Chapter 818 Game Agency

Chen Lang came back in a hurry and left in a hurry.

The dust on Sunan's side has not yet settled, he is now the general manager of Sunan, and he can't leave for too long.

Li Dong handed over all the tasks of negotiating with China Resources to Chen Lang.

As the former CEO of Wanjia, Chen Lang has a natural advantage over Hong Ji.

When negotiating with the old leader, Hong Ji might not be Chen Lang's opponent.

Chen Lang really knew China Resources Vanguard too well, and realized that even Hong Ji was not as good as him.

...

November 11th.

Of course, at this time, no one is shouting for the Light Mixed Festival on this day, and this is not a hand-chopping festival or a dog-abuse festival.

But at this moment, Li Dong wanted to chop someone up.

It wasn't someone else who chopped it up, but Liu Hong.

As the chief technology officer of the mall, Liu Hong can be said to be second only to Shen Qian in the mall system.

And when Shen Qian gradually left the mall system, Liu Hong was practically the first person.

The reason why he wanted to chop him up was because of Li Dongqi's liver pain.

During this period of time, because of the supermarket, he didn't devote too much energy to the mall, and some things were left to Liu Hong himself.

There are many businesses under Yuanfang Mall, and Li Dong has not separated the business because of the lack of manpower.

Businesses such as PP and Weibo are mixed together, almost all of which are managed by Liu Hong.

As for the game system operated by PP, Liu Hong is naturally in charge.

Nowadays, among the PP game systems, the most famous one is the farm game. Although Tencent also imitated it in the later stage, the difference is still a bit big because it has not obtained the authorization from Yuanfang.

As a result, there is no doubt that the imitation game failed to achieve the desired effect.

Tencent also knew that they couldn't get the copyright from Yuanfang, and Yuanfang was even more rascal than them, pestering them to file a lawsuit, even Xiao Ma was very annoyed.

In the end, Xiao Ma didn't bother to fight with Yuan Fang, but changed his target.

This goal is nothing else, but the famous "Dungeon and Fighter", commonly known as DNF.

At this time, DNF is already well-known abroad, and NEOPLE is looking for a global agent.

Naturally, Huaxia is no exception. Since the beginning of 2007, Huaxia's agency rights have been under discussion.

Previously Shanda, Lianzhong, Ninetowns and other game agents were negotiating with NEOPLE, but due to the issue of agency fees, several parties failed to reach an agreement.

These days, the agency fee for representing a game is generally not too high.

Like the previous World of Warcraft and Legend, the agency fee is not high, usually within a few million yuan.

But this time NEOPLE has a high reputation for DNF, and the fee is a bit high, and now several companies have not agreed.

However, once Tencent enters, the situation will be different.

At this time, Tencent desperately wants to represent a world-renowned game. Even when 3D games are emerging, Tencent is not picky. The reputation of 2D DNF is not bad, and this is enough.

Brother Xiao Ma is rich, and the 15 million agency fee offered by NEOPLE is a bit high, but it is still within the range of Brother Xiao Ma.

On November 8th, Tencent has started the technical evaluation of DNF.

Saying so much is not the reason for Li Dong to chop people up.

Since Li Dong spoke, following in the footsteps of Tencent and imitating Tencent's game system, PP is also making games and acting as an agent.

When Tencent and NEOPLE started negotiations, Li Dong didn't know about it, but Liu Hong did.

Not only did he know, but the distant side also sent someone over to discuss the agency issue.

As a result, as soon as the data of 15 million came out, when the negotiators reported it to Liu Hong, Liu Hong directly withdrew the negotiators without even thinking about it.

Nothing else, too expensive!

A small 2D game that is about to be eliminated, the agency fee is as high as tens of millions, what a joke.

Besides, apart from the high agency fee requirements, the other party also has other additional requirements, such as publicity, large-scale publicity, and the server hardware requirements are not low.

If the money is included, at least tens of millions of dollars will be spent on this game.

And this is just an agency, not a direct sale of copyright.

Since Tencent was stupid enough to be an agent, let them forget it, because it was just a small game, and Liu Hong didn't take it too seriously.

It wasn't until now that Tencent started the technical review, and Liu Hong casually mentioned this matter to Li Dong, that Li Dong didn't know what he forgot!

DNF ah!

How much money DNF has made for Tencent, because Tencent games have always been the overall statistics, except for internal personnel, everyone is not very clear.

However, according to the analysis of DNF's financial report after its launch and its pre-launch financial report, DNF has earned hundreds of millions of RMB for Tencent in the first quarter of its launch.

This is still the first quarter, and the whole year is at least hundreds of millions.

The first year it went online was in 2008, and money was still money at that time. Later, Tencent became bigger and bigger, and instead of being eliminated in many 3D games, DNF became more and more courageous as it fought.

Before LOL became popular across the country, Tencent relied on the two games of DNF and CrossFire to support almost half of the game system.

But now, Liu Hong actually gave up directly.

Li Dong knew that he was no wonder. At this time, even game companies such as Shanda and Netease were not optimistic about DNF, thinking that the price was too high.

That is to say, Tencent, because there has never been a popular game released, and it is extremely eager for success, so it doesn't care about money.

But it's not strange to say it, Li Dong's eyes can still kill.

Liu Hong, who was sitting opposite him, was extremely uncomfortable, and he didn't know where he had offended the boss.

After being stared at by Li Dong for a while, Liu Hong moved his body awkwardly.

As a result, when he moved, Li Dong's eyes became sharper.

Liu Hong was about to cry, and looked at Li Dong with an aggrieved expression: "Mr. Li, is it because my face is not clean?"

"No!"

"That?"

Li Dong breathed out, gritted his teeth and said, "The two parties haven't signed a contract yet, so you said we can continue to make a deal now, can we win the agency right?"

"The proxy of the dungeon?"

Liu Hong was a little surprised, and frowned slightly: "Since there is no contract, of course we can continue the negotiation. But if we enter again at this time, it will be a tiger's mouth, and the price may not be lower.

Mr. Li, this is only a 2D game. Now that 3D is prevalent, there may not be a market for dungeons in China.

In addition, the agency fee of tens of millions a year, plus promotional expenses and operating expenses, the annual investment in this game alone may exceed 50 million.

In terms of profitability, this 2D role-playing game..."

Liu Hong simply said a few words, nothing more than not enough profit points.

The agency fee is too high, tens of millions of agency fees, it is more than enough to develop a game of this kind by yourself.

And it's still an annual agency fee, which is simply stealing money.

Li Dong shook his head and said: "Don't care about the profit, anyway, we can't let Tencent win the opponent!"

This is also true, if NetEase or Shanda won the agency rights, Li Dong might not care too much.

After all, this game has a lot of profits, but there are many things that make money these days.

But Tencent is different, now everyone is a competitor.

DNF has brought a lot of help and fame to Tencent Games. If it weren't for this game and the subsequent Crossfire, before 2007, Tencent Games would have had little popularity in China.

If you really want to be serious, people are not as good as far away.

Yuanfang has a phenomenal farming game at any rate, but Tencent does not.

In this case, Li Dong will naturally not let Tencent Games have a chance to stand out. This is not just a matter of money.

Hearing what Li Dong said, Liu Hong felt a little embarrassed: "But now Tencent has talked with them about the final stage, and we have already withdrawn in advance.

At this time, we intervened for the second time, which only contributed to the prestige of NEOPLE.

Tencent and us are domestic companies after all..."

Liu Hong said that he was expecting Ai Ai. Obviously, in his opinion, instead of cheap sticks, it is better to give it to Tencent.

A small 2D game, is it really useful?

Li Dong didn't expect that this guy was still a cynical youth. Normally, Li Dong wouldn't want to be cheap.

But now, Li Dong had to do it.

In the business field, these angry youth emotions cannot be substituted, otherwise PP will be defeated in the future, and he will find someone to reason with.

Li Dong didn't explain anymore, and said with a straight face: "If you are told to do it, you can do it! Anyway, no matter what, I just ask for the agency right of the dungeon!"

"President Li..."

"When you hear it, execute it!"

Liu Hong had no choice but to nod his head and said, "Okay, I'll ask people to continue talking with NEOPLE."

"correct……"

Li Dong stopped Liu Hong and asked, "Have you heard of CrossFire?"

"You mean crossing the line of fire?"

Now it was Li Dong's turn to be dazed, and even the Chinese name came out, which is not a good sign, so he hurriedly said, "Why, you know?"

Liu Hong nodded and said, "I know, a first-person shooter game that just went through internal testing a few days ago is also operated by Tencent."

"Tencent has taken it down?"

"Well, it won't be long..."

"you!"

Li Dong stared at him viciously and said, "Didn't I tell you to keep an eye on Tencent? Why didn't you tell me when they took down this game!"

Liu Hong was really wronged, what's wrong?

Tencent is so big and has so many businesses, I can't keep an eye on everything.

Besides, it's just a game, it's still in beta testing, I heard it's not very good, it's not much different from the current CS, is the boss so excited about using it?

Li Dong was almost depressed to death at this moment, how many things he had forgotten.

Crossfire is still in internal beta, which means that it didn't take long for Tencent to win it.

In all likelihood, Tencent took it down while he was staring at the supermarket, but Liu Hong didn't care at all.

Li Dongqiang resisted the urge to kill people, and gritted his teeth: "Now, no matter what, get me the agency right of the dungeon! If Tencent takes it away again, I will take you down!"

The corner of Liu Hong's mouth twitched, and he said with a mournful face, "Mr. Li, I will definitely take it down!"

"Go!"

When Liu Hong left, Li Dong sighed helplessly.

It's a pity, if I snatch both Crossfire and Dungeon this time, there will be no basis for Tencent games in the future.

But the next LOL himself can't forget that agency rights are nothing, and before they become famous, they can directly acquire their development companies to maximize their benefits.

However, what is even more frustrating is that Li Dong doesn't remember which company developed LOL at all.

He probably knew that this game was developed by a game company in the US, but there are not too many game companies in the US, a studio is a company, who knows which company is the one that develops LOL.

It seems that it is time for me to set up a game department and acquire several small game companies.

LOL has also played for a while, I don't know if it can be imitated.

However, the difficulty of developing games is generally not too great, and the main thing is creativity. I hope that they can be imitated in advance, and Tencent will take the lead.

Thinking about these things in his heart, Li Dong got a headache again.

The mall has to find someone to be in charge, and the business of the mall has to be separated.

Now the business is all entangled, and everyone's energy is scattered.

The mall is getting bigger and bigger, and if it goes on like this, I can still bear it. People like Liu Hong are probably going crazy.