Chapter 904: Rediscuss Financing

Coming out of Jinding Club, Li Dong and Hu Xiaorui went the same way.

"Scary Step by Step" was on the prime time of Shonan Satellite TV at the end of last year. Not surprisingly, it became very popular.

Originally, this TV series was highly hyped, but at that time there was another snowstorm.

Businesses are on holiday, schools are closed, and it just so happens that the Chinese New Year is coming again, and many people are free...

It can be said that the premiere of "Scary Step by Step" has caught up with the best time, and the ratings have exploded.

With an audience rating of 2.5%, at least at this time, it swept the invincible domestic provincial satellite TV dramas.

As for CCTV, it is generally listed separately without comparison. CCTV has a wide audience, and it is not interesting to compare with CCTV.

In fact, at this time, there is also a TV series that will become popular in the future. "Soldier Assault" has been broadcast since its premiere in 2006, and it has actually become popular in 2007.

However, at this time, because online videos were not yet popular, few people actually watched "Soldier Assault" on TV.

This is also the reason for insufficient publicity, the production cost is not high, and it is a military theme, and the satellite TV broadcast is not a well-known satellite TV, which has caused the embarrassment that the ratings have not been able to increase.

On the contrary, "Scary Step by Step", under the influence of various factors, became the number one in 2007.

Of course, this was arranged by Li Dong himself, because the broadcast is approaching the end of the year, and in fact, it can only be counted as the TV series in 2008.

Hu Xiaorui said as he walked: "Before the TV broadcast is over, many satellite TVs want to cooperate with us and win the second round of broadcasting rights.

In the end, we received more than 30 million yuan for the copyright fee for the second round of broadcasting.

After this wave passes, there should still be some local stations that will buy our rebroadcast rights, but the price will not be high at that time.

After Lin Lin finally figured it out, he shouldn't lose money, but he didn't make money either. "

Li Dong said with satisfaction: "Okay, it's the first time to shoot TV, if you don't lose money, you're making money. And after this time, if you become famous, that's making money.

The TV series we will shoot next will be gold-lettered signs, and it is not easy to make money. "

Hu Xiaorui immediately laughed and said, "Well, that's true. As soon as "The Legend of Zhen Huan" was finished, many satellite TVs wanted to win our premiere rights.

Shonan Satellite TV, Jiangsu and Zhejiang Satellite TV, and Sunan Satellite TV all bid very high, and Jiangbei's bid was not low either.

But compared to the other three, it's still a bit lower. I'm thinking about who to sell it to now. "

Li Dong said indifferently: "It's up to you to make up your own mind. In fact, several companies are good. In the end, it depends on the price."

Li Dong asked, "How is your preparation for the variety show I told you about last time?"

Yuanfang Technology recently launched its own video website.

However, the effect is not satisfactory, and it is completely supported by a "Scary Step by Step".

Now Bai Fenggang, the president of the interactive entertainment business group, rushed to the capital to win the right to broadcast the Olympic Games online.

It is almost impossible to broadcast alone, but it is not so easy to win the rebroadcast. In addition, the Olympic Games will have to wait until August. During this period, Li Dong hopes to use variety shows to open up the market for distant video websites.

Before that, Li Dong told Hu Xiaorui all about several popular variety shows.

Like "The Voice", "Where Are We Going, Dad", "Running Man"... Li Dong gave a brief overview.

Hu Xiaorui remembered it, but she didn't know which program she chose.

It is not necessary to launch the three major variety shows at one time. It is good to throw out good things little by little, otherwise it will be used up at once, which is not a long-term solution.

At this time, I am not afraid of copyright disputes. Even foreign countries have not launched these variety shows. In the future, if foreign countries want to introduce them, they will have to purchase copyrights from Dongxing Entertainment.

When Li Dong asked about this, Hu Xiaorui immediately said: "It's still in preparation, I have discussed with the company's producers and screenwriters for a while, and I will make "Where Are We Going, Dad" first, which is relatively simple, just invite some celebrity families to participate .

As for the music program you mentioned, one is that the audition time is long and troublesome, and the other is that it is more professional.

We are still investigating to see which judges to invite. "

Li Dong nodded slightly. The production of "Where Are We Going, Dad" is indeed simpler, and he doesn't need to produce all of them successfully now.

It is enough to have a variety show to open up the market, and it will not be too late to produce it when the variety show market becomes popular.

After finishing the business, Tan Yong also drove to the door.

Seeing this, Li Dong said, "Did you drive here by yourself?"

Hu Xiaorui smiled and said: "No, I came by taxi, you can take me back."

Li Dong didn't think too much, nodded and said, "Okay, get in the car."

On the way to send Hu Xiaorui back, Hu Xiaorui chattered non-stop, all about small things in life.

Li Dong listened quietly and didn't interrupt much.

Hu Xiaorui didn't care either, and still happily told Li Dong.

When they reached the gate of the Hu family's villa, Hu Xiaorui got off the car and waved to Li Dong, before bouncing home.

Seeing that she always looked so cheerful, Li Dong in the car couldn't help laughing, and motioned Tan Yong to drive away.

When his car left, Hu Xiaorui, who was bouncing around just now, suddenly drooped her head and fell silent.

After staring at the car in the distance for a while, Hu Xiaorui walked in with her head down.

Hu Ming was watching TV. When he saw his daughter coming home, he smiled and said, "Dear girl, why are you back so early? I didn't hear your car, so I thought you would come back later."

"I came back after dinner, and the car was left at Jinding." Hu Xiaorui replied listlessly, and then prepared to go upstairs.

Seeing this, Hu Ming hurriedly said: "What's the matter, who made you angry?"

"No, Dad, you're so annoying, I'm going upstairs!"

When Hu Xiaorui went upstairs, Hu Ming couldn't help touching his chin, and then shouted: "Old Zhang, Old Zhang!"

Accompanied by the voice, a man in his fifties hurried through the door.

Hu Ming asked: "Xiaorui came back just now, whose car did he take?"

Lao Zhang hurriedly said, "It's Mr. Li's car."

Hu Ming guessed that this was the result, so he waved his hand to signal Lao Zhang to go down without further questioning.

When the butler left, Hu Ming sighed, feeling a little distressed.

He has been shrewd all his life, and even the Sun family was played and applauded by their husband and wife, but this daughter is the common nemesis of their husband and wife.

From childhood to adulthood, whatever their daughter wants, the couple will try their best to satisfy her.

Fortunately, my daughter is simple-minded, so arrogant and indulgent, she has not completely become a dandy, and she has started her own business in the past two years.

Originally, everything was going in a good direction. If this continues, the couple's business can be safely handed over to the daughter in a few years.

Unexpectedly, Li Dong appeared in the middle.

The daughter has taken a fancy to Li Dong, and Hu Ming and his wife can see this.

If Li Dong is an ordinary person, even if he is an ordinary person, in order to satisfy his daughter, Hu Ming will agree even if he is not willing.

But Li Dong is not, the property that his husband and wife are proud of is the same in Li Dong's eyes.

Coupled with the fact that Li Dong and Du Anmin were too deeply involved, Hu Ming was even more unwilling to get involved.

Thinking of these, Hu Ming felt a little overwhelmed.

My daughter is getting older, and there are some things that my husband and I can't persuade. She has been a stickler since she was a child, and now it's even more troublesome!

...

March 1st.

All 47 supermarket stores in Shandong, Jiangsu, Zhejiang, Hubei, and Jiangxi provinces opened.

Up to now, only Beijing-Tianjin, Shancheng, Henan Province, and Shanghai are still expanding in Yuanfang Supermarket.

Of the 100 stores in Beijing and Tianjin, there are not many stores that have not yet opened, about 10 or so, and the same is true in the mountain city.

Yu Province and Shanghai expanded late, and it will probably take some time.

According to statistics, Yuanfang Supermarket has a total of 581 stores in operation, 46 stores to be opened, and more than 60 stores that have been scheduled to start construction.

Except for Shanghai and Henan Province, the peak period of the first round of supermarket expansion is gradually passing.

The expansion of several places in Guangdong Province that Li Dong had set before has not yet started due to financial constraints.

According to Li Dong's prediction, by the end of 2008, it should be no problem for Yuanfang Supermarket to have more than 800 stores. If the funds are sufficient, even 1,000 stores may not be impossible.

in the office.

Sun Tao gave a brief report and then said: "By the end of the year, we should have more stores than Suning, and the gap with Gome is not too big.

However, the gap between Bealead and China Resources Vanguard is quite obvious.

By the end of last year, Bailian had more than 6,000 stores, and China Resources Vanguard had more than 2,500.

It is unrealistic to surpass these companies in terms of sales and number of stores at the same time. The only thing we can strive for is to surpass them in sales.

Although they have a large number of stores, most of them are franchise stores and convenience stores.

According to the estimated data given by each company, Gome, Suning, and Bailian are all set at more than 100 billion, and China Resources Vanguard's estimated target is 80 billion.

Beyond China Resources Vanguard, if we strive hard, there is still hope.

But for the other three, it's difficult! "

At the annual meeting, Li Dong said that supermarkets should be number one. If we only talk about supermarkets, their current goals are only Bailian and China Resources Vanguard.

But if it is calculated according to the retail industry, Suning and Gome have to be added.

For these four companies, the minimum sales target is 80 billion yuan, and the other three companies are all breaking 100 billion yuan. Sun Tao really has no confidence in this.

Li Dong once aimed to surpass these companies 10 years ago, but now it is two years ahead of schedule, and sometimes the two-year gap is not so easy to overcome.

Seeing Sun Tao's distressed face, Li Dong smiled and said: "It's up to people to do it, and if it really doesn't work, I won't force it."

"Now it's not a matter of forcing or not." Sun Tao said softly: "Now that the matter has spread, it is related to the reputation of the distant place and your reputation.

The rhetoric has been released, and everyone is waiting to see the joke.

Even if it can't surpass Gome and Suning this year, Bealead will definitely surpass it. In this way, at least it can be the first in the supermarket industry, and it is not ashamed.

Mr. Li, the expansion of Guangdong Province and Hebei Province has to be accelerated.

We will strive to have some stores open in the middle of the year. In this way, we still have hope. If it is later, the hope will be small. "

Li Dong knocked on the table, he also thought about expansion, the key is that he really has no money.

For the money left over from last time, the capital spent 1.6 billion, leaving 1 billion to spend.

This time I went to the mountain city, and I needed money there, at least a few hundred million.

The profits of Yuanfang Supermarket and Yuanfang Technology can only guarantee the expansion of Yu Province and the development of the logistics park.

Even Shanghai has no money to continue to expand, let alone other things.

Next, there will be logistics expansion on Yuanfang, and Yuanfang Technology itself is still in the investment stage, and it needs money to develop.

Among the money in the stock market, 5 billion was borrowed by Li Dongchai, and he also planned to reserve it until the peak of the financial turmoil.

The trouble of funds really needs to be solved.

Thinking of the financing plan mentioned last time, Li Dong sighed and said, "Well, let's hold a board of directors later and talk about financing."

"Financing..."

Sun Tao glanced at him, this is the second time to discuss financing formally.

The first time ended in failure. If Li Dong hadn't made up his mind, he wouldn't have started the second financing negotiation so soon.

Sun Tao pondered for a moment and said, "Or is Yuanfang Technology the main body?"

"No, let's focus on the mall, PP, and Weibo, and don't talk about the others."

All three of these are relatively mature and can get their due value.

Projects such as Wanka, games, video sites, and distribution platforms... These projects are still in their infancy, and it is not cost-effective to raise funds at this time.

Li Dong would like to see how much valuation he can get based on the three microblogs.

A few days ago, Weibo had more than 100 million registered users, becoming the largest self-media platform in China, and far ahead of the second-ranked Sina.

Compared with when it was launched last year, the value of Weibo at this time has more than doubled by more than ten times.

The same is true for the mall. Taking advantage of last year's heavy snowfall, the market share of Yuanfang Mall in East China has risen sharply, and its overall strength has risen again.

Although the world's financial markets were not very good in 2008, Yuanfang rose against the trend, and we can see Yuanfang's strength more clearly.

In this case, the impact on Yuanfang is not great, and the value of several projects can be maximized.

When Sun Tao heard this, he thought for a while and asked, "Does logistics count?"

Yuanfang Logistics was not well-known last year, and it almost became a joke in the entire industry in the early days of the heavy snowfall.

However, after the snow disaster in the later period, Yuanfang Logistics showed amazing strength.

At this time, if Yuanfang logistics is also added, the added value of several industries will be further increased, especially the mall.

"No, let's not add logistics." Li Dong shook his head and said, "Now is not the time, just the three things I said are enough."

Speaking of this, Li Dong said again: "You will preside over the financing this time!"

"I?"

Sun Tao was startled, and hurriedly said, "Where is President Yuan?"

"He's in charge, don't worry about these things, let Liu Hong also participate, and it's enough for others to do their own work."

"Then the supermarket..."

"For the supermarket, Chen Lang will be in charge for the time being. There is no money in Shanghai right now, so it won't be of much use for him to stay there."

Sun Tao didn't ask any more questions this time, but various thoughts flashed in his mind.

He is in charge of the financing, Chen Lang is in charge of the supermarket, what about when the financing is over?

After it's over, will Chen Lang continue to go to Shanghai or somewhere else? What should I do?

Without mentioning what Sun Tao thinks, Li Dong finally said: "I have to go to Sichuan and Sichuan for inspection these days, and I will leave the group to you. I will not participate in the pre-financing, but I hope to have a good result .”

Sun Tao nodded hastily. Li Dong was serious this time, and he also hoped for a good result.