Chapter 785: Li Dong's Arrangement

After Chen Jian finished speaking, Li Dong knew the inside story.

There are several main reasons why Longhua Plaza is not profitable.

The first is that when the rental contract was signed, the shopping mall did not expect that the house price would rise so fast in the past few years.

Because many shops have long-term contracts, many of which have a period of three to five years.

Although they are all value-added contracts, the rent increase rate set at the beginning is still not as fast as the current rate of housing price increase.

Of course, compared with Longhua's investment, the rent is not low.

According to the original investment amount of Longhua, the cost can still be recovered within ten years.

Li Dong is now comparing his purchase price, which is naturally somewhat different.

The low rent of shops is one point, and the second point is the problem of office buildings.

Longhua Plaza is only famous for its commercial plaza, not its office area. In addition, these people introduced a mess of companies for their performance in the early stage.

This has resulted in the low-end positioning of the Longhua Plaza office building, which is filled with small companies. I am completely sorry for the reputation of Longhua Plaza.

The reason why Li Dong did not choose Longhua Plaza when he set his headquarters in Universal Building was not unrelated to this.

Unexpectedly, a few years later, this side is still the same, no wonder Wang Yunqing hesitated to speak.

This kind of mistake should be said to be caused by many aspects, and it has nothing to do with them, the managers.

At the beginning of the operation, these people focused on the occupancy rate for the sake of performance and data, without comprehensive consideration of these, which led to the current situation.

In addition to these two points, the last reason is theater problems.

For shopping malls, two things are important.

The first is the department store, and the second is the theater. These two points are the major customers of the shopping mall and are also the major consumers.

Needless to say, the department stores on the Longhua Plaza side, the supermarkets in the distance are still very good at attracting traffic.

However, there was a big problem with the theater. So far, the fifth floor of Longhua Plaza is still vacant!

Even Li Dong was inconceivable about this. As soon as Chen Jian finished speaking, Li Dong was dumbfounded and said, "Is the fifth floor vacant? I remember when we were here, there seemed to be a theater on the fifth floor, right?"

Chen Jiang said with a dry smile: "When you were here, there were indeed theaters here."

"However, the group later introduced Warner Cinemas, which is a joint venture between Shenzhen International Investment Corporation and Warner Bros. International Cinemas, and has a great reputation.

At the beginning, we thought that the introduction of Warner Bros. Studios would definitely drive the flow of people again and further expand the flow of people and the reputation of the mall.

But there were some problems in the middle, and we had to part ways in the end, which also caused the fifth floor to remain vacant. "

"What went wrong?"

"When it was first introduced, the group negotiated with Warner Bros., and the other party will hold shares in the theater layer.

Most theaters do this. After all, if they don’t hold shares, shopping malls may tear down bridges.

The group has no objection to this point, after all, most of the country is in this form.

But who knows, the radio and television station suddenly stopped, and finally Warner withdrew from the investment promotion. "

"What does this have to do with radio and television?" Li Dong was puzzled, and the more he listened, the more mysterious he became.

He didn't understand, and Wu Shengnan who was next to him answered, "According to the relevant regulations of Radio and Television, foreign capital cannot have a controlling stake in domestic movie theaters. I think Warner wants to hold a controlling stake, which touched the bottom line, so the negotiation failed in the end.

But I am very surprised, even if there is no Warner, there are still many domestic movie theaters, so it is impossible to attract investment again? "

At this time, there was no need for Chen Jian to answer, Wang Yunqing said with a helpless face: "Of course we have re-invested in the later stage, but because the negotiation with Warner collapsed, Mr. Xu was a little unhappy. In the end, Mr. Xu said that he would keep all the management rights of the mall, that is, It is said that other theaters are not allowed to hold shares or hold shares.

Once this condition is exported, the big theaters will naturally not agree.

Small theaters do not have such capital and courage, let alone promote the reputation of the mall, so after comprehensive consideration, they are vacant. "

An entire floor is vacant.

And it is still a very important layer of entertainment projects, no wonder it will be affected so much.

If it weren't for Yuanfang Supermarket's continuous flow of people, the impact would have been even greater.

Li Dong couldn't understand Xu Shengzhe now, what is this guy doing.

If it was him, I'm afraid he would rather give up the controlling stake in this layer. Anyway, the shopping mall is used to make money, and sometimes there is no need to deliberately maintain complete operating authority.

Li Dong didn't bother to think too much, Xu Shengzhe probably didn't expect to sell the square one day.

This guy has always been very big-hearted, and I'm afraid he always thought that the mall would continue to grow, and he wasn't going to sell it in a short time, so he left it vacant.

But if you take over by yourself now, naturally you can't continue to be vacant.

The whole floor of the site is rented out for a lot of rent. It seems that Longhua Plaza is a little more profitable than I expected.

Without asking any more questions, Li Dong followed the crowd and continued to watch.

From the commercial floor, you can see the office floor all the way.

Li Dong couldn't help frowning when he saw those messy small companies that divided the first floor of the office building into more than a dozen small businesses.

After viewing the office building, Li Dong asked again: "When is the contract period for these enterprises?"

"The contract period can be long or short. The longest contract was signed recently, about three years. The short period, the first batch of companies that attract investment is about to expire, and the lease has not yet been renewed."

"Are there many companies due?"

"There are quite a lot, probably accounting for more than half."

"Can these newly renewed companies find a way to get rid of them?"

Wang Yunqing was a little embarrassed: "If we want to drive them away, I'm afraid the price to pay is not small. In addition, driving away these companies will also be a blow to Longhua's reputation. In addition, the office building in the square is now supported by these small companies. They, our next office building is probably..."

"Don't worry about this, I will find a way later. The existence of these companies has completely lowered the level of the square, and I don't care about such a small rent."

For an office building of more than 90,000 square meters, the annual rent is less than 25 million, which is almost the price of cabbage.

Li Dong's first thought was to drive away these people and attract some big companies.

Even if he can't attract investment, he would rather use it for himself.

Before, he had been thinking that Yuanfang Building was not enough, and wanted to move the real estate company and logistics company out.

In fact, as Yuanfang develops faster and faster, even if the two move out, there is still not enough space.

As Longhua Plaza is so big, it would be best to move the supermarket here.

With an office area of ​​90,000 square meters, such a large place, not to mention the headquarters of Yuanfang Supermarket, is enough for the headquarters of the group.

Otherwise, according to his idea, it will cost a lot to rebuild a new building in the future. Now that there is a ready-made place, and the outside world has always regarded Longhua Plaza as the headquarters of the distant supermarket, now obeying public opinion can also promote the reputation of the mall.

Hearing what Li Dong said, Wang Yunqing thought for a moment and said, "Even if you don't care about the rent, in this way, we will break the contract. If we break the contract, the amount of compensation may be as high as tens of millions."

"Ten million, ten million, I am willing to pay for this money. The main reason is that you are sure there will be no disputes?"

"It shouldn't be so. After all, there are small businesses here in Longhua. They came to Longhua for the sake of cheapness. Now that they have money to make, it will not be difficult for them to relocate."

"That's good."

Li Dong pondered for a moment and said: "Then you should work hard recently and talk to the company that renewed the contract. Don't talk together, talk with each family, try to handle this matter well. Don't cause too much change, quietly It is best to let these companies go."

Wang Yunqing was dumbfounded, and the others were also a little dumbfounded.

Boss, the mall is not yours yet!

Now you ask us to drive people away, what kind of thing is this?

Seeing that everyone was silent, Li Dong smiled and said: "Don't worry, just listen to me. Yuanfang Square will change its appearance soon. If you can get this done, I will accept it later.

Otherwise, you will leave me with a mess, and you will not be able to explain to me. "

What Li Dong said meant a lot, and he even changed his name directly.

The other one is the meaning in his words. Obviously, if everyone has done a good job, then the distant place will accept them, or else they will go back wherever they came from.

At this time, when they return to Longhua, there may not be any vacancies waiting for them.

Thinking of this, Wang Yunqing exchanged a glance with Chen Jian, then gritted his teeth and said, "Okay, don't worry, Mr. Li, we will take care of it as soon as possible!"

"That's good. Later, I will ask Dongyu to send someone to assist you."

After saying this, Li Dong moved his body and said, "Okay, that's it for today. Now everyone is still worried about me, it seems that the matter of the square should be settled as soon as possible."

...

Coming out of Longhua Square, Wu Shengnan couldn't wait to say: "Mr. Li, is this the deal?"

"Um."

"Then after moving those small businesses..."

"90,000 square meters is still a bit big, part of the investment promotion. In addition, I plan to separate the Yuanfang Supermarket. Now the Yuanfang Building is a bit crowded. According to my thinking, it is best to keep the Yuanfang Building as the mall in the future."

"Does the mall need such a large space?"

Wu Shengnan was dumbfounded. Yuanfang Park is not small, and the current shopping malls don't seem to be of this scale.

"The shopping mall and the headquarters are both in the Yuanfang Building, and the headquarters plus the shopping mall is almost the same. The supermarket moved to Longhua Plaza, and Dongyu moved to Greenland Real Estate. In terms of logistics...

When the distant logistics park is completed, I plan to move the logistics there. This way, it will be convenient for everyone, and the order transmission and work efficiency will also be improved. "

Wu Shengnan thought about it, and felt really good.

Now everyone is piled up together, sometimes it is very troublesome, the key point is the overlap of functions.

With the headquarters, sometimes the people in these subsidiaries are a little at a loss. There are too many brains at the top, and anyone can control them. In the end, they don't know who is in charge.

If they move out now, they will be the boss themselves in the future.

Wu Shengnan was quite satisfied with the thought of Dongyu Real Estate moving to Greenland Real Estate. In the future, he will be solely responsible for the real estate. Even if other people want to come, they will be customers, and it should be better than now.

In addition, Dongyu's banner can be displayed independently, instead of being made like a department of the group as it is now.

Feeling secretly happy for a while, Wu Shengnan said again: "Should the theater's investment promotion be reopened as soon as possible?"

"No, I have arrangements for this."

Li Dong had thought about adopting Wanda's business model before, and theaters will also be the main source of money in the future, so of course they cannot be handed over to others.

Of course, Li Dong himself didn't think about doing this, he really doesn't have the energy now.

But if he doesn't do it, someone can.

Hu Xiaorui's Dongxing Entertainment can be used as a theater, the two sides complement each other, what a good industrial chain layout.

Not to mention Li Dong's shares in Dongxing Entertainment, the key point is that this girl Hu Xiaorui is rich.

Nanrui and Tengxiang have too much money to spend, so they should support their daughter's business.

Li Dong and Hu Xiaorui have a good relationship, and in the future, the theater can rely on its own commercial real estate development, which is also a complementary thing.

Another most important point is that theaters rely on commercial real estate development, which will not pose a threat to Li Dong.

Without Dongxing Cinema, there are a lot of domestic theaters. If there is such a day when they part ways, Li Dong is not afraid of anything.

After all, this is also the best choice.

Although Wu Shengnan didn't know how he arranged it, she had no objection after Li Dong said so.