Chapter 789 Financing Plan

August flies by.

In September, it is finally time to harvest in the distance.

On September 1st, Yuanfang Group and Longhua Group jointly held a press conference.

On the same day, Longhua Plaza held a name-changing ceremony.

As the leading shopping plaza in Pingchuan, Longhua Plaza has a good reputation, and it has always been known as the facade industry of Longhua Group.

However, what is unexpected is that Longhua Group actually sold Longhua Plaza!

At the press conference, the reporters asked questions one after another.

Some questions are very sharp, especially for Longhua Group, a reporter asked bluntly: "Mr. Xu, Longhua Plaza has been in business for three years and has always performed well.

Now that Longhua Group sells Longhua Plaza, does it mean that Longhua Group has failed in commercial real estate?

Another point, I heard that the capital chain of Longhua Group is in crisis. The sale of Longhua Plaza this time is also to relieve the pressure on Longhua Group. Is it true? "

Xu Shengzhe said without changing his face: "The two points you mentioned must be the doubts of many people.

First of all, let me answer your first question, that is, has Longhua failed in commercial real estate?

When we invested in building Longhua Plaza in 2002, we invested a total of 500 million RMB.

In the past three years, we have recovered more than 100 million yuan.

This time, in cooperation with Yuanfang Group, Yuanfang Group acquired Longhua Plaza at a price of 1.5 billion. At this time, do you still think that we have failed in commercial real estate?

5 years, 300% return, if this is also called failure, I think there are few real estate companies in China that do better than us.

As for why Longhua Plaza was sold, there is indeed part of the reason for the capital chain problem you mentioned.

I do not deny this point. Longhua has invested more than 8 billion in Suan New City in the past two years, which is a huge cost.

Coupled with the rapid expansion, cash flow is a bit tight.

However, the problem of capital flow, the sale of Longhua Plaza this time should be able to meet our future development, there is no doubt about this.

In addition to the financial problem, another point is the personal factor of Mr. Li.

To be honest, I am not really willing to sell Longhua Plaza, after all, Longhua Plaza has brought us a high return.

But I can't stand Mr. Li's sincerity. Everyone knows that Li and I are always friends.

And Longhua Plaza is the location of Yuanfang Pingchuan's first store and flagship store. Mr. Li has special feelings for it, and discussed with me several times whether to transfer Longhua Plaza to him.

I refused the previous few times, but this time, our funds were a little tight, and Mr. Li's quotation also made me very excited, so we finally got this cooperation. "

Xu Shengzhe threw all the questions to Li Dong, and after that, no one asked Longhua any more.

The reporters turned their eyes away one after another and asked Li Dong questions.

The most critical point is whether Li Dong thinks the value of Longhua Plaza is overestimated when taking over Longhua Plaza for 1.5 billion?

The other is whether taking over Longhua Plaza means that Dongyu Real Estate will re-enter the expansion mode.

Everyone is also interested in whether the next expansion direction will be residential real estate or commercial real estate.

Li Dong casually brushed off the first few questions.

A reporter asked: "Mr. Li, the Yuanfang Group has been making big moves recently, not to mention the rapid expansion in the retail field, but also in other fields. Can the Yuanfang Group afford this expansion speed?"

Many people are interested in this answer.

Over the past year, Yuanfang has successively entered Beijing-Tianjin, Hubei Province, Shancheng, Henan Province, and Shanghai. In addition, it also entered Jiangsu, Zhejiang, Shandong, and Jiangxi Provinces at the end of last year, covering almost half of China.

Many people are terrified when they see this crazy expansion mode.

This is only the expansion of the supermarket field. In addition, in terms of logistics, there is also a plan to build thousands of stores, and multiple storage centers and distribution centers are still under construction.

In addition, there are Chuanshu, Sichuan Airlines, Southwest Logistics Center, and Educational Donation Program.

And the e-commerce war that just ended not long ago,

There is also the current Longhua Plaza, Yuanfang Logistics Park...

This series of big moves can be said to have shocked the entire business world.

Many people said that when Li Dong achieved his ambitions in his youth, he was rampant when he achieved his ambitions, and he completely forgot what it meant to be steady and steady.

If it weren't for Li Dong's refusal to accept personal interviews, the threshold would have been broken by reporters from all over the world.

Now that someone raises this question, everyone naturally pays attention to it.

Li Dong didn't evade, he pondered for a moment and then said: "The expansion speed in the distance is fast, I don't deny that. As for whether it can withstand this mode and speed, I don't think I need to explain more.

Since the establishment of Yuanfang, it has always been beyond the reach of capable people.

Among other things, compared with other companies, I think Yuanfang's expansion speed is not a big problem.

There must be small problems, but the general direction is correct.

Last month, hundreds of stores in Jiangsu, Zhejiang, Shandong, and Jiangxi provinces were put into operation, and the effect was remarkable. After one month, the three places began to make profits.

This shows that the brand of Yuanfang has been recognized by the public.

In the retail industry, Yuanfang Group ranks first in the industry both in terms of model and service concept. In terms of scale alone, Yuanfang Group can now rank among the top five.

And the speed of profitability, we are not far behind.

With this kind of result, I think you should be able to understand why the distance can expand so fast, not why the distance expands so fast.

If it is not for the public to accept Yuanfang, Yuanfang Group is needed, and Yuanfang Group will not be able to do this step.

This is an achievement in retail, but in other respects, Yuanfang Mall now has a lot of users. You can ask those mall users, how is our mall?

We are committed to creating the most complete operating system, and what the mall brings to you is convenience, convenience and genuine goods at a fair price!

In general, everything we do is to meet the needs of the public, think what the public thinks, and uphold the core service concept that the customer is God.

As for logistics and real estate, these are all the same.

Everyone has seen the several communities launched by Dongyu Real Estate last year, and they are all completed now. In terms of speed, after-sales, and price, how is Dongyu not ahead of others?

I'm not boasting, Yuanfang is better than other companies!

If other companies cannot do the best, then we must do the best!

If other companies can't do the most perfect, we must do the most perfect!

You have also seen that Mr. Xu from Longhua is here, and he didn't refute what I said. Does it prove that everything I said is the truth? "

The corner of Xu Shengzhe's mouth twitched, your sister!

I refute?

I don't refute to give you face, and at this time, I am serious with you, which is a loss of honor.

Too lazy to talk to this guy's boasting, Xu Shengzhe didn't answer.

It's fine if he doesn't answer, but the reporters listened with gusto, that's what suits your appetite!

If you don't speak wild words, is that still Li Dong?

This is the best way to do it now, and there will be more material to write in the news report tomorrow. Li Dongkuang said that Yuanfang is the number one in all businesses, full of provocations.

It is not terrible to be provoked by small people, but only to be provoked by big people.

Li Dong belittled all the giants in the retail industry today, and he also belittled the giants in the real estate industry. He even provoked the e-commerce side, and someone will come forward to fight.

Once you accept the challenge, there will be a big show to watch.

After asking these questions, it came to the stage of clichés again. The reporters asked casually, "How did Mr. Li solve the problem in terms of funds? Now that there is a trend of going public in China, has Mr. Li ever considered listing Yuanfang?"

"Funding is indeed a problem. In the past six months, Yuanfang's total investment has exceeded 25 billion.

At present, the distance is also somewhat stretched..."

Before Li Dong finished speaking, many people became excited.

This is the first time Li Dong has confessed in front of the media. In the past, this guy was always bold and ambitious. I am not short of money!

How long?

Now this guy finally said that he was short of money, let alone not short of money, everyone really thought that the bank was opened by his family.

In more than half a year, the total investment has exceeded 25 billion. This is not an exaggeration at all. I am afraid that there is only so much that everyone knows.

They still wondered where Li Dong got so much money, and now they want to see what Li Dong thinks.

Li Dong didn't care what others thought, Wei Lu said reluctantly: "Actually, what I always thought was to wait for Yuanfang to reach a scale of 100 billion yuan, then go for financing, and then go public, so that we will become a giant in the industry." .

It's a pity, a penny beats a hero.

Recently, Yuanfang has begun to contact major investment institutions. We may conduct financing in the near future, and it is not yet time to go public. "

"Financing? Mr. Li, can you tell me your general plan?"

"Mr. Li, can you tell me about the organizations you contacted?"

"Mr. Li, can you disclose your initial financing amount?"

"..."

The reporters asked questions one after another.

Even Xu Shengzhe on the side was a little surprised, Yuanfang is going to raise money?

Li Dong pressed his hands, and everyone finally quieted down.

Li Dong said with a smile: "I won't say much about the specific plan. As for the financing amount, my intention is naturally that the more the better, the preliminary estimate is around 10 billion."

"Ten billion!"

Everyone felt that their breathing became heavy, and someone immediately said, "Mr. Li, is it the overall financing of Yuanfang Group?"

"It hasn't been finalized for the time being. Of course, there is still a possibility that Yuanfang Group will be the main source of financing."

"Then can you tell me about your personal valuation of Yuanfang Group?"

"About 50 billion, maybe higher. Of course, this is also uncertain. Look at the valuations given by major institutions. If I say 50 billion, people may say that I am boasting. But then again, maybe It is not impossible for someone to be optimistic about us and give us a valuation of 100 billion yuan, what do you think?"

"..."

Everyone was speechless, 50 billion? 100 billion?

How dare you think about it!

The current Yuanfang Group, to be honest, is valued at 30 billion, which is quite recognized by everyone.

But it can be doubled several times, unless the investment institution is extremely optimistic about Yuanfang Group and Li Dong, otherwise it will definitely be impossible.

But at this time, how much Li Dong valued Yuanfang was not the focus of their concern.

The point is that Yuanfang is finally going to choose financing. They have always thought that Li Dong is the invincible god.

Although for other companies, financing represents success, but for the distant place, everyone still has some difficulties in their hearts.

Is the authoritarian Li Dong finally unable to hold on?

Everyone suddenly felt a little pity. They really wanted to see how Li Dong created miracles and continued to do it alone.

Last year, Li Dong shook everyone up.

At that time, he also said that there would be institutions to raise funds for Yuanfang, but in the end, he personally contributed 2 billion and issued 3 billion bonds to help Yuanfang tide over the difficulties.

Will Li Dong still play tricks on everyone this time?

But judging by his appearance and the current situation in the distance, it doesn't feel quite like him.

Yuanfang currently does not have many profit points, mainly in the supermarket system.

However, on the supermarket side, if you count a little more, plus the new markets in the three provinces, the annual profit will not exceed 5 billion.

As for Yuanfang Group, this year's investment alone has exceeded five times this figure. If there is no financing, can Li Dong continue to expand in the future?

Just when everyone was thinking, Li Dongbala stepped off the stage with a few words.

Xu Shengzhe on the stage hurriedly chased after him, and asked eagerly, "Do you really want to raise money?"

"you guess?"

"Guess what!" Xu Shengzhe cursed, and said angrily, "Why didn't you mention the financing sooner! If you said earlier..."

Li Dong smiled and said: "I said earlier that you don't spend so much money, save some money to invest in Yuanfang, right?"

Xu Shengzhe said unhappily: "It's good that you know. Seriously, you should consider me first when it comes to financing. When you guys haven't started doing it, I wanted to invest in Yuanfang. You have never agreed. If You agreed back then, and the two of us joined forces, now the distance is far more than this scale?

It's good now, I don't have any money on hand, and if you tell me about financing, isn't that clearly rejecting me?

Am I so unwelcome to you? "

Li Dong curled his lips and said, "I won't let anyone enter the arena, and I won't let you enter the arena. You'd better not worry. I invite you, a fox, to enter the arena. I don't know if you will sell me someday. You bastard!" If you don't spit out your bones, you'd better stay away from me."

"You are slander!"

"I'm praising you, don't be ignorant."

Xu Shengzhe was a little annoyed, and snorted: "Do you think others are better than me? At this time, you are raising tens of billions of dollars. Just wait and see, if you don't suck all your blood, those people will stop?"

"I don't need to bother you, I'm happy to suck it all up." Li Dong replied with a smile.

Xu Shengzhe's expression changed again and again, he snorted and turned his head away.

Li Dong laughed a little, it seems that this guy really wants to invest in Yuanfang.

After reaching the backstage, Wu Shengnan also chased after him, and asked curiously, "Mr. Li, have we contacted the financing institution?"

"without."

"and you……"

Wu Shengnan was at a loss and had no contact. What you said just now seemed to be true?

Li Dong said casually: "Let's give everyone a reassurance first. Besides, group financing of more than 10 billion yuan is not so easy. It's normal to talk about it for a few months or a few years. After a few months or even a few years, maybe I made another tens of billions, it’s not the same thing.”

Wu Shengnan laughed dryly, do you really think the money can be robbed?

If tens of billions is so easy to earn, how many billionaires are there in China now?

Li Dong didn't care what she thought, and said with a smile: "Don't talk about it later, it's the same anyway, it's not impossible to contact the financing institution, just be prepared.

By the way, let's take a look at the outside world's valuation and opinions on Yuanfang. Speaking of which, these investment banks and fund institutions are quite poisonous.

Let's see how much they quote us. If the price is high, it can also improve our reputation.

By the way, let's take a look at our business level, and it would be beneficial to chat with these professional financial people. "

"But, wouldn't it take a lot of energy to do it this way?"

"And once the valuation is too low, it may have a negative impact on our later financing and listing."

Li Dong said indifferently: "I'll talk about it later, if I really make Yuanfang into a group of hundreds of billions in a few years, will it matter whether they like it or not?"

"As for wasting energy, anyway, you are idle these days, so just waste it.

Draw a big pie to satisfy yourselves, and there won't be so much nonsense in the future. Let me tell you about this, so don't talk nonsense.

If you want Dongyu Real Estate to continue to expand, just cooperate with me, understand? "

Wu Shengnan didn't know whether to laugh or cry, his boss really dared to do it, so he wasn't afraid of troubles in the future?

But when it comes to expansion, Wu Shengnan is still a little bit moved. After thinking about it, he asked: "But without financing, how can we continue to expand if we don't have money?"

Now that the group has run out of money, the acquisition of Longhua Plaza this time also used reserves from other projects.

The money from the data center and the money from the Su'an Shopping Center have been embezzled by Li Dong, and it may be troublesome to start the latter two projects.

Li Dong rubbed his chin and said, "Let's talk about it, anyway, it's not in a hurry now. Even if we expand, we probably have to wait until the end of the year or early next year, and we might have money by then."

If Li Dong hadn't said such irresponsible words, Wu Shengnan wouldn't have believed it.

Glancing at him with some resentment, Wu Shengnan said helplessly: "Well then, you are also a big cake for me in love."

"This is not painting big cakes, anyway, you will know when the time comes. By the way, did Shen Qian tell you when to come back?"

"Just these few days."

"Tell her to come back quickly. The group has something to do these days, and she runs around outside all day. She really thinks that she can get paid without working."

Li Dong muttered something, but didn't say what happened specifically.

But these words are not fooling people. There are indeed things to do these days. There are a lot of things in September, and Weibo will be launched soon.

In addition to Weibo, the distribution platform is also coming soon.

All these things require the mall's dedication, so what if Shen Qian, the boss, doesn't come back.

And Li Dong himself has something to do, he has to go to Jiang University on the 3rd when the school starts, and he may have to go to the chain industry conference on the 11th.

In addition to these, he will also inspect new markets in various places in the near future, which is also time-consuming.

There is no one around the group to take care of him, so how can he feel relieved to leave for so long.

The last point, and the most critical point, is to find a way to raise money.

It is empty to say anything without money. At that time, it will be impossible to raise money. What Li Dong said today is also to pave the way for the future.

If you can raise money yourself, everything is easy to say, but if you can't, financing is also a way.