Chapter 815: Winner Takes All

Ma Jialiang lost his fighting spirit, and the outcome of this war was doomed.

If a company wants to rise, it may take several years or even tens or hundreds of years to operate.

But when a business goes bankrupt, sometimes the speed is beyond your imagination.

Of course, Suguo is not yet at the point of bankruptcy.

As one of the domestic chain giants, Suguo has entered the top ten chain industry for seven consecutive years and the top 500 in China for four consecutive years.

Coupled with the support of China Resources and the Southern Jiangsu government behind them, even if they want to go bankrupt, others will not agree.

But if it doesn't go bankrupt, it doesn't mean there is no loss.

The bloody battle in southern Jiangsu is still going on, Yuanfang has no concept of loss at all, and gathers three forces to attack Suguo frantically.

In this case, in order to maintain the normal operation of hundreds of thousands of stores.

Suguo invests more than tens of millions in southern Jiangsu every day, but this is just barely keeping the operation going, once the battle is fought, the loss will be even greater.

As of November 5, Suguo lost more than 100 million yuan in 5 days.

This is not counting the previous losses, and the losses alone exceeded 300 million.

The economic loss is only part of it, mainly due to the blow to morale and brand.

Last year, Suguo's brand value alone was estimated by professional organizations at more than 2 billion, and even a month ago the value was even higher, but now, Suguo's brand value has plummeted.

In addition to brand value, influence, and market share, Suguo has suffered heavy losses in these areas.

If this situation continues, Suguo will only lose more and more, and the brand value will be greatly reduced.

Compared with the southern Jiangsu market, China Resources values ​​the whole.

It's okay to lose a Sunan, if this continues, other markets in other cities will suffer heavy losses.

Rather than cutting flesh with a blunt knife, it is better to cut the mess with a sharp knife.

Under the accountability of the headquarters, under the pressure of the Wan family, and amidst the internal panic, Ma Jialiang still failed to hold on.

On November 6, a convenience store of Suguo in Changshu closed its doors.

The convenience store is small, no more than 60 square meters, with no more than two or three employees.

However, because of the closure of this convenience store, the entire retail industry became a sensation.

Su Guo surrendered!

How many years?

Since the rise of Suguo in southern Jiangsu, it is not that there have been closed stores, but there has never been a market in southern Jiangsu.

No matter how difficult it was, Ma Jialiang persevered.

But now?

Suguo's first store closed down. This is not just a store, but also represents Suguo's hegemony and domination in southern Jiangsu.

Now, Suguo has given up this right to rule.

Yuanfang has completely established a winning advantage in southern Jiangsu, and I am afraid it is only a matter of time before Yuanfang will soon take over Suguo's dominance in supermarkets in southern Jiangsu.

...

The news that Suguo's first store closed soon spread to Jiangbei.

As soon as the news arrived, the entire Yuanfang Building was flooded with cheers.

Won!

Really won!

The behemoth in Yuanfang's eyes back then, and Su Guo, who Li Dong and Sun Tao exclaimed that the wolf is coming, were defeated like this.

Surprised, excited, shocked, unbelievable...

This is probably the feeling of remote employees, which is incredible.

Suguo, who dominates the top ten in the chain industry every year, lost to Yuanfang at home. Who would have thought of this result?

At the beginning, everyone felt that it would be a blessing to be able to maintain a draw.

But now, not only is it not a draw, but defeating Suguo in southern Jiangsu, who can not be shocked.

...

in the office.

When Li Dong received the news, he was also in a daze for a long time.

This wins?

Although Suguo only closed one store and it was just a convenience store, everyone understood that it was not that simple.

With the first house, there will be a second house soon, and with the second house, there will be a third house soon...

It was an avalanche of collapse, doomed from the closing of the first store.

There are too many meanings in this, at least one point, Ma Jialiang lost the initiative in Suguo.

Otherwise, according to his plan, the local market in southern Jiangsu would not be given up.

But his arms couldn't twist his thighs. Since Sunan's store closed down, even if it was called a rectification, it was actually no different from closing down.

The occurrence of this situation shows that Ma Jialiang's control over Suguo has completely disappeared.

After all, Ma Jialiang is just a migrant worker.

It was okay to bring benefits to China Resources in the past, but now Ma Jialiang can't bring benefits to the other party, so it is natural to play as far as possible.

In the China Resources system, Ma Jialiang is at best a middle-level manager.

It is true that he is the chairman of Suguo, but there is China Resources Vanguard on his head, and Huachuang is on top of Wanjia, and above Huachuang is the headquarters of China Resources.

Even above the headquarters, there are several layers of leadership.

In the past, Li Dong and Chen Lang said that the Wan family in the China Resources system was only at the grandson level. According to this calculation, Suguo might only be a great-grandson.

Now, for the sake of the overall situation, China Resources, let alone give up half of the southern Jiangsu market, what about the entire southern Jiangsu market?

Even when it is necessary, what can we do if we give up the East China market?

The retail industry is just a part of its industry, and the proportion is not too high.

Therefore, in the eyes of Ma Jialiang, the matter of life and death, in the eyes of the top management of China Resources, it is just a partial setback.

At this time, it is necessary for a strong man to cut his wrists, so as to save the expansion of the achievements in the distance and extend to the entire retail industry.

While Li Dong was still in a daze, several other people in the office were discussing in low voices.

Everyone's face is red, and finally won!

This war does not seem to last too long, only about two months.

But in fact, the two sides have been at odds since last year.

The reason why they didn't turn their backs at that time was that on the one hand, they joined forces to resist foreign-funded enterprises, and on the other hand, Suguo underestimated Yuanfang. I am afraid that Ma Jialiang did not think that Yuanfang would develop so fast, and even lost to Yuanfang in the local market.

But no matter how long it took, in the end they won.

Yuan Chengdao and the others discussed for a while, and after a while Yuan Chengdao said: "Mr. Li, it seems that the victory is set now, and the next thing is time.

But now that China Resources has made a decision, I think this war will end soon.

Now is the time for us to enjoy the fruits of victory! "

The ultimate goal of the business war is still for profit. If there is no profit, how can Yuanfang go to war.

This time, in order to defeat Suguo, if the money spent on mergers and acquisitions is included, the total expenditure will exceed 3 billion.

So much money was poured in, of course not just for a reputation.

In shopping malls, confrontations between large groups rarely result in a fight to the end.

China Resources closed down the first store this time, just to express its position, and Suguo admitted defeat.

Next, the martial fight turned into a literary fight.

Everyone sat down calmly and talked about how to eliminate the follow-up impact, how the loser can cede land and pay compensation, and how the winner can receive compensation.

Since ancient times, it has been winner-take-all.

Yuan Chengdao opened his mouth, and Li Dong finally woke up.

Shaking his head, Li Dong breathed out and said, "Then how do you think China Resources will make concessions this time?"

"According to my speculation, it should be impossible for Suguo to completely withdraw from the southern Jiangsu market. At least China Resources will not give up the Jinling market. As for other markets in southern Jiangsu, we can continue to negotiate.

We took over some of Suguo's stores, reorganized and integrated resources.

The same is probably true for China Resources, taking over the rest of the stores. I think from now on, there will be no more Suguos. There will be only China Resources Suguos in the world. "

Li Dong sighed a little: "It's a pity."

The others didn't say a word, but there was some disapproval on their faces.

Shopping malls are like battlefields, and winning or losing is a common occurrence.

If it wasn't Su Guo or Yuan Fang who lost this time, Li Dong might not be a pity at that time.

Not too many companies go bankrupt every year, and now Suguo has not closed down, at most it will lose part of the market.

China Resources will not give up on Suguo, and neither will the Sunan government.

In this case, Ma Jialiang was the only one who suffered heavy losses.

But the old man is not young anymore, maybe he can still enjoy the happiness after retiring.

Although he has no Suguo shares in his hands these years, he has also received a lot of dividends and bonuses. The failure of a business war is different from the battlefield. At least no one will die or be beheaded.

Even if Ma Jialiang was fired, he would still be a rich man for the rest of his life.

After all the calculations, everyone didn't think it was a pity.

Li Dong was just expressing his feelings, he really felt sorry for Ma Jialiang.

You must know that when Yuanfang was first established, he almost learned the routines of running a supermarket from Ma Jialiang.

The encirclement of the city from the countryside at the beginning, and the wolf pack tactics later, all these were learned from Suguo.

He also thought about poaching Ma Jialiang, and he was also afraid of Suguo's entry into the Jiangbei market.

However, in a blink of an eye, this senior in the industry fell, and the person who knocked him down could barely be regarded as half of his student, a student who stole his teacher.

Shaking his head, Li Dong turned into a smiling face and said: "Although the situation is very good now, we can't take it lightly.

If at this time, he was hit by the opponent's plan to delay the attack, he might even be hit back.

Originally, we were able to defeat Suguo by taking them by surprise. If we really gave them a chance to breathe, it would be hard to say who would win.

The closer we are to the last moment, the more vigilant we must be.

The fruits of victory are there, and no one can take them away. We are not in a hurry.

When China Resources and the southern Jiangsu government speak up, we will slowly slow down the pace of attack, and we have to continue at this time. "

Everyone's face turned cold, and they nodded quickly.

This kind of thing is not impossible, many wars are turned over by opponents at the last moment.

Although Yuanfang has the advantage now, it is not an absolute advantage. If Su Guo slows down too much, it is not certain who will win.

A brief reminder, Li Dong didn't say much.

It is normal for everyone to be happy at this time, in fact, he is also happy in his heart.

After discussing about Suguo for a while, Yuan Chengdao continued: "Mr. Li, then we will continue to maintain an offensive posture until China Resources completely surrenders."

Li Dong nodded slightly and said: "Well, let's arrange it like this, let Zhang Mingduo and the others keep vigilant, and this war should be over for a month at most."

One month, this is the longest time Li Dong estimated.

It might not take less than a month. Anyway, before the arrival of 2008, the battle in southern Jiangsu will definitely be completely over.