Chapter 827: Network Solo Broadcasting Right (Thanks to Maoyan Brothers for the Reward)

Because Li Dong didn't understand, Hu Xiaorui explained for a while.

In addition to the cost of TV broadcasting rights, the profit of TV dramas also includes advertising placement and online broadcasting rights...

Hu Xiaorui spent more than 100 million to shoot a TV series. Li Dong felt that he spent a little more money, but he didn't feel much else.

However, in the industry, "Scary Step by Step" has long been popular.

In 2007, it cost over 100 million to make a TV series. I dare not say that there is no such thing, at least it is very few.

A newly established film and television entertainment company dared to invest so much in a TV series. Some people in the industry waited to see a joke, and some people laughed at Hu Xiaorui as a fool with a lot of money...

Of course, it's not all contempt.

Willing to invest, willing to publicize, the quality is not bad, although "Scary Step by Step" has not been completed yet, many people think that this film will definitely become a hit.

Li Dong doesn't care about these things, so he doesn't know that many entertainment film and television channels and news newspapers have frequently reported "Scary Step by Step".

After introducing these quotations, Hu Xiaorui returned to the topic and said: "Because we are a costume drama, there are not many advertisements that can be placed. But because we invested a lot, the manufacturer thought we should be popular, and the price given was not low.

A total of four or five products were interspersed, and the advertising revenue was almost 10 million.

The other is the fee for the premiere rights. Jiangbei Satellite TV offered 1.2 million yuan per episode, which is very sincere. It is considered the top among the broadcast fees of costume dramas in recent years.

However, another company offered a higher price. Shonan Satellite TV offered a price of 1.5 million per episode.

They even promised to help us operate international copyrights.

As long as our ratings can meet the requirements, they will work hard and contact overseas, and we may have overseas copyright income by then.

In addition, Sohu Video also contacted us once, hoping to win our exclusive broadcasting rights on the Internet..."

Li Dong heard the words and said quickly: "Don't worry about the network exclusive rights, wait for this, anyway, it hasn't been released yet."

Although there is no video website in the distance, Liu Hong is stepping up preparations.

Waiting until next year, it is almost time to go online.

Li Dong was wondering what method to use to attract users, and "Scary Step by Step" came out just right.

As a TV series that can barely be regarded as a phenomenon, "Scary Step by Step" in the previous life had a high hit rate on the Internet, not to mention that there are no popular TV series in ancient costume TV series now.

Hu Xiaorui is really rich and powerful, and the TV series cost hundreds of millions of dollars to shoot. Even if Li Dong didn't watch it, he knew it shouldn't be too bad.

Although the newly launched video website may lose some users.

But what Li Dong needs is not only the popularity of TV dramas, but also the construction of network channels.

As for Dongxing Entertainment, "Scary Step by Step" is just the beginning. Last time, Li Dong asked Hu Xiaorui to film three TV series.

Both "The Legend of Zhen Huan" and "Nirvana in Fire" are more popular than "Scary Step by Step". As soon as several TV series are attracted, video websites are almost accepted by the public.

At that time, I will plan a few more variety shows, and I won't do it if I don't want to be popular.

Li Dong said so, Hu Xiaorui also had no objection, nodded and said: "Then I will reject Sohu."

"Well, by the way, what is Sohu's asking price?"

"Online video is not paid by the number of episodes, but the right to broadcast the entire TV series. The asking price is not too high, but it is not low, 10 million."

At this time, video sites were not as popular as they would be in the future, so 10 million yuan was indeed not too low.

However, if converted to less than 300,000 episodes, it is indeed not too much.

Li Dong doesn't remember anything else, he only remembers that there was a TV series called "Ruyi's Royal Love in the Palace" at the beginning, and Tencent spent more than 800 million yuan to win the right to broadcast it.

Whether there is something tricky in it, or whether the two sides deliberately put on a show, let's not talk about it for the time being.

However, in the next few years, it is still very common for video websites to frequently purchase the exclusive broadcasting rights of TV series with large sums of money.

It's still 2007,

Sohu's offer of 300,000 is not too low.

Li Dong made some calculations before saying: "Based on this calculation, the first broadcast rights plus the exclusive network broadcast rights and the placement of advertisements, these three revenues seem to be only about 70 million. Can the second round of broadcasting recover the cost?"

Hu Xiaorui said to himself: "It's definitely possible! Anyway, I think our TV is very good-looking. If it is very popular, the cost of the second round of broadcasting will not be low.

Sometimes there are even second rounds of fees that exceed the first round..."

At the end, Hu Xiaorui said a little embarrassingly: "Even if it is a loss, it should not be much. Now I can recover the cost of 70 million, and my cost of 120 million also includes the performance fees of our company's artists.

They are all our contracted artists, and they are also resources given by us.

Our side will take half of the performance fee, and the actual cost is only about 110 million.

If it is 40 million, it should be able to be recovered later, right? "

Li Dong nodded when he heard the words, even if he couldn't take it back, it shouldn't be much worse.

After all, it is the first TV series that is completely self-produced, so it doesn't matter even if it loses money, as long as it has a good reputation.

Thinking of this, Li Dong said: "Then promise to Xiangnan Satellite TV, Jiangbei Satellite TV is our local TV station, but in terms of business, we can't do business at a loss.

If the international copyright operation goes out, it will be calculated in US dollars, and tens of millions is not a matter of how much money.

There is also the right to exclusive broadcasting on the Internet. Yuanfang will buy it for 20 million yuan, so you don't have to sell it to outsiders. "

"Then how about it, just take it if you want..."

Before Hu Xiaorui finished speaking, Li Dong frowned and interrupted: "I said that in business, the company is not playing games. Besides, I don't think 20 million is too expensive. Yuanfang is now planning to build a video website. When there is a lack of a phenomenon-level TV series to become famous, 20 million is nothing to us at this time."

Hu Xiaorui wanted to say something more, but Li Dong smiled and said: "The public is the public, and the private is the private. Otherwise, if it goes on like this for a long time, it will lose money every day, and Dongxing Entertainment will not be able to continue.

If the company wants to grow, the accounts must be settled clearly.

What's more, if Dongxing made money, it was I who made money, and it was just left handed and right handed, so it was decided. "

Hu Xiaorui puffed her mouth, nodded after a while and said, "Okay then."

Li Dong smiled when he saw this, and didn't say any more, but said: "I forgot to ask, who is the hero and heroine in "Scary Step by Step"?"

"Oh, it's Wu Qilong and Liu Sisi..."

"Cough cough cough..."

Li Dong coughed immediately when he heard these two names, the ability to correct history is really powerful!

He assured that he had never expressed any opinion on the issue of actors.

But today's "Scary Step by Step" was filmed three or four years earlier than in the previous life. However, in a different time and space, Li Dong didn't expect these two to play the leading roles. This is too coincidental.

Wu Qilong will not talk about it, after all, he has been popular before, so it is not surprising to find him.

The key point is Liu Sisi. At this time, she is still an unknown person. Liu Sisi, who has never played in Xianjian, doesn't know where to play tricks.

How did Hu Xiaorui find her?

Seeing Li Dong's expression, Hu Xiaorui was a little confused, rubbed his head and said, "What's wrong, isn't it good?"

"No, no, that's why you thought of looking for them?"

Hu Xiaorui smiled and said, "It's cheap!"

"ah?"

Li Dong suspected that he heard it wrong, and Hu Xiaorui took it for granted: "It's cheap, Wu Qilong is much less famous now than before, but his parents are handsome, so it's a good deal to find him as the leading actor.

As for that Liu Sisi, you probably don't know him, she is a young actor.

Besides, the little girl is quite beautiful, and she is also a signed artist of our company, saving money and helping us to support ourselves..."

Li Dong has become numb to the latter words, and everything is possible these days.

Liu Sisi, a woman who didn't know where she was playing tricks, actually signed a contract with Dongxing.

It's too coincidental that Hu Xiaorui actually chose her as the lead actress from so many newcomers, and she was also the lead actress in a blockbuster movie with an investment of over 100 million yuan.

Shaking his head, Li Dong had nothing to say except lamenting the powerful correction ability of history.

Li Dong also didn't say that he met Liu Sisi. If it was in his previous life, Li Dong would definitely be very happy to meet a celebrity and ask for an autograph.

But at this time, he has passed the time of chasing stars, in fact, he himself can be regarded as a star.

Some second-tier celebrities in China may not be as famous as him. What's more, in Li Dong's position, it is difficult for the aura of stars to attract his attention.

Without this layer of halo, everyone is just ordinary people, who can really be much better than anyone else.

Due to various factors, Li Dong did not have a high regard for celebrities.

After talking about "Scary Step By Step", Li Dong asked again: "How about the preparations for "The Legend of Zhen Huan" and "Langya Bang"?"

Last time Hu Xiaorui said that the three TV shows started filming at the same time, and now that "Scary Step by Step" has finished filming, the other two must be about the same.

Li Dong just finished thinking, Hu Xiaorui said: "The story of "The Legend of Zhen Huan" is relatively long, and it is still filming, at least it will not end until next year. As for "Langya Bang", I asked the crew to stop filming first."

"Stop filming?"

Li Dong asked strangely: "Why did you stop filming? Is there not enough money?"

That's right, Hu Xiaorui asked for a total of 200 million yuan from her parents, and now she spent more than 100 million yuan for "Scary Step by Step", and the rest may not be able to support the filming of the two TV series.

Hu Xiaorui shook her head: "It's not a matter of money. These two films cost less than "Scary Step by Step". The reason why "Scary Step by Step" costs so much is mainly because I didn't understand it in the early stage and was fooled by others...

Anyway, I spent a little more money, and the filming of "The Legend of Zhen Huan" should be around 50 million.

The reason why "Langya Bang" stopped shooting is that the first edition of the novel has just been published, and there are not many readers. We are now urging the publishing house to publish the later edition.

Generally, when a novel is remade into a TV series, the original audience and influence are very important.

On the other hand, there is the current director, I really annoy him, he is like 2,580,000. A lot has changed.

I said I didn't like to shoot like that, but he changed it anyway.

Later, when I got angry, I told him to leave with the crew..."

Speaking of which, Hu Xiaorui looked at Li Dongdao timidly: "I was very angry at the time, are you not angry?"

Li Dong laughed and said: "Why am I angry, there are too many people who are self-righteous, if you don't like it, let him pack up and leave.

If we have money, why are we afraid that we won’t be able to find a good director? Even if we can’t find one, we spend our own money to film and play, who can control it.

When you started a film and television company, wasn't it because you liked it?

As long as you like it, whoever makes you unhappy, let him go.

Taking the investor's money to make TV shows and making him famous for free, how can there be such arrogance.

As for you telling him to leave, I can only say that you did it beautifully! "

Hu Xiaorui immediately smiled, looked at Li Dong and said sweetly: "Li Dong, you are so kind."

Seeing this, Li Dong coughed dryly, with embarrassment on his face.

Hu Xiaorui didn't notice the change in his mood, and said cheerfully: "Then I'll stop filming "Langya Bang" for now, and let's continue filming after I find a suitable director.

By the way, Li Dong, they all said that it is best to find more investors to jointly shoot TV, and they say that this way they can share the risk, what do you think? "

"You can do whatever you want. There are benefits to joint ventures, and there are benefits to non-joint ventures."

"Well, that's right. If there is no joint venture, I can tell whoever I want to leave. If it is a joint venture, other investors will definitely not agree.

But if we lose money like this, we won't be able to make a few TV dramas with our money, it feels so annoying! "

Li Dong smiled lightly and said: "Don't worry about it, I will ask Yuan Fang to raise 200 million yuan to call here, and "Scary Step by Step" can almost recover the cost of 100 million yuan, so I will use the money first.

If the wait is not enough, let's discuss what to do. "

As soon as Li Dong finished speaking, Hu Xiaorui pouted, and said unwillingly: "I even said that money is not in a hurry..."

"It's not a matter of being in a hurry, the key is that you girl forgot what I mentioned to you, right?

Didn't I ask you to set up a theater last time?

The square in the distance is still empty, so don't just think about filming TV, take care of it.

The money I sent you this time, you mainly use it to prepare for the construction of theaters and buy a few small theaters..."

When Li Dong told about the theater, Hu Xiaorui blushed immediately.

She really forgot about it, if Li Dong hadn't mentioned it, she wouldn't have had the slightest impression.

At this time, Li Dong said to send money, but she didn't refuse.

Although Hu Ming and his wife are rich, it doesn't mean that the couple will let their daughter spoil the money.

Two hundred million was thrown in, which was almost the limit of the couple's current support for their daughter.

If they can see the effect, the couple are willing to continue to invest, but if they can't see the effect, then Hu Ming will not let Hu Xiaorui continue to prosper.

It is a good thing for my daughter to start a business, but at the end of the business, the family is ruined. I am afraid that Lao Hu will vomit three liters of blood.