Chapter 871 Wanjia Online

January 18, 2008.

On this day, the Winter Games begin.

On this day, a not-so-remarkable Wanjia.com was officially launched.

The website page is not exquisite, it is very rough, and it is hung under the page of Yuanfang Mall, which is regarded as a sub-site of Yuanfang Mall.

Wanjia.com is a relatively special website, and it only serves the East China region for the time being.

In 2008, it is not that there are no supermarkets that have launched online delivery services. However, Wanjia.com is the shopping website with the widest coverage in China, the most online products, and the most timely emergence.

Serving Wanjia, simply four words, is the concept of Wanjia.com.

In addition to online ordering, Wanjia also has an option to place orders by phone.

The consumer group that Wanjia.com targets is not only the young and middle-aged generation who can surf the Internet, but the elderly can also call to order at any time.

Different from the brand management of Yuanfang Mall, Wanjia.com currently provides more services for necessities of life.

Rice, cooking oil, vegetables and fruits...

These are the main products of Wanjia.com. As for other products, you can place an order in Yuanfang Mall.

As long as there is a distant supermarket in the local area, as long as the supermarket is within five kilometers, free door-to-door delivery, cash settlement, no matter it is windy or rainy, order on the same day, and the goods will arrive on the same day.

On the day Wanjia went online, some local satellite TVs carried out short-term publicity.

The publicity is not too violent, and even the advertisements that are put out are not good enough. A simple sentence "Wanjia.com, a life website serving Wanjia" is the end.

...

At 9 o'clock in the morning, Wanjia.com was officially launched.

At 9:01, the first call came to the information processing department.

Li Dong, Yuan Chengdao, Shen Qian, Qin Hai, Sun Tao... a large group of executives were waiting in the information processing department.

When the phone rang, Chen Ke took the lead and pressed the hands-free button while the customer service staff was apprehensive.

"Hello, this is Wanjia.com, what do you need?"

"Hey, are you a website that sells things?" On the other end of the phone, an old lady asked a little unconfidently.

Chen Ke hurriedly said: "Yes, aunt, what do you want to buy?"

"Well, you only collect money when the things are delivered to your door, right?" The old lady didn't rush to speak, and asked again.

"Yes, we pay for the goods first..."

"That's good, little girl, let me tell you, the snow is too heavy, and our old couple have trouble walking, and we can't go out.

I have finished eating everything at home. I heard that you sell everything here. Can you introduce to me what you sell? "

Chen Ke smiled wryly and looked back at Li Dong and the others. Li Dong said softly, "Let me introduce you roughly."

Chen Ke nodded, and said into the phone: "Auntie, we sell rice, oil and salt here, including all kinds of vegetables, fresh fruits..."

"Then send me two bags of rice, and a bucket of salad oil, two bags of salt..."

The old lady talked for a long time, and asked in detail about the price, brand, and when it would be delivered.

By the time I wrote down the address of the old lady's house, ten minutes had passed.

At this time, the entire information processing department began to get busy.

Some answered the phone, some replied online, and the whole office became busy in an instant.

Chen Ke hung up the phone and handed over the order to the customer service staff, then walked over to Li Dong and smiled wryly at everyone: "Mr. Li, Mr. Yuan, this is too time-consuming."

"It took more than ten minutes for an order. This old lady is quite easy to speak, and her articulates are relatively clear.

If the dialect is heavy, or the kind of preoccupation, asking everything, I am afraid it may take half an hour.

These uncles and aunts are also idle, maybe they are planning to chat with us, if this continues, things will be delayed. "

After Chen Ke finished speaking, Shen Qian and the others nodded slightly.

This is indeed a problem, and unlike young people, these old people always feel a little guilty when they don't see what really exists.

The old lady asked several times in a row just now,

Is this Wanjia.com product the one from the distant supermarket? Are they all the same? Should I pick the best one for her?

An order takes more than ten minutes, and a customer service staff works 10 hours a day. Wouldn't it be possible for a person to handle a maximum of 60 orders in a day?

If it is calculated based on the profit of 5 yuan per order, 1 yuan will be allocated for customer service, 1 yuan for logistics, 1 yuan for other labor costs, and 1 yuan for operating costs. In the end, once you can make a profit of 1 yuan, it will be considered good.

This is still ideal, and it is possible not to make money.

Time-consuming and labor-intensive, but the profit is not large, or even no profit.

This pattern immediately made many people frown.

Compared with the direct online order of Yuanfang Mall, Wanjia.com has an additional customer service program and a transfer program, which has increased the cost by at least 10%.

No wonder the model of other supermarkets doesn't work, it doesn't make money, and it takes time and effort. Who wants to do this kind of thing.

After Chen Ke finished speaking, Yuan Chengdao frowned and said, "President Li, this is indeed a problem.

And in this way, the business of the supermarket is also diverted, which is actually equivalent to paying more for the operating costs of Wanjia.com.

This cost is not low. Our information processing department here is only a small piece. In fact, we have a total of 500 customer service personnel this time.

The salary of these customer service staff alone exceeds one million a month, the website operation, logistics operation, labor costs of several major departments, plus the possible expansion of enrollment in the future...

After Lin Lin finally figured it out, at least tens of millions of dollars were invested in a month.

In fact, these customers were originally our customers, even if we do not carry out this business, they will come to the supermarket to shop.

Therefore, I think Wanjia.com can only be operated as a temporary emergency platform.

When the heavy snow is over, we can cancel Wanjia.com.

Tens of millions of expenses can be saved every month, and hundreds of millions in a year.

The distance can indeed last, but I don't think it's necessary. "

After Yuan Chengdao finished speaking, Sun Tao thought for a while and said, "Although I don't completely agree with Mr. Yuan's words, it's not unreasonable.

At present, there are countless domestic and foreign chain supermarkets, but why no one does this?

It's not that everyone didn't expect it, it's just that this road is indeed difficult to walk.

The consumer groups in supermarkets are different from those in shopping malls. At this time, we are changing the consumption habits of users, which is really difficult to do.

Letting a group of middle-aged and elderly people who don't understand online shopping come to shop online may be feasible at present.

When the heavy snow is over, will these people still choose to shop online?

Online shopping is about fast, time-saving and convenient, which is the biggest magic weapon of online shopping.

But for these middle-aged and elderly people, they don't need to be too fast, and they don't lack time. They usually go to the supermarket when they have nothing to do, which is also one of their lifestyles.

I don't think it's realistic to want to change their way of life rashly now.

When the heavy snow is over, Wanjia.com's business will definitely plummet, and our expenses will become a loss at that time, Mr. Li, we have to take this into consideration. "

Both Yuan Chengdao and Sun Tao objected, Qin Hai thought for a while and said, "You can't just consider the profit, Wanjia online is also beneficial.

First, expand our influence and increase diversified development.

Second, enhance our teamwork ability.

With the launch of Wanjia.com this time, our supermarkets, logistics, and e-commerce departments have cooperated and cooperated, making the integration of the group a reality.

In the past, several of our departments did their own work.

It is said that it is a company, but in fact it does not interfere with each other. This has advantages and disadvantages.

Third, the scale of the enterprise has been expanded.

With the launch of Wanjia.com, our logistics team will grow, and our customer service team will grow..."

Everyone still has no opinion on the first two, but when he came to the third, Yuan Chengdao frowned and said: "Boss Qin, the expansion of the group is our goal, not the only goal.

Expansion does not mean blind expansion!

Yes, after Wanjia goes online, the logistics team will need at least a few thousand more people, and the customer service team will have at least a few thousand more people.

With the opening of Wanjia.com, tens of thousands of people may be supported in the distance.

However, it is not our goal to feed tens of thousands of people. Those large factories often have tens of thousands of people or hundreds of thousands of people. What can the number of people explain?

If it's just for the sake of more people, we might as well not launch the sorting system, so that the logistics company can add thousands of people.

Today, businesses are talking about efficiency and profitability.

On Wanjia.com, I did not see these two points. In the end, Wanjia.com may become our burden. "

"President Yuan..."

Several people had different opinions, and there was a lot of noise.

Seeing that some employees were already looking at this side, Li Dong frowned and interrupted: "Calm down for a while, what's the fuss!"

"I've heard everyone's opinions, but Wanjia.com just launched today, whether it's good or not, I can't see anything on the first day.

After a period of operation, we will see the pros and cons.

As for whether it will be shut down or continue after the heavy snowfall, we will wait until then.

At least at this moment, Wanjia.com is very necessary.

This is an opportunity to expand our influence and reputation far away!

Can other supermarkets do it? Dare to do it?

Only we dare far away!

As for the loss, that's not the case, at least not during this period of time.

Small profits but quick turnover, as long as there are a lot of orders every day, we will not lose money.

We can discuss it again when we are at a loss. "

Several people nodded hastily, which is not wrong.

Whether Wanjia.com can continue to operate remains to be seen.

Even if it is canceled afterwards, they will not lose money. Among other things, just in this critical moment, Yuanfang launched Wanjia.com to serve the public, which is a great opportunity to reap their reputation.

Many companies are always talking about social responsibility.

What is social responsibility?

It does not mean that donating several million is a social responsibility, nor does it mean that not making money, operating at a loss is a social responsibility.

When the blizzard came, Yuanfang was in a hurry and launched a more convenient Wanjia.com, which is a manifestation of social responsibility.

Ordinary people may not understand this truth, but they can understand this feeling.

As soon as Wanjia.com came out, Yuanfang stood on the moral high ground.

At this time, I am afraid that even the government will look at Yuanfang with admiration. As for making money or not, that is a trivial matter.