Chapter 865 Changes Caused by Panic Buying

plain.

The snow is getting bigger and bigger.

From the 10th to the 12th now, in three days, heavy snow covered the entire city.

Jiangbei was considered one of the places most affected by this heavy snowstorm.

In other places, there were still intervals during these three days, but in Jiangbei, the snowflakes almost never stopped for three days.

From Yuanfang Building to getting on the car, Li Dong's body was covered with a light layer of snowflakes within a few steps.

Chen Ke wanted to help hold the umbrella, but Li Dong waved his hand and refused.

After getting into the car, Li Dong thought for a while and said, "Go to Yuanfang Square first."

The store in Yuanfang Plaza is still one of the largest stores in Yuanfang until now.

Depending on the situation, that is the most suitable place.

...

The usual journey takes more than ten minutes, but this time Tan Yong drove for more than half an hour.

Along the way, Tan Yong was cautious, for fear of accidents.

On both sides of the road, there are sanitation workers plowing snow everywhere, and the snowplows of the sanitation department are also in full swing.

However, just as the front feet shoveled out a passage, the back feet were covered by falling snowflakes.

Seeing this, Chen Ke said softly: "The snow is too big, it has grown so big, this is probably the biggest snow I have ever seen, I really hope it will end soon..."

As he said that, Chen Ke carefully glanced at Li Dong again.

Her idea ran counter to Li Dong's.

Perhaps in her opinion, Li Dong now hopes that the snow will be bigger and better, after all, this can hit Taobao hard.

Seeing her dodging appearance, Li Dong said angrily: "Look at what I do! I also hope to stop sooner, the key is that God listens to me?

The heavy snow was not made by me, natural disasters are ruthless, and I can't change anything.

Since it cannot be changed, taking the opportunity to gain a little advantage for us should not be regarded as a disaster for the country, right? "

Chen Ke hurriedly said: "Never mind, how can this be regarded as a disaster for the country, we are obviously anxious about what others are anxious about, and think about what others think.

Since Taobao can't deliver the goods, we can deliver, and it's too late for everyone to be grateful. "

Li Dong shook his head with a smile, and said after a while: "Actually, I also hope that there will be no such heavy snow, do you believe it?"

Chen Ke nodded hurriedly and said, "I believe it."

Li Dong sighed lightly: "Whether you believe it or not, this is actually my true thought. Even without this snow, I will be able to defeat Taobao sooner or later.

But when the snowstorm comes, more people are affected. "

Li Dong said something casually, and then didn't speak again.

When the car arrived at the downstairs of Yuanfang Square, Li Dong's face changed slightly.

Long queues!

Today's Yuanfang Plaza is actually overcrowded, and there are people queuing up for shopping!

Li Dong was a little shocked, and hurriedly got out of the car and walked to the back of the team.

After sweeping around the crowd in line, even though the heavy snow was flying, these people's faces turned blue from the cold, and none of them chose to disperse.

Li Dong frowned, stepped forward to chat with an old man.

After a few simple questions, Li Dong was stunned.

Why are you queuing up?

The snow is too heavy, everyone is anxious, and it is a little bit to rush to buy supplies.

The other point is related to Li Dong himself. He has been telling himself not to make money for the country.

In the past few days, the price of grain and oil food has been rising steadily. In three days, the increase has reached 5%.

Originally, Yuanfang was planning to raise the price, but when it was reported to Li Dong's side, Li Dong vetoed it.

Because Yuanfang had a lot of inventory in the early stage, Li Dong felt that he could hold on.

But he didn't expect that so many old ladies and old men would line up to buy because other people's prices were raised and his own didn't.

It's freezing cold, if you fall or get sick from the cold, whose fault is it?

At this time, Li Dong was a little helpless.

No one else could be blamed for this. In fact, he was not experienced enough, so he didn't expect this scene to happen.

This is just the distant square, and it is not necessarily true that this panic buying phenomenon has also occurred in other places.

Urban people worry more about natural and man-made disasters than rural people, and nothing else, because they cannot support themselves.

In the countryside, no matter how heavy the snow is, as long as it does not exceed a few months, everyone can survive.

Because most farmers have surplus food in their families, as for vegetables, chickens and ducks, they also have reserves.

The cities are different. There has been too much snow in the past few days, some water pipes have been frozen, and some power stations have also experienced some problems. Water and power outages often occur.

At this time, there was no water and electricity, and everyone couldn't sit still.

Moreover, urban people generally do not store too much grain and oil. At this time, everyone is naturally worried that the supply of supplies will be difficult if the snow continues.

Therefore, when the young people are still working in the snow, the old people in the family come out to buy daily necessities.

Yuanfang is the largest supermarket chain in Jiangbei, and the price is not high, so why not come here?

It's okay to queue up, anyway, the old men and women have nothing to do.

But they were fine, but Li Dong had a headache.

With so many people rushing to buy, can the storage in the distance last?

But he knew that the heavy snow would last for a long time, and it was only three days. If all the goods were sold out, what should we do next?

Later, because the snow was getting deeper and the logistics became more and more difficult, even if the supply could be met in the distance, it would not be enough for these people to rush to buy it every day.

There are millions of people in Pingchuan, tens of millions in Jiangbei, and hundreds of millions in East China.

There are only 500 stores in the distance, and 7,000 logistics employees. It is not an option to continue like this.

Thinking of this, Li Dong and Chen Ke hurriedly squeezed into the crowd and walked into the square.

Along the way, many old men and women looked at them with dissatisfaction, obviously thinking that they were jumping in line.

Li Dong didn't know whether to laugh or cry, and didn't bother to explain, he squeezed for a while before arriving at the supermarket on the second floor.

Compared with downstairs, the supermarket is really overcrowded.

Behind several cash registers, the queue has formed a long queue, which is comparable to that of the Dongping store when it opened, and it is even more crowded. At least there was no queue outside the Dongping store when it opened.

Seeing this, Li Dong said to Chen Ke: "Call the store manager here, it won't work like this, the crowd must be evacuated.

If there is a slight change, a stampede or a fire, our reputation in the distance will be ruined! "

Chen Ke's face also became serious, she was not the girl she was back then.

In the past two years, she has learned a lot and experienced a lot.

If you continue to let it go and the heavy snow doesn't stop, then there will be big troubles in the distance.

Not only to be careful of accidents, but also to consider whether Yuanfang can withstand such a great pressure.

The logistics channel is already on the side of the priority supplier mall. If the business on the supermarket side is so hot every day, the logistics must be divided.

In the end, Yuanfang might not be able to hold on by himself, and talk about suppressing Taobao.

A few people stood at the corner of the door and didn't go in. If they wanted to go in, they might not be able to squeeze in.

A few minutes later, the manager of the store squeezed out sweating profusely.

Seeing Li Dong, the store manager said with a bitter face: "Chairman, why are you here at this time?"

If the business is so good in normal times, the store manager would like Li Dong to come and see how well they are doing.

But now, the store manager is really as big as a cow.

Li Dong was too lazy to talk, and spoke quickly: "Make arrangements immediately, and let those old men and women queuing up outside enter the mall!

You are fooling around!

There is so much snow outside, what should I do if something goes wrong?

In addition, don't you guys know how to do some publicity work?

It’s only snowed for three days now, now it’s not as good as in the past, now is the rush to buy…”

"Chairman, it's not that we didn't publicize it, the key is that no one listens to us." The store manager also complained: "We have said it over and over again, but these old people are idle, and they are afraid that it will continue to snow. things, so they refused to leave.

In addition, this is also related to our not raising prices. Chairman, other grain and oil stores and small and medium supermarkets have all raised prices.

We are already famous, so if we don't increase the price at this time, things are cheaper than grocery stores, so why don't they come? "

The store manager's words already contained a hint of resentment, and it is not a good thing for employees to show resentment towards the chairman.

But at this time, the store manager really didn't want to think too much. With so many people, could he not be worried?

Now if there is a fire, you can't run away!

The whole shopping mall is densely packed with people, where are they going?

This is really closely related to wealth and life. At this time, those who work or not can only be put aside.

Li Dong didn't blame, he pondered for a moment and said: "Then what if the price is raised now?"

The store manager thought for a moment before saying: "In fact, the price increase should have been done at the beginning, and now the sudden price increase, if the increase is low, it will have no effect.

If the increase is too high, I'm afraid that people in the distance will be scolded and I won't be able to hold my head up.

Everyone has been queuing up until now, and we have suddenly increased so much. The people in front spent 100 yuan, and the people behind spent 110. They all bought the same thing. Can they be happy? "

Chen Ke saw that his words became more and more outrageous, and his words obviously had a sense of blame, so he couldn't help scolding: "Master Liu, is there no other way but to increase the price?"

The store manager suddenly woke up and smiled embarrassingly.

Glancing at Li Dong, seeing that Li Dong was deep in thought, the shop manager breathed a sigh of relief and said, "Chairman, it's not impossible."

Li Dong came back to his senses, raised his head and said, "Say it!"

"Propaganda and persuasion is a point, but we alone are not effective, it is best to let the government personnel to appease.

In addition, the theater upstairs is still empty, we can divert some people to go there.

The grain and oil business is moved upstairs, and this side is not so crowded.

Also, we can now order by phone or online, and deliver to your door..."

As he said this, Li Dong was already stunned.

Isn't this a deeper O2O model?

Li Dong said before that the supermarket's reserves can be used to meet the development of the mall.

Now, the supermarket has also proposed that the mall can be used to divert the crowded crowd in the supermarket.

In the past, supermarkets cooperated with shopping malls unilaterally, but now they cooperate with each other.

Is this possible?

Just when Li Dong felt a little difficult, the store manager continued: "Of course, we have to limit the scope. For example, our Longhua store only accepts orders within a five-kilometer radius..."

Li Dong couldn't help asking: "Are you sure you can? You know, the people who come to the supermarket are uncles and aunts, and they usually don't use the Internet."

"That's why I said that it is necessary to add telephone order, now is a special period.

It might not have worked before, but it definitely does now.

After all, these uncles and aunts are also getting old, do the family members really feel relieved to let them go out at this time?

There is no other way, as long as we promote well, young people can go online by themselves, and grandparents can also order by phone.

At this time, things are better or worse, and they are not so picky.

And we also took pictures of the congestion situation in the supermarket for publicity, presumably those grandpas and aunts are not willing to queue up in the snow. "

Li Dong pondered for a moment, this may or may not be an opportunity.

It is usually difficult to completely integrate online and offline industries.

But now, it is an opportunity.

However, there are still many difficulties, such as logistics costs, the unification of malls and supermarkets, and the distribution of goods.

Of course, none of these problems will be a problem if the public can really accept this model.

In the previous life, no matter how many e-commerce and retail companies wanted to achieve online and offline integration, they were unable to do so.

It's not that they don't have technology or strength, it's just that consumers have different habits.

But now, this situation has changed.

The arrival of the snowstorm has forced everyone to change their consumption habits.

Thinking of this, Li Dong couldn't help but look at the young store manager opposite. This guy is quite talented.