Chapter 804 Shopping Battle

Du Anmin is about to leave office, and Li Dong also urgently needs money.

In this case, Du Anmin will not delay the matter.

On the evening of the 19th, after Li Dong and Du Anmin finished talking, the Jiangbei Finance Office came forward on the 21st to call a meeting of the major banks.

On the day of the meeting, Li Dong led several executives from afar to attend the meeting in person.

At the meeting, Li Dong detailed the various advantages of Yuanfang and delivered a speech of thousands of words.

It is wishful thinking to rely on fooling around and expecting the bank to pay.

Especially with tens of billions of funds involved, the bank will not let go easily, even with the Jiangbei government as a guarantee.

Li Dong didn't expect these people to lend money to him with a few words of generosity. When the heads of the major banks were still discussing, Li Dong resorted to a killer move.

"Yuanfang is willing to use the fixed assets of Yuanfang Building, Yuanfang Plaza, Greenland Building, Sichuan Airlines, Yuanfang Logistics Park... these fixed assets as collateral!"

The conference room that had been whispering suddenly fell silent, and then there were bursts of discussions.

These fixed assets in the distance are all high-quality industries.

Except for Yuanfang Logistics Park, which is not very safe, other fixed industries are constantly appreciating.

Now Li Dong is willing to take these properties for mortgage loans, even if there is no government guarantee, they will be tempted.

There were more than 20 large and small banks present, especially CCB, which had deep cooperation with distant places.

As soon as the meeting ended, the person in charge of Jiangbei Construction Bank asked Yuanfang to have a private meeting.

...

On September 22, Jiangbei Construction Bank took the lead in responding.

Willing to open a special channel for Yuanfang and give Yuanfang Group a low-interest loan of 1.5 billion.

Of course, it sounds nice, but in fact, CCB is not worried at all about Yuan Fang not being able to pay back.

For this 1.5 billion loan, Li Dong used Yuanfang Plaza and Yuanfang Building as collateral. If these two properties are sold now, the value may reach 2 billion.

But having said that, the amount given by CCB is not low.

Under normal circumstances, for mortgage loans, it is not bad to be able to give half of the value of the collateral. This time, the CCB gave 70% of the amount, which is considered to be more optimistic about Yuanfang.

Immediately after CCB, ICBC also responded.

ICBC is also willing to give 1.5 billion low-interest loans, and the collateral is shares of Sichuan Airlines.

When the shares of Sichuan Airlines were acquired by Yuanfang, the value was as high as 2.5 billion. After converting this time, it was suddenly reduced by 1 billion. This is also impossible.

What the bank seeks is stability, not just giving you as much as you say you are worth.

In particular, this kind of loan of up to billions needs to be strictly reviewed in all aspects to ensure that the funds will not go bad. The fact that such a high loan can be granted is due to the face of the Jiangbei government and the industry under Yuanfang is indeed good.

The premise of all this is naturally that once something happens in the distance, they can stop the loss in time.

Among the four major banks, two responded, and then other small banks responded and supported in sporadic ways.

As of the 28th, Li Dong had mortgaged almost all the fixed assets that Yuanfang Group could mortgage.

In addition to the fact that the mall has not been moved, if something happens to Yuanfang at this time, its properties will probably be auctioned off.

However, after mortgaging so many properties, Yuanfang finally achieved the expected goal.

A total of 17 banks participated in the loan this time, providing Yuanfang with a total loan line of 10.2 billion.

Because they are all through special channels, these funds will be transferred to distant accounts one after another within a month.

...

September 29th.

Yuanfang Group held a high-level meeting.

At the beginning of the meeting, Li Dong announced the loan, and finally said in a deep voice: "Now we have money, more than 10 billion!

But this 10 billion is almost all of our capital, if we can completely defeat Suguo, then everything will be fine.

But if we have so much money and are still defeated by Suguo, we can almost say it's over.

At that time, except for the shopping mall,

Everything else will be taken away, so this time we are fighting to the death, we can only win but not lose! "

"And it's impossible to spend all the money in southern Jiangsu. Yu province needs money, Fengcheng needs money, shopping mall needs money, and logistics needs money..."

"The funds that can be left for South Jiangsu are only more than 1 billion."

"If 1 billion yuan is spent and Suguo cannot be defeated, then we will retreat from southern Jiangsu. Because by then, we will fall into a big quagmire, and supermarkets everywhere will face attacks."

"Everyone, are you confident that you can win this battle?"

"have!"

Everyone blushed and roared thickly. Normally, they should pay attention to quality and self-cultivation.

At this time, everyone didn't care too much. Li Dong may have exaggerated a little bit when he said that he would fight to the death.

But Sunan's side is indeed involved. If Sunan is really defeated by Suguo, then the distance will turn to the defensive trend in an all-round way.

Not to mention not being able to expand, the market they seized in the early stage will also be compressed to the extreme.

In various markets, Yuanfang's investment has already exceeded tens of billions. If all of them add up, they are really going to be defeated by each company, and Yuanfang's losses will exceed tens of billions.

With such a heavy loss, Yuanfang will probably only be able to keep the private land in Jiangbei.

Li Dong pressed his hand and continued: "In addition, there are a lot of rumors about us these days, and in South Jiangsu, we have always maintained a defensive posture. The ups and downs have dealt a major blow to our confidence.

In the past few days, people in Sunan are panicking.

Suguo made a secret move again. Within a week, the managers of three stores resigned. This situation cannot continue.

It happens to be National Day soon, and I am going to launch a large-scale counterattack during the National Day.

What do you think? "

Sun Tao nodded and said: "We must organize a counterattack as soon as possible. If this continues, people's hearts will be confused. In addition, we have raised tens of billions this time, so we have the capital to counterattack.

Also, for the small stores that Suguo took over temporarily, they chose the fastest and simplest renovation plan, just pasting the wallpaper and changing the signs.

According to this trend, they are likely to choose to open all businesses during the National Day to encircle our hypermarkets.

Also, there have been news from South Jiangsu in the past few days that the South Jiangsu government may be more inclined to Suguo, plus we are at a disadvantage, and in the end they may choose to completely support Suguo.

For the current plan, we must show our strength to make the southern Jiangsu government fearful.

In this way, the greatest possibility is that the southern Jiangsu government will maintain a wait-and-see trend..."

After Sun Tao analyzed the pros and cons, Li Dong nodded and said, "Then we will launch a counterattack on the National Day. We can't continue to let Suguo take the lead, or the brand we built in the early stage will be destroyed."

Afterwards, everyone discussed the specific measures, and after everyone left, Sun Tao said in a low voice: "How is the situation with Mr. Chen?"

Li Dong frowned and said: "There is no good news yet, I think this matter is a bit uncertain. Changke Long and Yong'an are not stupid at this time, I am afraid they would rather see us fighting for the outcome before making a decision.

What I'm more worried about is that the two families contact Suguo at this time. Once Suguo finds out about our plans, the troubles will be even greater. "

Sun Tao sighed slightly: "At this time, we can only count on Mr. Chen."

It would be fine if Chen Lang could take down two of them. When the time comes, by surprise, he will definitely inflict heavy damage on Su Guo.

But if he can't take it down, the news will be leaked instead. Once Suguo is prepared, even if he can take it down later, it won't have the effect of a surprise soldier.

What's more serious is that these two companies have been taken over by China Resources, which will make Yuanfang, which is already at a disadvantage, have to retreat from southern Jiangsu.

At that time, Li Dong could only abandon the pawn to save the car.

The two said a few words, and finally fell silent. At this time, they could only look at Chen Lang's.

After a while, Li Dong breathed out and said: "Don't think too much, even if I give up the Sunan market, it's fine. And even if I give up the Sunan market, it won't benefit Su Guo. At the last moment, I will Give up the Sunan market to Bailian.

I'd like to see what Ma Jialiang's expression will be like then! "

Sun Tao smiled wryly, this was probably the worst outcome.

Once Bailian is made bigger in southern Jiangsu, even if there will be a battle between Bailian and China Resources, it will not be as fierce as fighting with Yuanfang.

Instead, it is leading the wolf into the house. If both sides stare at the distance, it is very likely that even the local market in Jiangbei will suffer.

But at this time, Sun Tao didn't bother to persuade him. After all, he hadn't reached that point yet.

...

October 1st.

The largest shopping mall in the domestic retail market has appeared.

Both Yuanfang and Suguo launched an overwhelming publicity in Jinling City, and various promotional activities dazzled people.

On October 1st, Suguo showed its irreplaceable dominance in Jinling.

In just one day, Suguo opened 22 convenience stores and 16 community stores around Times Hypermarket.

In addition, there are 11 franchise stores, besieging the distant places with unrivaled momentum.

Ma Jialiang personally came forward to inspect the various stores, and issued a bold statement, "No matter how much the price of Times Supermarket is, even an egg here at Suguo will be 10 cents less than the other side!"

"As long as I, Ma Jialiang, stay in Suguo and stay in this position for a day, I won't give up an inch of land in Jinling Market!"

In addition to price wars and wolf pack tactics, Ma Jialiang once again strengthened the gradient promotion strategy and regional concentration strategy, and wanted to eliminate the distant markets in Jinling one by one.

Yuanfang didn't hesitate to spend money, and followed in Suguo's footsteps.

The price reduction of Suguo is far more convenient.

Suguo organizes sales promotions in stores, and Yuanfang's promotions involve more types of products.

Both sides spared no expense, launched a vigorous frontal shopping battle in the Jinling area, and the two companies were operating at a loss every day.

At this time, the two sides will see who can consume the energy and kill the other. As for who can win, it is difficult for even industry insiders to judge.

Ma Jialiang used this trick before to kill a lot of people, but don't forget who his opponent is.

Li Dong has always been crazy. He is different from other foreign-funded companies. Once other companies suffer a large loss, they will definitely choose to stop the loss.

But Li Dong is not necessarily so, as can be seen from the e-commerce war at the beginning.

This guy started a price war, and rarely surrendered until he was really cornered.

And not long ago, Li Donggang raised tens of billions from the bank. He had a lot of capital in his hands, and he tried his best to fight Suguo. It is very likely that Suguo failed in the end.

After all, this is a state-owned enterprise and a company under China Resources. Once the loss scale is too large, Ma Jialiang will not be able to sustain it.

Also, these also depend on the attitude of China Resources Vanguard.

If China Resources Vanguard also starts shopping in other regions, Yuanfang will have to accept the move. If both sides are attrition at the same time, Yuanfang may not be able to survive to the end.

Of course, all this depends on whether China Resources has the courage.

If Chen Lang was in office, he would most likely use this trick.

And Hong Ji, who just took over as the CEO of China Resources Vanguard, may not have the courage. Even the other party has not completely taken over China Resources Vanguard. At this time, he is shopping with Yuanfang and suffered losses when he first took office. The higher-ups may not agree.

Generally speaking, at this time, both sides have their own advantages and disadvantages, and it is indeed difficult to see the outcome.

The outside world speculates that this most direct shopping battle should last for a long time, and the moment to decide the outcome may not necessarily last until next year.