss of Coke Pepsi to become a senior manager of Microsoft, but Feng Yu, the director of Microsoft, went to sell soda, which is a shame for Microsoft! It's a joke to try to win over Microsoft's engineers with small favors such as giving drinks!

But he never thought about why the profits of Coca-Cola and Pepsi have always been so high. No matter how Internet technology companies rise, people will always want to eat and drink. People who drink Coke must buy computers!

Of course, Paul Allen didn't expect that Feng Yu didn't want to please Microsoft's engineers and win people's hearts by giving away some drinks. This was just a commercial promotion.

Use the Microsoft brand to promote Qili!

"It is said that the behind-the-scenes driver of these Huaxia drinks is the director of Microsoft Huaxia?" Brand heard the news, and he didn't quite believe it. Computer software and beverages are inseparable industries!

"It's the mysterious rich man in China. Otherwise, how could there be news that Microsoft engineers all drink Huaxia drinks? Also, they have too much promotion with prizes. Not to mention the electrical appliances, there are even cars. There are already eight of them. The car awards, and the papers are talking about it."

"What are you going to do?" Brand looked at Okafor. It is said that Coca-Cola and Pepsi do not need to carry out prize promotions at all. They already have a huge consumer group, and it would be similar if it was a new product market.

Even if they propose prize promotions, the proud board of directors will not give the same promotional force to those Huaxia beverages. At most, they will buy another can, and they will not even have electrical appliances, let alone cars.

They all hope that the other party will do the promotion first, which can be said to be a promotion made by competing with the other party. In fact, they have the strength to sell at a discount and completely drive Huaxia Beverage out of North America. But if you do that, you will be suspected of a monopoly, you will be fined a huge amount, and your brand image will be damaged, and you will be rejected by Huaxia.

After researching, the two decided to... wait. After the promotional trend of Huaxia Beverages has passed, after all, the beverage companies in Huaxia are not strong, and it is absolutely impossible to promote them for a long time. And both music have invested a lot of advertising money in the Olympic Games, which will definitely hit Huaxia Beverage again.

But at this time they discovered another piece of bad news. Huaxia Beverage has entered the European multi-country market again. It also started from supermarkets, and also distributed goods in many large supermarket chains at the same time.

With such a strong sales ability, they finally felt a serious crisis. Microsoft's directors don't have much connections and influence in Europe, do they? Then Huaxia Beverage can quickly enter so many supermarkets, it is very scary.

At this time, Liang Le felt that it was necessary to make some counterattacks! (To be continued.)

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