Chapter Eight Hundred and Thirteenth Turned Upside Down
Jinling.
Suguo headquarters.
Ma Jialiang became even thinner, and his eye sockets were sunken.
For more than a month, both Suguo and Yuanfang suffered heavy losses.
Not to mention South Jiangsu, other out-of-town markets have also lost their armor and armor, and companies such as Bailian and Wal-Mart have taken advantage of it.
The dissatisfaction with him at the headquarters is getting heavier and heavier. Because of him, the East China market, which was originally dominant, has seen a situation where all the princes are rising together.
And the war between him and Yuanfang is still stalemate.
If you can't win Yuanfang, even if you defeat Yuanfang and win the entire southern Jiangsu market, it will not be worth the loss.
Thinking of this in his heart, Ma Jialiang's face became more serious.
Ma Jialiang became even more annoyed when he heard that Chen Ming was repeating his previous idea of summing up.
Sue for peace at this time?
My head is flooded!
Losing hundreds of millions of dollars, using a lot of resources, and losing half of the East China market, can we sue for peace at this time?
Even if Yuan Fang agreed, he would not agree.
If you don't take advantage of this time to defeat Yuanfang, you won't have this opportunity in the future.
Enterprises like Bealead are nothing, after all, they have just arrived and their foundations are still undecided.
Yuanfang is different, as long as Yuanfang survives this war, it will be a victory, not to mention completely stabilizing the situation, but also further expanding its influence.
If you don't die by beating a snake, you will suffer from it. If you can't defeat Yuanfang this time, the trouble will only be bigger in the future.
Chen Ming, who was in sight, was still opening and closing his mouth, Ma Jialiang didn't want to pay attention to him, and interrupted with a frown: "Let's not talk about that today, something is not quite right recently!
Yuanfang counterattacked even more fiercely, completely reckless, which is not right. "
Chen Ming was a little dissatisfied when he interrupted his words, and when Ma Jialiang finished speaking, Chen Ming said: "Chairman, the distance is also pushed to the limit by us.
At this time, I feel that enough is enough, before we decide to fight to the death, we can..."
"Mr. Chen!"
Ma Jialiang said with a gloomy face, "I said I won't discuss these things today, do you understand what I mean?"
Chen Ming's heart trembled, his mouth moved and he didn't make another sound.
Another vice president next to him hastily smoothed things over and said, "Chairman, according to your opinion, is Yuan Fang doing a death-defying counterattack now, or is there some other purpose?"
"There must be another purpose, Li Dong is very resilient, and he hasn't reached his bottom line yet.
According to my guess, at this time he should choose to continue the stalemate with me.
Especially with Chen Lang over there, they knew that a stalemate was the best choice. "
Why stalemate is the best option?
Even if we don't talk about it, many people still feel sorry for it.
Because of the stalemate for a few more months, the headquarters will definitely not let the situation develop. At that time, if Suguo can't establish a chance of victory, Ma Jialiang's strategy of attacking far away is likely to be suspended.
Even now, the headquarters is becoming more and more dissatisfied with Ma Jialiang.
State-owned enterprises are no better than private enterprises. Over the past month or so, the losses have been too serious. How can China Resources account to the higher-ups?
Hundreds of millions is not a small amount of money. If Ma Jialiang had not repeatedly ensured that he could defeat Yuanfang and recover the losses, he would have been kicked out of the game long ago.
It's not that there are no sensible people in China Resources, and the best way at present is naturally to defeat Yuanfang.
But the effect was not seen for a long time, and people who understood were anxious. Now more and more people at the China Resources headquarters are proposing to end this meaningless battle.
It doesn't matter how far away a competitor is, there are many domestic retail companies, there is no need to stare at the distance.
After Ma Jialiang finished speaking, everyone fell silent.
After a while, someone said: "Chairman, at this time, Yuanfang doesn't have many choices.
Their strength in southern Jiangsu is not as good as ours. Temporarily increasing investment can only delay time, but will not achieve decisive results.
Now Yuanfang is fighting back fiercely, not to mention various activities, they are still making plans for our supply chain.
Many suppliers have approached us and hoped that we would raise prices.
Yuanfang even made a promise that if these suppliers are willing to cut off our channel supply, Yuanfang is willing to hand over all channels other than East China and North China to them.
In addition, in East China, what they signed with Tengxiang is only the channel supply in Jiangbei, Lu Province, and Southern Jiangsu.
In other places, Yuanfang is also willing to let them enter and share downstream channels.
So spare no expense, you can even say desperate, I think..."
Ma Jialiang's eyes moved, and he asked, "What do you think they want to do?"
"I suspect they may want to engage in a showdown."
"decisive battle!"
"How did they turn around at this time?"
"It can't be so early, I think even if it's a decisive battle now, the loser must be far away."
"In addition to losing more, if there is a decisive battle, we will definitely win."
"..."
Everyone started discussing, Ma Jialiang pressed his hands to signal them to be quiet, and then asked the man who spoke just now: "You have also seen the current situation, even if there is a decisive battle in the distance, there is no chance of winning.
But Li Dong and Chen Lang in the distance were not the kind of people who knew they would lose and went forward.
What do you think about this? "
The person who spoke was not too old. He looked about forty years old, and he was considered relatively young among the crowd.
Hearing Ma Jialiang's question, the middle-aged man thought for a moment and said: "Since they want to fight a decisive battle, they must think that they are sure of winning, or the victory and defeat are 50-50, otherwise they would not choose this way.
In terms of supply chain channels, I am not too worried. They will not be able to shake us for a while.
In other aspects, I don't think Yuanfang can beat us.
The only possibility..."
The middle-aged man suddenly changed his expression slightly and said, "Mr. Chen, how is the situation in other places outside of Jinling?"
Chen Ming frowned, but he was not incapable of being sent as the vice president to restrain Ma Jialiang. Hearing this, he thought for a while and said, "Everyone should be aware of the situation outside Jiangsu. Bailian, Wal-Mart...these companies have entered , the water in East China's retail industry has become more muddy.
But for the time being, we can still hold on. The Wanjia side also started to contribute, and the Yuanfang side also kept restraint in other places and did not fight us.
In a short period of time, outside of southern Jiangsu, we still have the advantage.
As for Southern Jiangsu, I won’t talk about Jinling. Tongzhou is the local market of Times, and we are a bit inferior.
In other places, let's open 50-50. In some places, we are stronger, and in some places, the era is stronger. Overall, we still have the advantage. "
"What about Wuxi, Changshu, and Pingjiang?"
Chen Ming was a little dissatisfied with being questioned continuously by his subordinates, but he was in charge of these out-of-town affairs, and Ma Jialiang didn't speak, so Chen Ming could only continue: "These places are still calm for the time being..."
"The regular customers Long and Yong'an..."
"Manager Hu!"
Chen Ming interrupted his questioning, frowned and said, "Next time, after asking all at once, what exactly do you want to ask?"
The middle-aged man was a little embarrassed, and quickly explained: "I just want to know what's going on with Changkelong and Yong'an.
After all, since we started the war with Yuanfang, we have neglected them a little bit.
These companies are not weak in strength, I am afraid that they will be drawn over by Yuanfang. Once a united front is established, we will be in big trouble.
This time Yuanfang suddenly counterattacked, and I suspect that it may be supported by several of them. "
As soon as the words came out, many people nodded in agreement.
Of course, everyone is not too worried. Chen Ming is not very worried about this. Hearing this, he shook his head and said, "It is unlikely. At this time, they will generally adopt a wait-and-see attitude until we decide the winner."
"In addition, even if one or two of them have reached a strategic alliance with Yuanfang, I think Yuanfang has to guard against them."
"And these few companies will not do their best, unless Yuanfang is willing to subsidize them on a large scale. The key is that Yuanfang does this, harming others and not benefiting itself, and the two parties may not be able to reach a perfect coordination."
When Chen Ming said so, there are quite a few people who agree with it.
But at the moment, Ma Jialiang, who was in the first place, had a gloomy face. After they finished speaking, Ma Jialiang said in a deep voice: "Don't forget, apart from strategic alliances, you can also become a family!"
"When Chen Lang was here before, he led the merger and acquisition strategies of several companies, and even Yong'an was on the list of Wanjia."
"There has been no news about Chen Lang for a long time this time, and Jinling has not seen his handwriting. I suspect that Chen Lang is probably in Wuxi!"
The more Ma Jialiang thought about it, the more he was right, and said sharply, "If, I mean, if Yuanfang and Yong'an complete the merger, what impact will it have on us?"
As soon as he finished speaking, the middle-aged man worried: "Then we will be severely squeezed in Wuxi, including Wuxi's surrounding markets, and may even..."
"Maybe it will be defeated?" Ma Jialiang frowned.
"It's possible."
"If the Wuxi market collapses, it will affect our overall layout and shake our morale..." Ma Jialiang frowned even more.
Seeing that the people below were also a little worried, Ma Jialiang woke up, coughed lightly and said: "Of course, this is the worst result. Even so, we are at a disadvantage in the surrounding markets of Wuxi, and Yuanfang just regained the situation and wanted to win It is not possible for us."
The middle-aged man said a little anxiously: "Then, if something goes wrong in the surrounding markets of Changshu..."
"Not at all."
Ma Jialiang interrupted him, and said with a sigh of relief: "It's not that easy to win Chang Kelong, but you have to be careful, Mr. Chen, take a team to Changshu to inspect the market in the afternoon, and take a look at the situation."
Chen Ming nodded and said, "Okay."
"That's it, Wuxi, Manager Hu will lead the team there, and contact Wanjia to see what their plans are.
Regarding the previous merger and acquisition, I think we can try it now. If we can win Yongan, it will still be of great help to us. "
"good."
"..."
Ma Jialiang gave orders for everything, and when everyone left, Ma Jialiang still stayed where he was.
"Yongan, Changkelong..."
After murmuring a few words in his mouth, Ma Jialiang's expression turned a little ugly.
Chen Lang has been missing, and the distance is suddenly ready for a decisive battle, which is unreasonable.
How sure are they of victory?
Besides taking down regulars Long and Wing On, is there anything else?
But in such a short period of time, does Yuanfang have the strength to win two of them?
It's not that Ma Jialiang didn't consider these, but in his opinion, the speed will not be so fast, and it will take a long time to integrate resources.
Originally, he was thinking that even if Yuan Fang had such thoughts, after integrating these enterprises, not to mention the huge cost, it might be after next year.
And next year, he feels that he has already killed Yuan Fang.
"Is it..."
Ma Jialiang had a headache, if it was, then he had to make preparations early, the key was that he would have to invest again.
The headquarters was already dissatisfied with him, but now because of his own speculation, the headquarters will definitely not agree to spending a large amount of money again.
If not, then if I invest in these places on a large scale, it may arouse the hostility of several companies.
Maybe they were not prepared to join forces with Yuanfang, but because of Suguo's invasion of the market, they finally came together.
Dilemma!
Ma Jialiang sighed, now he can only wait for the inspection results.
Wait for the results to come back, and then decide for yourself.
...
Ma Jialiang wanted to wait for the results to come back.
However, Li Dong didn't give him this chance!
On October 31, the 162 stores and outlets of Wing On and Changkelong have all changed their licenses!
Overnight, the world is turned upside down!
The whole of Wuxi, Changshu, Pingjiang, Tongzhou, Zhenjiang...
Most of southern Jiangsu changed flags, Jinling was surrounded, and Suguo supermarkets all over the country lost their territory.
Overwhelming is the Yuanfang supermarket, the Yuanfang supermarket...
Everyone is dumbfounded!
Caught off guard!
It was really caught off guard, even though Suguo had already guessed something, they didn't expect to arrive so soon.
It was so fast that they were all overwhelmed.
They were so fast that they were completely defenseless.
Soon they lost their minds.
It's over!
This was their first thought. The combination of Times, Changkelong, and Yong'an would have surpassed Suguo in strength.
Suguo maintains a huge advantage in southern Jiangsu, also in Jinling.
Other places generally account for less than half of the market, especially the strongholds of local supermarkets like Wuxi.
In the past, everyone acted independently, and Suguo was of course extremely strong.
However, now that the three companies have joined forces, and the times have continued to expand in scale over the past few years, the situation has changed overnight.
...
Yuanfang Supermarket took down regular customers Long and Yongan, and Quannan changed its license.
As soon as the news came out, not only the major retail groups were shocked.
There was a lot of discussion everywhere, especially the locals in southern Jiangsu, who were dazzled by it.
Yesterday it was a regular store, but today it is a distant place.
Long and Yong'an, who were not far from each other, were still fighting in the ring yesterday. Today, the two families became a family.
They are not the only ones who are confused, the regular customers Long and Yong'an are also a little confused.
The change of owner was so sudden that they were not ready.
However, regardless of whether they are ready or not, it is an indisputable fact that the brand has changed. Then they should be regarded as people from afar, right?
No matter how everyone thinks, how shocked.
Yuanfang Group issued an announcement on the 31st that Yuanfang completed the merger of Changkelong and Yongan.
After the merger and acquisition, the three supermarkets in Yuanfang accounted for 40% of the local market in southern Jiangsu, while Suguo's market share in southern Jiangsu just exceeded 30%.