Chapter 840: Sales Chaos

Li Dong didn't mention the matter of surpassing Wal-Mart to a few people.

At present, shouting this slogan will only make people laugh.

You can't even be the number one in the country, and you still want to be the number one in the world, that's not how you brag.

In 2007, among the top 500 companies in China, PetroChina ranked first with a revenue of one trillion RMB.

Among the retail groups, Bailian Group's revenue reached 150 billion.

China Resources reached 100 billion.

Of course, this is not just retail, but the performance of the entire group.

Others, such as Gome, are also close to 100 billion in revenue, Suning is more than 60 billion, and Wumart is more than 20 billion...

The 80 billion that Li Dong just said is just the expected revenue next year. In fact, when the list was announced in July this year, Yuanfang had not yet reached this level.

At that time, none of the stores in other cities opened, and Sunan did not win all of them. When calculating the revenue, Yuanfang could barely compete with Wumart.

Today, Wumart has been far behind.

Li Dong's goal in 2008 was Bailian, China Resources, Gome, and Suning.

These four are currently the largest retail groups in China. If Yuanfang can surpass these four in 2008, it will be the number one retail group in China.

To borrow a sentence from Lao Wang, first set a small goal for yourself, and the four Bailian companies are Li Dong's current small goals.

Wal-Mart is the final boss, Li Dong has to accumulate for a while before he dares to challenge the big boss, otherwise he will die ugly.

After setting the small goals, Li Dong immediately felt his thoughts clear and refreshed.

Just after a while, Li Dong was upset again.

I only heard Qi Yunna continue: "Right now several Wumart supermarkets are squeezing our market, if we hadn't defeated Suguo some time ago and made them fearful, I'm afraid they would have taken action against us long ago.

In addition, the chain supermarket industry in the Beijing-Tianjin area has also been changing recently.

RT-Mart, China Resources Vanguard, Bailian, Tesco, and Wal-Mart have entered the Beijing-Tianjin market one after another.

Wumart, which had an absolute advantage before, is now a little overwhelmed, which is probably one of the reasons why they did not make a move. "

"Is this a group of heroes Zhuolu?"

Li Dong complained that a big city is a big city, and one by one desperately squeezed into it.

Now it seems that not only him, but others are also unwilling to give up the market in these first-tier cities. This is an inevitable result.

Although he had known for a long time that the Beijing-Shanghai market was constantly fighting, Li Dong was still a little depressed when he heard that so many well-known brands entered.

Depressed for a while, Li Dong took a deep breath and said, "Don't care about them, keep a low profile, our goal is to gain a firm foothold. When we gain a firm foothold, I'll kill them and spread their corpses all over the field."

Qi Yunna couldn't help laughing, I'm afraid Li Dong dared to say this.

At present, among the enterprises competing for the market in Beijing and Tianjin, except for Wumart which is slightly inferior to Yuanfang, almost all other enterprises are stronger than Yuanfang.

Even RT-Mart is the same, there is Runtai behind them.

Moreover, the other party's sales in 2007 were not lower than Yuanfang's. The reason why they didn't appear in the list of China's top 500 was because they were companies from Baodao.

Talking and chatting along the way, the car arrived at the branch soon.

Li Dong got out of the car, stood downstairs of the building for a while, and said after a while: "Wait a minute, I will build my own commercial building in the capital in two years!"

No one thought this was a joke. In 2005, Li Dong stood downstairs in the Global Building and said that he was planning to build the headquarters building of Yuanfang Company.

At that time, everyone felt that this goal was still far away, but in 2006, Yuanfang Building was completed.

Yuanfang even won the Greenland Building and Longhua Plaza afterwards, which I am afraid no one expected.

Now that Li Dong is planning to build the Yuanfang Mansion in the capital, Qi Yunna believes in Li Dong 100%, she knows that Li Dong will definitely be able to do it.

...

Distant branch.

As soon as Li Dong arrived, the greetings of "Hello Chairman" and "Mr. Li" came one after another.

Those who call the chairman are generally new employees, and old employees prefer to call Li Dong "Mr. Li".

In this way, it seems to be closer, and it can also reflect their sense of superiority.

You see, our name is "Mr. Li", which means that we are all old people, and you newcomers are still a little tender.

Li Dong didn't care too much about the difference in address. Seeing that the employees were full of morale, Li Dong was in a good mood.

After walking around the office area, Li Dong went to the conference room again.

The leaders of the branches also entered the meeting room one after another, and reported the achievements of 2007 to Li Dong respectively.

Qi Yunna said most of these things on the road, and Li Dong didn't express any more opinions.

It wasn't until Qi Yunna was summarizing that when she mentioned the dispute between Gome and Suning, Li Dong became interested and asked, "The dispute between Dazhong and Suning hasn't been settled yet?"

Since the beginning of the year, the two have been vying for the control of Dazhong Electric.

Almost a year has passed, and Li Dong didn't expect that the two families hadn't decided yet.

Qi Yunna shook her head and said, "It hasn't been decided yet, but I think Suning's side is a bit uneasy, Mr. Li, should we make a move?"

Li Dong stroked his chin and began to think about it. It stands to reason that there is no need for Li Dong to intervene in the competition between the two home appliance chain giants.

Don't forget, there is also a gambling agreement between Li Dong and Suning.

If Dazhong is taken over by Gome, it is hard to say whether the VAM agreement can be completed. After Gome takes Dazhong, it will only have stronger market control over the Beijing-Tianjin region.

If he really loses the bet, Li Dong's current 100 stores will belong to Suning.

Conversely, if Suning wins Dazhong, and Lao Huang stumbles in 2008, it is not hopeless for Suning to replace Gome at that time.

At the beginning, Li Donggang and Suning agreed for three years, but Zhang Jindong took the initiative to delay it to five years.

In other words, in 2012, if Suning failed to achieve his goal, Li Dong would lose.

Almost a year has passed now. Although Suning has opened a large number of stores this time, it is still much worse than Gome, and the ownership of Dazhong Electric will also affect subsequent changes.

After knocking on the table, Li Dong nodded and said, "We still need to help, but how to help is a problem. Now the two sides are competing for the controlling stake, the main factors are two points.

First, the intention of Dazhong.

Second, Su Ning is willing to continue to pay a premium.

Dazhong's intention is not difficult to guess, in fact, the highest bidder wins, otherwise, they would not contact Suning and Gome respectively.

Regarding Suning, do you know how much their intention price is?

What about Gome? "

Qi Yunna nodded and said: "Generally, I know a little bit, but I don't know if it is a smoke bomb released by the two sides.

Suning's current intention price is between 3.3 billion and 3.5 billion, while Gome's price is higher, about 3.8 billion.

At present, in the Beijing market, the three companies have a total of about 200 stores.

Suning has a total of 55 stores in Beijing, including 61 large and medium stores and 80 Gome stores.

The price of 3.5 billion is actually a lot of premium. This time, Suning plans to build 100 stores, and the total expenditure is only 3 billion.

Of course, prices in Beijing have risen a lot this year, but in general, more than 3 billion yuan is still a bit high.

This is also the reason for Suning's hesitation. The price is so high that they can't afford it. "

"So, once Dazhong is acquired by Gome, the number of stores will be almost three times that of Suning?"

"Yes." Qi Yunna nodded and said, "Conversely, if Suning acquires Dazhong, it will overtake Gome in terms of quantity, and the gambling agreement we made at the beginning can almost be completed."

Li Dong curled his lips and said: "Old Zhang is too petty, just a few hundred million. This guy is worth tens of billions, what's wrong with spending a few hundred million more.

What a bargain to win Dazhong and overtake Gome.

In this way, it will take less than five years, at most two or three years, and Suning's market share will be able to achieve its goal, and it will save me a worry.

It is too disappointing to retreat now for a few hundred million. "

No one in the conference room dared to say anything, but they complained in their hearts, my big boss, this is hundreds of millions, not millions!

If Suning wants to overtake Gome, at least they have to spend 300-400 million more. In addition, they bought it at a premium. In this way, their expenditure may be about 700-800 million more than the budget.

Suning is a listed company, so there are more things to consider.

After doing this, it’s okay to win, but if you lose, how can you explain to shareholders and investors.

However, when Li Dong said so, no one dared to refute.

Because that's what Li Dong did. He acquired Era, Changkelong, and Yongan, all of which were acquired at a premium, and the premium was so large that no one dared to compete with him.

For Li Dong, as long as he can achieve his goal, it is worth spending hundreds of millions more.

But not everyone has a clear positioning for the future, and Suning will not choose to continue to pay a premium just to complete Li Dong's gambling agreement.

After a brief discussion, Li Dong finally said: "Don't worry about this matter, I will communicate with Suning later. If it is not possible, Yuanfang can make some concessions and let Dazhong or Suning enter Yuanfang Supermarket. Come on, Zhang Jindong should dare to continue fighting."

Chain supermarkets and chain home appliances have a lot in common.

If Yuanfang is really willing to let Suning officially enter the supermarket, Suning will definitely be willing, and it is not impossible to even increase the price to acquire Dazhong.

Of course, this must be a loss for Yuan Fang.

After all, some hypermarkets in Yuanfang are also engaged in the home appliance business. Now that Suning is allowed to enter, the home appliance market in Yuanfang Supermarket will be controlled by Suning.

But Li Dong can think about it, Yuanfang doesn't specialize in home appliance business in the first place.

In fact, it doesn't matter who enters the market, otherwise, there are so many chain home appliance stores in Beijing, and Yuanfang can't compete with each other.

Appropriate concessions, deepening the cooperation with Suning, may not be able to drive business in the distance.

Then everyone talked for a while, and concluded that the current retail market in Beijing is very chaotic.

Not only the supermarket side, but also the home appliance side, and even other retail industries are in chaos, and Yuanfang's next goal is to develop steadily and wait for the opportunity.

After talking about these things, Li Dong was a little tired from traveling all the way.

Chen Ke was asked to stay to check some business issues, while Li Dong asked Tan Yong to drive himself to Huaqing Jiayuan in the branch's car.