Chapter 777: 0 Gold and Horse Bones

With the approval of investors, Taobao quickly started to fight back.

After a day of preparation, in the early morning of the 23rd, Taobao made a move.

First, large-scale Taobao advertisements appeared on several major portal websites, and then various large, medium and small websites were also occupied by Taobao on their homepages.

In addition to advertising, Taobao has added several activities.

Full discount, special price, flash kill...

On the basis of the already reduced prices, Taobao lowered the commodity prices again.

In addition, Taobao also launched the activity of "10 yuan cash for the first order".

After gaining an advantage in price, Taobao started the idea of ​​logistics again.

Of course, Cainiao Logistics, which is still an empty shell, will not work, but Taobao has never relied heavily on its own logistics system.

In a short period of time, Taobao, SF Express and Santong Yida reached an agreement. In the name of Cainiao, several courier companies carried out one-day delivery activities covering some participating stores.

Although it is impossible to cover the entire platform, it can be partially covered, which also greatly offsets the logistics advantages of Yuanfang.

Overnight, the world was turned upside down.

In the e-commerce war on the 18th, the IT industry thought that the war was coming to an end.

Who knows, it was only the beginning until now, and the entire Internet industry turned its attention to the e-commerce field again.

...

9 am on the 23rd.

Faraway Building.

Liu Hong said solemnly: "At 3 o'clock in the morning, Taobao issued an announcement that its daily sales exceeded 100 million yuan. This announcement was obviously aimed at us. On the 18th, our daily turnover exceeded 100 million yuan at around 6 o'clock in the morning.

According to the current trend, Taobao's turnover is likely to exceed 600 million today.

Once it reaches 600 million, Taobao will catch up with our advantage in the past few days and overtake us. "

In the first three days, the turnover of Yuanfang exceeded 1 billion, and that of Taobao reached 700 million.

If Taobao achieves the goal of 600 million today, plus the turnover on the 22nd, the total turnover in five days will reach 1.5 billion. However, the data of Yuanfang has been falling in the past few days, and it may not be close to reaching 1.5 billion.

In addition, due to the strengthening of Taobao's activities, Yuanfang's decline is faster. If no countermeasures are taken, it is inevitable that it will be surpassed today.

It will even be suppressed all the time later, and the one-month promotional activities will be completely suppressed.

Liu Hong's complexion was heavy, and other people's complexions were also not good-looking.

Li Dong said indifferently: "Taobao's counterattack was expected. I just didn't expect them to react so quickly and so decisively."

Although Lao Ma is not satisfied with the speed of three days, in fact it is compared with Li Dong.

Originally, in Li Dong's estimation, Taobao temporarily participated in this promotion, and it would take at least five days to make up his mind to start the war of burning money.

Who knew that it was only the fourth day, and the opponent had already started to fight back.

After pondering for a moment, Li Dong said: "We will follow up the activities immediately, and we will follow up all the activities on Taobao!

In addition to activities, we should also contribute to other aspects. "

"Immediately arrange people to go to the AQSIQ, SAIC, and Consumers Association to file complaints, and the media will do public relations to make the Taobao sale of counterfeit things go viral.

Of course, it’s not enough to just hype them up, pull us out for comparison, don’t advertise for others for free. "

Liu Hong hesitated and said, "In this way, don't they know what we did?"

Li Dong sneered and said, "Could it be that if we don't show our heads, they won't know that we did it? If you dare to sell it, then don't be afraid that I will expose it. If you have the ability, he will report me.

Anyway, if things get a little bigger for me, I don't believe it won't have any impact at all.

Also, when things are at their peak, Dongxing Entertainment's star promotion should be almost done, and then we will start all-round promotion immediately.

Taken together, it should be able to regain the disadvantage. "

Liu Hong hesitated for a moment and nodded, "Okay, then I will make arrangements later."

"Don't be dejected, it doesn't matter if you really lose. Anyway, we won them for four days, this is an indisputable fact.

Taobao has considered itself the number one brother in China since 2005.

Never take other people seriously.

Now that we have won, even for a day, it is a miracle.

When debunking them, by the way, we will also hype the fact that we surpassed them a few days ago.

Although the public relations expenses are spent, I still don't lack this money. "

Liu Hong nodded again and said, "Yes, I see."

"Go ahead, hurry up. It stands to reason that you should have kept up with Taobao's progress last night. Now it's been half a day before you discuss it with me. Could it be that if I don't speak up in the future, you won't be able to deal with it yourself?"

"Here in the mall, you have autonomy. You shouldn't have asked me about these things in the first place. It's a waste of time."

Li Dong said a few words, waved his hands impatiently: "You go to work first."

Liu Hong's scalp was numb, and he didn't dare to stay for a long time at this time, so he hurried out of the office.

After he left, Li Dong looked at Shen Qian helplessly and said: "You can't be a shopkeeper here in the mall. If you continue to do this, you will have problems sooner or later. People like Liu Hong are not expected to be in charge of one party alone. There is no one to supervise and command them. Can't play.

Even if they surpass Taobao this time, according to Liu Hong's ability, they will be surpassed sooner or later. "

Shen Qian was a little embarrassed and said: "It's not my fault, who told you to push the ducks to the shelves. Actually, I don't know much about this, and I have been holding on to it before.

It's okay to say that the scale was small at the beginning, but I have no taboos.

But it’s different now. We aim to surpass Taobao and compete with the number one e-commerce platform in the industry. I also feel guilty.

Li Dong, why don't you find another person. "

"Looking for someone? Who are you looking for?"

Shen Qian said speechlessly: "How do I know this? Haven't you thought about this question yourself?"

Li Dong smiled wryly and said: "Why didn't I think about it, since you said you were leaving, I have thought about it. Actually, I thought about Wang Junyu before, but after thinking about it later, I still overestimated him. After all, he just graduated , At this time, if you count on him to lead Yuanfang Mall, let alone surpass Taobao, it is hard to say whether the second can be kept."

"Then what do you think now?"

"There are not many people in the industry who are really capable of leading Yuanfang Mall to surpass Taobao. At least in my opinion, there are at most one and a half in China."

"One and a half?"

Shen Qian immediately regained her spirits and said, "Tell me, who do you fancy?"

Although she is not very proficient in e-commerce, Yuanfang Mall was brought up by her after all.

Now hearing Li Dong say that only one and a half people can lead Yuanfang to defeat Taobao, Shen Qian is naturally curious about who Li Dong is talking about.

Li Dong smiled and said: "Jingdong's Liu Qiangdong counts as half."

"Liu Qiangdong?"

Shen Qian frowned slightly, JD.com was really not that strong at this time, and Shen Qian didn't pay much attention to JD.com at all.

But now Li Dong mentioned this person. Although Shen Qian didn't know Liu Qiangdong very well, she subconsciously remembered this person, and then said, "Then the other one is Li Guoqing?"

In the field of e-commerce, JD.com can be counted as half, and Shen Qian takes it for granted that Dangdang is the whole.

As the founder of Dangdang, Shen Qian felt that Li Guoqing should be better than Liu Qiangdong.

But Li Dong shook his head and said: "He doesn't count, he can't even compare with Liu Qiangdong, just wait and see, within three years, Jingdong will definitely surpass Dangdang."

"real?"

"definitely."

Shen Qian exhaled, without asking why, and said, "Then who is the other one?"

Li Dong smiled and said: "Don't forget, how did Taobao become the number one in the C2C field in the industry? Whose idea did Taobao learn from when it was established?"

"You mean... Shao Yibo!"

Shen Qian's eyes lit up and she said, "You're talking about him, right?"

"it's him!"

Speaking of Shao Yibo, he is also a legend.

He has been a child prodigy since he was a child and has won many international awards. He was admitted to Harvard at a young age and has worked in many large groups abroad.

Later, he gave up the high salary of foreign groups and returned to China to start a business.

It was he who started the C2C e-commerce model, and eBay, which he founded, occupies more than 80% of the entire market.

Established more than a year ago, eBay was valued at more than 300 million US dollars by the outside world.

If it develops in this form, it is only natural for eBay to become the next eBay.

Unfortunately, nothing if.

As the first person in the C2C field, eBay was eventually defeated by Taobao.

Of course, when Taobao defeated eBay, Shao Yibo had already sold eBay, so it should be called eBay at that time.

Lao Ma once said in private that if Shao Yibo continued to run eBay, he might not dare to launch Taobao.

No matter how sincere these words are, it can be seen that Lao Ma is afraid of Shao Yibo.

Hearing Li Dong mentioning this person, Shen Qian was relieved at first, and then said suspiciously: "But didn't he go abroad? I heard that for his wife, he has become a house husband in the United States."

There were many reasons for Shao Yibo to sell eBay in the first place. One was being ostracized by eBay, another was the resignation of veterans like Tan Haiying, and the more important one was the influence of his wife.

The reputation of Shao Yibo's beloved wife spread widely. In 2003, Shao Yibo's father-in-law passed away, and his wife mourned greatly while she was about to give birth. She wanted to leave that sad place in Shanghai.

Coupled with the unhappiness in eBay at that time, many suggestions were rejected by eBay headquarters.

Due to various factors, Shao Yibo left the country with his wife and went to the United States to start an ordinary life.

Although Shen Qian is not a professional in the field of e-commerce, after all, she has been in charge of Yuanfang Mall for more than a year, and she has a little understanding of people like Shao Yibo.

Li Dong smiled and said: "I really know this, since the launch of Baby Tree in March, Shao Yibo has been staying in China.

In fact, I know that he is unwilling to give up his career in the e-commerce field, otherwise he would not have established Babytree.

But what if he is not reconciled, eBay has become history, and his former underdog has now become the number one in Asia. He will not be the opponent of Taobao if he re-starts his business and enters the C2C field.

Don't look at the fact that he had some capital on hand when he sold eBay, but if he really wanted to burn it, he couldn't stand it. "

"What do you mean?" Shen Qian understood a little bit, and asked hesitantly, "Success Shao Yibo?"

"I kind of think about it." Li Dong nodded and said: "If he continues to be his family husband, I may not be able to think of him.

But he was obviously not reconciled, and wanted to make a comeback, which naturally fell into my eyes.

At present, in China, only our distant family has the qualifications to defeat Taobao.

If he wants to take revenge, joining Yuanfang is the most suitable and the opportunity is the greatest.

He is not short of money, and the money from selling eBay is enough for him to spend his whole life, but because of selling eBay, it has become the biggest regret in his life.

You can see that he keeps investigating the e-commerce market in China. I heard that he wants to set up a venture capital company recently, mainly to invest in various e-commerce platforms. From this, you can see his thoughts. "

Shen Qian looked at him and said, "You understand so clearly, did you already have this idea?"

Li Dong smiled and said: "Since you said that I was not polite enough to be a corporal, I have been thinking about it for a long time. In the end, I think what you said is quite reasonable, so I thought of poaching people myself.

In addition, there is indeed a shortage of people in the mall at present, so I need a general to help me sit in the mall.

I don't have that much time to take care of the mall, and I don't know much about it myself, so I can only leave it to professionals.

Shao Yibo is undoubtedly the most suitable one. Even if he was the number one player for a few years, I believe his ability is still top-notch. "

Shen Qian said: "I don't doubt this. In fact, if Shao Yibo hadn't been too restrictive, maybe there would be no Taobao today. The key is, can this kind of person be invited?

He is not short of money, and it is obviously not feasible to use money to poach people.

Apart from money, that can only use ideals and status, but ideals do exist, defeat Taobao, and help him fulfill his long-cherished wish.

But in terms of status, he used to be the head of eBay, could it be..."

As she said that, Shen Qian suddenly said angrily: "Okay, you mean to let me abdicate?"

Li Dong was a little dumbfounded, and said helplessly: "I have this idea, but isn't that what you mean? You just said it."

Shen Qian snorted and said, "I say it's up to me, and I should nod myself when I resign. But you are obviously driving people away now, can you do the same!"

"I said Miss, you are too unreasonable..."

"I'm not being reasonable!"

Shen Qian said angrily: "I can go on my own initiative, but if you drive me away, you can't!"

Li Dong suddenly nodded and said, "It's all right, you can do whatever you want. Besides, people may not be willing to come, I'm just talking casually. If you really want to invite him to come, you can't do it in a few words."

"That's true."

Shen Qian muttered something, and finally hummed: "Forget it, abdicate, just abdicate. But wait until someone comes, do you know where he is now?"

"I'm not sure, let someone inquire about it." Seeing her let go, Li Dong heaved a sigh of relief: "Besides him, there is also my cheap senior brother. If we can get both Chen Lang and Shao Yibo this time, the supermarket will And the shopping mall, I can worry-free!"

These two are truly top elites. If they are really allowed to join Yuanfang, Yuanfang's four pillar industries will solve two problems at once.

In the next few years, Li Dong only needs to focus on real estate and logistics.

And this time, Li Dong also prepared to go out in person.

Thousands of gold buy horse bones, these two top talents in the industry have joined Yuanfang, and if he doesn't need to ask, there may be a large influx of talents.