Chapter 798: Pre-War Preparations

As soon as the Yuanfang announcement is made, the influence will not pass in a short time.

At this moment, domestic senior managers have a deep understanding of what it means to love talents like one's life.

Although money is not everything, sometimes money is the biggest criterion to measure something.

For a professional manager, Yuanfang has gone to the limit.

Such a company, such a leader, even if he is still very young, everyone has to convince him.

...

Shenzhen.

China Resources Vanguard Headquarters.

Chen Lang hadn't finished handing over the work at this moment, so whoever this incident had the most impact on, there was no one else except him.

In the resignation incident, two things were beyond his expectation.

First, he did not expect that China Resources headquarters would issue an announcement so soon.

You must know that he hasn't finished handing over the work yet, so it's too urgent to directly announce the news at this time, as if wishing him to leave.

Second, the response from afar.

To be honest, he didn't expect Yuanfang to do this, and he even put out the thought of going to Yuanfang before.

However, his elementary school brother, if he doesn't make a move, he will be a blockbuster.

Without any bargaining, without discussing with him, and even before he joined Yuanfang, Yuanfang directly offered to pay 30 million yuan in compensation. How can this be done by ordinary people?

It would be a lie to say that I was not moved.

Originally, when he left China Resources, Chen Lang still felt a little bit reluctant and owed something.

However, at this time, Chen Lang no longer felt indebted.

He has been working in China Resources for 20 years and has worked hard for 20 years. He dare not say how much he has achieved, but the profits he has created for China Resources over the years cannot be explained clearly in a few words.

He is not the first executive to leave China Resources.

People go to high places, and water flows to low places. He has worked hard for 20 years, and it is normal in the business world to change jobs in a company in his forties.

Even if China Resources files a non-compete claim after he joins Yuanfang, he can accept it.

But before he left China Resources, before he joined a company in the same industry, China Resources actually threatened him with non-competition ahead of time, which was too chilling.

In the office, Chen Lang's expression changed for a while.

It took a long time to make a phone call.

After answering the phone, Chen Lang said a little tiredly, "President Wang, I'm sorry."

There was a moment of silence on the other side of the phone, and after a while, he said, "You don't need to say I'm sorry, you didn't apologize to anyone. The company was in such a hurry this time that I didn't even think about it."

"Go far away and do a good job, I only hope..."

Mr. Wang really wanted to say that he hoped not to become an opponent in the future, but the possibility of this was really unlikely.

To be the number one supermarket chain is the goal that all supermarket chains want to surpass.

Li Dong in the distance is ambitious, would he not have such a mind?

Now that Chen Lang has joined Yuanfang, and Yuanfang has added a strong general, I am afraid that a big battle will be inevitable in the future.

The market is so big, Yuanfang wants to expand, so naturally it has to seize other people's market.

Both parties have made large-scale investments in East China, and now their strengths are almost the same. The retail market in East China will inevitably be chaotic.

The two were speechless for a while, and Wang was always Chen Lang's guide.

He can be the general manager of Wanjia because of the support of Mr. Wang.

But at this moment, neither of them knew what to say.

After a while, Chen Lang breathed out and said: "Mr. Wang, I hope to complete the handover as soon as possible. Now that the group has issued my resignation announcement, it would be ridiculous for me to stay. I want to officially leave the company at the end of the month. "

"I'll try my best to arrange it. After you leave the company, you..."

"I will go to Jiangbei."

"That's right, Jiangbei Li Dong is indeed... really special, Xiao Chen, although I don't want to say this, I still wish you a prosperous future."

"Thank you, Mr. Wang."

"..."

After hanging up the phone, Chen Lang was momentarily stunned.

Are you leaving?

Leaving the company he has worked for for 20 years to embrace a new future, even if he has made up his mind, he is still a little hesitant.

...

Jinling.

Suguo headquarters.

Upon receiving the news that Chen Lang was about to leave China Resources, Ma Jialiang did not show any joy.

It is true that he had disagreements with Chen Lang, and it was well known that he did not deal with Chen Lang.

Many people in the group knew that they even looked down on Chen Lang's M&A strategy.

However, the differences in opinions did not mean that he really looked down on Chen Lang, or that he really thought Chen Lang was incompetent.

Strictly speaking, he is Chen Lang's defeated opponent.

At the beginning, Chen Lang acquired Suguo from Suguo, which he was in charge of, and made himself a member of the China Resources Department.

In the past few years, he and Chen Lang have had trouble getting along, and he probably also has a kind of indignation that is both Shengyu and Shengliang.

However, now Chen Lang was leaving.

It's not scary to leave, what's scary is that his next home is far away.

Faraway Times, that was his biggest competitor in southern Jiangsu.

Previously, the two sides worked together to kill foreign-funded enterprises, local small and medium-sized retail enterprises, and all outsiders.

But these still cannot conceal the fact that the two sides are the biggest opponents.

In the past, Sun Tao was more conservative than pioneering.

Zhang Mingduo, who is now taking over the East China region, is temporarily busy with expansion, unable to compete with Suguo.

However, this situation will soon change. Once Chen Lang joins Yuanfang, Ma Jialiang has the feeling that his goal will be China Resources.

In the past, Suguo and China Resources Vanguard were a family in name, but in fact they fought independently.

But from this moment on, he, Suguo, is the biggest representative of China Resources in East China.

If Chen Lang starts a war, Suguo will definitely bear the brunt.

Thinking of this, Ma Jialiang's eyes showed a stern look, in that case, let's act first!

Before Chen Lang left China Resources, let's exhaust the power of the times.

"Everyone!"

Ma Jialiang scanned the Suguo executives in front of him, and said slowly: "From today onwards, our opponent is Yuanfang!"

"Vice President Zhang!"

"Chairman, tell me."

"Immediately arrange people to conduct market research. The main research targets are prices, commodity types, and store distribution in Yuanfang·Times...

Since the expulsion of foreign capital, we have not made a move for a long time. Because of some scruples before, we let the era expand the scale.

Now that tigers are infested, if we don't do anything, we will lose our nest.

Everyone says I am a wolf, so this time let Yuanfang try our wolf pack tactics! "

Although Ma Jialiang's tone was calm, the others were all concentrating. This time it seemed that they were going to make a big move this time.

"Old Liu, wait for Vice President Zhang to finish the market research, and immediately make an attack plan. This time, we will see whether our pack of wolves is stronger or his cub is stronger."

"Chairman, is it mainly aimed at the southern Jiangsu region or the entire eastern China region?" Vice President Liu asked quickly.

Ma Jialiang didn't hesitate, and said: "Southern Jiangsu first, concentrate on breaking through their defense line, the newly established Yuanfang is likely to be defeated across the board. And if we do it here, can companies such as Bailian, RT-Mart, and Wumart hold back?

As long as they see an opportunity to take advantage of, these people are eager to kick Li Dong, the spoiler, away.

We are all engaged in regional management, but he is ambitious and determined to be the hegemon of the country.

It has only been established for three years, and I want to run before I can walk. My heart is too wild, and I provoke bloody battles everywhere. The market does not need such a spoiler, do you understand? "

Everyone nodded hastily.

Ma Jialiang is right about this point. At present, there is really no national retail hegemony in China.

Everyone is implementing the model of "national development, regional leadership, and multi-business collaboration". For example, Suguo mainly operates in southern Jiangsu, Wumart mainly operates in Beijing, Nongshang mainly operates in Shanghai, and Xinyijia mainly operates in Guangdong Province...

It is a common feature of the development of major enterprises to become stronger in the region and then start the national layout.

As for Yuanfang, although the business in Jiangbei is good, because the time is too short, the background is not deep, and the roots are not so solid.

At this time, I want to compete for the national market, and I am too ambitious, which is one of the reasons why many people are not optimistic.

...

As soon as the Yuanfang announcement came out, all parties began to react.

Although Yuanfang Supermarket had set up a framework before, it was not competitive because of uncoordinated business and unintegrated resources.

At this time, Yuanfang has a superficial appearance and looks strong, but in fact its core competitiveness is not enough.

However, once Chen Lang joins, the effect will be absolutely different.

A professional manager seems to have little effect.

But Chen Lang has been in charge of China Resources Vanguard for five years, no matter in terms of means, experience, and overall perspective, they are all top-notch.

At this time, his cooperation with Li Dong was a strong alliance, and the effect produced was definitely greater than that of the two fighting alone.

As long as there is sufficient financial support, with the abilities of both parties, I am afraid that the situation will be calmed down soon, a firm foothold will be established, and the ostentatious supermarkets in the distance will be united.

In this case, how can everyone be indifferent.

When the major retail groups made moves, Li Dong knew about it immediately.

Especially on Suguo's side, Li Dong knew the opponent's strategy and goals as quickly as possible.

In the past few years, Yuanfang has not been in vain. Let alone the channel of Yuanfang itself, there is Suning in Jinling.

Although there is competition between home appliance retail and department store retail, the competition is not too great. At this time, Zhang Jindong is also willing to provide some information and help to Li Dong.

Upon receiving the news, Yuanfang quickly took countermeasures.

These days, the competitiveness of supermarkets mainly depends on several aspects, such as supply channels, logistics systems, and management systems...

These are the main factors for cost control. As long as the cost is under control, the next thing everyone will fight for is service and brand.

In terms of service and brand, Yuanfang thinks it is no worse than Suguo.

However, other channels, Yuanfang is slightly weaker.

In order to win the war with Suguo, the cost must be controlled, otherwise the current Yuanfang is likely to be dragged to death, and outsiders will see its weaknesses.

...

On September 9th, Li Dong met Sun Yue'e, the boss of Tengxiang Group.

Now Yuanfang's largest supplier in terms of supply channels is Tengxiang Group.

However, because the store in Beijing and Tianjin is not yet in operation, the two parties have only reached an agreement and have not formally entered into cooperation.

Originally, Li Dong didn't want to hand over the supply channels from other places to Tengxiang. After all, this would cause too much trouble, and Tengxiang had grasped the fate of the distant place.

However, at this time, Li Dong had to choose to compromise.

At least at present, he and Tengxiang Group still have common interests, and there should be no differences between the two parties in a short time.

When the self-owned channel is established, then you don't have to be controlled by others.

All of this takes time, and time is Li Dong's greatest enemy.

Li Dong and Sun Yue'e talked for a whole morning, and finally the two parties reached an agreement, and Tengxiang became the largest supplier of Yuanfang Group in East China.

This agreement involves an amount of nearly 10 billion.

Tengxiang Group gave a great concession, which immediately reduced the cost of Yuanfang Supermarket by several points.

Although the cost has dropped, Li Dong is not happy.

The channels in East China and North China are all controlled by Tengxiang. It seems that he has taken advantage of it, but in fact, Yuanfang Supermarket has been pushed to the crater.

Once there is a change in Tengxiang Group and Yuanfang loses the largest channel provider, the consequences will not be clear in a few words.

...

With the agreement reached with Tengxiang, Li Dong made another move to cut the distant logistics system.

When Yuanfang Group was established, Yuanfang Logistics grasped both the mall logistics system and the supermarket logistics system in its hands.

In this way, it is indeed easy to manage, but it also caused a lot of trouble.

The shopping mall is okay, but there is an extra transfer procedure at the supermarket.

The distribution center is controlled by the logistics company, and the supermarket has completely lost its autonomy. In addition, the operating cost of the supermarket has also increased a lot.

Although they are all owned by a group, the fact that logistics companies are profitable does not mean that supermarkets are also profitable.

This is something that Li Dong didn't consider at the beginning. Now, in order to curb the cost of the supermarket, Li Dong has to make adjustments again, and put the distribution center that originally belonged to Yuanfang Supermarket under the supermarket's management again.

With the continuous movement in the distance, the atmosphere in the retail industry suddenly became tense.

Everyone understands that the war is now imminent.

Especially South Jiangsu, which is likely to become the main battlefield in the future.

Once Yuanfang shows signs of fatigue, retail giants from all over the world will definitely attack and completely carve up Yuanfang's retail market.

Vice versa, once Su Guo retreats and is defeated by a distant place in his lair, the consequences will be more serious.

Dividing up the distant place, how can there be more benefits from dividing up the China Resources Department.

No. 1 in the industry, it bears not only reputation and benefits, but also risks.

In this case, even the headquarters of China Resources could not remain indifferent, and even Chen Lang, who was in the process of handing over, was kicked out early.

When Yuanfang and Suguo were about to fight, the China Resources department still left Chen Lang behind, which was really courting death.

...

September 15th.

Chen Lang hurried back to Jiangbei, and at this moment he couldn't care less.

The war between Yuanfang and China Resources was about to break out. Since he decided to stay in Yuanfang, how could he ignore it at this time.

Even though he still doesn't know the background of Yuanfang, Chen Lang has noticed that Yuanfang is strong outside but capable in the middle.

If it weren't for this, how could Li Dong be facing a great enemy.

The previous few times when Li Dong provoked the major retail giants, he did not show weakness. Although Li Dong was still the same this time, those who cared could still notice a little difference.

The most obvious point is that Tengxiang took over the supply channels in East China.

For retail companies, the supply channel is the most important thing. Li Dong handed over the East China and North China channels to others, and his family dominates, which is not in line with this guy's personality.